5 surprises from Gartner App Summit EMEA

Two days on the Tray.ai booth at Gartner Application Innovation Summit EMEA surfaced what enterprises really want from vibe-coded app governance.

Alistair Russell

A comparison of n8n alternatives for 2026, with published pricing where it exists, self-hosted and managed options, and a clear sense of where each one fits.

Alistair Russell

A comparison of Workato alternatives for 2026, with published pricing where it exists, managed and self-hosted options, and a clear sense of where each one fits.

Rich Waldron

Who is actually allowed to say yes to a vibe-coded app? Most teams can name who built it faster than they can name who approved it. Settle that first.

Adam White

A comparison of MuleSoft alternatives for 2026, with published pricing where it exists, cloud and hybrid options, and a clear sense of where each one fits.

Alistair Russell

A comparison of Boomi alternatives for 2026, with published pricing where it exists, cloud and on-premises options, and a clear sense of where each one fits.

Alistair Russell

A comparison of Zapier alternatives for 2026, with published pricing where it exists, self-hosted and managed options, and a clear sense of where each one fits.

Paul Turner

One AI use case is 200 or more discrete artifacts once you count every step, credential and guardrail. Promoting only some of them is a broken release.

Paul Turner

A comparison of Make alternatives for 2026, with published pricing where it exists, managed and self-hosted options, and a clear sense of where each one fits.

Alistair Russell

An integration request sits in the queue for months. The team waiting builds it themselves, and it comes back to IT as an app nobody reviewed.

Adam White

A comparison of Power Automate alternatives for 2026, with published pricing where it exists, managed and self-hosted options, and a clear sense of where each one fits.

Paul Turner

Procurement forwards the renewal ninety days out. By then the scope of the next term is set, and the work that would change it takes longer than that.

Adam White

A comparison of Agentforce alternatives for 2026, covering agent builders, governed MCP, and what it takes to run agents beyond Salesforce.

Paul Turner

A comparison of Celigo alternatives for 2026, with published pricing where it exists, template-driven and general-purpose options, and a clear sense of where each one fits.

Rich Waldron

A comparison of Jitterbit alternatives for 2026, with published pricing where it exists, bundled and single-platform options, and a clear sense of where each one fits.

Rich Waldron

Most of the cost of self-hosted n8n is engineering time. Here's where it goes, with a calculator to work out your own number.

Adam White

A comparison of SnapLogic alternatives for 2026, with published pricing where it exists, pipeline-first and orchestration-first options, and where each one fits.

Alistair Russell

n8n ships security advisories in batches, and this year the batches have landed about a fortnight apart. Self-hosted, applying them is your team's job.

Adam White

A comparison of Informatica alternatives for 2026, with published pricing where it exists, data-first and orchestration-first options, and where each one fits.

Rich Waldron

AI-built apps stall on credentials, hosting, and access control. Here is what it takes to get past them.

Alistair Russell

Merge nodes drop items without raising an error. Here's what causes it, what else changes as volume grows, and how to check your own setup.

Adam White

A comparison of SAP Integration Suite alternatives for 2026, with published pricing where it exists, ERP-centric and general-purpose options, and where each one fits.

Rich Waldron

A comparison of Oracle Integration Cloud alternatives for 2026, with published pricing where it exists, ERP-centric and general-purpose options, and where each one fits.

Rich Waldron

The six AI automation patterns, from fixed workflows to autonomous agents, and how to pick the right one for each problem.

Stephen Stouffer

The controls a reviewer wants to see are the same either way. Who builds and proves them is not.

Adam White

Less than 5% of AI-built apps ever reach production, and the ones that do ship ungoverned. Tray Helix closes both gaps.

Alistair Russell

A comparison of TIBCO alternatives for 2026, with published pricing where it exists, modernization and like-for-like options, and where each one fits.

Rich Waldron

n8n is quick to pilot and expensive to run at scale. Send us your export and get native Tray workflows back for review in minutes, not months.

Simon Cole

The new spec is a real step up for MCP. It also deepens the split across the thousands of servers already in use, so what you can rely on barely improves.

Alistair Russell

The integration I used to dread, built and tested without leaving Claude Code.

Stephen Stouffer

Guardian Log Masking gives you one control for masking sensitive data in logs across your AI stack.

Simon Cole

Going headless moves integration into the AI IDE. When code and the visual builder edit different copies of a workflow, your team forks. Here's the fix.

Adam White

When Fable 5 vanished overnight, everything built on it stopped. Orchestration keeps models swappable, so availability is not one vendor's call.

Paul Turner

Tray Headless for Codex brings the Tray platform into Codex as real engineered components, not a markdown file. Build integrations without leaving it.

Simon Cole

Rebuilding workflows is what kept teams on the wrong integration platform. One migration sample ran 95% faster with Tray Headless. Here is how.

Paul Turner

Gartner named Tray.ai a Pioneer in its first Emerging Market Quadrant for No-Code Agent Builders. What the new category says about enterprise AI.

Paul Turner

A community npm package quietly shipped an MCP server that exfiltrated email data. That pattern is the MCP work now waiting on every IT leader's desk.

Rich Waldron

75% of new code at Google is now written by AI, and integration work still happens somewhere else. Tray Headless moves it inside the AI IDE.

Simon Cole

Braze's AI vendor moved it from seat pricing to tokens mid-rollout. What the NYC practitioner panel said about consolidation that San Francisco did not.

Josh Noble

Can your integration layer keep up with your AI roadmap, or is it the thing slowing it down? What to ask a vendor, and which answers should worry you.

Adam White

Your AI bill climbed and no single team is to blame. The answer is not in your query logs. It is in the tool definitions loading before anyone types.

Adam White

Gartner found 17% of enterprises have deployed AI agents and 42% more plan to within a year. What its first Agentic AI Hype Cycle says about that gap.

Rich Waldron

Which MCP tools has nobody called in 30 days, and who caused Tuesday's spike? Most teams cannot say. MCP needs the management moment APIs already had.

Paul Turner

Inconsistent agent behavior is a tool design problem, not a model problem. How J.W. Pepper made MCP agents reliable with workflow-backed tools.

Adam White

Tray connects Claude to your whole stack, with the governance and control enterprises actually need.

Simon Cole

Every office has a propped-open side door nobody watches. An ungoverned MCP server is that door, and it inherits whatever access its builder had.

Adam White

Most MCP services run on a shared service account, so nobody can say who made a change. Dynamic Authentication carries real user identity through the call.

Julia Szewczyk

Speed and velocity are not the same thing. What heads of business technology at Notion, Zuora and Yext said about making AI work on systems that are messy.

Paul Turner

A study of a thousand MCP servers found a third carrying critical vulnerabilities. Gartner expects incidents in 40% of enterprise deployments by 2027.

Paul Turner

Connector counts get the attention. Usability is what now decides how fast an AI program moves, and Nucleus Research has named Tray.ai a Leader again.

Rich Waldron

Tray CDK now works with Claude Code, so integration teams can describe a connector instead of waiting months on a consultant to hand-build one.

Paul Turner

Tray.ai is a Visionary in the 2026 Gartner Magic Quadrant for iPaaS. The more interesting story is what the quadrant says about the integration era.

Rich Waldron

AI agents are exposing the limits of legacy ETL and data pipelines. Learn why scaling AI requires unifying data transformation and orchestration.

Paul Turner

AI will change work in 2026, but not the way most teams expect. Learn how agents, orchestration, and governance reshape specific roles across the enterprise.

Adam White

Native Slack Interactions moves Slack app setup into Merlin Agent Builder, so an agent goes live in your workspace in minutes with no manual config.

Michael Douglas

A practical comparison of ChatGPT, Claude, and Gemini for enterprise AI agents, focused on performance, security, governance, and real-world operability.

Adam White

Agents, copilots, and chatbots serve different roles in enterprise AI. Learn how they differ in autonomy, capability, and architecture, and when to use each.

Adam White

Your agent is live. Is it doing anything that matters? Counting tokens and conversations tells you something happened, not whether it got you anywhere.

Rich Waldron

Learn how enterprises choose, integrate, and govern LLMs. A practical guide to model selection, RAG, orchestration, and building AI systems that scale.

Alistair Russell

The Model Context Protocol (MCP) accelerates AI agent building, but without governance, it risks data and control. See how to secure it for enterprise use.

Alistair Russell

HR holds the most sensitive data in the company and the most repetitive queue. That combination is why it is a good first place to put an AI agent.

Adam White

95% of enterprise AI pilots fail because teams skip foundational AI architecture decisions. Learn how the right architecture helps AI agents scale.

Rich Waldron

Not every workflow needs an AI agent. Learn when to use AI agents and how to find the enterprise “sweet spot” for automation.

Adam White

Building the first agent is the easy part. What breaks between the first and the tenth is operational rather than technical, and nobody planned for it.

Rich Waldron

Should you reach for a developer framework or a unified platform? There is no universal best answer. The right one depends on your use case and your team.

Michael Douglas

AI readiness requires more than models. Learn how Yext transformed integration into AI infrastructure to scale AI safely across the enterprise.

Adam White

AI agents are everywhere, but without AI orchestration they create chaos. Learn why enterprises need unified platforms to govern and scale AI agents.

Rich Waldron

AI agent adoption is harder than building agents. Learn the four biggest challenges preventing enterprise AI agent adoption and how to fix them.

Alistair Russell

AI agent management becomes critical as organizations scale beyond their first AI agent. Learn how enterprise teams avoid agent sprawl.

Rich Waldron

An HR tool flags a risk and the compliance system ignores it. Fragmented AI is a governance problem first, and IT ends up refereeing the contradictions.

Rich Waldron

Most AI agents are chatbots with better branding. What changed for the tech teams whose agents started opening tickets and resetting passwords.

Adam White

Sales wants a forecasting agent. Marketing wants a campaign agent. Finance wants approvals. Without orchestration every one of them becomes a new silo.

Rich Waldron

MCP standardized the interface, not the security or governance of what runs on it. What the protocol does well, and what production deployment still needs.

Alistair Russell

58% of organizations say IT loses five-plus hours a week to repetitive requests. What an ITSM agent solves, and how to deploy one without the pitfalls.

Adam White

Learn how to build AI agents that scale across the enterprise. Compare prebuilt agents, DIY builds, domain tools, and AI orchestration platforms.

Rich Waldron

An agent that only answers questions is a search box. Getting one to reset MFA or provision access takes knowledge grounding, guardrails and real tools.

Alistair Russell

Vanti co-founder Smadar David on joining Tray.ai, and what knowledge modeling adds to agents that reason and adapt rather than only automate.

Smadar David

Tray CEO Rich Waldron on how CIOs end up refereeing between siloed AI systems, and what orchestration puts back under their control.

Rich Waldron

Every access request you approve by hand is time IT does not get back. A support agent that provisions apps and checks entitlements, built in minutes.

Luke Smith

The experimental phase of generative AI is over. Getting from prototype to production is an integration problem long before it is a model problem.

Paul Turner

Snapchat's cloud cost per daily user jumped from $0.59 to $0.85 once AI landed. Your API gateway cannot see that, let alone do anything about it.

In a survey of more than a thousand enterprise leaders, 79% expected data problems to slow their agent rollout. What a platform needs to reach production.

Alistair Russell

Tray.ai CEO Rich Waldron shares strategic insights from the Gartner IT Symposium on pacing AI adaption, balancing innovation and driving business results.

Rich Waldron

Scalar databases were not built for semantic search. Tray's native vector table stores and queries embeddings inside the platform your workflows run on.

Michael Douglas

Integration platforms built for a static pre-cloud world are the wrong foundation for AI work. What a CIO should demand from a modern iPaaS instead.

Rich Waldron

AI misalignment is emerging as a major challenge for enterprises adopting AI across SaaS tools. Learn how to align AI systems, governance, and workflows.

Rich Waldron

Learn how Bynder cured their integration headaches in this insightful conversation with Bill Keiffer, Solutions Architect at Bynder.

ERP and other on-premise systems are not moving to the cloud soon. Tray's new on-premise agent connects them securely without opening your network.

Michael Douglas

PowerShell is a fine place to start and a hard place to scale. Where script-based IT automation breaks down, and what modern IT teams do instead.

Michael Douglas

Discover how Tray.io has evolved to become Tray.ai and the enhancements we have made to our native AI capabilities and native AI infrastructure.

Amazon Bedrock now connects to Tray. How sales teams use it to research accounts, summarize insights, and walk into meetings already prepared.

CIOs divert 10-20% of the IT budget to technical debt. How a modern iPaaS cuts integration maintenance so IT can get back to building new things.

Michael Douglas

Tired of manually exporting Intercom data? We’ll show you the fundamentals of the Intercom API, key data types, and how to boost retention and revenue.

What Slack's API can do, how permissions and scopes work, and the common patterns for alerts, approvals, and provisioning built on top of it.

API integration is how your systems share data automatically. What an API is, the common integration patterns, and what building one actually costs.

Alistair Russell

Learn how to solve the challenges of modern customer support with automation.

Automate streaming event data with ease on the Tray Platform.

This article discusses best practices to build out a revenue operations team while developing your own skills as a revenue operations leader.

Find out why companies are choosing low-code workflow automation platforms to accelerate IT projects.

Adam White

Lead enrichment is a critical step in the lead lifecycle management process which includes lead uploads, lead-to-account matching, lead routing, and follow-up.

A knowledge agent answers from your own documents instead of guessing. How to build the RAG pipeline behind one, and where the security work goes.

Tom Walne

Stop reps prospecting into accounts you already own. How to automate lead-to-account matching when your CRM's built-in matching falls short.

Built-in CRM rules and point solutions both hit a ceiling. How to automate lead routing across your whole stack and get leads to reps in minutes.

Explore the AI Adoption Ladder: a guide to transitioning from AI curiosity to strategic integration, unlocking transformative growth and competitive edge.

Every year, companies waste thousands of dollars on unused software licenses. Learn how we use Tray to automate software license optimization.

Christina Kokoros

In the 2024 Gartner Magic Quadrant for iPaaS, Gartner highlighted Tray’s Market Responsiveness and Innovation.

Align your go-to-market efforts, offer greater visibility into deals, and boost morale in distributed organizations by automatically sharing sales wins.

Introducing new and enhanced connectors and templates for improved connectivity and automation reach.

Learn best practices around optimizing your task usage for maximum efficiency.

Alexander Assur

Connect Facebook lead ads to Salesforce so leads land in your CRM in seconds. The integration options, real use cases, and what it does for ad spend.

Tray Academy certificate courses are live. Hands-on training that takes you from your first workflow to scalable automation architecture.

Tray.ai is now on AWS Marketplace and in the AWS Partner Network. What that means for buying, deploying, and running Tray on AWS infrastructure.

Discover the power of accounts receivable (AR) automation in enhancing cash flow management. Transform your AR processes for financial efficiency.

Adam White

Find out which prospects are most likely to no-show meetings by automating your CRM. Learn how to increase attendance rates and drive better sales decisions.

Get started building on the Tray platform with our new Platform Builder Beginner learning path now available on Tray Academy.

Discover what makes a great RevOps Manager, what their first 90 days should look like, and what critical platform they need for success.

Adam White

Four ready-made templates that sync Salesforce and NetSuite across the order-to-cash cycle, from closed-won to invoice to payment reconciliation.

Adam White

Everything you wanted to know about Merlin, the new natural language automation capability in the Tray platform.

Alistair Russell

Alert your sales team of new expansion opportunities by tracking subscriptions in your payment processing platform and consolidating single-user accounts.

How to instantly alert sales reps of competitor mentions in customer calls

A step-by-step build that pipes NPS responses into Salesforce, so you can find your promoters and ask the right ones without burning them out.

Sharing dynamic data amongst a group of workflows that are unique to a specific end-user is easy with Tray Embedded.

More answers from the Merlin Megacast: Merlin as an automation assistant, data extraction and summarization, workflow creation, and data queries.

Alistair Russell

Learn how sales teams can best leverage AI to revolutionize their sales strategy in this guest blog from HubSpot.

Tony Do

Discover how order-to-cash (O2C) automation can plug revenue leakages by reducing manual errors, accelerating cash flow, and enhancing process visibility.

Adam White

Enable your team with the tools they need to succeed, faster. Automate new access requests to drive efficiency and meet stringent security standards.

What is the difference between natural language automation and conversational automation? The Merlin Megacast questions we ran out of time to answer live.

Alistair Russell

The callable lookup pattern, built as an employee directory you can query by any system identifier. How it works and how to try it on your own data.

Niels Fogt

Discover how Tray Merlin AI is changing the game in automation by transforming Large Language Model outputs into powerful automated workflows.

Alistair Russell

70% of finance teams lose about ten hours a week to manual work that could be automated. That is the loudest warning sign in a broken order-to-cash cycle.

Adam White

A walkthrough of ADP Workforce Now's Workers v2 and Pay data input APIs, the application types you need, and how to connect payroll to the rest of HR.

Learn how to grow account value and prevent revenue leakage by automatically identifying strategic upsell opportunities among your most active customers.

Insights Hub delivers operational insight into performance, adoption, and other key metrics for the Tray Universal Automation Cloud.

Tom Walne

End manual work and automate your way to cash faster with order-to-cash (O2C) automation.

Adam White

Learn how to automate digital marketing metrics to drive actionable marketing insights faster.

Convert more leads and retain more customers with chat insights. Learn how to pipe data to your database to fuel analytics and campaigns.

Learn how to find and engage leads that are searching for you and competitors in your space using automation and APIs.

Learn how to deliver personalized, timely follow-up on trade show leads through automated lead uploads to your sales engagement platform.

Reduce lead follow-up time and improve the experience of your virtual events and webinars by integrating your video conferencing tools with your tech stack.

If you are cutting corners on a process because the tool cannot draw it, the tool is the problem. When point-to-point automation stops being enough.

Adam White

Easily mass update leads, contacts, and opportunities in Salesforce. Learn everything you need to know about Salesforce batch updates in our ultimate guide.

Tray Advantage is a services suite built around one idea: getting your first use case live is not the same as running an automation practice in-house.

Niels Fogt

Learn how automating lead list uploads enables faster follow-up, sales efficiency, and reliable data.

Gartner® Names Tray.ai as a Sole Challenger in the 2023 iPaaS Magic Quadrant™. Learn why we're at the forefront of a tectonic shift in automation.

Rich Waldron

What slows the lead lifecycle down, how to speed up each stage, and how an automation platform holds the whole pipeline together.

The real-time and backfill architecture behind a custom Salesforce sync we built to Iterable in under two weeks. Copy the build for your own CRM.

Niels Fogt

Learn everything you need to know for getting started with Revenue Operations in this beginner’s guide.

Adam White

RPA copies mouse clicks. iPaaS calls APIs. Which one fits depends on whether your process runs on legacy screens or on systems with a real interface.

Adam White

Learn how to identify likely trade show attendees in advance and with minimal manual effort via automated enrichment to drive better booth attendance.

Learn how to setup a basic workflow alert via Slack for your integration and automation workflows on Tray.

Niels Fogt

Learn how to boost sales productivity and respond faster to sales inquiries on web chat with automation easy enough for sales teams to use.

Product and engineering leads need embedded integrations to accelerate their integration roadmap and beat the competition. Here’s what you need to know.

Attention business technologists: learn how to master business operations by integrating technology and automating processes for any system with clicks or code.

In this post we cover how to send workflow error data to your warehouse and build a heads up dashboard to monitor and fix workflow errors with ease.

Niels Fogt

Get a hands on look at how B2B lead management can be handled using this workflow on the Tray platform

Niels Fogt

Reps who reply fast are far likelier to reach a decision-maker, and chat spam eats that window. How Intercom, Segment and Slack close it automatically.

Even the coldest lead can express intrigue without intending to buy. How to turn digital body language into a score your CRM can actually act on.

What are webhooks, and more importantly, why does someone like you with expertise in operations, revenue, or marketing, keep hearing about them lately?

Struggling to meet demand for customer integrations? See how savvy services teams are delivering integrations faster, reducing churn, boosting MRR, and more.

Learn how to re-engage customers on the brink of churning with opt-out alerts, reminders, and batch CRM maintenance.

Learn how organizations build a sustained competitive advantage with automation maturity.

Rich Waldron

Learn how to identify ideal prospects using web form data and surface instant booking to increase sales meeting attendance rates.

Niels Fogt

Learn how to use automation to set B2B Target ROAS bidding for deep-funnel SEM campaigns.

Learn how to enrich your marketing automation platform with data from a learning management system to qualify leads and engage customers.

Learn the what, why, and how of embedded integration platforms in this beginner’s guide.

Adam White

In this walkthrough, learn how to enhance your marketing and sales relationships with rapid and personalized direct mail automation.

Learn how to augment your favorite cloud-based data storage tools (like AWS) with automation to craft processes that pipe and analyze data faster.

Learn how you can tap into the lead data in your tech stack to automate audience management in your ad platform. Target your best leads and lower CPC.

Easily build a Microsoft Teams integration to efficiently orchestrate approvals and employee experience processes to improve business performance.

Learn how to build an automated activity metrics readout that helps SDR teams stay on track and gives visibility throughout your sales organization.

Learn how to discover more warm leads by identifying anonymous Intercom prospects using automation with your Marketo lead capture forms.

Niels Fogt

Learn how you can extend the power of HubSpot Forms to the rest of your tech stack to quickly target your best leads.

Improve Slack security and alert your IT department when teams accidentally share sensitive information with low-code automation.

Deal desks streamline the sales cycle and help you efficiently process non-standard sales deals. Learn how to accelerate growth by automating your deal desk.

Learn how to shape a sales strategy that wins more deals by integrating valuable win/loss analysis and insights into your tech stack.

Suite or best-of-breed, build or buy, and the checklist to run before you sign. A practical guide to a revenue tech stack that earns its keep.

Learn how to schedule fully automated outreach to prospects that have booked sales meetings, increasing meeting attendance and sales conversion rates.

A quarter of the average contact database decays every year, and bad data does not correct itself. Automated batch jobs that clean a CRM without dev time.

Meet growing demand and ensure seamless order fulfillment by integrating your e-commerce solution with inventory and logistics management.

A single Tray workflow that records when a solution instance changed and what it looked like before, using a hidden config property and the API.

If you can write the logic in code, you can build it on a canvas. How loops, conditionals and functions map onto the equivalent Tray workflow patterns.

Learn how growth-focused businesses are turning to serverless workflows to achieve their data integration and automation initiatives.

Adam White

If you work in software, API integrations for your product with your customers’ tech stack are no longer a nice-to-have. Your customers expect them.

Adam White

How LinkedIn's lead gen API works, from ad forms to notification webhooks, and how to get that lead data into your CRM without a pile of manual steps.

Learn how the surge in demand for automation and integration promotes businesses to adopt a low code digital transformation strategy.

Adam White

Build an ETL pipeline step by step on Tray, from data mapping to batching for production. The example uses BigQuery; the patterns fit any warehouse.

Niels Fogt

Learn how to grow engagement in your nurture campaigns by identifying and segmenting leads based on the pages they visit on your website.

Businesses that empower teams to learn new technical skills drive efficiencies and flip from being cost driven to being value driven.

Find your happiest customers automatically and route them into evergreen campaigns, so reviews, testimonials, and case studies keep arriving.

This guide breaks down the critical steps in the sales cycle including prospecting, qualification, and closing, as well as challenges you’ll encounter.

There is no such thing as too much data. In fact, teams increasingly collect all types of data to better engage users.

Pulling board-deck numbers out of six tools by hand is how a week disappears. The seven steps we used to automate revenue funnel reporting on Tray.

Build a Jira Slack integration for alerting, a Jira GitHub integration for deploys, and a Salesforce Jira integration for accounts.

Drive sales with Zoom web conferencing, grow leads from Zoom meetings, and do more with Zoom web conferencing using automation.

In 2002 Jeff Bezos ordered every Amazon team to expose its data through an interface. That mandate is why APIs matter, and how they actually work.

Product usage data tells you who is thriving and who is about to churn. How to get it out of silos and in front of marketing, sales, and support.