Export leads from a Webhook to Marketo

Workflow

Revops

Intermediate

Use Template

This is a 'Workflow' template which means that it is a single standalone workflow.

Some workflow templates can be modified to work with other workflow templates - e.g. to convert a data sync between two services from uni-directional to bi-directional

Overview

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The purpose of this workflow is to capture leads from a Webhook and use these to create and update your contacts in Marketo.

This workflow is fired every time an HTTP POST call is made to the Webhook URL with the lead data:

Prerequisites

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To implement this workflow, you will need the following:

• API credentials for your chosen integrated service and Marketo

Getting Live

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Click Use Template button to deploy the template in your chosen Workspace.

Then take the following steps to configure the workflow and start submitting leads for processing:

The workflow will then start the process of pulling the leads into Marketo.

Key workflow steps

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The following diagram gives a simplified breakdown of the key steps in the workflow:

Standardize

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This Object Helpers step transforms the Webhook data into a standard object with fields in the following format:

First Name --> first_name

Last Name --> last_name

Lead Source --> lead_source

etc.

Note that the actual value for Lead Source ('PAID_SOCIAL' etc.) is mapped according to the data mapping section above.

For each lead we will then have a simple object which can be easily accessed by later Marketo steps using jsonpaths such as $.steps.object-helpers-1.result.first_name:

Validate Email

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The lead’s email address is validated for the appropriate user@domain.com format.

Push Lead

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A search is made for an existing lead in Marketo using said lead’s email address as the unique identifier.

If a Marketo lead does exist, the contact record is updated.

If a Marketo lead does not exist, a new contact record is created.