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Trapped by your MAP? Strategies for an efficient lead lifecycle
Learn how modern teams are rethinking lead lifecycle management beyond traditional marketing automation platforms to drive faster, cleaner revenue outcomes.
Overview
Traditional marketing automation platforms (MAPs) weren’t built for today’s fast, connected buyer journeys. Learn how leading teams are moving beyond MAP limitations to speed up lead management, reduce manual work, and help sales engage faster.
What you’ll learn
Where traditional marketing automation platforms are falling short
The key stages where lead lifecycle inefficiencies cause revenue loss
How modern automation improves speed, data quality, and control
Best practices for adopting automation alongside or beyond your MAP
Session chapters
The current state of revops
Challenges with marketing automation platforms
Rethinking your approach to marketing automation
Modernizing your lead lifecycle
Composable architecture for flexibility
Case study: high volume lead routing
Q&A and closing remarks
Featuring
Niels Fogt
Sr. Director, Automation Solutions
