Google Sheets and Tray

Google Sheets is where many teams manage daily data, but it doesn’t connect to the systems that rely on that data. Tray links Sheets with those tools so every change is reflected everywhere automatically.

Unlike basic sync tools, Tray connects Sheets to all your enterprise systems with full governance, logic, and control.

With Tray, you can build powerful Google Sheets
Automations
 set up
Integrations
 and
Build Agents
that can take action.

Automations

Automations with Google Sheets and Tray

Tray turns data changes in Sheets into action. When rows or cells are updated, workflows can send alerts, update records, or post summaries in connected systems. Each step runs under IT control with retries, sequencing, and access rules, all built visually in Tray’s low-code environment for technical teams.

Integrations

Integrations with Google Sheets and Tray

Tray connects Sheets with your core systems so every record stays accurate and linked with real data. Use the Google Sheets connector for built-in actions or the HTTP connector for any API. Connect Sheets with Salesforce, NetSuite, HubSpot, or ServiceNow to move data between spreadsheets and the systems that need it.

Google Sheets integration capabilities

Integrate Google Sheets with 700+ applications using the Sheets connector or any API through Tray’s HTTP connector.

Keep sheet data synchronized with your systems

  • Create or update rows: Add or modify rows when data changes in connected tools
  • Read data: Retrieve rows for reporting or analytics
  • Delete rows: Clean up records automatically based on updates from other systems

Build

Build agents with Google Sheets and Tray

Agents built in Tray Merlin Agent Builder use Sheets data to help IT, RevOps, and operations teams access and act on information faster. They summarize updates, find data points, and trigger workflows without manual work. Every action runs under IT governance with full visibility, policy enforcement, and audit trails.

Use accurate data from your systems

  • Combine sources: Use Sheets data with Salesforce, ServiceNow, or NetSuite records
  • Build a data source: Query approved Sheets or defined ranges securely
  • Filter scope: Limit access by sheet, tab, or column
  • Use company data: Ground responses in verified, approved information

Tray Merlin Agent Builder vs. Google Gemini for Workspace

Many organizations exploring Google Workspace automation want to know how Tray agents differ from Google Gemini for Workspace. Both improve productivity but serve different purposes.

Gemini helps users summarize or generate data inside Google apps. Tray’s Merlin Agent Builder governs and coordinates actions across every system your business depends on.

Merlin Agent Builder

Acts across systems: Create, update, or coordinate data across CRM, ERP, HR, and IT tools, not just Google apps

Governed by IT: Each agent runs with scoped permissions and audit logging

Flexible data sources: Use information from any system connected to Tray, including Salesforce, ServiceNow, and NetSuite

Deploy anywhere: Run in Sheets, Slack, Teams, or web apps; one build works across channels

Google Gemini for Workspace

Limited to Google apps: Works in Sheets, Docs, Gmail, and Slides but cannot act across external systems

Insight, not action: Helps with formulas or summaries but does not update records in other systems

Governance tied to Google Workspace: Visibility and control stay within Google’s environment

Best for content support: Helps with creating and reviewing content inside Sheets

FAQs

Yes. Workflows can add, update, or delete rows, manage tabs, and keep records in sync with connected systems.

What comes standard with Tray

Whether your systems are in the cloud or on-premises, Tray lets you connect to them, automate processes, and deploy agents to take action across your technology stack. Security teams can trust that all connections are managed securely and access is properly governed.

Universal connectivity

  • 700+ prebuilt connectors plus a universal HTTP connector for any REST API.
  • Build custom connectors that behave like native ones.
  • Connect to cloud or on-prem systems.

Learn more about our connectivity options

On-premises connectivity

  • Connect to on-premises systems using Tray, whether they are first-party or third-party.
  • Work around firewalls and SSO providers with flexible connection methods.
  • Support a range of on-premises security protocols to enable secure integration.

Learn more about on-premises connectivity

Authentication management

  • Collect and store sensitive authentications securely with Tray.
  • Encrypt all data at rest to ensure maximum security.
  • Partition authentications into secure workspaces with role-based access control to restrict access.

Learn more about authentication management

Security and governance

  • SOC 2 Type II, GDPR, CCPA, HIPAA.
  • Encryption in transit and at rest, detailed audit logs, and least-privilege access via scoped connections and OAuth scopes.

Learn more about security and governance