Connectors / Integration
Connect ZoomInfo and HubSpot to Fill Your Revenue Pipeline Faster
Automatically enrich, sync, and act on your best prospects by integrating ZoomInfo's intelligence with HubSpot's CRM and marketing engine.
ZoomInfo + HubSpot integration
ZoomInfo and HubSpot are two of the most useful tools in a modern revenue team's stack — one delivering deep B2B intelligence, the other powering CRM, marketing automation, and sales engagement. Together, they close the gap between finding the right prospects and actually converting them. By integrating ZoomInfo with HubSpot on tray.ai, teams can automatically enrich contact and company records, trigger timely outreach, and keep their CRM current without manual data entry.
Sales and marketing teams burn enormous amounts of time manually exporting leads from ZoomInfo and importing them into HubSpot, only to find the records are already stale when they arrive. Integrating ZoomInfo with HubSpot on tray.ai creates a live, bidirectional data pipeline that keeps every contact and company record in HubSpot enriched with accurate firmographic and technographic data from ZoomInfo — job titles, direct dials, revenue ranges, tech stack, intent signals. Your sales reps spend time selling rather than researching, your marketing segments stay precise and actionable, and your pipeline reflects reality rather than outdated guesswork. The result is faster lead response times, higher conversion rates, and a CRM your revenue team can actually trust.
Automate & integrate ZoomInfo + HubSpot
Automating ZoomInfo and HubSpot business processes or integrating data is made easy with Tray.ai.
Use case
Automated Lead Enrichment on HubSpot Contact Creation
Whenever a new contact is created in HubSpot — from a form fill, a chat conversation, or a manual entry — tray.ai instantly queries ZoomInfo to retrieve current firmographic and contact data and writes it back to the HubSpot record. Every lead your team works is fully profiled before the first outreach attempt. Reps don't need to manually research prospects or tolerate incomplete records.
- Eliminates manual research time by automatically populating job title, company size, industry, and direct dial
- Improves lead scoring accuracy with richer data points available immediately after contact creation
- Gives reps complete context before their first touch, so outreach lands better
Use case
Intent Signal–Triggered HubSpot Workflows
ZoomInfo's Streaming Intent feature surfaces accounts showing real-time purchase intent signals based on their online research behavior. With tray.ai, those intent spikes can automatically enroll the corresponding HubSpot contacts or companies into targeted sequences, notify the owning sales rep, or update deal stages. Your team reaches out at the exact moment prospects are actively evaluating solutions like yours.
- Accelerates pipeline creation by acting on intent signals in near real time rather than during weekly reviews
- Improves email and sequence relevance by triggering messaging tied to the prospect's current research topic
- Prevents high-intent accounts from slipping through because of delayed manual follow-up
Use case
Bulk Prospecting List Import from ZoomInfo to HubSpot
Sales development teams regularly build targeted prospect lists in ZoomInfo using filters like company revenue, headcount, technology stack, and geography. With tray.ai, those lists can be pushed directly into HubSpot as contacts and companies, complete with all enrichment fields, duplicate checks, and automatic assignment to the correct owner or territory. No more error-prone CSV export-import cycles, and data quality holds from the moment records land in HubSpot.
- Removes the manual CSV export-import workflow and the data errors that come with it
- Enforces deduplication rules so existing HubSpot records are updated rather than duplicated
- Automatically assigns new contacts to the right rep based on territory, company size, or round-robin rules
Use case
Ongoing CRM Data Hygiene and Record Refresh
Contact and company data decays at roughly 30% per year, which means a significant chunk of your HubSpot CRM is probably inaccurate right now. tray.ai can run scheduled enrichment jobs that query ZoomInfo for all HubSpot contacts and companies on a recurring basis, updating phone numbers, email addresses, job titles, and company headcount whenever ZoomInfo has newer data. Your CRM stays clean without any manual effort from your operations team.
- Reduces bounce rates and undeliverable emails by keeping contact information current
- Improves sales rep efficiency by ensuring the data they rely on is accurate and actionable
- Supports compliance efforts by removing or flagging contacts that ZoomInfo can no longer verify
Use case
Account-Based Marketing Segment Sync
ABM programs depend on precisely defined target account lists that reflect real firmographic criteria. tray.ai lets marketing teams define an ideal customer profile in ZoomInfo, automatically push matching companies into HubSpot as target accounts, and enroll them in the appropriate HubSpot marketing workflows or ad audiences. As ZoomInfo refreshes its data, account lists in HubSpot update accordingly, keeping ABM campaigns aligned with your ICP.
- Keeps HubSpot ABM target lists current without weekly manual list pulls from ZoomInfo
- Focuses marketing spend on accounts that match firmographic criteria in real time
- Gives sales and marketing a single, dynamically updated account universe to work from
Use case
New HubSpot Deal Enrichment with ZoomInfo Company Intelligence
When a new deal is created in HubSpot, tray.ai triggers an automatic lookup of the associated company in ZoomInfo to pull in the latest revenue figures, employee count, funding rounds, technologies used, and relevant decision-maker contacts. Account executives get full account context the moment an opportunity opens, which cuts pre-call research time and sharpens deal strategy from the first conversation.
- Gives AEs instant access to firmographic and technographic context when a deal is opened
- Surfaces additional ZoomInfo contacts at the account who may be relevant stakeholders or champions
- Improves forecast accuracy by ensuring deal records reflect accurate company size and market segment data
Challenges Tray.ai solves
Common obstacles when integrating ZoomInfo and HubSpot — and how Tray.ai handles them.
Challenge
Data Field Mapping Between ZoomInfo and HubSpot
ZoomInfo uses its own data schema and field naming conventions that don't map one-to-one with HubSpot's default contact and company properties. Teams that try to integrate the two systems manually often end up with misaligned fields, data landing in the wrong properties, or custom HubSpot properties that never get populated because the mapping logic is hardcoded in scripts that break with API updates.
How Tray.ai helps
tray.ai provides a visual field mapping interface that lets operations teams define and maintain the exact mapping between ZoomInfo response fields and HubSpot contact, company, and deal properties — including custom properties. Mappings live in the workflow itself and can be updated without engineering support, and tray.ai handles type conversion and null value logic to prevent bad data from being written to HubSpot.
Challenge
Avoiding Duplicate Records When Importing ZoomInfo Prospects
One of the most common outcomes of a poorly designed ZoomInfo-to-HubSpot integration is duplicate contact and company records. Without solid matching logic, every import run risks creating a second or third copy of an existing contact, fragmenting CRM history and corrupting pipeline data.
How Tray.ai helps
tray.ai workflows can be configured with multi-step deduplication logic that searches HubSpot for existing contacts by email address, then by name and company domain, before deciding whether to create or update a record. Fuzzy matching rules, configurable merge strategies, and conditional branching ensure that incoming ZoomInfo records are always reconciled against existing HubSpot data rather than blindly created.
Challenge
Managing ZoomInfo API Rate Limits During Bulk Enrichment
ZoomInfo's API enforces rate limits and credit-based consumption on enrichment calls, which creates a real problem when you're trying to enrich thousands of HubSpot records in a single batch. Naive integrations either hit rate limit errors that cause partial failures or burn through monthly credit allocations unexpectedly.
How Tray.ai helps
tray.ai includes built-in rate limit handling that automatically throttles requests to ZoomInfo's API, introduces configurable delays between calls, and uses retry logic with exponential backoff when limits are hit. Operations teams can also configure batch sizes and scheduling windows in tray.ai to spread enrichment jobs across off-peak hours, so credits are consumed predictably and enrichment completes successfully.
Templates
Pre-built workflows for ZoomInfo and HubSpot you can deploy in minutes.
Enrich New HubSpot Contacts with ZoomInfo Data
ZoomInfo 
HubSpot Automatically enriches every newly created HubSpot contact with ZoomInfo firmographic and contact data — job title, direct dial, company revenue, industry, and employee count — writing all fields back to the HubSpot contact record within minutes of creation.
Sync ZoomInfo Prospect Lists to HubSpot with Deduplication
ZoomInfo HubSpot Moves a curated ZoomInfo prospect list into HubSpot as contacts and companies, checking for existing records before creating new ones, updating any outdated fields on matched records, and assigning each contact to the correct HubSpot owner based on territory or round-robin logic.
ZoomInfo Intent Signal to HubSpot Sequence Enrollment
ZoomInfo HubSpot Monitors ZoomInfo for intent spikes on topics relevant to your product, then automatically enrolls the corresponding HubSpot contacts into a designated email sequence and notifies the owning sales rep via a HubSpot task or Slack message.
Scheduled HubSpot CRM Enrichment and Data Refresh
ZoomInfo HubSpot Runs a nightly or weekly batch job that takes all HubSpot contacts and companies, queries ZoomInfo for the most current data on each, and updates any fields that have changed — phone numbers, email addresses, job titles, and company attributes — to keep the CRM clean and accurate.
New HubSpot Deal Company Enrichment from ZoomInfo
ZoomInfo HubSpot Triggers automatically when a new deal is created in HubSpot, looks up the associated company in ZoomInfo, and populates the HubSpot company record and deal with the latest firmographic data, funding information, and a list of relevant decision-maker contacts at the account.
ZoomInfo Company Change Alerts to HubSpot Tasks and Workflows
ZoomInfo HubSpot Monitors ZoomInfo for significant company events — executive changes, funding announcements, or technology stack shifts — at companies that exist in HubSpot, then creates a HubSpot task for the owning rep and optionally triggers a workflow to initiate outreach or internal review.
How Tray.ai makes this work
ZoomInfo + HubSpot runs on the full Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in ZoomInfo and HubSpot — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose ZoomInfo + HubSpot actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Ship your ZoomInfo + HubSpot integration.
We'll walk through the exact integration you're imagining in a tailored demo.