Connectors / Digital product design · Connector
Automate Brand Management Workflows with Frontify Integrations
Connect Frontify to your marketing stack and keep brand assets, guidelines, and approvals in sync across every tool your team uses.
What can you do with the Frontify connector?
Frontify is a brand management platform that centralizes brand guidelines, digital asset management, and creative collaboration. But it's most useful when it's talking to the rest of your stack. Teams that connect Frontify to tray.ai can automate asset distribution, trigger approval workflows, sync brand updates across channels, and get the right assets to the right people without anyone doing it by hand. Whether you're running a global brand or just trying to scale creative operations without hiring more coordinators, connecting Frontify to your other tools cuts out the bottlenecks that slow everything down.
Automate & integrate Frontify
Automating Frontify business processes or integrating Frontify data is made easy with Tray.ai.
Use case
Automated Digital Asset Distribution
When new brand assets are approved and published in Frontify, automatically push them to downstream tools like Contentful, Salesforce, Shopify, or your CDN. Marketing, sales, and product teams always have the most current approved assets on hand — no manual downloads, no re-uploads.
- Eliminate manual asset distribution across platforms
- Reduce off-brand asset usage by keeping the latest versions available everywhere
- Save creative ops teams hours per week spent re-sending approved files
Use case
Brand Guideline Update Notifications
Send automated Slack or Microsoft Teams notifications whenever brand guidelines change in Frontify — typography updates, color palette revisions, logo usage rules. Designers, agency partners, and marketing stakeholders hear about it right away, not whenever someone remembers to send an email.
- Get all stakeholders up to speed on brand changes right away
- Reduce compliance risk from teams working off outdated guidelines
- Replace error-prone email announcements with real-time alerts
Use case
Creative Approval Workflow Automation
Connect Frontify approval requests to project management tools like Asana, Jira, or Monday.com, so tasks get created automatically when assets enter review. When an asset is approved or rejected in Frontify, the corresponding task updates and the right people get notified — no one has to leave their preferred tool to stay in the loop.
- Cut approval cycle time by routing reviews to the right people immediately
- Maintain a complete audit trail across Frontify and your project management tool
- Stop assets from going live before they've cleared brand approval
Use case
New Asset Ingestion and Tagging
When creative files land in Google Drive or Dropbox, automatically pull them into Frontify, apply metadata tags based on file naming conventions, and assign them to the right brand library. The manual curation work that creative ops teams spend hours on just happens on its own.
- Cut down time spent manually organizing and tagging uploaded assets
- Keep metadata consistent across your entire asset library
- Make assets easier for brand and marketing teams to find
Use case
Frontify Asset Sync to E-commerce Platforms
Automatically sync approved product images and brand assets from Frontify to your Shopify or Magento storefront whenever assets are published or updated. Product listings stay current with your latest approved visuals without anyone on the merchandising team doing manual uploads.
- Keep product visuals consistent with current brand standards
- Remove the manual handoff between brand and e-commerce teams
- Speed up product launches by automating asset deployment
Use case
Brand Portal User Provisioning
Automatically provision or deprovision Frontify users when employees join or leave, based on changes in your HR system (Workday, BambooHR) or identity provider (Okta, Azure AD). The right people always have access to the brand portal, and former employees don't.
- Eliminate manual user management for the brand team
- Reduce security risk from former employees keeping access to brand assets
- Get new hires into brand guidelines on day one
Build Frontify Agents
Give agents secure and governed access to Frontify through Agent Builder and Agent Gateway for MCP.
Retrieve Brand Guidelines
Data SourceAn agent can fetch brand guidelines from Frontify so generated content, copy, or design recommendations stay consistent with your brand standards. Useful for enforcing consistency across marketing and creative workflows.
Search Brand Assets
Data SourceAn agent can search and retrieve logos, images, icons, and other brand assets stored in Frontify's Digital Asset Management system. This lets the agent reference or share the correct, approved assets when handling creative requests.
Fetch Asset Metadata
Data SourceAn agent can pull detailed metadata for specific assets — usage rights, file formats, dimensions, tags. This helps make sure the right asset versions are used in the right contexts.
List Brand Portals and Projects
Data SourceAn agent can retrieve a list of brand portals and projects within Frontify to understand the organizational structure and route requests to the correct brand workspace.
Retrieve Style Guides
Data SourceAn agent can access typography, color palettes, spacing rules, and other style guide components from Frontify. That means the agent can give accurate design guidance or check that outputs meet brand specs.
Upload New Assets
Agent ToolAn agent can upload newly created or approved assets directly into Frontify, organized within the correct project or collection. It takes the manual handoff out of moving work from creative production into the asset library.
Update Asset Metadata
Agent ToolAn agent can update tags, descriptions, usage rights, and other metadata on existing Frontify assets. The library stays accurate and searchable as brand requirements shift over time.
Create Collections
Agent ToolAn agent can create asset collections or folders within Frontify to organize campaign materials, product launches, or team-specific resources. Good for automating library organization as part of a broader workflow.
Move or Organize Assets
Agent ToolAn agent can move assets between projects, collections, or portals in Frontify, keeping everything stored in the right place and accessible to the right teams.
Share Asset Links
Agent ToolAn agent can generate and distribute shareable links to specific assets or collections from Frontify. Teams and external stakeholders get direct access to the right brand materials without digging through the library themselves.
Create or Update Brand Guidelines Pages
Agent ToolAn agent can add or edit content within brand guideline documents in Frontify. Handy for keeping documentation current when brand rules change or a new product launches.
Trigger Asset Approval Workflows
Agent ToolAn agent can kick off approval workflows for newly uploaded or modified assets in Frontify, so the right stakeholders review and sign off on brand materials before they go live.
Ready to solve your Frontify integration challenges?
See how Tray.ai makes it easy to connect, automate, and scale your workflows.
Challenges Tray.ai solves
Common obstacles when integrating Frontify — and how Tray.ai handles them.
Challenge
Frontify's API Requires Deep Integration Logic
Frontify's GraphQL API is powerful, but it asks a lot of the team building on top of it — custom queries, pagination handling, webhook subscriptions. That's real developer time, which most creative and marketing teams simply don't have sitting around.
How Tray.ai helps
tray.ai's Frontify connector handles the GraphQL complexity with pre-built operations for common actions like fetching assets, publishing files, managing users, and handling webhooks. Non-technical users can build integrations in a visual workflow builder without writing a line of GraphQL.
Challenge
Keeping Distributed Teams on the Latest Brand Assets
When brand assets change in Frontify, getting that update to remote teams, agency partners, and downstream tools like CMS platforms or design systems is an ongoing operational headache. It's how off-brand materials end up going out the door.
How Tray.ai helps
tray.ai runs event-driven workflows that push updated assets to every connected system the moment they're published in Frontify — CMS platforms, cloud storage, e-commerce storefronts — keeping versions consistent across the organization without anyone doing it manually.
Challenge
Manual Approval Workflows Create Bottlenecks
Approval processes that run through email threads or manual Frontify status checks are slow and hard to track. Project managers can't see where things are in the review cycle, and reviewers miss requests because they're not in Frontify every day.
How Tray.ai helps
tray.ai connects Frontify approval events to the project management and communication tools where teams actually work — Asana, Jira, Slack, Teams. Approval requests automatically become tasks, status changes update those tasks in real time, and the right people get notified in the tools they already use.
Publish Frontify Assets to Contentful CMS
Frontify Automatically creates or updates Contentful entries with the latest asset URLs and metadata whenever an asset is published in Frontify, keeping your CMS content library in sync with your brand portal.
Frontify Approval Request to Asana Task
Frontify 
Asana 
Slack Creates a new Asana task in the designated creative review project whenever an asset enters the approval queue in Frontify, then updates the task automatically when the asset is approved or rejected.
New Employee Frontify Onboarding
BambooHR Frontify Slack Automatically provisions a new Frontify user and sends them a welcome message with brand portal access details whenever a new employee is added to your HR system.
Google Drive Upload to Frontify Asset Library
Google Drive Frontify Monitors a designated Google Drive folder for new creative files and automatically imports them into the correct Frontify library with metadata tags pulled from file naming conventions.
Frontify Brand Update Slack Digest
Frontify Slack Sends a daily or real-time Slack digest to the brand team channel listing all brand guideline updates, new asset publications, and library changes from the past 24 hours.
Frontify Asset Published to Shopify Product Image
Frontify 
Shopify Automatically updates Shopify product images with the latest approved versions from Frontify whenever a product asset is published, so the merchandising team doesn't have to do it manually.
How Tray.ai makes this work
Frontify plugs into the whole Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Frontify — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway
Expose Frontify actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Related integrations
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