Bing Ads connector
Automate Bing Ads Campaigns with Powerful Integrations
Connect Microsoft Advertising to your CRM, analytics, and marketing stack to cut manual reporting and make smarter campaign decisions.
What can you do with the Bing Ads connector?
Bing Ads (Microsoft Advertising) reaches hundreds of millions of searchers across the Microsoft Search Network — a paid search channel too large to ignore. But running campaigns well means keeping audience data, budget signals, and performance metrics in sync across multiple platforms. That work piles up fast. Tray.ai connects Bing Ads to your tech stack so you can automate lead flow, optimize spend, and report on performance without manual exports or copy-paste work.
Automate & integrate Bing Ads
Automating Bing Ads business process or integrating Bing Ads data is made easy with tray.ai
Use case
Automated Lead Sync from Bing Ads to CRM
When a user converts through a Bing Ads lead form or landing page, their contact details should hit your CRM immediately. Tray.ai captures conversion events and pushes them into Salesforce, HubSpot, or any CRM in real time, so sales reps follow up while leads are still warm.
Use case
Cross-Channel Campaign Performance Reporting
Comparing Bing Ads performance alongside Google Ads, Facebook, and LinkedIn in one dashboard means pulling data from multiple APIs. Tray.ai automates the extraction of impressions, clicks, spend, and conversions from Bing Ads and pushes normalized data into BigQuery, Looker, or Google Sheets for unified reporting.
Use case
Dynamic Audience List Updates
Stale remarketing and customer match audiences hurt campaign relevance. Tray.ai automates syncing updated customer lists from your CRM or CDP to Bing Ads audience segments, so suppression lists, upsell audiences, and lookalike seeds stay current.
Use case
Budget Pacing Alerts and Automated Adjustments
Overspending or underspending against monthly budgets is a constant headache for paid search teams. Tray.ai monitors Bing Ads campaign spend in real time and triggers Slack alerts or automated bid adjustments when campaigns approach budget thresholds, stopping costly overruns before they happen.
Use case
Conversion Data Enrichment for Offline Events
B2B teams often close deals offline, long after the initial Bing Ads click. Tray.ai automates offline conversion uploads to Microsoft Advertising, pulling closed-won opportunity data from your CRM and sending it back to Bing Ads so the platform can optimize bidding toward revenue-generating keywords.
Use case
Competitor and Quality Score Monitoring
Keeping up with Quality Score changes and impression share shifts means frequent checks across dozens of campaigns. Tray.ai schedules automated pulls of keyword performance data from Bing Ads and logs changes to a spreadsheet or fires alerts when scores drop below acceptable thresholds.
Use case
New Salesforce Opportunity Triggered Ad Suppression
When a prospect enters your sales pipeline, serving them top-of-funnel ads wastes budget and creates a disjointed experience. Tray.ai watches for new or updated opportunities in Salesforce and automatically adds those contacts to Bing Ads suppression audiences to stop retargeting mid-funnel prospects.
Build Bing Ads Agents
Give agents secure and governed access to Bing Ads through Agent Builder and Agent Gateway for MCP.
Data Source
Retrieve Campaign Performance Metrics
Pull click-through rates, impressions, conversions, and spend data across campaigns to give an agent real-time visibility into ad performance. The agent can surface insights, flag underperforming campaigns, and recommend optimizations.
Data Source
Fetch Ad Group Details
Retrieve ad group configurations including targeting settings, bids, and status so an agent can understand the structure and health of active campaigns. Useful for auditing campaign setup or diagnosing performance issues.
Data Source
Look Up Keyword Performance
Query keyword-level data including quality scores, bids, match types, and conversion metrics so an agent can identify high- and low-performing keywords. Supports automated bid adjustment recommendations or keyword pruning decisions.
Data Source
Pull Budget and Spend Reports
Fetch current budget allocations and daily or monthly spend totals across campaigns so an agent can monitor pacing and prevent overspend. The agent can alert stakeholders when spend is trending above or below targets.
Data Source
Retrieve Audience and Targeting Data
Access audience lists, demographic targeting, and geographic settings applied to campaigns so an agent can check targeting coverage and whether it actually matches campaign goals.
Agent Tool
Create New Campaigns
Programmatically create new advertising campaigns in Bing Ads with specified budgets, targeting, and goals, letting an agent launch campaigns in response to business triggers like new product launches or promotional events.
Agent Tool
Update Campaign Budgets
Adjust campaign daily or lifetime budgets based on performance thresholds or business rules, letting an agent scale spending up or down without manual intervention.
Agent Tool
Pause or Activate Campaigns and Ad Groups
Enable or pause campaigns, ad groups, or individual ads based on performance signals or scheduling logic, letting an agent respond to budget limits, seasonal needs, or poor performance as they happen.
Agent Tool
Modify Keyword Bids
Update keyword-level bids across ad groups to hit target CPA or ROAS goals, letting an agent act on performance data by raising bids on converting keywords or cutting spend on costly ones.
Agent Tool
Add or Remove Keywords
Insert new keywords into ad groups or remove underperforming ones, letting an agent continuously refine keyword strategy based on search trend data, competitor analysis, or conversion performance.
Agent Tool
Create or Update Ads
Generate and deploy new ad copy or update existing ads within campaigns, letting an agent run A/B tests, refresh creatives, or match messaging to active promotions.
Agent Tool
Manage Negative Keywords
Add negative keywords at the campaign or ad group level to stop ads from showing on irrelevant searches, letting an agent cut wasted spend by refining exclusion lists based on search term reports.
Get started with our Bing Ads connector today
If you would like to get started with the tray.ai Bing Ads connector today then speak to one of our team.
Bing Ads Challenges
What challenges are there when working with Bing Ads and how will using Tray.ai help?
Challenge
Inconsistent Attribution Data Across Platforms
Bing Ads attribution data rarely matches what's in your CRM or analytics platform, which creates disputes between marketing and sales teams about which campaigns are actually driving revenue.
How Tray.ai Can Help:
Tray.ai pulls raw conversion and click data from Bing Ads, enriches it with CRM closed-won data, and writes both into a unified data warehouse so attribution is consistent and auditable.
Challenge
Manual and Error-Prone Audience List Management
Uploading customer match lists to Bing Ads means formatting CSVs to exact specifications, logging in, and manually navigating to the audience manager. It's tedious work that regularly produces stale or incorrectly formatted lists.
How Tray.ai Can Help:
Tray.ai automates the full audience sync pipeline, fetching contact data from your CRM on a schedule, transforming it to Microsoft Advertising's required format, and uploading it via API without any human interaction.
Challenge
No Real-Time Visibility Into Budget Overspend
Paid search teams often discover budget overruns at end of day or end of month, after the damage is done. That means unexpected invoice amounts and missed performance targets.
How Tray.ai Can Help:
Tray.ai runs continuous spend monitoring workflows that check Bing Ads campaign budgets hourly and trigger immediate Slack or email alerts — or auto-pause campaigns — before overruns happen.
Challenge
Siloed Reporting Across Paid Channels
When Bing Ads data lives in Microsoft Advertising and Google Ads data lives in its own platform, building a unified paid media report means manual exports, VLOOKUP-heavy spreadsheets, and hours of analyst time each week.
How Tray.ai Can Help:
Tray.ai pulls data from all paid channels on a schedule and loads normalized metrics into a single BigQuery dataset or Google Sheet, so live cross-channel dashboards don't require manual effort.
Challenge
Delayed Lead Follow-Up Due to Manual CRM Entry
When Bing Ads leads come in through landing pages or lead forms, they often sit in a spreadsheet or email notification until someone manually enters them into the CRM. By that point, the lead has gone cold.
How Tray.ai Can Help:
Tray.ai triggers instantly on new Bing Ads conversion events and creates CRM records in real time, so no lead goes cold and every contact is attributed to the correct campaign, ad group, and keyword.
Talk to our team to learn how to connect Bing Ads with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate Bing Ads With Your Stack
The Tray.ai connector library can help you integrate Bing Ads with the rest of your stack. See what Tray.ai can help you integrate Bing Ads with.
Start using our pre-built Bing Ads templates today
Start from scratch or use one of our pre-built Bing Ads templates to quickly solve your most common use cases.
Template
Bing Ads Leads to Salesforce Contact
Automatically creates or updates a Salesforce contact and lead record whenever a new conversion is recorded in Bing Ads, including UTM and campaign attribution data.
Steps:
- Poll Bing Ads Reporting API for new conversion events on a scheduled interval
- Deduplicate against existing Salesforce contacts by email address
- Create or update Salesforce Lead with campaign ID, ad group, and keyword attribution
Connectors Used: Bing Ads, Salesforce
Template
Daily Bing Ads Performance Report to Google Sheets
Pulls campaign-level spend, clicks, impressions, and conversions from Bing Ads every morning and appends a new row to a Google Sheet for easy trend tracking and stakeholder sharing.
Steps:
- Trigger scheduled workflow each morning via tray.ai time-based trigger
- Query Bing Ads Reporting API for prior day campaign performance metrics
- Append normalized rows to designated Google Sheet tab with date stamp
Connectors Used: Bing Ads, Google Sheets
Template
Sync HubSpot Customer List to Bing Ads Audience
Keeps a Bing Ads customer match audience in sync with a HubSpot smart list, automatically adding new contacts and removing churned customers daily.
Steps:
- Fetch contacts from a defined HubSpot smart list via HubSpot API
- Format email list to Microsoft Advertising customer match upload specification
- Upload updated audience list to Bing Ads and confirm successful ingestion
Connectors Used: HubSpot, Bing Ads
Template
Bing Ads Budget Alert to Slack
Monitors daily and monthly campaign spend against budget thresholds and sends a formatted Slack message to the paid search team when campaigns approach or exceed limits.
Steps:
- Run hourly check on active Bing Ads campaign spend via Reporting API
- Compare current spend to defined budget threshold using tray.ai conditional logic
- Post alert to designated Slack channel with campaign name, spend, and remaining budget
Connectors Used: Bing Ads, Slack
Template
Offline Conversion Upload from Salesforce to Bing Ads
Automatically uploads closed-won opportunity data from Salesforce to Microsoft Advertising as offline conversions, giving bidding algorithms real revenue signals to work with.
Steps:
- Trigger workflow when a Salesforce Opportunity stage changes to Closed Won
- Retrieve associated contact record and map click ID stored at lead creation
- Format and submit offline conversion event to Microsoft Advertising Bulk Upload API
Connectors Used: Salesforce, Bing Ads
Template
Multi-Channel Paid Search Dashboard Sync to BigQuery
Combines Bing Ads and Google Ads performance data into a single BigQuery dataset daily, so your team can run unified reporting and cross-channel attribution in Looker or Data Studio.
Steps:
- Fetch prior day performance metrics from both Bing Ads and Google Ads APIs
- Normalize schema across platforms including spend, clicks, conversions, and channel tag
- Insert merged dataset into BigQuery table partitioned by date for downstream BI consumption
Connectors Used: Bing Ads, Google Ads, Google BigQuery