Hubilo connector
Automate Your Event Data Workflows with Hubilo Integrations
Connect Hubilo to your CRM, marketing stack, and analytics tools to turn event engagement into revenue.
What can you do with the Hubilo connector?
Hubilo is a virtual and hybrid event platform that captures detailed attendee engagement data — session attendance, poll responses, networking activity, and more. Integrating Hubilo with your existing tech stack cuts out the manual export-import cycles that slow event teams down and gets hot leads into your CRM the moment a session ends. With tray.ai, you can build automated workflows that sync attendee data, trigger follow-up sequences, and feed event ROI metrics into your BI dashboards in real time.
Automate & integrate Hubilo
Automating Hubilo business process or integrating Hubilo data is made easy with tray.ai
Use case
Real-Time Lead Sync to CRM
When attendees register or engage during a Hubilo event — visiting a sponsor booth, requesting a meeting, downloading a resource — those actions should immediately create or update contact records in your CRM. Manual CSV exports introduce delays that kill conversion momentum. With tray.ai, every Hubilo attendee interaction can trigger an instant record update in Salesforce, HubSpot, or any other CRM.
Use case
Post-Event Marketing Nurture Automation
What attendees do during an event — sessions they watched, polls they answered, connections they made — tells you a lot about what they care about. Tray.ai maps those Hubilo engagement signals to audience segments in Marketo, Pardot, or Mailchimp and enrolls attendees in targeted nurture tracks automatically.
Use case
Attendee Registration Sync from Marketing Platforms
When prospects register through a Webflow landing page, Unbounce form, or Eventbrite listing, their details need to reach Hubilo without manual re-entry. Tray.ai pulls registrations from any source directly into Hubilo as new attendees, while simultaneously updating records in your CRM and triggering confirmation email workflows.
Use case
Event Engagement Reporting in BI Dashboards
Event ROI is notoriously hard to measure because engagement data lives inside the event platform while revenue data lives in the CRM. Tray.ai pulls session attendance, engagement scores, and networking metrics from Hubilo and loads them into Snowflake, BigQuery, or Tableau, where you can join them with pipeline data.
Use case
Sponsor and Exhibitor Lead Distribution
Sponsors expect timely, clean lead lists after events. Tray.ai collects booth visit data and meeting requests from Hubilo, formats them to each sponsor's requirements, and delivers everything via email, Slack, or direct CRM push — no post-event scramble required.
Use case
Slack and Team Notification Workflows
Internal event teams need real-time visibility into attendance thresholds, VIP joins, and technical issues — but nobody wants to stare at the Hubilo dashboard all day. Tray.ai monitors Hubilo event data and sends targeted Slack or Microsoft Teams alerts, like notifying a sales rep the moment their target account joins a session.
Use case
Webinar-to-Pipeline Conversion Tracking
For demand generation teams using Hubilo for webinars, the only way to actually prove pipeline contribution is connecting registration, attendance, and engagement data to opportunity records in Salesforce or HubSpot. Tray.ai automates that entire data flow, from Hubilo attendance records to CRM opportunity attribution fields.
Build Hubilo Agents
Give agents secure and governed access to Hubilo through Agent Builder and Agent Gateway for MCP.
Data Source
Look Up Event Details
Retrieve details about events hosted in Hubilo, including dates, formats, agendas, and speaker lineups. An agent can use this to answer attendee questions or populate downstream workflows with accurate event context.
Data Source
Fetch Attendee Information
Pull registration and profile data for event attendees, including contact details, session preferences, and check-in status. Agents can personalize outreach or trigger follow-up actions based on attendee behavior.
Data Source
Retrieve Session and Agenda Data
Access session schedules, speaker bios, and session metadata from a Hubilo event. An agent can answer questions about the agenda or sync session data into other platforms like CRMs or calendars.
Data Source
Monitor Engagement Metrics
Fetch engagement analytics like poll responses, Q&A participation, and networking activity for an event. An agent can use these metrics to spot highly engaged attendees and trigger targeted follow-ups.
Data Source
Check Sponsor and Exhibitor Details
Retrieve information about sponsors and exhibitors in a Hubilo event, including booth details and associated contacts. Agents can route sponsor-related inquiries or sync sponsor data to other business tools.
Agent Tool
Register Attendees for Events
Programmatically register new attendees for a Hubilo event, assigning them to sessions or ticket tiers as needed. An agent can handle registration automatically as part of a broader onboarding or marketing workflow.
Agent Tool
Update Attendee Profiles
Modify attendee profile information in Hubilo — contact details, job titles, session registrations — and keep event data in sync with CRM or marketing platform records without manual intervention.
Agent Tool
Send Event Communications
Trigger personalized emails or in-app messages to attendees directly through Hubilo. An agent can send reminders, session recommendations, or post-event follow-ups based on attendee data or behavior.
Agent Tool
Create and Manage Sessions
Add new sessions, update session details, or assign speakers within a Hubilo event. An agent can handle session creation automatically when new content or speakers are confirmed through connected planning tools.
Agent Tool
Add Speakers to Events
Onboard new speakers into a Hubilo event by creating speaker profiles with bios, photos, and session assignments. An agent can automate this when speakers are added via a CRM or form submission.
Agent Tool
Export Attendee Lists
Generate and export lists of registered or checked-in attendees from Hubilo for post-event reporting or CRM syncing. An agent can trigger this export automatically at key event milestones to keep downstream systems current.
Get started with our Hubilo connector today
If you would like to get started with the tray.ai Hubilo connector today then speak to one of our team.
Hubilo Challenges
What challenges are there when working with Hubilo and how will using Tray.ai help?
Challenge
Data Delay Between Event Engagement and Sales Follow-Up
Event teams typically export attendee data as a CSV after an event, clean it manually, and import it into the CRM — a process that can take 24-48 hours. By that time, the prospect has moved on and sales reps have lost whatever advantage they had.
How Tray.ai Can Help:
Tray.ai connects directly to Hubilo's API and webhooks to push attendee and engagement data into Salesforce, HubSpot, or any CRM in real time. As soon as a session ends or a booth is visited, the CRM record is updated and follow-up sequences fire automatically.
Challenge
Fragmented Registration Sources
Enterprise events rarely have a single registration source. Attendees may register through Eventbrite, a Webflow form, a partner landing page, or directly via Hubilo — which means fragmented data that's inconsistent and hard to reconcile.
How Tray.ai Can Help:
Tray.ai acts as a central integration hub, pulling registrations from all sources and normalizing attendee data before writing it to Hubilo and the CRM at the same time. Custom field mapping and data transformation keep records consistent regardless of where the registration came from.
Challenge
Proving Event ROI to Leadership
Marketing and event teams struggle to connect Hubilo engagement metrics to downstream revenue because event data and CRM pipeline data live in completely separate systems with no native connection.
How Tray.ai Can Help:
Tray.ai pulls engagement and attendance data from Hubilo and joins it with opportunity and revenue data from your CRM before loading everything into a BI tool like Tableau or Snowflake. Leadership gets a single dashboard view of event-attributed pipeline and closed revenue.
Challenge
Sponsor Lead Delivery Delays and Errors
Manually compiling and distributing lead lists to sponsors after an event is slow and error-prone. Sponsors who receive incomplete or delayed data lose confidence fast, and renewals follow.
How Tray.ai Can Help:
Tray.ai automates the entire sponsor lead pipeline — collecting booth and meeting data from Hubilo, grouping it by sponsor, formatting CSV reports, and emailing them directly to sponsors within hours of event close. No manual compilation required.
Challenge
No Real-Time Visibility for Sales During Live Events
Sales reps often don't know which of their target accounts are actively attending a live Hubilo event, missing a real opportunity to reach out while intent is at its peak.
How Tray.ai Can Help:
Tray.ai monitors Hubilo session-join events in real time, cross-references attendees against CRM target account lists, and fires instant Slack or email notifications to the assigned rep — turning a passive event into an active sales trigger.
Talk to our team to learn how to connect Hubilo with your stack
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Integrate Hubilo With Your Stack
The Tray.ai connector library can help you integrate Hubilo with the rest of your stack. See what Tray.ai can help you integrate Hubilo with.
Start using our pre-built Hubilo templates today
Start from scratch or use one of our pre-built Hubilo templates to quickly solve your most common use cases.
Template
Hubilo Attendee to Salesforce Contact Sync
Automatically creates or updates a Salesforce contact and lead record whenever someone registers or checks in on Hubilo, and logs a completed activity noting their event participation.
Steps:
- Trigger on Hubilo attendee registration or check-in event webhook
- Search Salesforce for an existing contact or lead by email address
- Create a new contact/lead or update the existing record with event metadata
- Log a completed Salesforce activity with session attendance details
Connectors Used: Hubilo, Salesforce
Template
Post-Event HubSpot Nurture Enrollment
After a Hubilo event ends, segments attendees by engagement score and enrolls them in the right HubSpot workflow for personalized follow-up.
Steps:
- Trigger when Hubilo event status changes to completed
- Retrieve full attendee list with engagement scores from Hubilo API
- Classify attendees into High, Medium, and Low engagement tiers based on score thresholds
- Enroll each contact in the corresponding HubSpot workflow and update contact properties
Connectors Used: Hubilo, HubSpot
Template
Eventbrite Registration to Hubilo Attendee Creation
Syncs new Eventbrite registrations into Hubilo as attendees in real time, so there's no manual data migration between registration and event day.
Steps:
- Trigger on new order completed event in Eventbrite
- Extract registrant name, email, and custom field responses
- Create a new attendee record in Hubilo with the registration details
- Upsert the contact in HubSpot and add them to a pre-event email sequence
Connectors Used: Eventbrite, Hubilo, HubSpot
Template
Hubilo Engagement Data to Snowflake Pipeline
Pulls daily session attendance, engagement scores, and networking activity from Hubilo and loads them into a Snowflake data warehouse table for cross-event analytics.
Steps:
- Schedule workflow to run nightly or trigger on event completion
- Retrieve session attendance and engagement metric records from Hubilo API
- Transform and flatten nested engagement data into a tabular schema
- Upsert rows into the Snowflake events analytics table
Connectors Used: Hubilo, Snowflake
Template
VIP Attendee Join Alert to Slack
Monitors Hubilo for target account attendees joining a live session and sends an immediate Slack message to the assigned sales rep with attendee details and a link to the session.
Steps:
- Trigger on Hubilo attendee session-join webhook
- Check attendee email against a Salesforce list of target accounts or named prospects
- If matched, look up the assigned Salesforce account owner
- Send a Slack direct message to the account owner with attendee name, company, and session link
Connectors Used: Hubilo, Slack, Salesforce
Template
Sponsor Lead Report Delivery via Email
Compiles booth visit and meeting request data per sponsor from Hubilo after an event and automatically emails each sponsor a formatted CSV lead report.
Steps:
- Trigger on Hubilo event completion webhook
- Retrieve booth visit logs and meeting requests grouped by sponsor from Hubilo API
- Format lead data into a CSV file per sponsor
- Send each sponsor a personalized email via SendGrid with their lead CSV attached
Connectors Used: Hubilo, SendGrid