Vibes connector
Automate Mobile Engagement Workflows with Vibes Integrations
Connect Vibes SMS, push notifications, and mobile wallet campaigns to your marketing and data stack.
What can you do with the Vibes connector?
Vibes is a mobile marketing platform used by enterprise brands to deliver SMS, MMS, push notifications, and mobile wallet passes at scale. When you integrate Vibes with your CRM, marketing automation tools, and analytics platforms, your mobile campaigns run on real-time customer data instead of manual exports. With tray.ai, you can build workflows that trigger Vibes messages based on customer behavior, sync subscription and opt-out data back to your systems of record, and close the loop on campaign attribution.
Automate & integrate Vibes
Automating Vibes business process or integrating Vibes data is made easy with tray.ai
Use case
Behavioral Trigger-Based SMS Campaigns
Automatically trigger personalized SMS or MMS messages through Vibes when customers take specific actions in your CRM, ecommerce platform, or app — cart abandonment, purchase confirmation, loyalty tier changes. No manual campaign scheduling, no batch-and-blast delays. Messages go out at the moment they're actually relevant, which is why real-time triggers tend to outperform scheduled sends on both open rates and conversion.
Use case
Opt-In and Opt-Out Compliance Sync
Keep subscriber consent data synchronized across Vibes and your CRM, CDP, or marketing automation platform in real time. When a customer opts out of SMS in Vibes, that suppression needs to show up immediately in Salesforce, HubSpot, or your data warehouse — not hours later. tray.ai workflows handle bidirectional sync so no suppression gets missed.
Use case
Mobile Wallet Pass Distribution and Updates
Automate the creation and delivery of mobile wallet passes — loyalty cards, coupons, boarding passes, event tickets — through Vibes based on events in your commerce or loyalty platform. When a customer earns a reward or makes a qualifying purchase, tray.ai triggers Vibes to issue or update their wallet pass instantly. No manual fulfillment, no lag.
Use case
Campaign Performance Reporting and Analytics Sync
Pull Vibes campaign delivery, click, and conversion metrics on a scheduled basis and push them into your BI tools, data warehouse, or marketing dashboards. SMS and push notification performance data sitting alongside email and paid media in one dashboard makes cross-channel attribution actually possible. Analysts stop spending their Mondays exporting CSVs.
Use case
Customer Segment Sync from CDP or CRM to Vibes
Automatically sync targeted audience segments from your CDP (such as Segment or Braze) or CRM into Vibes subscription lists. When your marketing team updates a segment in Salesforce Marketing Cloud or Segment, tray.ai pushes those changes to Vibes so campaigns always target the most current audience — no manual list uploads required.
Use case
Post-Campaign Engagement Data Enrichment
After a Vibes campaign goes out, automatically enrich CRM contact records with engagement data — who opened, clicked, or converted via SMS. Sales and customer success teams get visibility into mobile engagement history directly in their tools, which makes follow-up conversations more relevant and gives lead scoring models better signals.
Use case
Event-Driven Push Notification Workflows
Connect Vibes push notification capabilities to your app event stream or customer support platform to send contextual alerts — order status updates, support ticket resolutions, back-in-stock notifications — without hardcoding notification logic into your application. tray.ai acts as the orchestration layer, routing events from tools like Zendesk, Shopify, or Segment into Vibes push notification triggers.
Build Vibes Agents
Give agents secure and governed access to Vibes through Agent Builder and Agent Gateway for MCP.
Data Source
Look Up Subscriber Profile
Retrieve subscriber information including opt-in status, contact details, and subscription history from Vibes. An agent can use this data to personalize campaigns or verify eligibility before sending messages.
Data Source
Fetch Campaign Performance Metrics
Pull engagement metrics like delivery rates, click-through rates, and conversion data for SMS and mobile wallet campaigns. An agent can use these to evaluate campaign effectiveness and recommend optimizations.
Data Source
Retrieve Message History
Access the history of messages sent to a specific subscriber or across a campaign in Vibes. This gives an agent context about past communications so it can avoid duplicate or conflicting outreach.
Data Source
Query Subscription List Membership
Check which mobile subscription lists a contact belongs to in Vibes. An agent can use this to determine appropriate messaging channels or validate audience segmentation before triggering campaigns.
Data Source
Look Up Mobile Wallet Pass Details
Retrieve the status and content of a subscriber's mobile wallet pass, including loyalty points, offers, or coupons. An agent can pull this data to inform personalized messaging or support interactions.
Agent Tool
Send SMS Message
Send a transactional or promotional SMS to a subscriber or list through Vibes. An agent can use this to deliver order confirmations, alerts, or personalized offers at the right moment in a workflow.
Agent Tool
Subscribe Contact to Mobile List
Enroll a new or existing contact into a Vibes mobile subscription list. An agent can handle opt-in processing when a contact signs up through another channel, keeping lists current and compliant.
Agent Tool
Unsubscribe Contact from Mobile List
Remove a contact from a Vibes subscription list to honor opt-out requests or meet compliance requirements. An agent can pick up unsubscribe actions triggered in other systems and sync them to Vibes right away.
Agent Tool
Update Subscriber Attributes
Modify custom profile attributes or preferences for a subscriber in Vibes, such as location, loyalty tier, or communication preferences. An agent can keep subscriber data in sync with a CRM or data warehouse.
Agent Tool
Issue or Update Mobile Wallet Pass
Create or update a mobile wallet pass for a subscriber in Vibes, like adjusting loyalty points or swapping in a new coupon. An agent can trigger pass updates automatically based on purchases, milestones, or support resolutions.
Agent Tool
Trigger Campaign Send
Kick off a pre-configured SMS or mobile messaging campaign in Vibes when conditions in an external workflow are met. Useful for launching timely campaigns in response to CRM events, purchases, or behavioral triggers.
Agent Tool
Create or Update Contact Record
Add a new subscriber or update an existing contact's details in Vibes based on data from another platform. An agent can keep Vibes contact data accurate and complete as records change across integrated systems.
Get started with our Vibes connector today
If you would like to get started with the tray.ai Vibes connector today then speak to one of our team.
Vibes Challenges
What challenges are there when working with Vibes and how will using Tray.ai help?
Challenge
Managing Real-Time Opt-Out Compliance Across Systems
Enterprise brands using Vibes alongside multiple marketing platforms face serious compliance risk when opt-out signals don't propagate instantly across all systems. A delay of even a few hours before suppressing an opted-out number can mean TCPA violations and real legal exposure.
How Tray.ai Can Help:
tray.ai runs webhook-based workflows that fire the moment an opt-out is recorded in Vibes, immediately updating suppression lists in Salesforce, HubSpot, your CDP, and any other connected system — no lag, no gaps.
Challenge
Fragmented Mobile Engagement Data Across Tools
SMS delivery data lives in Vibes, email engagement lives in Marketo, paid media data lives in Google Ads. Without a lot of manual work, cross-channel attribution stays out of reach. Marketing analysts end up spending hours each week exporting and merging data from tools that were never designed to talk to each other.
How Tray.ai Can Help:
tray.ai automates the extraction of Vibes campaign metrics and routes them into centralized data warehouses like Snowflake or BigQuery alongside other channel data, so unified dashboards become practical rather than aspirational.
Challenge
Keeping Audience Lists Current Without Manual Uploads
Managing Vibes subscriber lists through periodic CSV exports from a CRM or CDP is error-prone, slow, and means campaigns are almost always targeting yesterday's audience. The drift between what's in your CRM and what's in Vibes tends to compound quietly until it becomes a real problem.
How Tray.ai Can Help:
tray.ai workflows watch for segment changes in your CRM or CDP and automatically push additions and removals to the corresponding Vibes lists, keeping audiences current without any manual intervention.
Challenge
Building Event-Driven Mobile Campaigns Without Engineering Resources
Connecting behavioral events from ecommerce platforms, apps, or CRMs to Vibes message triggers normally means custom API work. Marketing teams get stuck waiting on engineering backlogs, and campaigns that should launch in days end up taking months.
How Tray.ai Can Help:
tray.ai's no-code and low-code builder lets marketing and operations teams connect event sources directly to Vibes without writing custom code, cutting time-to-launch for behavior-triggered campaigns and freeing engineering for work that actually needs them.
Challenge
Scaling Personalized Mobile Wallet Programs
Managing wallet pass creation, updates, and distribution across a large loyalty customer base gets operationally messy fast when done by hand. Pass updates — balance changes, expiring offers — need to reach customers immediately to be worth anything. Manual processes introduce delays that undermine the whole experience.
How Tray.ai Can Help:
tray.ai runs event-driven workflows that trigger Vibes wallet pass creation and updates the moment the underlying data changes in your loyalty platform or CRM, so pass management scales without adding manual overhead.
Talk to our team to learn how to connect Vibes with your stack
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Integrate Vibes With Your Stack
The Tray.ai connector library can help you integrate Vibes with the rest of your stack. See what Tray.ai can help you integrate Vibes with.
Start using our pre-built Vibes templates today
Start from scratch or use one of our pre-built Vibes templates to quickly solve your most common use cases.
Template
Cart Abandonment SMS Trigger via Vibes
When a cart abandonment event is detected in Shopify or Salesforce Commerce Cloud, this template waits a configurable delay, checks whether the customer has since converted, and if not, sends a personalized SMS reminder through Vibes.
Steps:
- Shopify webhook fires when a checkout is abandoned
- tray.ai checks Salesforce for a completed order in the past 30 minutes
- If no order found, send personalized SMS via Vibes with cart recovery link
Connectors Used: Shopify, Vibes, Salesforce
Template
Vibes Opt-Out Sync to Salesforce CRM
Automatically listens for opt-out events in Vibes and updates the corresponding contact record in Salesforce to mark SMS communication as suppressed, preventing future SMS sends to opted-out numbers.
Steps:
- Vibes webhook triggers on subscriber opt-out event
- Lookup matching contact in Salesforce by phone number
- Update contact SMS opt-out field and log compliance timestamp
Connectors Used: Vibes, Salesforce
Template
Weekly Vibes Campaign Metrics Export to BigQuery
On a weekly schedule, this template pulls campaign performance data from Vibes — delivery rates, click-through rates, and conversions — and loads the results into a BigQuery table for cross-channel reporting in Looker or Data Studio.
Steps:
- Scheduled trigger fires every Monday morning
- Fetch last 7 days of campaign metrics from Vibes API
- Transform and load records into BigQuery campaign performance table
- Optionally update a Google Sheets summary dashboard for stakeholders
Connectors Used: Vibes, Google BigQuery, Google Sheets
Template
New Loyalty Member Mobile Wallet Pass Issuance
When a new member enrolls in a loyalty program, this template automatically triggers Vibes to create and send a mobile wallet pass, so members get into the mobile loyalty experience right away without anyone touching it manually.
Steps:
- Salesforce record creation triggers workflow when new loyalty member is created
- Send member profile data to Vibes to generate personalized wallet pass
- Trigger Braze to send onboarding SMS with wallet pass install link
Connectors Used: Salesforce, Vibes, Braze
Template
CRM Segment to Vibes List Sync
Syncs a dynamic customer segment from HubSpot or Salesforce into a Vibes subscriber list on a recurring schedule, so SMS campaign audiences always reflect current CRM segmentation without manual exports.
Steps:
- Scheduled trigger pulls updated segment members from HubSpot
- Compare against current Vibes list to identify additions and removals
- Add new subscribers and remove churned contacts from the Vibes list
Connectors Used: HubSpot, Vibes
Template
Zendesk Ticket Resolution Push Notification via Vibes
When a support ticket is resolved in Zendesk, automatically send the customer a push notification via Vibes confirming resolution and offering a satisfaction survey link.
Steps:
- Zendesk trigger fires when ticket status changes to Solved
- Lookup customer mobile profile in Vibes by email or phone
- Send push notification with resolution summary and CSAT survey link
Connectors Used: Zendesk, Vibes