Connectors / Integration
Turn Promotional Campaigns into Revenue with Easypromos + HubSpot
Automatically sync contest leads, giveaway participants, and promotion data from Easypromos directly into HubSpot to keep your marketing and sales pipeline moving.
Easypromos + HubSpot integration
Easypromos and HubSpot are a natural pairing for marketing teams that run contests, giveaways, quizzes, and promotional campaigns to generate leads. When these two platforms work together, every participant who enters a promotion becomes an actionable contact in HubSpot, ready for nurturing sequences, segmentation, and sales follow-up. Without an integration, marketing teams burn time manually exporting CSVs and risk missing the window to engage warm leads right after they've interacted with your brand.
People who enter a promotion in Easypromos are telling you something — they chose to engage, share their data, and opt in. That's high-intent behavior. But if you don't have a direct connection to HubSpot, that data sits in a silo and loses value fast. With this integration, you can automatically create or update contacts the moment someone participates, tag them with the specific campaign they joined, enroll them in email workflows, and push quiz answers or voting choices to HubSpot properties for cleaner segmentation. The result is a shorter path from campaign entry to qualified lead — and eventually to closed revenue.
Automate & integrate Easypromos + HubSpot
Automating Easypromos and HubSpot business processes or integrating data is made easy with Tray.ai.
Use case
Sync Contest Participants as HubSpot Contacts
Every time a user enters a contest or giveaway in Easypromos, their name, email, and opt-in status are automatically pushed to HubSpot as a new or updated contact. This eliminates manual CSV exports and keeps your CRM current with the latest promotion participants.
- Zero manual data entry — contacts appear in HubSpot within seconds of participation
- Avoid duplicate contacts with automatic deduplication based on email address
- Capture opt-in consent flags directly on the HubSpot contact record for GDPR compliance
Use case
Enroll Promotion Participants in Targeted Nurture Workflows
When a contact is created or updated in HubSpot from an Easypromos campaign, they can be automatically enrolled in a HubSpot workflow tailored to that specific promotion. Send a personalized welcome email, a discount follow-up, or a winner announcement sequence without any manual intervention.
- Reach participants while engagement is at its highest, immediately after they join
- Personalize email sequences based on the specific promotion type they entered
- Cut the time to first meaningful touchpoint from days to seconds
Use case
Segment HubSpot Contacts by Promotion Type and Source
Use data passed from Easypromos — campaign name, promotion type, participation date — to populate custom HubSpot contact properties. Your team can then build precise lists of contacts who entered a quiz versus a sweepstakes, or who participated in a seasonal campaign versus a product launch.
- Build targeted HubSpot lists based on specific promotion behavior
- Attribute revenue to individual promotional campaigns with accurate source data
- Give sales reps context about how a lead first engaged with your brand
Use case
Map Quiz and Survey Responses to HubSpot Properties
When participants complete a quiz or survey in Easypromos, their individual answers can be mapped to custom properties on their HubSpot contact record. This turns qualitative promotion data into structured CRM data that's actually useful for segmentation and sales conversations.
- Use quiz answers to qualify leads and assign them to the right sales team
- Trigger personalized product recommendation workflows in HubSpot from survey responses
- Enrich contact profiles without requiring manual data entry from your team
Use case
Track Promotion Winners and Trigger HubSpot Deal Creation
When a winner is selected in Easypromos, the integration can automatically update their HubSpot contact record, add a tag or property, and create a HubSpot deal to track prize fulfillment or any follow-on sales opportunity. This connects your promotional activity directly to your revenue pipeline.
- Automatically flag prize winners in HubSpot for expedited follow-up
- Create deals linked to winners to track prize delivery and potential upsell opportunities
- Notify the right sales or customer success rep via HubSpot task creation
Use case
Sync Referral and Viral Sharing Data to HubSpot
Easypromos supports referral mechanics where participants earn extra entries by sharing the promotion. The integration can pass referral counts and sharing activity back to HubSpot contact properties, helping you spot your most engaged brand advocates within your CRM.
- Identify top referrers and brand advocates directly within HubSpot
- Trigger a HubSpot workflow to reward high-sharing participants with exclusive offers
- Use referral activity as a lead scoring signal to prioritize outreach
Challenges Tray.ai solves
Common obstacles when integrating Easypromos and HubSpot — and how Tray.ai handles them.
Challenge
Manual CSV Exports Causing Delayed Lead Follow-Up
Marketing teams running Easypromos campaigns often rely on manually exporting participant data and importing it into HubSpot — a process that can take hours or days, meaning leads go cold before they ever receive a follow-up message.
How Tray.ai helps
Tray.ai's real-time event-based triggers listen for new Easypromos participants the moment they register and immediately push their data to HubSpot, collapsing the follow-up window from days to seconds without any manual effort.
Challenge
Duplicate Contacts Polluting the HubSpot CRM
When promotion data is imported manually or through basic integrations, duplicate contacts frequently appear in HubSpot, corrupting reporting, skewing lead scores, and causing sales reps to reach out to the same person multiple times.
How Tray.ai helps
Tray.ai workflows include a lookup step that searches HubSpot for an existing contact by email before creating a new record, ensuring data is merged into the correct existing profile rather than duplicated.
Challenge
Mapping Complex Promotion Data to HubSpot Custom Properties
Easypromos captures a lot of data that doesn't fit neatly into standard HubSpot fields — quiz answers, referral counts, voting choices, entry timestamps. Getting that information into your CRM in a structured, usable format is harder than it sounds.
How Tray.ai helps
Tray.ai's data mapping and transformation tools let you precisely configure how each Easypromos data field maps to any standard or custom HubSpot property, including conditional logic to handle different promotion types differently.
Templates
Pre-built workflows for Easypromos and HubSpot you can deploy in minutes.
New Easypromos Participant to HubSpot Contact
Easypromos 
HubSpot Automatically creates or updates a HubSpot contact whenever a new participant enters any Easypromos promotion, mapping fields like name, email, phone, opt-in status, and campaign source.
Easypromos Quiz Completion to HubSpot Property Update
Easypromos HubSpot When a participant completes a quiz in Easypromos, this template maps each quiz answer to a corresponding custom property on their HubSpot contact record, enabling advanced segmentation and personalized follow-up.
Easypromos Winner Selected to HubSpot Deal and Task
Easypromos HubSpot Automatically creates a HubSpot deal and assigns a follow-up task to the designated owner whenever a winner is selected in an Easypromos promotion, so no prize or sales opportunity gets dropped.
Easypromos Participant to HubSpot Workflow Enrollment
Easypromos HubSpot Enrolls new Easypromos participants into a specified HubSpot email workflow immediately upon participation, so follow-up communication fires automatically without any manual steps.
Daily Easypromos Participant Sync and HubSpot List Update
Easypromos HubSpot Runs a scheduled daily sync that pulls all new Easypromos participants from the previous 24 hours and adds them to a static HubSpot list tied to that specific campaign for reporting and segmentation.
Easypromos Referral Activity to HubSpot Lead Score Update
Easypromos HubSpot Monitors referral activity in Easypromos and increments the HubSpot lead score for contacts who successfully refer new participants, helping surface high-value brand advocates for prioritized outreach.
How Tray.ai makes this work
Easypromos + HubSpot runs on the full Tray.ai platform
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