Google Sheets and Tray

Google Sheets is where many teams manage daily data, but it doesn’t connect to the systems that rely on that data. Tray links Sheets with those tools so every change is reflected everywhere automatically.

Unlike basic sync tools, Tray connects Sheets to all your enterprise systems with full governance, logic, and control.

With Tray, you build
Automations
Integrations
 and
Agents
 that connect Google Sheets across your business systems and teams.

Automations

Automations with Google Sheets and Tray

Tray turns data changes in Sheets into action. When rows or cells are updated, workflows can send alerts, update records, or post summaries in connected systems. Each step runs under IT control with retries, sequencing, and access rules, all built visually in Tray’s low-code environment for technical teams.

Integrations

Integrations with Google Sheets and Tray

Tray connects Sheets with your core systems so every record stays accurate and linked with real data. Use the Google Sheets connector for built-in actions or the HTTP connector for any API. Connect Sheets with Salesforce, NetSuite, HubSpot, or ServiceNow to move data between spreadsheets and the systems that need it.

Google Sheets integration capabilities

Integrate Google Sheets with 700+ applications using the Sheets connector or any API through Tray’s HTTP connector. These domains mirror Google Sheets APIs and how teams actually collaborate, update data, and share reports across systems.

Keep sheet data synchronized with your systems

  • Create or update rows: Add or modify rows when data changes in connected tools
  • Read data: Retrieve rows for reporting or analytics
  • Delete rows: Clean up records automatically based on updates from other systems

Agents

Build agents with Google Sheets and Tray

Agents built in Tray Merlin Agent Builder use Sheets data to help IT, RevOps, and operations teams access and act on information faster. They summarize updates, find data points, and trigger workflows without manual work. Every action runs under IT governance with full visibility, policy enforcement, and audit trails.

Use accurate data from your systems

  • Combine sources: Use Sheets data with Salesforce, ServiceNow, or NetSuite records
  • Build a data source: Query approved Sheets or defined ranges securely
  • Filter scope: Limit access by sheet, tab, or column
  • Use company data: Ground responses in verified, approved information

Tray Merlin Agent Builder vs. Google Gemini for Workspace

Many organizations exploring Google Workspace automation want to know how Tray agents differ from Google Gemini for Workspace. Both improve productivity but serve different purposes.

Gemini helps users summarize or generate data inside Google apps. Tray’s Merlin Agent Builder governs and coordinates actions across every system your business depends on.

Merlin Agent Builder

Acts across systems using hundreds of connectors and APIs to create, update, and coordinate data across CRM, ERP, HR, and IT tools

Runs under IT governance with scoped permissions, RBAC, and full audit logging

Connects to flexible data sources including Salesforce, ServiceNow, NetSuite, and any other system integrated with Tray

Runs in Sheets, Slack, Teams, or web apps with one build that works across channels

Google Gemini for Workspace

Works within Google apps including Sheets, Docs, Gmail, and Slides but cannot act across external systems

Provides insights and formula help but cannot update or sync records in other platforms

Centers governance and visibility within Google Workspace’s environment

Supports content creation and review directly inside Sheets

FAQs

Yes. Workflows can add, update, or delete rows, manage tabs, and keep records in sync with connected systems.

What comes standard with Tray

Whether your systems, data, or models run in the cloud or on-premises, Tray connects them in one secure platform. Every connection, workflow, and agent operates under IT governance with encryption, audit logging, and access controls built in. Security teams can trust that all integrations comply with enterprise network and authentication policies.

Universal connectivity

  • Prebuilt connectors: 700+ connectors plus a universal HTTP connector for any REST API
  • Custom connectors: Build custom connectors that behave like native ones
  • Connect anywhere: Cloud or on-prem systems supported

Learn more about our connectivity options

On-premises connectivity

  • Connect securely: Access on-premises systems, whether first-party or third-party
  • Meet network requirements: Connect through approved configurations that align with enterprise security policies
  • Enterprise protocols: Support multiple on-premises security standards for safe integration

Learn more about on-premises connectivity

Authentication management

  • Secure credentials: Collect and store authentications with full encryption
  • Encrypted data: Protect all data at rest and in transit
  • Role-based control: Partition credentials by workspace and access level

Learn more about authentication management

Security and governance

  • Certified compliance: SOC 2 Type II, GDPR, CCPA, HIPAA
  • End-to-end protection: Encryption, detailed audit logs, scoped connections, and OAuth scopes

Learn more about security and governance