Frontify + Slack
Connect Frontify and Slack to Keep Your Brand Teams in Sync
Automate brand asset notifications, approval workflows, and guideline updates directly in Slack, powered by tray.ai.
Why integrate Frontify and Slack?
Frontify is where brand teams manage guidelines, digital assets, and creative projects. Slack is where the rest of the business talks. When the two stay separate, brand updates get missed, asset approvals stall, and people keep using outdated materials. Connecting Frontify with Slack via tray.ai puts brand information where your team already is, so everyone stays informed without having to switch tools.
Automate & integrate Frontify & Slack
Use case
Instant Brand Asset Upload Notifications
Whenever a new asset is uploaded to a Frontify library, tray.ai automatically sends a formatted Slack message to the relevant channel, including the asset name, category, uploader, and a direct link. Brand managers don't need to manually announce new uploads across multiple teams. Designers, marketers, and content creators are notified the moment fresh assets are available.
Use case
Brand Guideline Update Alerts
When a brand guideline page in Frontify is published or updated, tray.ai sends a Slack notification to designated brand or marketing channels, summarizing what changed and linking directly to the updated section. Teams don't need to periodically check Frontify for changes or rely on inconsistent email updates. Everyone — from agencies to internal designers — stays current with the latest brand standards.
Use case
Creative Asset Approval Workflow Automation
When a new asset is submitted for review in Frontify, tray.ai sends an interactive Slack message to the designated approver with context, a preview link, and quick-action buttons to approve or request changes. Approval decisions captured in Slack automatically update the asset status back in Frontify, closing the loop without switching tools. Approval cycle times shrink across creative and marketing teams.
Use case
New Project or Workspace Creation Announcements
When a new project or workspace is created in Frontify, tray.ai can automatically post a Slack message to relevant team channels or send direct messages to assigned contributors. Collaborators know about new creative initiatives right away, without project managers having to broadcast kickoffs manually. Teams can jump into Frontify with context and links already waiting in Slack.
Use case
Expiring Asset and License Alerts
tray.ai can monitor Frontify for assets approaching expiration dates or licensing deadlines and push warnings into the appropriate Slack channels before issues arise. Brand and legal teams get timely reminders so they can act before an expired asset reaches production materials. That reduces compliance risk and prevents costly mistakes from using unlicensed or time-limited assets.
Use case
Brand Portal Activity Digest Reports
tray.ai can compile periodic Slack summaries of activity across your Frontify brand portal, including recently added assets, updated guidelines, active projects, and pending approvals. Brand leads get a consolidated digest — daily or weekly — directly in a Slack channel or DM, without having to log into Frontify constantly. That makes it easier to stay on top of what needs attention.
Use case
Failed or Rejected Asset Notifications to Creators
When an asset is rejected during a review in Frontify, tray.ai immediately sends a Slack direct message to the original creator with reviewer feedback and a link back to the asset. This closes the feedback loop right away, cutting delays from waiting on email notifications or periodic Frontify check-ins. Creators can move faster, and revision cycles stay short.
Get started with Frontify & Slack integration today
Frontify & Slack Challenges
What challenges are there when working with Frontify & Slack and how will using Tray.ai help?
Challenge
Brand Teams Miss Critical Asset and Guideline Updates
Frontify and Slack don't have a native connection, so brand updates only reach people who happen to log into Frontify at the right time. Designers and marketers keep using outdated assets or old guidelines simply because no one told them something changed, and brand inconsistency spreads across campaigns as a result.
How Tray.ai Can Help:
tray.ai listens for real-time events in Frontify — asset uploads, guideline publications, project changes — and immediately pushes relevant notifications to the right Slack channels or individuals. No update goes unnoticed, regardless of how often team members log into Frontify.
Challenge
Approval Workflows Are Slow and Difficult to Track
Asset approvals in Frontify stall because reviewers aren't actively watching the platform for pending requests. Notifications get missed, brand managers send repeated follow-ups, and keeping track of approval status across multiple assets turns into a project of its own.
How Tray.ai Can Help:
tray.ai routes approval requests directly into Slack where reviewers are already working, with enough context to make a decision on the spot. Responses captured in Slack are automatically written back to Frontify, so approval status stays current without manual updates in either platform.
Challenge
Inconsistent Communication Across Distributed Brand Teams
When brand teams span time zones, agencies, and departments, keeping everyone current on Frontify content takes a lot of manual coordination. Brand managers end up posting updates across multiple Slack channels, trying to remember which teams need which notifications, and hoping nothing slips through. That process breaks down fast as teams grow.
How Tray.ai Can Help:
tray.ai routes Frontify notifications to the correct Slack channels and individuals based on asset type, project, team, or any other attribute. Distributed teams get exactly the updates they need, without brand managers manually managing every communication.
Challenge
No Visibility Into Brand Portal Activity Without Logging In
Brand leaders need ongoing visibility into what's happening across their Frontify portal — pending approvals, new assets, updated guidelines — but checking manually every day is time-consuming and easy to skip during busy stretches. Gaps in oversight tend to compound quietly.
How Tray.ai Can Help:
tray.ai automates scheduled digest reports that compile relevant Frontify activity and deliver a clean, actionable summary into a Slack channel. Brand leaders get the visibility they need without a daily login to Frontify.
Challenge
Risk of Using Expired or Unlicensed Brand Assets
Tracking expiration dates and licensing deadlines across a large Frontify library is easy to get wrong. Without automated alerts, teams can unknowingly use expired stock images or time-limited assets in live campaigns, and by the time anyone notices, the legal exposure is already real.
How Tray.ai Can Help:
tray.ai monitors asset metadata in Frontify for approaching expiration dates and automatically pushes Slack warnings to relevant team members and channels. Legal, brand, and marketing teams get enough lead time to remove or replace assets before problems surface.
Start using our pre-built Frontify & Slack templates today
Start from scratch or use one of our pre-built Frontify & Slack templates to quickly solve your most common use cases.
Frontify & Slack Templates
Find pre-built Frontify & Slack solutions for common use cases
Template
Notify a Slack Channel When a New Asset is Uploaded to Frontify
This template monitors a specified Frontify asset library for new uploads and automatically posts a Slack message to a designated channel, including the asset name, type, uploader, thumbnail, and a direct link.
Steps:
- Trigger fires when a new asset is uploaded to a specified Frontify library or workspace
- tray.ai fetches asset metadata including name, type, creator, and preview URL from Frontify
- A formatted notification is posted to the designated Slack channel with asset details and a direct link
Connectors Used: Frontify, Slack
Template
Send a Slack Alert When a Frontify Brand Guideline is Updated
This template detects changes to published brand guideline pages in Frontify and pushes a Slack notification to the brand team channel, summarizing the update and providing a direct link so stakeholders can review the latest version right away.
Steps:
- Trigger fires when a Frontify guideline page is published or modified
- tray.ai extracts the page title, description of changes, editor name, and timestamp from Frontify
- A Slack notification is posted to the brand channel with a summary of what changed and a link to the updated guideline
Connectors Used: Frontify, Slack
Template
Route Frontify Asset Approval Requests to Slack for Quick Review
When an asset is submitted for approval in Frontify, this template sends an interactive Slack message to the assigned reviewer with context about the asset, a preview link, and action options, with the response automatically synced back to update the asset status in Frontify.
Steps:
- Trigger fires when an asset enters the approval stage in Frontify
- tray.ai retrieves asset details and sends an interactive Slack DM or channel message to the designated approver
- Approver's response is captured in Slack and tray.ai updates the asset approval status in Frontify accordingly
Connectors Used: Frontify, Slack
Template
Send a Daily Frontify Brand Portal Activity Digest to Slack
This template compiles a daily summary of Frontify activity — new uploads, updated guidelines, pending approvals, and new projects — and delivers a digest message to a designated Slack channel each morning.
Steps:
- Scheduled trigger fires each morning at a configured time
- tray.ai queries Frontify for all relevant activity from the past 24 hours across assets, guidelines, and projects
- A formatted digest message is posted to the designated Slack channel with counts and links to items requiring attention
Connectors Used: Frontify, Slack
Template
Alert Asset Creator in Slack When a Frontify Review is Rejected
This template listens for asset rejections in Frontify and immediately sends a Slack direct message to the original creator with the reviewer's feedback and a link to the asset, so they can start revisions without delay.
Steps:
- Trigger fires when an asset review is marked as rejected in Frontify
- tray.ai retrieves the reviewer's comments, asset details, and creator's identity from Frontify
- A Slack DM is sent to the asset creator containing the rejection reason, reviewer name, and a direct link to the asset in Frontify
Connectors Used: Frontify, Slack
Template
Post a Slack Notification When a New Frontify Project is Created
When a new project or workspace is created in Frontify, this template automatically notifies the relevant Slack channel or assigned team members with project details and a link so contributors can get up to speed and start collaborating right away.
Steps:
- Trigger fires when a new project or workspace is created in Frontify
- tray.ai retrieves project name, description, owner, and assigned collaborators from Frontify
- A Slack message is posted to the designated channel and optionally sends DMs to assigned contributors with project details and a direct link
Connectors Used: Frontify, Slack