Pex connector
Automate Music Rights, Licensing & Content ID Workflows with Pex
Connect Pex's audio and video fingerprinting to your existing tools and stop managing rights, licensing, and royalty workflows by hand.
What can you do with the Pex connector?
Pex is the world's largest audio and video attribution platform, letting rights holders, publishers, and platforms track, license, and monetize their content across the internet. Integrating Pex with your broader tech stack removes the manual bottlenecks in content identification, rights clearance, and royalty reporting. With tray.ai, teams can orchestrate Pex's attribution API alongside CRMs, rights management systems, data warehouses, and communication tools to build fully automated content licensing pipelines.
Automate & integrate Pex
Automating Pex business process or integrating Pex data is made easy with tray.ai
Use case
Automated Content Attribution & Rights Identification
When new audio or video content is uploaded to your platform or detected across third-party sites, tray.ai can trigger Pex attribution lookups automatically and route the results to your rights management system. No more manual submission queues or follow-up — every piece of content gets checked against Pex's fingerprint database in real time. Rights holders get instant visibility into where their content is being used without lifting a finger.
Use case
Royalty Reporting & Distribution Automation
Pex surfaces detailed usage data on audio and video content, but turning that raw attribution data into royalty reports typically requires significant manual processing. With tray.ai, you can automatically pull Pex usage reports on a schedule, transform and aggregate the data, and push it into royalty accounting systems or data warehouses. Rights holders and publishers get accurate, timely statements without the work landing on your finance or operations teams.
Use case
Licensing Workflow Orchestration
When Pex detects unlicensed use of registered content, a licensing opportunity or enforcement action needs to move fast. tray.ai can watch for Pex alerts on unlicensed usage and automatically create tasks in your legal or licensing team's workflow tools, draft outreach emails, or open licensing negotiations via your CRM. Nothing falls through — every detection becomes a tracked, actionable item.
Use case
Content Catalog Onboarding & Registration
Registering large catalogs of audio or video content with Pex is a prerequisite for tracking and monetization, yet doing it one asset at a time doesn't scale. tray.ai can automate bulk registration workflows by listening to asset management systems or DAMs for new additions and automatically submitting them to Pex for fingerprinting. Your catalog coverage stays current without any manual registration effort from your team.
Use case
Real-Time Infringement Alerts & Escalation
Rights holders need to act quickly when their content is used without authorization on major platforms. tray.ai can monitor Pex for new infringement detections and immediately route alerts to the right internal stakeholders based on content type, platform, or rights territory. High-value or repeat infringements get automatically prioritized and sent to legal counsel, while routine detections flow into standard licensing queues.
Use case
Analytics & Business Intelligence Integration
Pex generates rich usage and attribution data that's genuinely useful for decisions around catalog investment, licensing pricing, and platform partnerships. tray.ai can continuously sync Pex data into BI tools like Tableau, Looker, or Power BI so executives and rights teams always have current dashboards on content performance. No more manual data exports, no more stale reports.
Use case
AI Agent-Powered Rights Management Assistance
With tray.ai's agent-building capabilities, teams can build AI-powered assistants that query Pex data to answer rights questions, generate licensing recommendations, or summarize usage trends on demand. Legal, licensing, and A&R teams can interact with an agent that pulls live Pex attribution data, cross-references it with contract terms in a CRM, and surfaces actionable recommendations without manual research. Rights decisions that used to take days can happen in minutes.
Build Pex Agents
Give agents secure and governed access to Pex through Agent Builder and Agent Gateway for MCP.
Data Source
Look Up Rights Ownership
An agent can query Pex to identify who owns the rights to a specific piece of music, video, or other creative content. This helps automate licensing decisions by surfacing ownership data before any content is used or published.
Data Source
Retrieve License Agreement Details
An agent can fetch existing license agreements tied to a piece of content, including terms, territory, and expiration dates. This keeps workflows aware of active rights before content gets distributed or monetized.
Data Source
Search Content Catalog
An agent can search Pex's content catalog to find specific tracks, clips, or creative works and pull associated metadata. This supports automated content discovery and rights verification workflows.
Data Source
Fetch Claim Status
An agent can retrieve the current status of a rights claim filed through Pex, so teams can monitor disputed or in-review content without manually checking the platform. Claim outcomes get picked up automatically and can trigger the next step in your workflow.
Data Source
Pull Content Match Reports
An agent can pull reports showing where a piece of protected content has been detected across platforms, giving rights holders a clear picture of unauthorized or unlicensed usage.
Data Source
Monitor Rights Expiration
An agent can periodically check license and rights expiration dates within Pex and flag anything approaching or past its licensed period. Useful for catching expired licenses before they cause problems in automated publishing pipelines.
Agent Tool
Submit a Rights Claim
An agent can file a rights claim on content identified as infringing or unlicensed. Rights holders can automate enforcement as soon as unauthorized usage is detected, rather than waiting on a manual review process.
Agent Tool
Register Content for Rights Tracking
An agent can register new creative works with Pex so they're tracked and matched across digital platforms. Newly published content gets protection built into the release workflow from day one.
Agent Tool
Initiate License Request
An agent can trigger a licensing request for a specific piece of content on behalf of a user or organization, cutting down the clearance process within content production and publishing pipelines.
Agent Tool
Update Claim Disposition
An agent can update the outcome of an existing rights claim, whether that means marking it resolved or escalating it. Rights management records stay current without someone having to log in and update them by hand.
Agent Tool
Associate Metadata with Content
An agent can attach or update metadata (creator credits, ISRC codes, territorial rights) on a registered content record in Pex. This keeps downstream licensing and royalty attribution accurate.
Get started with our Pex connector today
If you would like to get started with the tray.ai Pex connector today then speak to one of our team.
Pex Challenges
What challenges are there when working with Pex and how will using Tray.ai help?
Challenge
Bridging Pex Attribution Data with Rights Management Systems
Pex produces rich attribution and usage data, but most rights management platforms and royalty systems have their own data schemas and intake processes. Manually exporting from Pex and re-entering data into royalty systems introduces errors and delays, especially at catalog scale.
How Tray.ai Can Help:
tray.ai's visual data mapper lets you transform Pex's API response fields to match the exact schema required by any downstream rights management or royalty accounting system. Automated pipelines cut out the copy-paste work and keep data accurate across every sync.
Challenge
Handling High-Volume Attribution Events Without Dropping Data
Large music publishers and platforms can receive thousands of attribution events per day from Pex. Without a reliable queue and retry mechanism, important infringement or licensing signals get lost — and that means missed revenue or violations that go unaddressed.
How Tray.ai Can Help:
tray.ai handles high-throughput event processing with built-in retry logic, error handling, and workflow queuing. Each Pex attribution event is reliably captured and routed, with failed steps automatically retried and dead-letter events flagged for manual review.
Challenge
Coordinating Cross-Functional Teams on Licensing Actions
When Pex surfaces an unlicensed usage, the response usually spans legal, licensing, finance, and artist relations teams. Without automated routing, teams fall back on email chains and manual handoffs, and the licensing process slows down with no clear accountability.
How Tray.ai Can Help:
tray.ai lets you build conditional routing logic that automatically assigns tasks, creates tickets, and sends notifications to the right team based on content type, territory, or infringement severity — turning Pex detections into structured, trackable workflows across all the tools your teams already use.
Challenge
Keeping Content Catalogs in Sync Across Pex and Internal Systems
As labels and publishers continuously add new content, keeping Pex's registered catalog in sync with internal asset management and CMS platforms is a persistent operational headache. Unregistered assets can't be tracked or monetized, and manual registration processes can't keep up with catalog growth.
How Tray.ai Can Help:
tray.ai integrates directly with your DAM, CMS, or internal database to listen for new asset events and automatically trigger Pex registration workflows. Bi-directional sync ensures that Pex asset IDs are written back to source systems, so there's one clear record of catalog coverage.
Challenge
Making Pex Data Accessible to Non-Technical Rights Teams
Rights analysts, A&R executives, and licensing managers need to query Pex data to make decisions, but going through the API directly or waiting on IT to run reports creates real bottlenecks. Teams end up making decisions on stale data or spending too much time just retrieving it.
How Tray.ai Can Help:
With tray.ai's AI agent capabilities, you can build conversational interfaces that let non-technical teams query live Pex data in plain language. Agents can pull usage statistics, attribution summaries, and licensing status on demand, so rights teams get what they need without filing a request to engineering.
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Start using our pre-built Pex templates today
Start from scratch or use one of our pre-built Pex templates to quickly solve your most common use cases.
Template
New Pex Infringement Detection → Salesforce Licensing Opportunity
Automatically creates a new licensing opportunity in Salesforce CRM whenever Pex detects unlicensed usage of registered content, pre-populating the record with content details, detected platform, and usage metrics.
Steps:
- Trigger: Pex webhook or scheduled poll detects new unlicensed content usage event
- Transform: Extract content ID, detected platform, usage duration, and territory from Pex response
- Action: Create or update a Licensing Opportunity record in Salesforce with full attribution details
- Notify: Post a formatted summary to a designated Slack channel alerting the licensing team
Connectors Used: Pex, Salesforce, Slack
Template
Scheduled Pex Usage Report → Royalty Accounting System Sync
Runs on a daily or weekly schedule to pull usage reports from Pex, aggregate data by rights holder and territory, and push the results into a royalty accounting platform or data warehouse for statement generation.
Steps:
- Trigger: Scheduled timer fires on defined cadence (daily, weekly, or monthly)
- Fetch: Pull usage report data from Pex API for the specified date range and catalog
- Transform: Aggregate usage by rights holder, territory, and content type using tray.ai's data mapper
- Load: Insert aggregated records into Snowflake or append rows to a Google Sheets royalty tracker
Connectors Used: Pex, Snowflake, Google Sheets
Template
New Asset in DAM → Automatic Pex Registration
Watches a digital asset management system for newly uploaded audio or video assets and automatically submits them to Pex for fingerprinting and catalog registration, then updates the DAM record with the Pex asset ID.
Steps:
- Trigger: New asset uploaded or approved in Bynder DAM (or equivalent CMS/DAM)
- Filter: Check that asset type is audio or video and meets minimum quality threshold
- Action: Submit asset metadata and file reference to Pex registration API
- Update: Write returned Pex asset ID back to the DAM record and log status in Airtable
Connectors Used: Pex, Bynder, Airtable
Template
Pex Attribution Data → Power BI Dashboard Refresh
Continuously syncs content attribution and usage statistics from Pex into a Power BI dataset, keeping executive and rights team dashboards current without manual data exports or CSV uploads.
Steps:
- Trigger: Scheduled hourly or daily sync job initiates in tray.ai
- Fetch: Query Pex API for attribution events and usage statistics since last sync timestamp
- Transform: Map Pex fields to Power BI dataset schema using tray.ai's data mapping tools
- Push: Write transformed records to Power BI streaming dataset or staging file in OneDrive
Connectors Used: Pex, Power BI, Microsoft OneDrive
Template
Pex High-Value Infringement → Jira Legal Ticket + Email Alert
Detects high-value or repeat infringements from Pex and automatically opens a prioritized Jira ticket for the legal team while sending a detailed alert email to rights owners and counsel.
Steps:
- Trigger: Pex returns infringement detection flagged above a defined usage threshold or repeat offender
- Decision: Apply conditional logic to classify severity based on platform reach and content value
- Action: Create a high-priority Jira issue in the Legal team project with all Pex attribution details
- Notify: Send a formatted email via Gmail to rights holders and legal counsel with case summary
Connectors Used: Pex, Jira, Gmail
Template
Pex Usage Milestone → Automated Royalty Payment via Tipalti
Monitors cumulative Pex usage data per rights holder and automatically triggers a royalty payment through Tipalti when a defined usage or earnings threshold is reached, with a confirmation sent to the payee.
Steps:
- Trigger: Scheduled job aggregates Pex usage data per rights holder over the billing period
- Calculate: Sum royalty earnings based on usage metrics and predefined rate card in tray.ai
- Check: Apply threshold logic to determine if payment should be triggered this cycle
- Pay: Submit payment instruction to Tipalti API and send Slack confirmation to finance team
Connectors Used: Pex, Tipalti, Slack