Dotdigital connector
Automate Your Email Marketing Workflows with Dotdigital Integrations
Connect Dotdigital to your CRM, ecommerce, and data tools to sync contacts, trigger campaigns, and personalize every customer interaction at scale.
What can you do with the Dotdigital connector?
Dotdigital is an omnichannel marketing automation platform built for ecommerce and B2B teams running email, SMS, and push campaigns. When it's connected to the rest of your tech stack, contact data stays current, campaigns fire at the right moment, and revenue attribution actually reaches your analytics tools. With tray.ai, you can build automation workflows that connect Dotdigital to your CRM, ecommerce platform, data warehouse, and support tools — no code required.
Automate & integrate Dotdigital
Automating Dotdigital business process or integrating Dotdigital data is made easy with tray.ai
Use case
CRM-to-Dotdigital Contact Sync
Keep your Dotdigital address books in sync with your CRM by automatically syncing new leads, updated contact properties, and lifecycle stage changes. When a contact becomes a customer in Salesforce or HubSpot, tray.ai moves them to the correct Dotdigital segment, updates custom data fields, and suppresses contacts who have churned or unsubscribed.
Use case
Ecommerce Abandoned Cart and Post-Purchase Triggers
Automatically enroll Shopify, Magento, or WooCommerce customers into Dotdigital automation programs based on real-time purchase and cart events. When a shopper abandons a cart or completes a purchase, tray.ai passes order details, product SKUs, and revenue values directly into Dotdigital contact data fields to power personalized triggered emails.
Use case
Lead Scoring and Engagement-Based Segmentation
Pull Dotdigital campaign engagement data — open rates, click activity, and program enrollments — back into your CRM or data warehouse to enrich lead scores and influence sales prioritization. tray.ai reads contact engagement snapshots from Dotdigital on a scheduled basis and writes them as scored attributes in Salesforce, HubSpot, or Segment.
Use case
Event-Driven Campaign Enrollment from Webinars and Events
When attendees register for or attend a webinar via Zoom, GoTo, or Eventbrite, tray.ai immediately enrolls them in the appropriate Dotdigital program with event-specific data fields populated. No delay between a prospect registering and receiving relevant follow-up content.
Use case
Support Ticket and NPS-Driven Retention Campaigns
Connect Zendesk, Intercom, or Delighted to Dotdigital so that customers who submit support tickets or low NPS scores are automatically enrolled into retention or win-back programs. tray.ai monitors these platforms for trigger events and updates Dotdigital contact data and program enrollments accordingly.
Use case
New Customer Onboarding Sequence Automation
When a new account is created in your billing system, subscription platform, or CRM, tray.ai creates or updates the corresponding Dotdigital contact, assigns them to the correct onboarding address book, and triggers the welcome program. No manual intervention from your marketing ops team needed.
Use case
Centralized Marketing Performance Reporting
Pull campaign-level send, open, click, bounce, and conversion data from Dotdigital via its reporting APIs and load it into BigQuery, Snowflake, or a BI tool like Looker or Tableau. tray.ai can schedule these extracts nightly or in near real time so your team always has a current view of email performance.
Build Dotdigital Agents
Give agents secure and governed access to Dotdigital through Agent Builder and Agent Gateway for MCP.
Data Source
Look Up Contact Details
Retrieve profile information for a contact by email or ID, including custom data fields, opt-in status, and engagement history. Useful for personalizing downstream actions or making routing decisions.
Data Source
Fetch Contact Engagement Metrics
Pull open rates, click-through rates, and campaign engagement history for individual contacts or segments. Lets an agent assess contact health and tailor follow-up strategies.
Data Source
Query Campaign Performance Reports
Retrieve send, open, click, bounce, and unsubscribe stats for specific email campaigns. Lets an agent spot what's working and flag campaigns that need attention.
Data Source
List Address Books and Segments
Fetch available address books and contact segments within Dotdigital. Helps an agent pick the right lists to target for a given campaign or workflow.
Data Source
Retrieve Program Enrollment Status
Check whether a contact is enrolled in a specific automation program and how far they've progressed. Useful for avoiding duplicate enrollments or triggering complementary workflows.
Agent Tool
Create or Update Contact
Add a new contact or update existing fields and custom data in Dotdigital based on events from other systems. Keeps contact records accurate and enriched without anyone touching them manually.
Agent Tool
Add Contact to Address Book
Drop a contact into a specific address book or segment so they get the right communications. Handy when someone completes a sign-up, purchase, or qualification step in another platform.
Agent Tool
Remove Contact from Address Book
Remove a contact from an address book or cut them from specific communications based on business rules or user requests. Keeps your lists clean and your compliance team happy.
Agent Tool
Enroll Contact in Automation Program
Trigger enrollment of a contact into a Dotdigital automation program in response to behavioral or lifecycle events. Gets nurture sequences running without manual setup.
Agent Tool
Send Triggered Email Campaign
Dispatch a transactional or triggered email to a specific contact or list on demand. Lets an agent send confirmations, alerts, or personalized messages in real time based on what just happened upstream.
Agent Tool
Create or Update Campaign
Build or modify an email campaign in Dotdigital, including subject lines, content, and audience targeting. An agent can scaffold new campaigns from templates or pull in data-driven recommendations.
Agent Tool
Update Contact Suppression Status
Suppress or reactivate a contact to handle opt-out requests and compliance requirements across connected systems. Makes sure your marketing respects what contacts actually asked for.
Get started with our Dotdigital connector today
If you would like to get started with the tray.ai Dotdigital connector today then speak to one of our team.
Dotdigital Challenges
What challenges are there when working with Dotdigital and how will using Tray.ai help?
Challenge
Keeping Contact Data Consistent Across Multiple Systems
Dotdigital is rarely the only system holding customer data. Teams using a CRM, ecommerce platform, and support tool often find that unsubscribes, field updates, and lifecycle changes made in one system never reach Dotdigital — leaving stale segments, compliance risks, and deliverability problems in their wake.
How Tray.ai Can Help:
tray.ai sits between all your systems, listening for change events in each platform and pushing the right updates to Dotdigital in real time. You can configure field mapping, deduplication logic, and conditional routing without involving engineering.
Challenge
Triggering Timely Campaigns from Real-Time Behavioral Events
Dotdigital's native integrations often rely on batch file imports or limited out-of-the-box connectors, making it hard to enroll contacts the moment something relevant happens — a cart abandonment, trial expiry, or support escalation.
How Tray.ai Can Help:
tray.ai connects to webhook-based and polling triggers across hundreds of services, so contacts can be enrolled in Dotdigital programs within seconds of a qualifying event. No batch delays, and no engineering effort required to add new trigger sources.
Challenge
Passing Rich Contextual Data into Dotdigital Contact Fields
Personalized campaigns depend on having the right data fields populated in Dotdigital, but product, order, and behavioral data often lives in separate systems. Manually exporting and importing this data is slow, error-prone, and quickly becomes a bottleneck for the marketing ops team.
How Tray.ai Can Help:
A single tray.ai workflow can query multiple source systems at once — pulling order history from your ecommerce platform, account tier from your CRM, feature usage from your product database — then write all of those values to the correct Dotdigital contact data fields in one operation.
Challenge
Extracting Campaign Performance Data for Unified Reporting
Dotdigital's built-in reports are useful but siloed. Marketing teams that want to combine email performance with paid media, web analytics, and revenue data end up manually downloading reports and stitching them together in spreadsheets — slow, inconsistent, and impossible to scale.
How Tray.ai Can Help:
tray.ai's scheduled workflows can query the Dotdigital Reporting API on any cadence and load structured performance data into BigQuery, Snowflake, or Redshift. From there, your BI team can build dashboards that show a true cross-channel picture of marketing performance.
Challenge
Managing Suppression Lists and Compliance Across Platforms
GDPR and CAN-SPAM compliance requires that opt-out and suppression signals are honored everywhere, not just in Dotdigital. When a contact unsubscribes via email but that signal never reaches the CRM or ecommerce platform, teams risk re-importing suppressed contacts or sending non-compliant messages.
How Tray.ai Can Help:
tray.ai listens for Dotdigital unsubscribe and suppression events via the API and immediately propagates them to every connected system — updating the CRM contact, suppressing the ecommerce customer profile, and logging the opt-out in your data warehouse — so compliance holds across your entire stack.
Talk to our team to learn how to connect Dotdigital with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate Dotdigital With Your Stack
The Tray.ai connector library can help you integrate Dotdigital with the rest of your stack. See what Tray.ai can help you integrate Dotdigital with.
+Salesforce & Dotdigital
Learn how to integrate Salesforce and Dotdigital together
+Shopify & Dotdigital
Learn how to integrate Shopify and Dotdigital together
+Magento 2 & Dotdigital
Learn how to integrate Magento 2 and Dotdigital together
+Microsoft Dynamics 365 & Dotdigital
Learn how to integrate Microsoft Dynamics 365 and Dotdigital together
Start using our pre-built Dotdigital templates today
Start from scratch or use one of our pre-built Dotdigital templates to quickly solve your most common use cases.
Template
Salesforce New Lead to Dotdigital Address Book Sync
Automatically adds every new Salesforce lead to a corresponding Dotdigital address book and enrolls them in a nurture program based on their lead source and industry.
Steps:
- Trigger: New lead created or lead status updated in Salesforce
- Map Salesforce lead fields to Dotdigital contact data fields and upsert the contact
- Enroll the contact in the appropriate Dotdigital automation program based on lead source
Connectors Used: Salesforce, Dotdigital
Template
Shopify Abandoned Cart to Dotdigital Campaign Enrollment
Listens for Shopify checkout abandonment events and passes cart contents and customer details to Dotdigital to trigger a personalized abandoned cart email series.
Steps:
- Trigger: Shopify checkout.abandoned webhook fires
- Fetch full cart contents and customer profile from Shopify
- Create or update Dotdigital contact with cart value and product fields, then enroll in abandoned cart program
Connectors Used: Shopify, Dotdigital
Template
Dotdigital Engagement Score to HubSpot Lead Score Update
Runs on a schedule to pull contact engagement metrics from Dotdigital and write them back to HubSpot as a calculated property to improve lead scoring accuracy.
Steps:
- Schedule: Trigger nightly at a configured time
- Fetch updated contact engagement stats from Dotdigital API for the past 24 hours
- Update the matching HubSpot contact record with email engagement score and last activity date
Connectors Used: Dotdigital, HubSpot
Template
Zendesk Ticket Resolution to Dotdigital Win-Back Enrollment
When a support ticket is resolved, checks the contact's satisfaction score and automatically enrolls dissatisfied customers into a Dotdigital retention campaign while suppressing them from promotional sends.
Steps:
- Trigger: Zendesk ticket status changes to Solved
- Check CSAT score; if below threshold, update Dotdigital contact suppression list and enroll in retention program
- Post a Slack alert to the customer success channel with contact name, ticket link, and enrollment status
Connectors Used: Zendesk, Dotdigital, Slack
Template
Dotdigital Campaign Report to BigQuery Nightly Sync
Extracts campaign-level performance data from Dotdigital every night and loads it into a BigQuery table for cross-channel reporting in Looker or Data Studio.
Steps:
- Schedule: Trigger nightly after campaigns have processed
- Call Dotdigital Reporting API to retrieve sends, opens, clicks, and bounces for all campaigns in the last 24 hours
- Upsert rows into a BigQuery campaign performance table using campaign ID as the unique key
Connectors Used: Dotdigital, Google BigQuery
Template
Eventbrite Registration to Dotdigital Webinar Nurture Enrollment
Syncs new Eventbrite registrants to Dotdigital and enrolls them in a pre-event nurture sequence, then moves them to the correct post-event track based on attendance status.
Steps:
- Trigger: New Eventbrite order or attendee created
- Create or update Dotdigital contact with event name, date, and registration fields, then enroll in pre-event program
- After event date, check attendance status and re-enroll contact in attendee or no-show follow-up program
Connectors Used: Eventbrite, Dotdigital