Dynamic Yield integration + automation

Business users in revenue operations, growth, demand generation, sales, customer support, and other departments across the organization use the Tray Platform to build automated workflows that scale marketing operations by providing highly personal interactions at every customer touchpoint.

Thanks to our library of pre-built connectors, data helpers, and logic operators, you can design flexible automation tailored to your exact use case. Now you can drive campaign engagement with personalized messages by flowing data between your personalization software and multiple channels. Interact with leads on a deeper level by improving personalization with data synced across your customer data platform, customers chats, and previous purchases from your e-commerce site. You can even provide hyper-personalized emails by syncing with your customer data platform and marketing automation platform.

With the Tray Platform, you can easily connect Dynamic Yield at the API level to any of your favorite tools such as your CRM, customer data platform, marketing automation platform, data warehouse, project management software, chat, and many more.

Power users appreciate the Tray Platform’s ability to process large-scale data jobs that touch billions of records daily. We built our platform on elastic, serverless architecture that enables automatic scaling of your workflows based on your ongoing data requirements. You can also connect Dynamic Yield to any of your favorite tools such as Marketo, Magento, Snowflake, Drift, Asana, Salesforce, Segment, HubSpot, Zendesk, Slack, and many more.

Need to unlock more actionable insights to improve offers and experiences by bi-directionally syncing Dynamic Yield and any data source such as your customer data platform? Need to hyper-personalize your emails by integrating your personalization software with your MAP and customer data platform to automate and scale your marketing campaigns? Or do you need to boost conversions and improve your customer’s digital experience by automatically syncing your customer’s purchase history, chat messages, and behavior patterns? There are no limits to what you can accomplish with the Tray Platform.

IT teams and security experts trust the Tray Platform’s enterprise-grade security, even with their most sensitive data. We are SOC 2 Type 2-certified, and compliant with data regulations such as GDPR, CCPA, and HIPAA.