Solutions / Use case
The partner list grows faster than engineering can build. Tray.ai turns it into a marketplace — connectors customers configure, on your timeline.
Every quarter triaging which partner gets engineering time is a quarter your competitors aren’t making the same trade-off. Bynder went from 2–3 partner integrations a quarter to 7–8. HackerOne quadrupled delivery speed. Cvent migrated 575+ clients off a legacy vendor in six months.
The partners customers actually ask for — Salesforce, HubSpot, NetSuite, Zoom, Snowflake — are already in the library.
Tray's HTTP client handles any API-based service as configuration, not a custom build. Six-month backlogs become next-week releases.
New partners ship to the customers who asked first. No platform-wide migration, no support war room.
Every partner integration runs on the same Tray foundation — same auth, same audit trail, same SLA.
2–3 → 7–8 integration releases per quarter (Bynder)
“We can now provide a connected experience for our customers on our own development timeline. Tray.ai goes beyond integration — they've been a trusted advisor through every step.”
Customer stories tagged to this use case.
Product & engineering · Embedded
When Okta acquired Bynder's embedded integration vendor and quietly wound it down, Bynder had to swap the layer fast — without slowing a cus…
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Product & engineering · Embedded
Cue's all-in-one phone sales platform was winning customers faster than its small product team could build the bespoke CRM, dialer, and supp…
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Product & engineering · Embedded
Cvent's legacy integration platform was capping how fast its 30-person sales engineering team could ship the Zoom, Webex, Marketo, and Micro…
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Product & engineering · Embedded
HackerOne's customers respond to security vulnerabilities across dozens of different tools, so integrations are core to the product — but ea…
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Embedded
Podium's integration team was building each customer connection by hand — up to 14 days per integration — but the diversity of local-busines…
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Product & engineering · Embedded
Eventbrite's marketplace integrations were built and maintained by third parties, so quality was inconsistent and broken integrations took w…
Read the story →An iPaaS that sits between your internal systems is a back-office tool. A partner integration program is a customer-facing surface — the integrations have to look like part of your product, not a third-party utility. Tray supports both, but the partner-integration use case is specifically about the customer-facing marketplace and the velocity behind it.
No — it accelerates them. The partner relationships you have today remain. What changes is the engineering effort behind each partner integration, which drops from a months-long build to a days-long configuration.
You decide. The point of moving off a partner-built or vendor-built model is that the roadmap stops being someone else's. Customers ask for an integration, your team builds it on Tray, customers get it. No referrals out, no "we don't support that partner today".
Tray's HTTP client handles any API-based service, so the long tail isn't a build project. Cvent's case study makes the point — when prospects asked for less common verticals (government, education, non-profits), the team shipped the partners those buyers cared about without growing engineering.
Walk through the scenario with a Tray.ai expert.
