Trapped by your MAP? Strategies for a smarter lead lifecycle

Overview

Traditional marketing automation platforms (MAPs) weren’t built for today’s fast, connected buyer journeys. Learn how leading teams are moving beyond MAP limitations to speed up lead management, reduce manual work, and help sales engage faster.

What you’ll learn 

• Where traditional marketing automation platforms are falling short
• The key stages where lead lifecycle inefficiencies cause revenue loss
• How modern automation improves speed, data quality, and control
• Best practices for adopting automation alongside or beyond your MAP

Session chapters

1. The current state of revops
2. Challenges with marketing automation platforms
3. Rethinking your approach to marketing automation
4. Modernizing your lead lifecycle
5. Composable architecture for flexibility
6. Case study: high volume lead routing
7. Q&A and closing remarks