How to automate the entire lead lifecycle

The biggest hidden problem in lead management: Speed

You’re a busy marketing professional. That’s fine. We’ll bottom line this whole post in one sentence:

Responding to leads within the first hour boosts your chances for conversion by 700% compared with even just an hour later.

In addition to all the friction your sales and revenue team encounters across the sales cycle, from objections to price, timing, and navigating buying committees, your leads, which start dying on the vine from the moment they come in, are pushing the goalposts even further away.

The problem, as you’re probably aware, is that before they even get in the hands of the sales team, leads need to go through an entire lead management system of lead list uploads, lead enrichment for any leads that aren’t fully formed, segmenting them for lead-to-account matching, and then running lead routing to get the right leads to the right sales team. If your lead management system experiences any kind of breakage at any point, you’re most likely looking at time-consuming, manual labor

You’ve already paid a significant cost to attain these leads. Any delay in the lead management process makes them less and less likely to qualify, and more and more likely for your investment to go bust.

But there are marketing teams that are using automation and integration to connect the apps in their MarTech stack, including their marketing platform, CRM, data enrichment solutions, and outbound sequencing, and create sophisticated, automated processes that instantly and flawlessly upload, enrich, segment, and route - without the tedious spreadsheet jockeying.

Want to learn more? Read how leading company Jellyvision dramatically improved lead response speed to enhance conversions and win rate with automation.