BigCommerce connector
Automate Your BigCommerce Store with Real Integrations
Connect BigCommerce to your tech stack and sync orders, customers, inventory, and product data — no manual work required.
What can you do with the BigCommerce connector?
BigCommerce powers thousands of growing ecommerce businesses, but you don't get much out of it in isolation. Connect it to your CRM, ERP, marketing tools, and fulfillment systems and the whole operation runs differently. Right now, manual data entry between BigCommerce and your other platforms is creating errors, delays, and missed revenue. With tray.ai, you can build automations that keep every system in sync, trigger workflows on real-time store events, and get your team accurate data when they actually need it.
Automate & integrate BigCommerce
Automating BigCommerce business process or integrating BigCommerce data is made easy with tray.ai
Use case
Order Management & Fulfillment Automation
When a new order lands in BigCommerce, it gets pushed automatically to your fulfillment provider, warehouse management system, or 3PL. As shipments move through the process, order status and tracking information sync back into BigCommerce so customers stay informed without anyone touching it manually.
Use case
Customer Data Sync to CRM
New BigCommerce customers and their purchase history go straight into Salesforce, HubSpot, or whichever CRM you're running. Customer profiles get enriched with order value, purchase frequency, and product preferences so your sales and support teams actually know who they're talking to.
Use case
Inventory & Product Catalog Sync
Stock counts stay accurate across BigCommerce and your ERP, PIM, or warehouse system by syncing in real time. When you update a product description, price, or availability in your master catalog, those changes go out to your storefront automatically.
Use case
Abandoned Cart Recovery & Marketing Automation
Detect abandoned carts in BigCommerce and trigger targeted email or SMS sequences through Klaviyo, Mailchimp, or ActiveCampaign. Cart contents, customer segments, and behavioral data pass to your marketing platform so recovery campaigns aren't just generic nudges.
Use case
Finance & Accounting Reconciliation
Completed BigCommerce orders, refunds, and revenue data push automatically into QuickBooks, Xero, or NetSuite. Line items, taxes, discounts, and shipping charges map to the right accounts, so your books stay clean without anyone manually creating journal entries.
Use case
Customer Support Ticket Enrichment
When a support ticket comes in through Zendesk or Intercom, the customer's BigCommerce order history gets pulled and attached to the ticket automatically. Agents see recent orders, returns, and product purchases right there without digging through another tab.
Use case
Multi-Channel Product Listing Management
Push new BigCommerce product listings to Amazon, eBay, or Google Shopping and keep pricing and inventory in sync across all channels. When something sells on any channel, stock levels in BigCommerce update right away so you're not accidentally selling inventory you don't have.
Build BigCommerce Agents
Give agents secure and governed access to BigCommerce through Agent Builder and Agent Gateway for MCP.
Data Source
Look Up Product Details
Retrieve product information including pricing, inventory levels, descriptions, and variants from BigCommerce. An agent can use this to answer customer questions, validate stock availability, or power dynamic pricing workflows.
Data Source
Fetch Order Information
Pull order details such as status, line items, shipping information, and payment status from BigCommerce. An agent can provide real-time order tracking updates or trigger downstream fulfillment actions.
Data Source
Retrieve Customer Records
Access customer profiles including contact details, purchase history, and account status. An agent can use this data to personalize communications, check loyalty tier eligibility, or handle account management tasks.
Data Source
Query Inventory Levels
Fetch current stock counts and inventory data across products and variants. An agent can watch for low-stock conditions and trigger replenishment alerts or pause active promotions.
Data Source
Pull Sales and Revenue Reports
Retrieve aggregated sales metrics and order data over defined time periods from BigCommerce. An agent can surface revenue trends, top-selling products, or conversion summaries for business reporting.
Data Source
List Active Promotions and Coupons
Fetch current discount codes, promotions, and pricing rules configured in BigCommerce. An agent can verify coupon validity, check eligibility conditions, or include promotion details in customer-facing responses.
Agent Tool
Create or Update Products
Add new products or modify existing listings including prices, descriptions, images, and SKUs in BigCommerce. An agent can automate catalog updates triggered by supplier feeds, approval workflows, or merchandising rules.
Agent Tool
Update Order Status
Modify the status of orders in BigCommerce, such as marking them as shipped, refunded, or cancelled. An agent can coordinate this using fulfillment signals from third-party logistics or warehouse systems.
Agent Tool
Create and Manage Customers
Create new customer accounts or update existing records in BigCommerce, including address books and group assignments. An agent can automate account provisioning as part of onboarding or CRM sync workflows.
Agent Tool
Apply Discounts and Coupons
Generate or assign discount codes and promotional offers within BigCommerce. An agent can issue targeted coupons for win-back campaigns, loyalty rewards, or customer service resolutions.
Agent Tool
Manage Inventory Adjustments
Update stock levels for products and variants directly in BigCommerce. An agent can apply inventory corrections triggered by warehouse reconciliation, return processing, or supplier stock confirmations.
Agent Tool
Create Refunds and Returns
Initiate refund or return requests against existing orders in BigCommerce. An agent can automate this based on customer service escalations, policy rules, or post-purchase resolution workflows.
Agent Tool
Update Pricing Rules
Modify product prices or bulk pricing rules in BigCommerce in response to market conditions or business logic. An agent can run dynamic repricing strategies based on competitor data, margin targets, or demand signals.
Get started with our BigCommerce connector today
If you would like to get started with the tray.ai BigCommerce connector today then speak to one of our team.
BigCommerce Challenges
What challenges are there when working with BigCommerce and how will using Tray.ai help?
Challenge
Handling Real-Time Webhook Events at Scale
BigCommerce fires webhooks for dozens of event types — orders, customers, products, carts — and processing these in real time without dropping events or hitting race conditions is a genuine engineering headache for teams building in-house integrations.
How Tray.ai Can Help:
tray.ai receives and queues BigCommerce webhook events natively, so every event gets processed reliably even when traffic spikes. Built-in retry logic and error handling mean nothing gets lost, and you can branch workflow logic based on specific event types without writing custom code.
Challenge
Mapping Complex Order Data Across Systems
BigCommerce order objects contain nested line items, multiple address types, custom fields, discount stacks, and tax details. Getting that structure mapped correctly to an ERP, accounting system, or fulfillment platform often means complex transformation logic that quietly breaks when order structures change.
How Tray.ai Can Help:
tray.ai's data mapping tools let you visually transform BigCommerce's nested JSON into whatever format each downstream system needs. JSONPath expressions and helper functions handle nested arrays and conditional mappings, so your transforms stay maintainable without deep coding expertise.
Challenge
Keeping Inventory Accurate Across Multiple Channels
When products sell across BigCommerce and other channels like Amazon or a physical POS, inventory counts can diverge fast. That leads to overselling and customers who ordered something you can't actually ship. Syncing counts in near real time means getting sequencing and conflict resolution right.
How Tray.ai Can Help:
tray.ai lets you build inventory sync workflows that fire instantly on order events across all connected channels, applying delta updates to BigCommerce stock levels. You can set your ERP as the master source for conflict resolution and get a Slack alert when discrepancies go past a threshold you define.
Challenge
Managing API Rate Limits During Bulk Operations
BigCommerce's REST API enforces rate limits that are easy to blow past during bulk product updates, large catalog syncs, or backfill operations. Hit those limits and you're looking at 429 errors and partial data syncs.
How Tray.ai Can Help:
tray.ai includes built-in rate limit handling for the BigCommerce connector, automatically throttling requests before limits are hit. Bulk operations can be split into paginated batches and processed sequentially or with controlled concurrency to stay within API thresholds.
Challenge
Authenticating and Maintaining Secure API Credentials
Managing BigCommerce API credentials — store hashes, client IDs, access tokens — across multiple store instances or environments adds real overhead. It's also a security risk when credentials get hardcoded or rotation doesn't happen consistently.
How Tray.ai Can Help:
tray.ai stores BigCommerce authentication details securely and supports multiple store connections within a single workflow or across different ones. Credentials are encrypted at rest, never exposed in logs, and can be updated in one place without touching individual workflow configurations.
Talk to our team to learn how to connect BigCommerce with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate BigCommerce With Your Stack
The Tray.ai connector library can help you integrate BigCommerce with the rest of your stack. See what Tray.ai can help you integrate BigCommerce with.
+Klaviyo & BigCommerce
Learn how to integrate Klaviyo and BigCommerce together
+ShipStation & BigCommerce
Learn how to integrate ShipStation and BigCommerce together
+QuickBooks & BigCommerce
Learn how to integrate QuickBooks and BigCommerce together
+Google Analytics & BigCommerce
Learn how to integrate Google Analytics and BigCommerce together
+Attentive Mobile & BigCommerce
Learn how to integrate Attentive Mobile and BigCommerce together
+Salesforce & BigCommerce
Learn how to integrate Salesforce and BigCommerce together
+HubSpot & BigCommerce
Learn how to integrate HubSpot and BigCommerce together
+Bloomreach & BigCommerce
Learn how to integrate Bloomreach and BigCommerce together
Start using our pre-built BigCommerce templates today
Start from scratch or use one of our pre-built BigCommerce templates to quickly solve your most common use cases.
Template
New BigCommerce Order to ShipStation + Slack Notification
Automatically creates a new shipment in ShipStation when an order is placed in BigCommerce and posts a summary notification to a designated Slack channel for the fulfillment team.
Steps:
- Trigger on new order created event in BigCommerce via webhook
- Map order details, line items, and shipping address to ShipStation shipment fields
- Create the shipment record in ShipStation
- Post a formatted order summary message to the #fulfillment Slack channel
Connectors Used: BigCommerce, ShipStation, Slack
Template
BigCommerce Customer to HubSpot CRM Contact Sync
Creates or updates a HubSpot contact whenever a new customer registers or completes a purchase in BigCommerce, enriching the contact with order value and product category data.
Steps:
- Trigger on new customer created or order completed event in BigCommerce
- Search HubSpot for an existing contact by email address
- Create a new contact or update the existing record with order details and lifetime value
- Add the contact to a relevant HubSpot list or workflow based on purchase category
Connectors Used: BigCommerce, HubSpot
Template
BigCommerce Order to QuickBooks Invoice
Generates a QuickBooks invoice automatically for every completed BigCommerce order, mapping line items, taxes, discounts, and shipping to the correct accounts.
Steps:
- Trigger on order status change to 'Completed' in BigCommerce
- Retrieve full order details including line items, tax, and shipping costs
- Map each line item to the corresponding QuickBooks product or service
- Create the invoice in QuickBooks and mark it as paid if payment was collected
Connectors Used: BigCommerce, QuickBooks
Template
Abandoned Cart to Klaviyo Email Sequence
Detects abandoned carts in BigCommerce on a scheduled basis and enrolls those customers in a Klaviyo abandoned cart flow with their specific cart contents passed as dynamic variables.
Steps:
- Poll BigCommerce abandoned cart endpoint on a scheduled interval
- Filter carts abandoned within the last 1 hour that have not yet been recovered
- Extract cart items, customer email, and cart value
- Add or update the customer profile in Klaviyo with cart data properties
- Trigger the Klaviyo abandoned cart flow for the customer
Connectors Used: BigCommerce, Klaviyo
Template
BigCommerce Refund to Zendesk Ticket + Accounting Update
When a refund is processed in BigCommerce, automatically opens a Zendesk ticket for tracking, notifies the customer via email, and logs the refund entry in Xero.
Steps:
- Trigger on refund created event in BigCommerce
- Create a Zendesk ticket tagged as a refund with order and customer details
- Create a credit note in Xero referencing the original invoice
- Send a confirmation email to the customer with refund details and timeline
Connectors Used: BigCommerce, Zendesk, Xero
Template
Low Inventory Alert & Auto-Reorder Workflow
Monitors BigCommerce product inventory levels and triggers a purchase order in your procurement system and a Slack alert when stock falls below a defined threshold.
Steps:
- Run a scheduled check against BigCommerce inventory levels for all active SKUs
- Identify products where stock quantity falls below the configured reorder point
- Create a purchase order draft in NetSuite for the affected SKUs
- Post an alert to the #inventory Slack channel with product name, current stock, and PO reference
Connectors Used: BigCommerce, Slack, NetSuite