Splash connector
Automate Event Management Workflows with Splash Integrations
Connect Splash to your CRM, marketing stack, and analytics tools to turn event data into pipeline and revenue.
What can you do with the Splash connector?
Splash is the event marketing platform enterprise teams use to create, manage, and measure branded events at scale. When you integrate Splash with your existing tech stack, attendee data, registration activity, and event engagement flow directly into your CRM, marketing automation, and reporting tools — no manual exports required. With tray.ai, you can build workflows that eliminate the busywork, speed up follow-up, and show exactly what each event contributed to revenue.
Automate & integrate Splash
Automating Splash business process or integrating Splash data is made easy with tray.ai
Use case
Real-Time Attendee Sync to CRM
When a contact registers for or attends a Splash event, their record in Salesforce, HubSpot, or Dynamics should reflect that activity right away. tray.ai listens for Splash registration and check-in events and pushes enriched contact data directly to your CRM, creating or updating leads and contacts without manual CSV imports.
Use case
Automated Post-Event Email Nurture Enrollment
Attendees and no-shows need different follow-up messaging, but segmenting and enrolling them in the right sequences takes time. tray.ai can automatically enroll Splash attendees into tailored Marketo, Pardot, or HubSpot email sequences based on their check-in status, right after your event ends.
Use case
Event ROI and Pipeline Attribution Reporting
Proving the business impact of events means linking Splash attendance data to pipeline and revenue in your CRM or BI tools. tray.ai joins Splash event metrics with Salesforce opportunity data and pushes the combined results to Tableau, Looker, or Google Sheets for executive reporting.
Use case
Slack and Teams Notifications for Event Activity
Event managers and sales teams need to know when VIP contacts register, when capacity thresholds are hit, or when a key account checks in. tray.ai monitors Splash webhooks and sends contextual Slack or Microsoft Teams alerts to the right people in real time.
Use case
Contact Deduplication and Enrichment Before Event Sync
Splash registrations often contain incomplete or duplicate contact records that can pollute your CRM if synced without review. tray.ai intercepts incoming registrant data, runs it through a deduplication or enrichment service like Clearbit or ZoomInfo, and writes a clean, complete record to your CRM.
Use case
Multi-Event Campaign Tracking and Tagging
Organizations running large event programs across dozens of events per quarter need consistent UTM tagging, campaign association, and list management across all of them. tray.ai applies standardized campaign tags and list memberships in your marketing platform every time a new Splash event is created or a registration comes in.
Use case
Webinar and Virtual Event Platform Coordination
When Splash is the registration layer for webinars hosted on Zoom Webinar or ON24, registration data has to reach the virtual platform to generate access links. tray.ai bridges Splash and your webinar platform, registering attendees downstream and passing join links back into Splash confirmation emails.
Build Splash Agents
Give agents secure and governed access to Splash through Agent Builder and Agent Gateway for MCP.
Data Source
Look Up Event Details
Retrieve details about specific events in Splash, including dates, venues, themes, and status. An agent can use this data to answer questions about upcoming or past events without manual lookup.
Data Source
Fetch Guest List and RSVP Data
Pull attendee and RSVP information for a given event, including registration status, contact details, and check-in data. Agents can use this to personalize follow-ups or identify no-shows.
Data Source
Query Event Performance Metrics
Access attendance rates, registration counts, and conversion metrics for events. An agent can pull these numbers so teams can actually evaluate what worked and what didn't.
Data Source
Retrieve Contact Records
Look up individual contact profiles in Splash, including event history, engagement, and contact details. Useful for agents that need to understand a person's relationship with past or upcoming events.
Data Source
List Upcoming Events
Fetch a list of scheduled events from Splash for a given time range or team. An agent can use this to build briefings, summaries, or kick off downstream workflows tied to event timelines.
Agent Tool
Create or Update Events
Create new events in Splash or update details on existing ones, such as changing the date, venue, or event description. Agents can automate event setup based on inputs from other systems like CRMs or project management tools.
Agent Tool
Register Contacts for Events
Add contacts to an event's guest list or register them as attendees directly in Splash. An agent can automate registrations triggered by form submissions, CRM activity, or sales milestones.
Agent Tool
Update Attendee Status
Mark attendees as checked in, waitlisted, cancelled, or no-show within Splash. This lets agents keep event records accurate in real time based on signals from other tools or manual inputs.
Agent Tool
Add or Update Contact Records
Create new contacts or update existing contact information in Splash. Agents can sync contact data from CRMs, marketing platforms, or event sign-up forms to keep Splash records current.
Agent Tool
Send Event Invitations
Trigger invitation sends to specified contacts or groups through Splash's email system. An agent can automate invite workflows based on audience segmentation, deal stages, or campaign triggers.
Agent Tool
Clone or Duplicate Events
Duplicate an existing Splash event template to quickly spin up new events with consistent branding and structure. Agents can use this to speed up recurring event creation across teams.
Get started with our Splash connector today
If you would like to get started with the tray.ai Splash connector today then speak to one of our team.
Splash Challenges
What challenges are there when working with Splash and how will using Tray.ai help?
Challenge
Splash Webhook Reliability and Event Data Completeness
Splash webhooks sometimes deliver registrant payloads with incomplete fields, or teams need additional event metadata that isn't included in the webhook body at all. That means secondary API calls to get full contact and event details.
How Tray.ai Can Help:
tray.ai's workflow builder lets you enrich webhook payloads with follow-up Splash API calls in the same automation, fetching complete guest and event records before passing data downstream. Built-in error handling ensures failed secondary calls are retried without dropping records.
Challenge
Mapping Splash Custom Fields to CRM Fields
Splash events often include custom registration form fields for things like dietary preferences, job function, or session choices that don't map cleanly to standard CRM fields. Syncing this data without developer help is harder than it should be.
How Tray.ai Can Help:
tray.ai's data mapper and JSONPath tools give operations teams a low-code way to transform and map any Splash custom field to any CRM field, including custom objects in Salesforce, without writing backend code or waiting on engineering.
Challenge
Managing High-Volume Registration Bursts
For large events or webinars, registrations can spike sharply in a short window, sending hundreds of webhook events at once that overwhelm downstream CRM APIs with concurrent write requests and trigger rate limit errors.
How Tray.ai Can Help:
tray.ai handles high-volume registration bursts with built-in queue management and rate limiting controls, so Splash events are processed reliably and in order without hitting Salesforce or HubSpot API rate limits.
Challenge
Keeping Event Status in Sync Across Platforms
When an event is cancelled, postponed, or a guest cancels their registration in Splash, those status changes need to reach the CRM, email platform, and webinar tool simultaneously. Otherwise, incorrect follow-up goes out.
How Tray.ai Can Help:
tray.ai listens for Splash cancellation and status-change webhook events and fans out update actions across multiple platforms in a single workflow, so CRM records, MAP program memberships, and webinar registrations all stay consistent.
Challenge
Cross-Event Attendee History and Engagement Scoring
Marketing and sales teams want to know how many events a contact has attended and factor that into lead scores, but Splash doesn't natively push this longitudinal data into scoring models.
How Tray.ai Can Help:
tray.ai maintains a running event attendance count per contact in your CRM or MAP by incrementing a custom field with each Splash check-in, feeding accurate engagement history directly into your lead scoring model without manual reconciliation.
Talk to our team to learn how to connect Splash with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate Splash With Your Stack
The Tray.ai connector library can help you integrate Splash with the rest of your stack. See what Tray.ai can help you integrate Splash with.
Start using our pre-built Splash templates today
Start from scratch or use one of our pre-built Splash templates to quickly solve your most common use cases.
Template
Splash Registration to Salesforce Lead Sync
Automatically creates or updates a Salesforce lead record whenever a contact registers for a Splash event, mapping event name, date, and registration status as lead fields or activity log entries.
Steps:
- Trigger on new Splash event registration via webhook
- Search Salesforce for an existing lead or contact matching the registrant email
- Create a new lead or update the existing record with event registration details and log an activity
Connectors Used: Splash, Salesforce
Template
Post-Event Attendee Enrollment in HubSpot Workflow
After a Splash event ends, automatically fetches the checked-in attendee list and enrolls each contact in a designated HubSpot follow-up workflow based on attendance status.
Steps:
- Trigger on a scheduled time after the Splash event end date
- Fetch the attendee and no-show lists from the Splash API
- Enroll each contact in the appropriate HubSpot workflow based on their check-in status
Connectors Used: Splash, HubSpot
Template
Splash VIP Registration Slack Alert to Sales Owner
Monitors Splash for new registrations from accounts in your Salesforce target account list and sends a personalized Slack message to the account owner with registration details.
Steps:
- Trigger on new Splash registration webhook event
- Look up the registrant email in Salesforce to check if they belong to a strategic account and identify the account owner
- Post a targeted Slack message to the account owner with the registrant name, account, event name, and a link to the Salesforce record
Connectors Used: Splash, Salesforce, Slack
Template
Splash to Marketo Program Member Sync
Syncs Splash event registrants and attendees to a corresponding Marketo program, setting member statuses to Registered or Attended to trigger Marketo smart campaign nurture flows.
Steps:
- Trigger on Splash registration and check-in webhook events
- Find or create the corresponding Marketo program member by email address
- Update the Marketo program member status to Registered or Attended based on the Splash event type
Connectors Used: Splash, Marketo
Template
Splash Registrant Enrichment and Deduplication Pipeline
Intercepts new Splash registrations, enriches the contact with firmographic data from Clearbit, checks for duplicates in Salesforce, and writes a clean deduplicated record to the CRM.
Steps:
- Trigger on new Splash registration via webhook
- Send registrant email to Clearbit Enrichment API and retrieve company, title, and firmographic data
- Search Salesforce for duplicate records by email and domain, then create or merge the enriched contact record
Connectors Used: Splash, Clearbit, Salesforce
Template
Event Pipeline Attribution Report to Google Sheets
Weekly automation that pulls Splash event attendance data, joins it with Salesforce opportunities influenced by those events, and appends summarized pipeline attribution rows to a Google Sheets reporting dashboard.
Steps:
- Trigger on a weekly schedule every Monday morning
- Fetch all Splash events from the past week and retrieve associated attendee lists via the Splash API
- Query Salesforce for open and closed opportunities linked to attendee contacts and append a summarized attribution row per event to the Google Sheets dashboard
Connectors Used: Splash, Salesforce, Google Sheets