SAP CRM integration + automation

Integrate SAP CRM with any SaaS application or service using the Tray platform’s generic connectivity options, such as the HTTP Client, Webhook Trigger, and our Connector Builder. Configure them to connect to SAP CRM and any other API, database, webhook, and more.

Integrations

Seamless SAP CRM integrations

Follow up with leads faster and win even more deals using custom SAP CRM integrations on the low-code Tray Platform. We make it easy for anyone to connect their CRM to any data source, including FTP, email, webhooks, flat files such as CSVs, and any other cloud application, even using data within custom fields.

Anyone, regardless of their technical experience, can use our visual, drag-and-drop interface to stand up the SAP CRM integrations they need to connect their tech stack. You won’t need to rely on IT support to build your own custom integrations that flow your sales data, such as prospects, leads, and opportunities across any of your most critical revenue tools.

Arm your sales organization with the tools and processes they need to spend less time on manual tasks and more time building relationships with future customers. Go beyond integrations and design powerful, multi-step SAP CRM automation. Easily build custom workflows that automate time-consuming tasks, such as quote-to-cash, downstream lead follow-up, record updates, and more. Now, you can scale sales productivity, increase sales conversions, and drive higher customer lifetime value.

Automation

SAP CRM automation for any use case

Orchestrate your sales outreach and drive more revenue with custom SAP CRM automation. We give you the power to sync SAP CRM with any application in your tech stack, including your marketing automation platform, collaboration tools, e-commerce platforms, helpdesk, and more.

Using our library of pre-built connectors, data helpers, and custom logic operators, you can configure your automated workflows however you need to streamline and scale your mission-critical processes. The days of spending hours on manual data entry into your CRM are over. For example, you can boost sales productivity by bi-directionally syncing your leads and opportunities between any app in your sales stack. You can streamline reporting by auto-scheduling weekly data exports. Or, you can create deep alignment across your revenue teams by automating the entire quote-to-cash process.

Anyone in sales, marketing, customer support, revenue, and other teams across the organization can use our SAP CRM connector to design automated workflows that accelerate your sales motion and drive pipeline.

Use cases

Heavy-duty SAP CRM use cases

Business users can easily integrate their sales stack using the Tray Platform. Power users rely on our platform to handle robust data jobs that process billions of records every day. We built our platform on elastic, serverless architecture, so we scale with your evolving data needs.

Streamline the sales cycle and drive more conversions with heavy-duty SAP CRM automation. Keep your sales records fresh and foster good data hygiene by bulk cleansing data such as customer details, new territories, and lead scores. Consolidate every record of customer engagement across the lead lifecycle to personalize your outreach and provide sales with the context they need to address customer needs and lift win rates. The Tray Platform has the flexibility to automate any use case since it also connects popular tools such as SAP HANA, SAP Hybris, Zendesk, NetSuite, Marketo, and many others.

Security professionals trust our platform because we offer enterprise-grade security, which includes SOC 2 Type 2 certification and full compliance with data privacy regulations, including GDPR, CCPA, and HIPAA.

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SAP CRM Connector Details

UsesSales, Marketing

CategoryCustomer Relationship Management (CRM)

Connector TypeUniversal Connector

Minor Configuration Required

There is currently no pre-built and ready to use SAP CRM connector available at the moment.

To get data in and out of SAP CRM, you will need to use one of our universal connectivity options such as the HTTP Client, Webhook Trigger, and our Connector Builder.

Tray allows us to integrate two very important systems and achieve seamless and efficient workflows. We have also been impressed by how flexible and customer-centric the Tray team is. We’re glad to have a partner that is not only reliable but also easy to work with.
Vice President, Business Systems

Tray is the leading AI ready integration and automation platform

SAP CRM integration + automation

Seamless SAP CRM integrations

Popular SAP CRM integrations

SAP CRM Connector Details

Tray is the leading AI ready integration and automation platform

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