With Tray, you build
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and
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that connect Claude across your business systems and teams.
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Use cases

Claude + Tray

Claude is a reasoning engine used to generate content, analyze documents, and interpret complex inputs. Teams often send prompts to Claude to summarize information, classify text, or extract structured data from files. But those results usually stay inside the model interaction itself.

Tray connects Claude to the systems where work actually happens. Prompts can include context from CRM records, tickets, or documents, and responses can update systems, trigger workflows, or notify teams. Claude’s reasoning becomes part of governed automations and agents that act across your stack.

See how different teams use Tray to put Claude reasoning to work.

What you can do with Tray

  • Support

    Support

    If you work in support or customer operations, these are common ways teams use Tray with Claude to analyze tickets and improve response workflows.

    • Summarize support conversations: Generate concise summaries of long ticket threads and attach them to the case record
    • Classify incoming tickets: Analyze ticket descriptions and route them by category, urgency, or product area
    • Draft support responses: Generate response drafts using ticket context and connected knowledge sources
  • Marketing ops

    Marketing ops

    If you work in marketing operations, these are common ways teams use Tray with Claude to generate and analyze campaign content.

    • Generate campaign content: Draft email copy, ad variations, or landing page content from structured inputs
    • Analyze customer feedback: Summarize survey responses or reviews to surface themes and sentiment
    • Extract insights from research: Analyze uploaded reports or documents to produce summaries or key findings
  • Revenue operations

    Revenue operations

    If you work in revenue operations or sales, these are common ways teams use Tray with Claude to interpret pipeline data and assist sales workflows.

    • Summarize customer interactions: Generate summaries of meeting notes, call transcripts, or email threads
    • Draft follow-up messages: Create personalized follow-up emails using CRM and conversation context
    • Extract structured data from notes: Convert call summaries or meeting transcripts into structured CRM fields
  • Product and engineering

    Product and engineering

    If you work in product or engineering, these are common ways teams use Tray with Claude to analyze feedback and technical inputs.

    • Summarize bug reports: Condense long issue descriptions into actionable summaries
    • Analyze product feedback: Group feature requests or feedback into themes for prioritization
    • Extract technical insights from documents: Review technical docs or logs to generate structured summaries
  • Finance

    Finance

    If you work in finance or operations, these are common ways teams use Tray with Claude to process documents and extract structured information.

    • Extract data from documents: Pull fields from invoices, contracts, or financial reports
    • Summarize financial reports: Generate executive summaries of uploaded financial documents
    • Classify operational requests: Interpret request emails or forms and route them to the correct workflow
  • IT

    IT

    If you work in IT or security, these are common ways teams use Tray with Claude to analyze operational data and automate responses.

    • Summarize incident reports: Generate incident summaries from logs, alerts, or ticket details
    • Analyze security alerts: Interpret alert descriptions and categorize potential threats
    • Draft internal updates: Create internal summaries or status updates for incident communications
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Agents

Build agents with Claude and Tray

Agents combine Claude’s reasoning with governed actions across your stack. Using Merlin Agent Builder, agents can retrieve context from approved systems, generate responses with Claude, and execute workflows that update the right records and notify the right teams.

Ground agents with relevant operational context

  • System records: Pull approved data from CRM objects, support cases, or ticketing systems
  • Documents and files: Index internal documents or uploaded files for agent reasoning
  • Knowledge sources: Retrieve articles, documentation, or policies during generation
  • Freshness controls: Schedule re-indexing or rely on live queries for up-to-date data
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Integrations

Integrations with Claude and Tray

Integrations turn Claude from a standalone model endpoint into part of your operational stack. Tray connects Claude’s Messages API and model capabilities to the systems where work actually happens, so generated insights, summaries, and decisions move directly into downstream processes.

Claude integration capabilities

Integrate Claude with 700+ applications plus any system with an API using our HTTP connector. These domains mirror Claude’s API structure and how teams build AI-powered workflows around prompts, responses, and tool calls.

Send prompts and retrieve model responses within workflows

  • Send messages to Claude: Submit prompts with structured message blocks for text, images, or documents
  • Control system prompts: Define system instructions that shape tone, behavior, and response style
  • Manage message history: Provide conversation context through prior message sequences
  • Retrieve generated outputs: Capture Claude responses for downstream processing or system updates
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Automations

Automations with Claude and Tray

Tray listens for the signals that matter such as new records, file uploads, support cases, or scheduled jobs, then sends relevant context to Claude for reasoning or generation. Workflows evaluate the response, apply business logic, and write results back to the correct systems with full visibility.

For example, Claude might summarize support tickets, classify customer feedback, generate structured data from documents, or draft responses for review. Tray then routes the results to the right system, posts updates to teams, or triggers follow-up workflows.

Frequently Asked Questions

Find answers to common questions about our products and services.

How does Tray authenticate with Claude?

Tray uses API key authentication to connect to Anthropic’s Claude API. Connections are stored securely and can be scoped per workspace or environment to enforce least-privilege access.

Can Claude responses trigger updates in other systems?

Yes. Claude responses are evaluated inside Tray workflows. Outputs can be transformed into structured data and used to create or update records in systems such as CRM, ticketing platforms, or internal databases.

How do you control hallucinations or incorrect outputs?

Tray lets you combine system prompts, structured output schemas, and validation checks before actions run. You can also require approvals before responses trigger downstream changes.

Can Claude analyze documents or images inside workflows?

Yes. Claude supports multimodal inputs including documents and images. Tray workflows can attach files to requests, retrieve the analysis, and store summaries or extracted data in the appropriate systems.

How do we start small and scale safely?

Start with one workflow such as document summarization or ticket classification. Add validation rules and approvals, then expand to more systems and agent tools as confidence grows. Everything you build can be reused across future automations and agents.

FAQs

Yes. Claude responses are evaluated inside Tray workflows. Outputs can be transformed into structured data and used to create or update records in systems such as CRM, ticketing platforms, or internal databases.

What comes standard with Tray

Whether your systems, data, or models run in the cloud or on-premises, Tray connects them in one secure platform. Every connection, workflow, and agent operates under IT governance with encryption, audit logging, and access controls built in. Security teams can trust that all integrations comply with enterprise network and authentication policies.

Universal connectivity

  • Prebuilt connectors: 700+ connectors plus a universal HTTP connector for any REST API
  • Custom connectors: Build custom connectors that behave like native ones
  • Connect anywhere: Cloud or on-prem systems supported

Learn more about our connectivity options

On-premises connectivity

  • Connect securely: Access on-premises systems, whether first-party or third-party
  • Meet network requirements: Connect through approved configurations that align with enterprise security policies
  • Enterprise protocols: Support multiple on-premises security standards for safe integration

Learn more about on-premises connectivity

Authentication management

  • Secure credentials: Collect and store authentications with full encryption
  • Encrypted data: Protect all data at rest and in transit
  • Role-based control: Partition credentials by workspace and access level

Learn more about authentication management

Security and governance

  • Certified compliance: SOC 2 Type II, GDPR, CCPA, HIPAA
  • End-to-end protection: Encryption, detailed audit logs, scoped connections, and OAuth scopes

Learn more about security and governance