Connectors / Marketing · Connector
Automate Your Event Data Workflows with Hubilo Integrations
Connect Hubilo to your CRM, marketing stack, and analytics tools to turn event engagement into revenue.
What can you do with the Hubilo connector?
Hubilo is a virtual and hybrid event platform that captures detailed attendee engagement data — session attendance, poll responses, networking activity, and more. Integrating Hubilo with your existing tech stack cuts out the manual export-import cycles that slow event teams down and gets hot leads into your CRM the moment a session ends. With tray.ai, you can build automated workflows that sync attendee data, trigger follow-up sequences, and feed event ROI metrics into your BI dashboards in real time.
Automate & integrate Hubilo
Automating Hubilo business processes or integrating Hubilo data is made easy with Tray.ai.
Use case
Real-Time Lead Sync to CRM
When attendees register or engage during a Hubilo event — visiting a sponsor booth, requesting a meeting, downloading a resource — those actions should immediately create or update contact records in your CRM. Manual CSV exports introduce delays that kill conversion momentum. With tray.ai, every Hubilo attendee interaction can trigger an instant record update in Salesforce, HubSpot, or any other CRM.
- Eliminate the 24-48 hour lag between event engagement and sales follow-up
- Automatically score and route leads based on session attendance and booth visits
- Make sure no hot prospect slips through the cracks after an event
Use case
Post-Event Marketing Nurture Automation
What attendees do during an event — sessions they watched, polls they answered, connections they made — tells you a lot about what they care about. Tray.ai maps those Hubilo engagement signals to audience segments in Marketo, Pardot, or Mailchimp and enrolls attendees in targeted nurture tracks automatically.
- Segment attendees by engagement level and session interest for personalized follow-up
- Trigger drip campaigns within minutes of event conclusion
- Improve email open rates by sending content matched to what attendees actually watched
Use case
Attendee Registration Sync from Marketing Platforms
When prospects register through a Webflow landing page, Unbounce form, or Eventbrite listing, their details need to reach Hubilo without manual re-entry. Tray.ai pulls registrations from any source directly into Hubilo as new attendees, while simultaneously updating records in your CRM and triggering confirmation email workflows.
- Eliminate duplicate data entry across registration channels
- Keep attendee records consistent across Hubilo and your CRM from day one
- Automatically send branded confirmation emails and calendar invites
Use case
Event Engagement Reporting in BI Dashboards
Event ROI is notoriously hard to measure because engagement data lives inside the event platform while revenue data lives in the CRM. Tray.ai pulls session attendance, engagement scores, and networking metrics from Hubilo and loads them into Snowflake, BigQuery, or Tableau, where you can join them with pipeline data.
- Build unified event ROI dashboards that connect engagement to revenue
- Track session popularity and speaker performance across multiple events
- Share live engagement metrics with stakeholders during the event itself
Use case
Sponsor and Exhibitor Lead Distribution
Sponsors expect timely, clean lead lists after events. Tray.ai collects booth visit data and meeting requests from Hubilo, formats them to each sponsor's requirements, and delivers everything via email, Slack, or direct CRM push — no post-event scramble required.
- Deliver sponsor lead reports automatically within hours of event close
- Route leads directly into each sponsor's CRM or marketing platform
- Build sponsor trust with reliable, fast lead delivery
Use case
Slack and Team Notification Workflows
Internal event teams need real-time visibility into attendance thresholds, VIP joins, and technical issues — but nobody wants to stare at the Hubilo dashboard all day. Tray.ai monitors Hubilo event data and sends targeted Slack or Microsoft Teams alerts, like notifying a sales rep the moment their target account joins a session.
- Alert sales reps instantly when named accounts or VIP prospects go live
- Notify event operations teams when attendance drops or spikes unexpectedly
- Keep leadership informed with automated mid-event and post-event summary messages
Build Hubilo Agents
Give agents secure and governed access to Hubilo through Agent Builder and Agent Gateway for MCP.
Look Up Event Details
Data SourceRetrieve details about events hosted in Hubilo, including dates, formats, agendas, and speaker lineups. An agent can use this to answer attendee questions or populate downstream workflows with accurate event context.
Fetch Attendee Information
Data SourcePull registration and profile data for event attendees, including contact details, session preferences, and check-in status. Agents can personalize outreach or trigger follow-up actions based on attendee behavior.
Retrieve Session and Agenda Data
Data SourceAccess session schedules, speaker bios, and session metadata from a Hubilo event. An agent can answer questions about the agenda or sync session data into other platforms like CRMs or calendars.
Monitor Engagement Metrics
Data SourceFetch engagement analytics like poll responses, Q&A participation, and networking activity for an event. An agent can use these metrics to spot highly engaged attendees and trigger targeted follow-ups.
Check Sponsor and Exhibitor Details
Data SourceRetrieve information about sponsors and exhibitors in a Hubilo event, including booth details and associated contacts. Agents can route sponsor-related inquiries or sync sponsor data to other business tools.
Register Attendees for Events
Agent ToolProgrammatically register new attendees for a Hubilo event, assigning them to sessions or ticket tiers as needed. An agent can handle registration automatically as part of a broader onboarding or marketing workflow.
Update Attendee Profiles
Agent ToolModify attendee profile information in Hubilo — contact details, job titles, session registrations — and keep event data in sync with CRM or marketing platform records without manual intervention.
Send Event Communications
Agent ToolTrigger personalized emails or in-app messages to attendees directly through Hubilo. An agent can send reminders, session recommendations, or post-event follow-ups based on attendee data or behavior.
Create and Manage Sessions
Agent ToolAdd new sessions, update session details, or assign speakers within a Hubilo event. An agent can handle session creation automatically when new content or speakers are confirmed through connected planning tools.
Add Speakers to Events
Agent ToolOnboard new speakers into a Hubilo event by creating speaker profiles with bios, photos, and session assignments. An agent can automate this when speakers are added via a CRM or form submission.
Export Attendee Lists
Agent ToolGenerate and export lists of registered or checked-in attendees from Hubilo for post-event reporting or CRM syncing. An agent can trigger this export automatically at key event milestones to keep downstream systems current.
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Challenges Tray.ai solves
Common obstacles when integrating Hubilo — and how Tray.ai handles them.
Challenge
Data Delay Between Event Engagement and Sales Follow-Up
Event teams typically export attendee data as a CSV after an event, clean it manually, and import it into the CRM — a process that can take 24-48 hours. By that time, the prospect has moved on and sales reps have lost whatever advantage they had.
How Tray.ai helps
Tray.ai connects directly to Hubilo's API and webhooks to push attendee and engagement data into Salesforce, HubSpot, or any CRM in real time. As soon as a session ends or a booth is visited, the CRM record is updated and follow-up sequences fire automatically.
Challenge
Fragmented Registration Sources
Enterprise events rarely have a single registration source. Attendees may register through Eventbrite, a Webflow form, a partner landing page, or directly via Hubilo — which means fragmented data that's inconsistent and hard to reconcile.
How Tray.ai helps
Tray.ai acts as a central integration hub, pulling registrations from all sources and normalizing attendee data before writing it to Hubilo and the CRM at the same time. Custom field mapping and data transformation keep records consistent regardless of where the registration came from.
Challenge
Proving Event ROI to Leadership
Marketing and event teams struggle to connect Hubilo engagement metrics to downstream revenue because event data and CRM pipeline data live in completely separate systems with no native connection.
How Tray.ai helps
Tray.ai pulls engagement and attendance data from Hubilo and joins it with opportunity and revenue data from your CRM before loading everything into a BI tool like Tableau or Snowflake. Leadership gets a single dashboard view of event-attributed pipeline and closed revenue.
Hubilo Attendee to Salesforce Contact Sync
Hubilo 
Salesforce Automatically creates or updates a Salesforce contact and lead record whenever someone registers or checks in on Hubilo, and logs a completed activity noting their event participation.
Post-Event HubSpot Nurture Enrollment
Hubilo 
HubSpot After a Hubilo event ends, segments attendees by engagement score and enrolls them in the right HubSpot workflow for personalized follow-up.
Eventbrite Registration to Hubilo Attendee Creation
Eventbrite Hubilo HubSpot Syncs new Eventbrite registrations into Hubilo as attendees in real time, so there's no manual data migration between registration and event day.
Hubilo Engagement Data to Snowflake Pipeline
Hubilo 
Snowflake Pulls daily session attendance, engagement scores, and networking activity from Hubilo and loads them into a Snowflake data warehouse table for cross-event analytics.
VIP Attendee Join Alert to Slack
Hubilo 
Slack Salesforce Monitors Hubilo for target account attendees joining a live session and sends an immediate Slack message to the assigned sales rep with attendee details and a link to the session.
Sponsor Lead Report Delivery via Email
Hubilo 
SendGrid Compiles booth visit and meeting request data per sponsor from Hubilo after an event and automatically emails each sponsor a formatted CSV lead report.
How Tray.ai makes this work
Hubilo plugs into the whole Tray.ai platform
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