Connectors / General automation services · Connector
Automate Freight & Carrier Management with the Emerge Integration
Connect Emerge's freight marketplace to your tech stack and cut out manual load tendering, rate management, and carrier communication.
What can you do with the Emerge connector?
Emerge is a freight procurement and marketplace platform where shippers and carriers negotiate rates, manage RFPs, and execute spot and contract freight. Connecting Emerge to your ERP, TMS, or data warehouse through tray.ai lets logistics teams automate the full freight lifecycle — from rate discovery to load execution. Whether you're syncing carrier rates into your TMS or triggering procurement workflows off shipment demand signals, tray.ai handles it without custom engineering.
Automate & integrate Emerge
Automating Emerge business processes or integrating Emerge data is made easy with Tray.ai.
Use case
Automated Freight Rate Sync to TMS
When Emerge finalizes contract or spot rates with carriers, those rates push automatically into your TMS or ERP so dispatchers always work from current pricing. No more manual copy-paste of rate cards, and no more booking loads at outdated prices.
- Eliminate manual rate entry errors in your transportation management system
- Dispatchers always see the most current contracted and spot rates
- Cut the time from rate award to load availability by automating the data handoff
Use case
RFP Response Workflow Automation
Whenever a carrier submits an RFP response in Emerge, structured internal approval and review workflows kick off automatically. Submissions route to the right procurement stakeholders based on lane, mode, or volume, and decisions write back to Emerge without anyone leaving their collaboration tools.
- Speed up RFP cycle times by routing carrier responses to reviewers automatically
- Keep an audit trail of procurement decisions synced to your data warehouse
- Cut bottlenecks from manual email-based review processes
Use case
Shipment Demand Signal to Freight Procurement
Connect your order management system or warehouse platform to Emerge so a surge in outbound orders automatically triggers a spot procurement event on the Emerge marketplace. Capacity gets sourced before you need it, not after.
- Get ahead of capacity shortages by starting freight procurement earlier in the order lifecycle
- Give carriers more lead time, which usually means lower spot rates
- Push shipment volumes and lane data directly into Emerge without manual uploads
Use case
Carrier Performance Reporting and Analytics Sync
Pull awarded load data, carrier acceptance rates, and on-time delivery performance from Emerge and send it to your BI platform or data warehouse for carrier scorecarding. Build dashboards that combine Emerge metrics with TMS and WMS data so you're not switching between systems to get the full picture.
- Centralize carrier performance data from Emerge and your other logistics platforms
- Automate weekly or monthly carrier scorecards without manual data exports
- Spot underperforming carriers on specific lanes using combined data sources
Use case
Load Award Notifications and Carrier Communication
When a load is awarded to a carrier in Emerge, your internal ops team gets notified automatically via Slack, email, or SMS, and onboarding steps fire off if it's a new carrier relationship. Everyone stays in the loop without manual follow-up.
- Notify operations teams of new load awards instantly through their preferred channels
- Trigger carrier onboarding or compliance checks automatically for new relationships
- Fewer mix-ups between procurement and operations on awarded loads
Use case
Contract Rate Expiration Alerts and Renewal Triggers
tray.ai watches contract rate agreements in Emerge and alerts procurement teams before expiration windows close. You can also trigger a new RFP or negotiation workflow automatically so lanes are never left without coverage.
- Prevent service disruptions from expired freight contracts slipping through the cracks
- Automate renewal reminder workflows with configurable lead times
- Stop relying on manual calendar reminders for contract management
Build Emerge Agents
Give agents secure and governed access to Emerge through Agent Builder and Agent Gateway for MCP.
Retrieve Carrier Rates
Data SourceAn agent can fetch real-time freight rates from Emerge's marketplace to compare carrier pricing and find the most cost-effective shipping options for a given lane or load.
Look Up Load Details
Data SourceAn agent can pull detailed information about specific loads, including origin, destination, weight, and status, to give accurate shipment context for decision-making or reporting.
Monitor Shipment Status
Data SourceAn agent can continuously check the status of active shipments within Emerge and send proactive alerts when shipments are delayed, in transit, or delivered.
Fetch Lane Performance Metrics
Data SourceAn agent can retrieve historical performance data for specific freight lanes, including on-time delivery rates and average costs, to inform carrier selection and negotiation.
Query Carrier Network
Data SourceAn agent can search Emerge's carrier network to find available, qualified carriers for specific routes or load types, speeding up procurement decisions.
Create New Load
Agent ToolAn agent can programmatically create new load entries in Emerge with all required shipment details, cutting down on manual data entry when tendering freight.
Award Load to Carrier
Agent ToolAn agent can select and award a load to a specific carrier within Emerge based on rate, performance history, or business rules — no manual work required.
Request Spot Quotes
Agent ToolAn agent can trigger spot quote requests to multiple carriers at once through Emerge, pulling in competitive pricing fast without the back-and-forth.
Update Load Information
Agent ToolAn agent can modify existing load details in Emerge — pickup windows, special instructions, contact info — so shipment records stay accurate as plans change.
Cancel or Reject a Load
Agent ToolAn agent can cancel or reject loads within Emerge when plans change, keeping the marketplace current and freeing carriers to pursue other opportunities.
Trigger RFP Process
Agent ToolAn agent can kick off a Request for Proposal workflow in Emerge for contract freight, automating carrier outreach and organizing bid collection for strategic lane procurement.
Ready to solve your Emerge integration challenges?
See how Tray.ai makes it easy to connect, automate, and scale your workflows.
Challenges Tray.ai solves
Common obstacles when integrating Emerge — and how Tray.ai handles them.
Challenge
Fragmented Rate and Capacity Data Across Systems
Freight teams often manage rates in Emerge while dispatching from a separate TMS and tracking financials in an ERP. Rate changes in Emerge don't automatically flow to operational systems, so someone ends up doing it by hand.
How Tray.ai helps
tray.ai connects Emerge's API to your TMS and ERP in real time, automatically syncing rate awards and contract changes so every system stays current without manual re-entry.
Challenge
Manual RFP and Procurement Review Processes
Carrier RFP responses in Emerge usually require internal review that happens over email, which makes it hard to track decisions, maintain audit trails, or enforce consistent evaluation criteria.
How Tray.ai helps
tray.ai builds structured review workflows that route Emerge RFP responses to the right stakeholders through Slack or email, capture decisions, and write outcomes back to Emerge — so there's a clear record of every procurement call.
Challenge
Reactive Freight Procurement from Disconnected Order Data
When order management systems and freight procurement platforms aren't connected, logistics teams discover capacity gaps too late and end up making last-minute spot buys at premium rates.
How Tray.ai helps
tray.ai connects your OMS or WMS to Emerge so demand signals automatically trigger procurement events with enough lead time for carriers to respond competitively.
Emerge Rate Award → TMS Rate Table Update
Emerge 
Slack Automatically updates rate tables in your TMS whenever a new contract or spot rate is awarded in Emerge, keeping dispatch pricing current.
Order Surge → Emerge Spot Procurement Event
Emerge 
NetSuite Slack Watches your order management system for volume thresholds and automatically creates a spot procurement request in Emerge when demand exceeds capacity.
Emerge Carrier Response → Procurement Review Workflow
Emerge Slack 
Google Sheets Routes new RFP responses from carriers in Emerge to the right procurement stakeholder for review and writes the decision outcome back to Emerge.
Emerge Load Data → BI Dashboard Sync
Emerge 
Snowflake Exports awarded load, rate, and carrier acceptance data from Emerge on a schedule and loads it into your data warehouse for analytics and scorecarding.
Contract Expiration Alert and RFP Renewal Trigger
Emerge Slack 
Gmail Monitors contract agreements in Emerge for upcoming expiration dates and sends alerts to the procurement team, with the option to trigger a renewal RFP automatically.
Emerge Invoice Data → ERP Freight Reconciliation
Emerge 
SAP Business One Slack Compares load invoice data from Emerge against purchase orders in your ERP and flags discrepancies for review before payment approval.
How Tray.ai makes this work
Emerge plugs into the whole Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Emerge — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway
Expose Emerge actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →See Emerge working against your stack.
We'll walk through a tailored demo with your systems plugged in.