IntegrationSmartrMail integrations made easy
Rapidly stand up SmartrMail integrations to boost email engagement and maximize process efficiency with the low-code Tray Platform. Just use our 100% visual, drag-and-drop builder to stand up the custom integrations you need to take your email marketing campaigns to the next level. Connect to any data source, without relying on IT support.
Flow data across your entire tech stack to align your marketing team with the latest insights, projects, and campaigns. While SmartrMail connectors are powerful, you’ll also need to bi-directionally sync SmartrMail with any data source. We can connect to webhooks, flat files (such as CSVs), email, FTP, and all your favorite tools (even using data within custom fields).
Shift your focus from manual work to designing more-engaging, higher-converting email marketing campaigns with powerful, multi-step SmartrMail automation. Now, you can build custom, automated workflows that sync email, lead, and customer records across your stack to make your marketing automation and e-commerce processes more efficient than ever.
AutomationAutomate SmartrMail to uplevel email marketing
Whether you work in marketing, marketing operations, revenue operations, e-commerce, sales, customer support, design, demand generation, or any other team across your organization, you can build powerful SmartrMail automation that dramatically increases workplace efficiency and productivity. With our library of pre-built connectors, data-helpers, and custom logic operators, you can easily create custom, automated workflows that meet your exact needs.
Using the Tray Platform, you can bi-directionally sync SmartrMail with all your go-to tools, including your marketing automation platform, enrichment vendors, sales engagement tools, CRM, analytics tools, customer data platform, design tools, internal chat tools, e-commerce software, and data warehouse, making it easy to automate any process. Connect SmartrMail at the API level to kick off limitless operations on any custom trigger and flow mission-critical data across all your tools and teams.
There’s no limit to what you can automate with SmartrMail and the Tray Platform. Build a workflow that triggers SmartrMail email follow-ups using data from a recent webinar. Seamlessly connect SMTP messaging with other revenue tools to make campaigns swift and reliable. Get the most value out of your subscriber data by automatically sending custom campaign messages to key segments. You can build whatever processes you need to execute email campaigns at scale with flexible automated workflow.
Use casesScalable email marketing for power users
Business users can use the Tray Platform to rapidly stand up custom SmartrMail integrations. Power-users can build robust SmartrMail automation to execute heavy-duty jobs that process billions of events every day. And, our elastic, serverless architecture makes it easy for you to scale your processes as your data needs evolve.
Need to craft hyper-personalized email messaging using data in SmartrMail, your customer data platform, and your marketing automation platform? Need to bi-directionally sync customer, campaign, and e-commerce data at scale between SmartrMail and your database to unlock more-actionable insights using large datasets? Need to personalize nurture by integrating your customer data platform with your marketing automation platform and data warehouse? With the Tray Platform, you can orchestrate sophisticated, scalable processes that connect SmartrMail with all your popular tools, including Salesforce, Shopify, Marketo, Google Drive, Microsoft Office 365, Adobe Creative Cloud, Zendesk, Squarespace, Microsoft Sharepoint, and Asana.
We built the Tray Platform with security as a top priority. We are SOC 2 Type 2-certified and compliant with data privacy regulations such as GDPR, CCPA, and HIPAA.
