Getty connector
Automate Getty Images Workflows and Cut the Manual Work Out of Digital Asset Management
Connect Getty Images to your marketing, CMS, and creative tools to stop hunting for assets manually and get content out faster.
What can you do with the Getty connector?
Getty Images is one of the world's largest premium stock photography and media libraries, used by marketing teams, publishers, and agencies to source high-quality visuals for campaigns, editorial content, and digital experiences. Manually searching, downloading, and distributing licensed assets across teams and platforms is slow and error-prone. With tray.ai, you can build automated workflows that pull licensed imagery directly into your CMS, DAM, or creative tools the moment content is approved or a campaign kicks off.
Automate & integrate Getty
Automating Getty business process or integrating Getty data is made easy with tray.ai
Use case
Automated Asset Sourcing for Content Campaigns
When a new campaign brief lands in your project management tool, automatically search Getty Images for relevant assets based on keywords or themes pulled from the brief and deliver curated results to the creative team. Creative coordinators stop burning time hunting for imagery, and campaigns move faster. Teams can review pre-matched assets directly in Slack, Asana, or Trello without leaving their workflow.
Use case
CMS and Publishing Integration for Editorial Teams
Automatically fetch and attach Getty Images assets to new article drafts in WordPress, Contentful, or other CMS platforms based on article topics or tags. When a journalist or editor creates a new content record, the integration queries Getty's API, retrieves relevant editorial or commercial images, and attaches them to the draft for review. Publishing moves faster, and image quality standards stay consistent without anyone having to police them.
Use case
Digital Asset Management (DAM) Synchronization
Keep your internal DAM populated with the latest licensed Getty assets by syncing approved downloads and metadata automatically. When a Getty image is downloaded or licensed, tray.ai pushes the asset along with full metadata — licensing terms, contributor credits, keywords — into platforms like Bynder, Canto, or Brandfolder. One source of truth for all licensed imagery across the organization, maintained without manual uploads.
Use case
E-commerce Product Page Image Automation
For brands and retailers that rely on stock imagery to supplement product visuals, automate the retrieval and assignment of Getty Images to product listings in Shopify, Magento, or similar platforms. Trigger image searches based on product categories or descriptors and route results for human review before publishing. Product pages stay visually consistent, and merchandising teams spend less time on manual sourcing.
Use case
Social Media Content Planning and Asset Delivery
Connect Getty Images to social media planning tools like Sprout Social, Hootsuite, or Airtable so that scheduled posts automatically get Getty asset recommendations based on campaign themes or post copy. Content managers pick the best image from pre-fetched options rather than starting a fresh search for every post. This matters most for teams managing high-frequency social calendars across multiple brands or regions.
Use case
Rights and License Expiry Monitoring
Track the licensing status of Getty Images assets in use across your organization and trigger alerts or re-licensing workflows when rights are getting close to expiry. By connecting Getty metadata with your DAM or rights management system, tray.ai can surface assets that need to be renewed or replaced before expiry dates hit. Automated notifications go to legal, creative, or procurement teams based on asset type or usage, so nothing slips through.
Use case
AI Agent-Assisted Visual Content Recommendations
Build AI agents that use Getty's image library to automatically recommend visuals for blog posts, presentations, or ad creatives based on content analysis. An AI agent reads a draft document, pulls out key themes, queries Getty Images via the API, and returns a ranked shortlist of recommended images directly to the author or designer. Licensed, rights-safe content delivered without a manual search.
Build Getty Agents
Give agents secure and governed access to Getty through Agent Builder and Agent Gateway for MCP.
Data Source
Search Getty Images Library
An agent can search Getty's library of photos, illustrations, and vectors using keywords, filters, and metadata to find the right visual assets for campaigns, presentations, or content projects.
Data Source
Retrieve Image Metadata
An agent can fetch detailed metadata for specific images, including licensing information, photographer credits, captions, keywords, and usage rights, so teams can confirm compliance before using an asset.
Data Source
Browse Editorial Collections
An agent can browse and pull images from Getty's editorial collections covering news, sports, entertainment, and breaking events to surface timely, contextually relevant visual content.
Data Source
Look Up Asset Licensing Details
An agent can retrieve licensing terms and pricing for specific images or collections, giving teams a clear picture of usage rights and costs before committing to an asset.
Data Source
Fetch Similar or Related Images
An agent can query Getty for images similar to a given asset, letting creative teams explore visual alternatives or build cohesive image sets for a project.
Agent Tool
Download Licensed Assets
An agent can programmatically download licensed images from Getty and deliver them to a specified destination — a DAM, CMS, or cloud storage — cutting out the manual steps in asset acquisition workflows.
Agent Tool
Add Images to Lightbox
An agent can add selected images to a Getty Lightbox, giving teams a place to organize shortlisted assets for review, approval, or later use.
Agent Tool
Create and Manage Lightboxes
An agent can create new Lightboxes, rename them, and manage their contents on behalf of a team, keeping asset collections organized across multiple projects.
Data Source
Retrieve Download History
An agent can pull a history of previously downloaded assets from a Getty account, helping teams audit usage, track licensing spend, and avoid buying the same asset twice.
Agent Tool
Automate Image Selection for Content Workflows
An agent can search for and select Getty images based on content briefs or article topics, dropping them into publishing or marketing workflows without anyone having to do it by hand.
Get started with our Getty connector today
If you would like to get started with the tray.ai Getty connector today then speak to one of our team.
Getty Challenges
What challenges are there when working with Getty and how will using Tray.ai help?
Challenge
Manual Image Search Slows Down Content Production
Creative and editorial teams spend significant time manually searching Getty Images for every piece of content they produce, breaking their flow and delaying publishing timelines. As content volume grows, this bottleneck gets more expensive and harder to ignore.
How Tray.ai Can Help:
tray.ai automates Getty image searches triggered by upstream workflow events — a new content brief, CMS draft, or calendar entry — so teams get pre-fetched image options without interrupting their work. Search queries are built dynamically from existing content metadata, so relevant results arrive without anyone asking for them.
Challenge
Licensed Assets Are Scattered Across Team Storage
Without a centralized sync, Getty Images downloads end up spread across individual desktops, shared drives, and Dropbox folders. Licensed assets become hard to find, and there's a real risk the same image gets licensed twice or used after its rights have expired.
How Tray.ai Can Help:
tray.ai connects Getty download events directly to your DAM, automatically pushing every licensed asset with complete metadata into a centralized repository the moment it's acquired. All Getty assets are immediately findable, properly tagged, and tracked for licensing compliance.
Challenge
License Expiry and Rights Compliance Are Hard to Track at Scale
Organizations using large volumes of Getty Images assets often have no clear view of which licenses are close to expiry. Images get used past their rights window, and the financial and legal consequences can be significant. Spreadsheet tracking makes this worse, not better.
How Tray.ai Can Help:
tray.ai runs scheduled scans of your Getty asset usage records, surfaces expiring licenses automatically, and routes targeted alerts to the right teams — creative, legal, or procurement — with enough lead time to renew or replace imagery before anything lapses.
Challenge
No Bridge Between Getty and Marketing or CMS Tools
Getty Images doesn't natively integrate with most CMS platforms, project management tools, or social media schedulers. Teams end up constantly switching between the Getty portal and their production tools to source, download, and attach imagery — which adds up fast.
How Tray.ai Can Help:
tray.ai connects Getty's API to the tools your teams already use — WordPress, Contentful, Asana, Airtable, and more — so Getty assets come directly into existing workflows without manual handoffs.
Challenge
Scaling Visual Content Operations Without Adding Headcount
As content output grows across more channels, regions, and brands, the demand for licensed imagery grows with it. Manual Getty sourcing doesn't scale, and hiring additional creative coordinators to absorb the volume is expensive.
How Tray.ai Can Help:
tray.ai handles higher content volumes by automating the repetitive, rules-based work in Getty asset sourcing and distribution. AI-assisted workflows can stretch capacity further by matching Getty content to editorial needs intelligently, so existing teams spend their time on creative decisions rather than logistics.
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Start using our pre-built Getty templates today
Start from scratch or use one of our pre-built Getty templates to quickly solve your most common use cases.
Template
New Campaign Brief → Getty Asset Search → Slack Delivery
When a new campaign brief is created in Asana or Monday.com, extract keywords from the brief, search Getty Images for matching assets, and post a curated image shortlist to a designated Slack channel for creative team review.
Steps:
- Trigger: New task or project created in Asana with a 'Campaign Brief' tag
- Extract keywords and themes from the brief description using tray.ai data transformation
- Query Getty Images API with extracted keywords and retrieve top image results with thumbnails and license details
- Format a Slack message with image previews, titles, and Getty direct links
- Post curated image shortlist to the relevant Slack campaign channel for team review
Connectors Used: Getty, Asana, Slack
Template
New WordPress Draft → Getty Image Attachment
When a new draft post is created in WordPress, automatically search Getty Images based on post categories and tags, retrieve the top matching licensed image, and attach it as the featured image pending editor approval.
Steps:
- Trigger: New draft post created in WordPress
- Read post category, tags, and title to construct a Getty search query
- Search Getty Images API and retrieve the highest-relevance commercial image
- Attach the image URL and metadata to the WordPress draft as the featured image
- Notify the editor via Slack with a preview link and Getty licensing details for approval
Connectors Used: Getty, WordPress, Slack
Template
Getty Asset Download → Bynder DAM Sync
Whenever a Getty Images asset is downloaded or licensed by a team member, automatically push the image file and full metadata — including licensing terms, expiry date, contributor, and keywords — into Bynder for centralized asset management.
Steps:
- Trigger: Getty Images asset download or licensing event detected via API
- Retrieve full asset metadata including license type, expiry date, contributor, and keywords
- Upload the asset file and metadata to the correct Bynder collection based on content type
- Log the asset details, license terms, and download user to a Google Sheets rights tracking register
- Send confirmation notification to the DAM administrator
Connectors Used: Getty, Bynder, Google Sheets
Template
License Expiry Monitor → Renewal Alert Workflow
On a scheduled basis, scan your Getty Images asset usage records for licenses expiring within 60 days, compile a report, and route renewal alerts to the appropriate stakeholders based on asset category and business unit.
Steps:
- Trigger: Scheduled daily run pulling active Getty asset license records
- Filter assets with license expiry dates within the next 60 days
- Categorize assets by business unit or campaign using tags from the asset metadata
- Send Slack alerts to relevant creative or legal team channels for each expiring asset
- Email a consolidated license renewal report to the procurement or legal team lead via Gmail
Connectors Used: Getty, Google Sheets, Slack, Gmail
Template
Airtable Content Calendar → Getty Image Prefetch
For every upcoming post in an Airtable social media content calendar, automatically search Getty Images based on post copy or topic fields and populate the Airtable record with pre-fetched image options for the content manager to select.
Steps:
- Trigger: New record created in Airtable content calendar with status 'Drafting'
- Extract post topic, copy, and target audience from Airtable fields
- Query Getty Images API with relevant search terms derived from post content
- Write top three image URLs and titles back into dedicated Airtable image option fields
- Notify the content manager via Slack that image options are ready for review in Airtable
Connectors Used: Getty, Airtable, Slack
Template
AI Agent Visual Recommendation for Blog Content
An AI agent reads a completed blog post draft, pulls out thematic keywords, queries Getty Images for matching visuals, ranks the results by relevance, and sends a shortlist of recommended images with licensing details to the author in Slack.
Steps:
- Trigger: Blog post draft marked as 'Complete' in Google Docs or a connected CMS
- Send the full post text to OpenAI to extract primary themes, entities, and visual search keywords
- Query Getty Images API using the AI-generated keywords and retrieve top-ranked results
- Use OpenAI to rank the Getty results by relevance to the post content and tone
- Deliver a ranked shortlist of Getty image options with thumbnails and license info to the author via Slack
Connectors Used: Getty, OpenAI, Google Docs, Slack