Sedna connector
Automate Maritime Communications and Workflows with Sedna Integrations
Connect Sedna's intelligent messaging platform to your operations stack and cut out manual handoffs across your supply chain.

What can you do with the Sedna connector?
Sedna is a communication platform built for maritime, shipping, and logistics teams — designed to tame email overload with AI-powered message routing, tagging, and collaboration. Connecting Sedna to your broader tech stack lets you trigger workflows from incoming messages, sync operational data with your TMS or ERP, and route critical communications to the right teams without anyone having to do it manually. With tray.ai, you can build automations that tie Sedna to the tools your operations, chartering, and finance teams use every day.
Automate & integrate Sedna
Automating Sedna business process or integrating Sedna data is made easy with tray.ai
Use case
Automated Fixture and Chartering Workflow Triggers
When a chartering message or fixture recap arrives in Sedna, tray.ai can parse the details and trigger downstream workflows in your TMS or voyage management system. Operators don't have to manually re-enter voyage data, and records stay current. Teams save hours of repetitive data entry per fixture and avoid the transcription errors that quietly cause expensive problems.
Use case
Laytime and Demurrage Claim Automation
Sedna captures a high volume of port communications, NOR tenders, and statement of facts documents — all inputs for laytime calculations. tray.ai can monitor Sedna for tagged messages, pull document attachments, and route them to your laytime calculation tool or demurrage management system automatically. Claims get built from complete, timely data rather than whatever someone managed to track down.
Use case
Cross-Team Message Routing and Escalation
Operational messages in Sedna often need input from operations, finance, legal, and commercial teams — sometimes all at once. tray.ai can watch for specific Sedna tags, message categories, or sender patterns and automatically create tasks, Slack notifications, or Jira tickets so the right people are looped in without waiting on someone to forward an email.
Use case
Port Agency and Vendor Data Synchronization
Port agents, brokers, and vendors send structured operational updates through Sedna that your ERP or operational databases need to reflect. tray.ai can parse incoming messages from known counterparties and sync extracted data fields to your back-office systems automatically, so your records stay current without anyone manually re-entering them.
Use case
Contract and Document Management Integration
Charter parties, addenda, and other contractual documents arrive via email into Sedna and need to be filed, versioned, and accessible to legal and commercial teams. tray.ai can detect when documents are tagged or categorized in Sedna and upload them to SharePoint, Google Drive, or a contract management platform with the right metadata — no manual filing required.
Use case
Voyage Performance Reporting and KPI Tracking
Noon reports and performance updates from vessels or agents land in Sedna and contain KPI data that needs to reach your reporting dashboards. tray.ai can extract structured data from these messages and push it to your data warehouse, BI tool, or voyage performance platform in real time, so management isn't waiting on someone to compile a report.
Use case
Finance and Invoice Processing from Inbound Messages
Invoices, pro-forma disbursements, and financial documents arrive in Sedna from port agents, suppliers, and vendors every day. tray.ai can identify finance-tagged messages, pull attachments, and route them into your AP automation tool or accounting system for processing — giving finance teams a consistent, auditable intake process instead of a pile of forwarded emails.
Build Sedna Agents
Give agents secure and governed access to Sedna through Agent Builder and Agent Gateway for MCP.
Data Source
Fetch Message Threads
Retrieve full conversation threads from Sedna so an agent has context on ongoing communications before taking action or drafting a response.
Data Source
Look Up Contact Details
Pull contact and company information stored in Sedna to give an agent more context when handling messages or tasks. Useful for personalizing responses or routing communications to the right team.
Data Source
Query Inbox and Message Status
Check the status of messages and inbox queues to identify unread, pending, or overdue communications. An agent can use this to prioritize follow-ups or flag urgent items for human review.
Data Source
Retrieve Team and Assignment Data
Access information about team members, roles, and current message assignments within Sedna so an agent can make better decisions about routing or escalating messages to the right person.
Data Source
Search Messages by Keyword or Metadata
Search across Sedna messages using keywords, tags, or metadata like vessel names, voyage references, or cargo details. An agent can surface relevant historical communications to inform decisions or generate summaries.
Agent Tool
Send or Reply to Messages
Compose and send new messages or replies within Sedna on behalf of users or automated workflows, handling routine communications like confirmations, acknowledgments, or status updates.
Agent Tool
Assign Messages to Team Members
Automatically assign incoming messages to the appropriate team member or queue based on content, urgency, or workload — so triage moves faster and nothing gets missed.
Agent Tool
Tag and Categorize Messages
Apply tags, labels, or categories to messages in Sedna to organize communications by topic, voyage, counterparty, or priority. An agent can handle this classification automatically to keep inboxes structured and searchable.
Agent Tool
Create and Update Tasks
Create follow-up tasks or update existing ones linked to messages within Sedna, so action items derived from communications don't get lost.
Agent Tool
Archive or Close Message Threads
Mark message threads as resolved or archive them once an issue is closed or a task is completed. This keeps inboxes clean and signals to team members that no further action is needed.
Channel
Respond to Incoming Messages
Deploy an AI agent directly within Sedna to monitor incoming messages and respond autonomously to routine queries like ETA requests, booking confirmations, or status updates. This cuts manual workload for operations teams handling high volumes of maritime communications.
Channel
Assist Users Within Sedna Conversations
Let users interact with an agent inside Sedna message threads to get instant summaries, suggested replies, or contextual information without leaving the platform. Handy for teams managing complex, time-sensitive maritime operations.
Get started with our Sedna connector today
If you would like to get started with the tray.ai Sedna connector today then speak to one of our team.
Sedna Challenges
What challenges are there when working with Sedna and how will using Tray.ai help?
Challenge
High Volume of Unstructured Operational Emails
Maritime operations teams receive hundreds of emails daily with operational data buried in unstructured text. Manually pulling out fixture details, ETA updates, and financial figures — then re-entering them into operational systems — is slow, error-prone, and a poor use of anyone's time.
How Tray.ai Can Help:
tray.ai can watch Sedna for tagged or categorized messages and apply data parsing logic to extract structured fields from message bodies and attachments. Extracted data gets pushed automatically to the correct downstream systems, with no manual re-entry.
Challenge
Disconnected Communication and Operations Platforms
Sedna is the communication hub for many maritime businesses, but it doesn't talk to TMS, ERP, or finance systems on its own. That forces operators to constantly switch between platforms and manually fill in the gaps — which slows decisions and lets records drift out of sync.
How Tray.ai Can Help:
tray.ai connects Sedna's API to your operations stack through a central integration layer. Events and data in Sedna can automatically trigger actions in your TMS, ERP, accounting platform, or any other system, so information moves without anyone pushing it along.
Challenge
Inconsistent Document Filing and Retrieval
Contract documents, invoices, and operational reports arrive in Sedna but often get filed inconsistently or left sitting in an email thread. When someone urgently needs a document, they end up hunting through inboxes — a frustrating waste of time that also creates real compliance risk.
How Tray.ai Can Help:
tray.ai can automatically detect when relevant documents arrive in Sedna and route them to your document management system with consistent naming and metadata. Every document gets filed correctly the moment it arrives, no manual action needed.
Challenge
Slow Response to Time-Sensitive Operational Events
NOR tenders, vessel diversions, and cargo claims need immediate action. When these messages get buried in a shared inbox or missed because of volume, the delays can mean demurrage costs, contractual penalties, or worse.
How Tray.ai Can Help:
tray.ai monitors Sedna in real time for messages matching specific tags, senders, or keywords and immediately triggers escalation workflows. The right people get notified and have what they need to act within seconds of a message arriving — not whenever someone happens to check.
Challenge
Manual Handoffs Between Operations and Finance Teams
Port disbursement accounts, freight invoices, and agent fees that arrive in Sedna require coordination between operations and finance. Without automation, those handoffs run on forwarded threads and manual reconciliation, which delays payments and creates plenty of room for things to fall through the cracks.
How Tray.ai Can Help:
tray.ai can automatically identify finance-relevant messages in Sedna and trigger a structured handoff workflow that routes documents to the AP system, notifies the finance team, and logs the transaction. The whole process becomes reliable and auditable without anyone manually forwarding anything.
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Integrate Sedna With Your Stack
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Start using our pre-built Sedna templates today
Start from scratch or use one of our pre-built Sedna templates to quickly solve your most common use cases.
Template
Sedna Fixture Message to TMS Voyage Record Creator
Automatically creates a new voyage record in your TMS when a fixture-confirmed message is received and tagged in Sedna, mapping data fields from the message.
Steps:
- Trigger when a message is tagged as 'Fixture Confirmed' in Sedna
- Parse message body to extract vessel name, laycan, cargo, and freight rate
- Create a new voyage record in the TMS with extracted data and link back to the Sedna thread
Connectors Used: Sedna, ShipSure / Danaos / Veson IMOS
Template
Sedna NOR Receipt to Laytime Calculation Handoff
Detects inbound Notice of Readiness messages in Sedna, extracts timestamps and attachments, and feeds them into your laytime calculation workflow or tool.
Steps:
- Trigger on incoming Sedna messages tagged as 'NOR' or matching known port agent senders
- Extract timestamp, port, and vessel details from the message and save attachments to Google Drive
- Create a new laytime calculation record with the extracted data and notify the claims team via Slack
Connectors Used: Sedna, Google Drive, Drafteo / Laytime Tracker
Template
Sedna Critical Message to Jira Task and Slack Alert
Monitors Sedna for high-priority tagged messages and automatically creates a Jira ticket for tracking while notifying the relevant team channel in Slack.
Steps:
- Trigger when a Sedna message is tagged as 'Urgent' or 'Action Required'
- Create a Jira issue with message subject, sender, and link to the Sedna thread
- Post a formatted Slack alert to the appropriate team channel with key message details
Connectors Used: Sedna, Jira, Slack
Template
Sedna Invoice Message to Accounts Payable Routing
Identifies incoming invoice-related messages and attachments in Sedna and routes them to your AP automation platform or accounting system for processing.
Steps:
- Trigger on Sedna messages tagged as 'Invoice' or 'Disbursement Account'
- Download all attachments from the Sedna message and upload to a designated Google Drive folder
- Create a new bill or AP record in Xero or NetSuite with vendor, amount, and document link
Connectors Used: Sedna, NetSuite, Google Drive
Template
Sedna Incoming Contract to SharePoint Document Library
Automatically detects contract documents arriving in Sedna and files them in SharePoint with appropriate metadata, keeping your document management system current.
Steps:
- Trigger when a Sedna message tagged 'Charter Party' or 'Addendum' contains an attachment
- Extract vessel name, counterparty, and contract type from the message metadata
- Upload the document to the correct SharePoint folder and post a confirmation to the relevant Teams channel
Connectors Used: Sedna, SharePoint, Microsoft Teams
Template
Sedna Noon Report Parser to BI Dashboard Updater
Parses structured noon report data from incoming Sedna messages and pushes voyage performance KPIs to a data warehouse or BI tool for real-time dashboarding.
Steps:
- Trigger on Sedna messages tagged 'Noon Report' from known vessel email addresses
- Parse message body using a structured extraction step to capture position, speed, fuel consumption, and ETA
- Insert a new row into BigQuery and refresh the connected Looker Studio dashboard
Connectors Used: Sedna, Google BigQuery, Looker