Sedna connector

Automate Maritime Communications and Workflows with Sedna Integrations

Connect Sedna's intelligent messaging platform to your operations stack and cut out manual handoffs across your supply chain.

What can you do with the Sedna connector?

Sedna is a communication platform built for maritime, shipping, and logistics teams — designed to tame email overload with AI-powered message routing, tagging, and collaboration. Connecting Sedna to your broader tech stack lets you trigger workflows from incoming messages, sync operational data with your TMS or ERP, and route critical communications to the right teams without anyone having to do it manually. With tray.ai, you can build automations that tie Sedna to the tools your operations, chartering, and finance teams use every day.

Automate & integrate Sedna

Automating Sedna business process or integrating Sedna data is made easy with tray.ai

Use case

Automated Fixture and Chartering Workflow Triggers

When a chartering message or fixture recap arrives in Sedna, tray.ai can parse the details and trigger downstream workflows in your TMS or voyage management system. Operators don't have to manually re-enter voyage data, and records stay current. Teams save hours of repetitive data entry per fixture and avoid the transcription errors that quietly cause expensive problems.

Use case

Laytime and Demurrage Claim Automation

Sedna captures a high volume of port communications, NOR tenders, and statement of facts documents — all inputs for laytime calculations. tray.ai can monitor Sedna for tagged messages, pull document attachments, and route them to your laytime calculation tool or demurrage management system automatically. Claims get built from complete, timely data rather than whatever someone managed to track down.

Use case

Cross-Team Message Routing and Escalation

Operational messages in Sedna often need input from operations, finance, legal, and commercial teams — sometimes all at once. tray.ai can watch for specific Sedna tags, message categories, or sender patterns and automatically create tasks, Slack notifications, or Jira tickets so the right people are looped in without waiting on someone to forward an email.

Use case

Port Agency and Vendor Data Synchronization

Port agents, brokers, and vendors send structured operational updates through Sedna that your ERP or operational databases need to reflect. tray.ai can parse incoming messages from known counterparties and sync extracted data fields to your back-office systems automatically, so your records stay current without anyone manually re-entering them.

Use case

Contract and Document Management Integration

Charter parties, addenda, and other contractual documents arrive via email into Sedna and need to be filed, versioned, and accessible to legal and commercial teams. tray.ai can detect when documents are tagged or categorized in Sedna and upload them to SharePoint, Google Drive, or a contract management platform with the right metadata — no manual filing required.

Use case

Voyage Performance Reporting and KPI Tracking

Noon reports and performance updates from vessels or agents land in Sedna and contain KPI data that needs to reach your reporting dashboards. tray.ai can extract structured data from these messages and push it to your data warehouse, BI tool, or voyage performance platform in real time, so management isn't waiting on someone to compile a report.

Use case

Finance and Invoice Processing from Inbound Messages

Invoices, pro-forma disbursements, and financial documents arrive in Sedna from port agents, suppliers, and vendors every day. tray.ai can identify finance-tagged messages, pull attachments, and route them into your AP automation tool or accounting system for processing — giving finance teams a consistent, auditable intake process instead of a pile of forwarded emails.

Build Sedna Agents

Give agents secure and governed access to Sedna through Agent Builder and Agent Gateway for MCP.

Data Source

Fetch Message Threads

Retrieve full conversation threads from Sedna so an agent has context on ongoing communications before taking action or drafting a response.

Data Source

Look Up Contact Details

Pull contact and company information stored in Sedna to give an agent more context when handling messages or tasks. Useful for personalizing responses or routing communications to the right team.

Data Source

Query Inbox and Message Status

Check the status of messages and inbox queues to identify unread, pending, or overdue communications. An agent can use this to prioritize follow-ups or flag urgent items for human review.

Data Source

Retrieve Team and Assignment Data

Access information about team members, roles, and current message assignments within Sedna so an agent can make better decisions about routing or escalating messages to the right person.

Data Source

Search Messages by Keyword or Metadata

Search across Sedna messages using keywords, tags, or metadata like vessel names, voyage references, or cargo details. An agent can surface relevant historical communications to inform decisions or generate summaries.

Agent Tool

Send or Reply to Messages

Compose and send new messages or replies within Sedna on behalf of users or automated workflows, handling routine communications like confirmations, acknowledgments, or status updates.

Agent Tool

Assign Messages to Team Members

Automatically assign incoming messages to the appropriate team member or queue based on content, urgency, or workload — so triage moves faster and nothing gets missed.

Agent Tool

Tag and Categorize Messages

Apply tags, labels, or categories to messages in Sedna to organize communications by topic, voyage, counterparty, or priority. An agent can handle this classification automatically to keep inboxes structured and searchable.

Agent Tool

Create and Update Tasks

Create follow-up tasks or update existing ones linked to messages within Sedna, so action items derived from communications don't get lost.

Agent Tool

Archive or Close Message Threads

Mark message threads as resolved or archive them once an issue is closed or a task is completed. This keeps inboxes clean and signals to team members that no further action is needed.

Channel

Respond to Incoming Messages

Deploy an AI agent directly within Sedna to monitor incoming messages and respond autonomously to routine queries like ETA requests, booking confirmations, or status updates. This cuts manual workload for operations teams handling high volumes of maritime communications.

Channel

Assist Users Within Sedna Conversations

Let users interact with an agent inside Sedna message threads to get instant summaries, suggested replies, or contextual information without leaving the platform. Handy for teams managing complex, time-sensitive maritime operations.

Get started with our Sedna connector today

If you would like to get started with the tray.ai Sedna connector today then speak to one of our team.

Sedna Challenges

What challenges are there when working with Sedna and how will using Tray.ai help?

Challenge

High Volume of Unstructured Operational Emails

Maritime operations teams receive hundreds of emails daily with operational data buried in unstructured text. Manually pulling out fixture details, ETA updates, and financial figures — then re-entering them into operational systems — is slow, error-prone, and a poor use of anyone's time.

How Tray.ai Can Help:

tray.ai can watch Sedna for tagged or categorized messages and apply data parsing logic to extract structured fields from message bodies and attachments. Extracted data gets pushed automatically to the correct downstream systems, with no manual re-entry.

Challenge

Disconnected Communication and Operations Platforms

Sedna is the communication hub for many maritime businesses, but it doesn't talk to TMS, ERP, or finance systems on its own. That forces operators to constantly switch between platforms and manually fill in the gaps — which slows decisions and lets records drift out of sync.

How Tray.ai Can Help:

tray.ai connects Sedna's API to your operations stack through a central integration layer. Events and data in Sedna can automatically trigger actions in your TMS, ERP, accounting platform, or any other system, so information moves without anyone pushing it along.

Challenge

Inconsistent Document Filing and Retrieval

Contract documents, invoices, and operational reports arrive in Sedna but often get filed inconsistently or left sitting in an email thread. When someone urgently needs a document, they end up hunting through inboxes — a frustrating waste of time that also creates real compliance risk.

How Tray.ai Can Help:

tray.ai can automatically detect when relevant documents arrive in Sedna and route them to your document management system with consistent naming and metadata. Every document gets filed correctly the moment it arrives, no manual action needed.

Challenge

Slow Response to Time-Sensitive Operational Events

NOR tenders, vessel diversions, and cargo claims need immediate action. When these messages get buried in a shared inbox or missed because of volume, the delays can mean demurrage costs, contractual penalties, or worse.

How Tray.ai Can Help:

tray.ai monitors Sedna in real time for messages matching specific tags, senders, or keywords and immediately triggers escalation workflows. The right people get notified and have what they need to act within seconds of a message arriving — not whenever someone happens to check.

Challenge

Manual Handoffs Between Operations and Finance Teams

Port disbursement accounts, freight invoices, and agent fees that arrive in Sedna require coordination between operations and finance. Without automation, those handoffs run on forwarded threads and manual reconciliation, which delays payments and creates plenty of room for things to fall through the cracks.

How Tray.ai Can Help:

tray.ai can automatically identify finance-relevant messages in Sedna and trigger a structured handoff workflow that routes documents to the AP system, notifies the finance team, and logs the transaction. The whole process becomes reliable and auditable without anyone manually forwarding anything.

Talk to our team to learn how to connect Sedna with your stack

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Integrate Sedna With Your Stack

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Start using our pre-built Sedna templates today

Start from scratch or use one of our pre-built Sedna templates to quickly solve your most common use cases.

Sedna Templates

Find pre-built Sedna solutions for common use cases

Browse all templates

Template

Sedna Fixture Message to TMS Voyage Record Creator

Automatically creates a new voyage record in your TMS when a fixture-confirmed message is received and tagged in Sedna, mapping data fields from the message.

Steps:

  • Trigger when a message is tagged as 'Fixture Confirmed' in Sedna
  • Parse message body to extract vessel name, laycan, cargo, and freight rate
  • Create a new voyage record in the TMS with extracted data and link back to the Sedna thread

Connectors Used: Sedna, ShipSure / Danaos / Veson IMOS

Template

Sedna NOR Receipt to Laytime Calculation Handoff

Detects inbound Notice of Readiness messages in Sedna, extracts timestamps and attachments, and feeds them into your laytime calculation workflow or tool.

Steps:

  • Trigger on incoming Sedna messages tagged as 'NOR' or matching known port agent senders
  • Extract timestamp, port, and vessel details from the message and save attachments to Google Drive
  • Create a new laytime calculation record with the extracted data and notify the claims team via Slack

Connectors Used: Sedna, Google Drive, Drafteo / Laytime Tracker

Template

Sedna Critical Message to Jira Task and Slack Alert

Monitors Sedna for high-priority tagged messages and automatically creates a Jira ticket for tracking while notifying the relevant team channel in Slack.

Steps:

  • Trigger when a Sedna message is tagged as 'Urgent' or 'Action Required'
  • Create a Jira issue with message subject, sender, and link to the Sedna thread
  • Post a formatted Slack alert to the appropriate team channel with key message details

Connectors Used: Sedna, Jira, Slack

Template

Sedna Invoice Message to Accounts Payable Routing

Identifies incoming invoice-related messages and attachments in Sedna and routes them to your AP automation platform or accounting system for processing.

Steps:

  • Trigger on Sedna messages tagged as 'Invoice' or 'Disbursement Account'
  • Download all attachments from the Sedna message and upload to a designated Google Drive folder
  • Create a new bill or AP record in Xero or NetSuite with vendor, amount, and document link

Connectors Used: Sedna, NetSuite, Google Drive

Template

Sedna Incoming Contract to SharePoint Document Library

Automatically detects contract documents arriving in Sedna and files them in SharePoint with appropriate metadata, keeping your document management system current.

Steps:

  • Trigger when a Sedna message tagged 'Charter Party' or 'Addendum' contains an attachment
  • Extract vessel name, counterparty, and contract type from the message metadata
  • Upload the document to the correct SharePoint folder and post a confirmation to the relevant Teams channel

Connectors Used: Sedna, SharePoint, Microsoft Teams

Template

Sedna Noon Report Parser to BI Dashboard Updater

Parses structured noon report data from incoming Sedna messages and pushes voyage performance KPIs to a data warehouse or BI tool for real-time dashboarding.

Steps:

  • Trigger on Sedna messages tagged 'Noon Report' from known vessel email addresses
  • Parse message body using a structured extraction step to capture position, speed, fuel consumption, and ETA
  • Insert a new row into BigQuery and refresh the connected Looker Studio dashboard

Connectors Used: Sedna, Google BigQuery, Looker