Solutions / Use case
When customers integrate, they stay. Bynder, Cvent, Eventbrite, HackerOne, Podium and Cue use Tray Embedded to ship integrations 4× to 10× faster — natively, under their own brand, without growing the engineering team.
Customers who integrate stay longer, expand more, and generate fewer support tickets. The problem is that building integrations the old way caps out before customer demand does. Tray Embedded changes that: connectors and runtime live with Tray; the experience is your brand, on your roadmap.
Customers configure integrations inside your product, in your UI. No third-party logo, no second login, no hand-off to a vendor's portal.
700+ pre-built connectors plus an HTTP client for the long tail. New customer asks for an integration, you ship it in days — not a quarter.
A Configuration Wizard walks customers through auth, settings, and activation. Your team isn't the bottleneck; your customers click and go.
When a connected vendor changes an API, Tray absorbs the update. Your engineers don't get pulled off product to retrofit old work.
−60% churn for customers who integrate (Podium)
“Customers who integrate with Podium's platform are 70% more likely to be classified as active and 60% less likely to churn. It's more than night and day.”
Customer stories tagged to this use case.
IT / Business Tech
Zuora runs 200+ SaaS applications across the enterprise. As AI capabilities surfaced across those systems — each with its own interface, ass…
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Product & engineering · Embedded
When Okta acquired Bynder's embedded integration vendor and quietly wound it down, Bynder had to swap the layer fast — without slowing a cus…
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Product & engineering · Embedded
Cue's all-in-one phone sales platform was winning customers faster than its small product team could build the bespoke CRM, dialer, and supp…
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Product & engineering · Embedded
Cvent's legacy integration platform was capping how fast its 30-person sales engineering team could ship the Zoom, Webex, Marketo, and Micro…
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IT / Business Tech
Yext's legacy integration platform created operational bottlenecks, requiring specialized developers for slow and costly integrations. A fra…
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Product & engineering · Embedded
HackerOne's customers respond to security vulnerabilities across dozens of different tools, so integrations are core to the product — but ea…
Read the story →It's the same shape, minus the ongoing maintenance. Tray maintains the connectors, the runtime, the auth flows, and the API quirks each connected vendor introduces. Your team focuses on the product surface that's actually unique to you.
No. Embedded is white-labelled — components render in your UI, under your brand, with your typography. Your customers see your product, not Tray's.
Tray's HTTP client connects to any API-based service, so new connectors are configuration work rather than a custom-build project. Customers with niche stacks get served on a meaningful timeline instead of a quarterly roadmap.
Two case studies in this collection answer that. Podium customers who integrate are 60% less likely to churn and 70% more likely to be classified as active. Eventbrite doubled the customer rating on their flagship integration (1.9 → ~5 stars) after moving it onto Tray.
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