Connectors / Integration
Connect Ahrefs to Google Sheets and Automate Your SEO Reporting
Sync keyword rankings, backlink data, and site audit results from Ahrefs directly into Google Sheets — no manual exports required.
Ahrefs + Google Sheets integration
Ahrefs is one of the most powerful SEO platforms available, giving marketers deep visibility into keyword rankings, backlink profiles, organic traffic estimates, and competitor analysis. Google Sheets is where most teams actually do something with that data — organizing it, sharing it, building reports around it. The two tools belong together: Ahrefs surfaces the SEO intelligence, and Google Sheets becomes the reporting layer where stakeholders can act on it.
SEO teams waste hours every week manually exporting CSVs from Ahrefs and copying data into Google Sheets for reporting, client dashboards, and rank tracking. That process introduces errors, creates stale data, and makes it nearly impossible to spot trends in real time. With tray.ai connecting Ahrefs to Google Sheets, you can automate the flow of keyword rankings, backlink counts, domain ratings, and traffic metrics into structured spreadsheets on any schedule you choose. Whether you're managing a single brand's SEO health or running reports across dozens of client accounts, automation keeps your Sheets populated with fresh, accurate Ahrefs data — so your team can focus on strategy instead of data wrangling.
Automate & integrate Ahrefs + Google Sheets
Automating Ahrefs and Google Sheets business processes or integrating data is made easy with Tray.ai.
Use case
Automated Weekly Keyword Ranking Reports
Automatically pull keyword position data from Ahrefs on a weekly schedule and append it to a Google Sheet, creating a rolling rank-tracking log. Each row captures the keyword, current position, previous position, search volume, and URL — giving your team a historical record without any manual effort.
- Eliminate weekly manual CSV exports and copy-paste workflows
- Build a long-term historical ranking dataset for trend analysis
- Share live rank-tracking sheets with clients or stakeholders instantly
Use case
Backlink Monitoring Dashboard
Sync new and lost backlinks detected by Ahrefs into a dedicated Google Sheet in near real time. Each entry logs the referring domain, anchor text, target URL, domain rating, and discovery date — giving your link-building team a single source of truth for outreach prioritization.
- Catch toxic or lost backlinks before they impact rankings
- Prioritize link-building outreach based on live backlink gap data
- Centralize backlink data for the entire SEO team in one spreadsheet
Use case
Competitor SEO Benchmarking Tracker
Pull domain-level metrics for your competitors from Ahrefs — including Domain Rating, organic traffic estimates, and referring domains — and log them into a Google Sheet on a recurring schedule. Over time, you get a competitive benchmarking report that shows shifts in competitor authority you'd otherwise miss.
- Track competitor SEO growth trends without logging into Ahrefs manually
- Identify opportunities when a competitor loses backlinks or rankings
- Present competitive data clearly in shareable spreadsheet dashboards
Use case
Site Audit Issue Logging and Prioritization
After each Ahrefs Site Audit crawl, automatically export identified technical SEO issues into a structured Google Sheet, organized by severity and issue type. Teams can then use Google Sheets' filtering and sorting to prioritize fixes and track remediation progress over time.
- Turn audit results into actionable task lists without manual data entry
- Track issue remediation progress across sprints in a familiar interface
- Make sure critical crawl errors don't get missed between audit cycles
Use case
Content Gap Analysis Reporting
Use tray.ai to run scheduled content gap queries in Ahrefs and pipe the results — including missing keywords, competitor ranking URLs, and search volumes — into a Google Sheet. Content teams can then review and prioritize new content opportunities directly inside Sheets.
- Surface high-value content opportunities automatically on a set schedule
- Get SEO and content teams working from the same prioritized keyword data
- Cut the time spent manually running and distributing content gap reports
Use case
Multi-Client SEO Reporting for Agencies
For agencies managing multiple client accounts, tray.ai can loop through a list of client domains stored in Google Sheets, query Ahrefs for each domain's metrics, and write results back to individual client tabs or sheets automatically. No more running and formatting separate reports for every account.
- Scale SEO reporting across 10, 50, or 100+ client accounts with a single workflow
- Deliver consistent, on-schedule reports without adding headcount
- Reduce reporting time per client from hours to minutes each week
Challenges Tray.ai solves
Common obstacles when integrating Ahrefs and Google Sheets — and how Tray.ai handles them.
Challenge
Keeping Ahrefs Data Fresh Without Manual Exports
Ahrefs data changes constantly — keyword rankings shift daily, new backlinks are discovered hourly, and audit results update after every crawl. Teams relying on manual CSV exports quickly find their Google Sheets out of date, and decisions get made on SEO data that's already wrong.
How Tray.ai helps
tray.ai lets you schedule Ahrefs API calls at any frequency — hourly, daily, or weekly — and automatically write the latest data into your Google Sheets. Your spreadsheets stay current without anyone touching them, so all reporting and analysis is always based on the most recent Ahrefs data available.
Challenge
Handling Large Volumes of Keyword and Backlink Data
Enterprise SEO programs often track thousands of keywords or monitor backlink profiles with tens of thousands of links. Pulling, formatting, and writing this volume of data into Google Sheets manually isn't just time-consuming — it frequently breaks due to spreadsheet row limits, formatting errors, or API throttling.
How Tray.ai helps
tray.ai's workflow engine handles pagination and large data sets natively, breaking Ahrefs API responses into manageable chunks and writing them to Google Sheets in batches. Built-in error handling and retry logic mean large jobs complete reliably, even when you're pushing thousands of rows of SEO data.
Challenge
Managing Multi-Client or Multi-Domain Reporting at Scale
Agencies and in-house teams managing multiple brands face an exponential reporting burden. Running Ahrefs exports and updating separate Google Sheets for each client or domain manually doesn't scale — the result is inconsistent report formats and missed deadlines.
How Tray.ai helps
With tray.ai, you can build a single workflow that reads a dynamic client or domain list from Google Sheets, loops through each entry, queries Ahrefs individually, and writes results back to the correct destination — all without duplicating workflows. One automated template can cover an entire agency's reporting needs.
Templates
Pre-built workflows for Ahrefs and Google Sheets you can deploy in minutes.
Weekly Ahrefs Keyword Rankings to Google Sheets
Ahrefs 
Google Sheets This template runs every Monday morning, pulls the latest keyword ranking positions for your tracked keywords from Ahrefs, and appends a timestamped row for each keyword into a designated Google Sheet tab — creating an always-current rank tracking log.
New Backlinks Detected in Ahrefs → Log to Google Sheets
Ahrefs Google Sheets Monitors Ahrefs for newly discovered backlinks to your domain and automatically writes each new link — including referring domain, DR, anchor text, and target URL — into a Google Sheet backlink log, keeping your team informed without manual monitoring.
Ahrefs Site Audit Results → Google Sheets Issue Tracker
Ahrefs Google Sheets After each Ahrefs Site Audit completes, this template automatically pulls the full list of crawl issues, categorizes them by severity and type, and writes them into a Google Sheet where your team can assign, track, and resolve each issue.
Competitor Domain Metrics Tracker — Ahrefs to Google Sheets
Ahrefs Google Sheets On a weekly schedule, this template queries Ahrefs for Domain Rating, organic traffic, and referring domain counts for a predefined list of competitor domains stored in Google Sheets, then writes the results back alongside each competitor for ongoing benchmarking.
Multi-Client Agency SEO Report Builder
Ahrefs Google Sheets Built for SEO agencies, this template reads a master client list from Google Sheets, queries Ahrefs for each client's domain metrics in sequence, and populates individual reporting tabs per client — delivering a fully automated multi-client reporting workflow.
Content Gap Keywords from Ahrefs → Google Sheets Content Calendar
Ahrefs Google Sheets Runs a content gap analysis in Ahrefs comparing your domain against specified competitors, then pushes the top keyword opportunities into a Google Sheet content calendar template — giving your content team a continuously refreshed queue of SEO-driven topics to write about.
How Tray.ai makes this work
Ahrefs + Google Sheets runs on the full Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Ahrefs and Google Sheets — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Ahrefs + Google Sheets actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Ship your Ahrefs + Google Sheets integration.
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