IntegrationsPowerful, low-code Marketo integrations
Sync Marketo data throughout your tech stack - including leads, campaigns, and opportunities - with the Tray Platform’s Marketo connector, a powerful solution for building custom integrations. Our platform makes it easy and fast to build any custom Marketo integration in minutes, all within one platform.
Using the Tray Platform, you can connect Marketo with any data source to sync data or build powerful processes that increase efficiency and convert more leads. Regardless of your use case, you can stand up a Marketo integration in minutes. Use our Marketo connector’s out-of-the-box operations to easily integrate your favorite tools and extend your integration with additional data helpers and custom logic operations. Creating Marketo CRM integrations, or integrations to any other apps in your tech stack, has never been easier.
Best of all, our platform offers a visual, drag-and-drop workflow builder simple enough for any business user. The low-code Tray Platform lets you integrate Marketo to any other tool to rapidly build, iterate, and launch your own custom integrations, without developer resources. Now, you have a single, robust, and easy-to-use platform for all your integration projects, regardless of their complexity.
AutomationConvert more leads with Marketo automation
The Marketo connector for the Tray Platform empowers you to connect to any tool in your tech stack, including your CRM, enrichment vendors, webinar software, project management tools, and much more. Sync lead data across your organization to deliver faster follow-ups, higher conversion rates, and a well-oiled lead lifecycle.
Teams across marketing, demand generation, revenue operations, sales, and many others love using the Tray Platform to handle their integration needs. Regardless of your technical experience, you can build automated processes that generate, qualify, and convert leads, including lead routing, lead scoring, de-duplication, and strategic account-based revenue processes in minutes.
High-performing marketing teams use the Tray Platform to automate Marketo bulk data projects, including lead list uploads and de-duplication jobs. Others tightly integrate Marketo with their webinar tools, which lets them sync valuable Q&A and chat data with Marketo to increase conversion rates and serve up highly personalized follow-ups. Successful revenue teams have even built out automated sales outreach programs that trigger from custom Marketo automation to increase follow-up speed, significantly boosting conversion rates in the process.
Use cases Trusted + scalable Marketo integration
Business users love using the Tray Platform to seamlessly integrate the Marketo API to build lasting, scalable processes that execute more-successful campaigns with higher conversion rates. However, the Tray Platform’s elastic, scalable architecture makes it powerful enough to handle your largest data projects at scale.
Because they’re built to scale, your workflows on the Tray Platform will grow with your business to accommodate any volume of data. IT and technical teams trust the Tray Platform to handle all kinds of sensitive customer data. We’re fully compliant with GDPR and CCPA and are SOC 2 Type 2 certified.
With Marketo + the Tray Platform, you can build automated processes that drive new business and increase efficiency across your organization. For example, you can follow up faster, and lift conversion rates by automating your entire lead lifecycle, from list uploads and enrichment to lead-to-account matching and lead routing. Smart revenue organizations also use the Tray Platform to hyper-personalize messaging at scale to lift campaign engagement and retention via customer nurture.
With CRM Powerful Marketo + CRM automation and integration
Sales and revenue operations professionals love using the Tray Platform to stand up powerful Marketo + CRM integrations to streamline productivity, boost conversions, and win more deals. Our low-code platform makes it easy for any business user to build rapidly scalable Marketo + CRM integrations in minutes, without over-burdening IT.
Automate all of your mission-critical processes without needing extensive technical expertise. Flow data across your CRM, Marketo, and any other tool in your tech stack to automate any use case, including deal desk, quote-to-cash (Q2C), sales enablement, and territory management. Stand up custom API integrations to easily orchestrate important processes such as approvals, contract processing, configure-price-quote (CPQ), record reconciliation, and ongoing data hygiene, even using data within custom fields.
Our visual builder makes crafting game-changing automation easy for anyone in your organization. Now, you can spend less time on manual work such as lead loading and account routing and more time executing high-level sales strategies that drive growth.
Zoom + moreNext-level Zoom + Marketo automation and integration
Get the most out of your meetings and virtual events with powerful Marketo + Zoom integrations. Stand up low-code Zoom + Marketo automated workflows to expedite crucial sales and marketing processes and drive alignment. Harness all of the essential data from your videoconferencing tools to reduce manual processes and drive efficiency.
Now, you can auto-update account information based on Zoom meeting data. You can flow webinar attendee information into Marketo to launch powerful new targeted campaigns. You can automatically route Q&As and other interactions from virtual events to sales for faster follow-up, boosting conversion rates and growing pipeline. Or, you can convert more leads from virtual events and rapidly iterate on marketing tactics by generating powerful dashboards and reports.
Flow attendee data, chat logs, polls, and any other insights you need from Zoom across your system of record to track engagement throughout the customer journey and follow up with hot leads faster. Create powerful automated processes to streamline your internal communications and eliminate manual work.
