Company
Building the future
of enterprise automation.
Founded in 2012 to remove the bottlenecks slowing teams down. Today, we lead the shift toward an AI-first enterprise stack that works the way modern teams do.
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- founded
- 2012
- connectors
- 700+
- execution uptime
- 100%
- team
- Global
Our story
Tray.ai began with a simple idea: the future shouldn't be gated by legacy software.
In 2012, Rich Waldron, Alistair Russell, and Dominic Lewis set out to remove bottlenecks slowing teams down. Too many tools. Too many blockers. Too many problems that required writing code just to fix basic workflows.
They built Tray to give teams real agency — the power to solve business problems with automation, integration, and now, AI. Today, we're leading the shift toward an AI-first enterprise stack that works the way modern teams do: connected, adaptive, and always moving.
That vision still drives us today, and it's shaped how we work, how we build, and how we lead.
The Tray way
Think like an owner. Move fast. Build something great.
Enjoy the ride
We keep things simple, move quickly, and support each other without the politics. Small teams, clear goals, direct feedback.
Empower others
We act like owners. We solve problems, not just spot them. We take pride in great work and lift up the people around us.
Blow the bloody doors off
We value performance, not pedigree. We obsess over customer outcomes. We move fast and don't wait for permission.
Founders
Builders, from day one.
-
Rich Waldron
CEO
-
Alistair Russell
CTO
-
Dominic Lewis
CRO
Executive team
The team behind the product.
-
Susan Lally
SVP, Strategic Operations
-
Kat Goussen-Maki
Head of People
-
Caleb Stephens
VP, Finance
Backed by world-class investors.
What customers say
See what others are saying
“Before implementing Tray we were sending 90% of our leads to our sales team in under 10 minutes. After implementing Tray we are sending 99% of our leads to the sales team in under 3 minutes.”
Recognition
Awards we're proud of
InfoWorld’s 2024 Technology of the Year Award: Data Management - Integration
2024
Proddy Awards 2024: Best integration product
2024
Solutions Review: The 28 best integration platforms and software tools for 2024
2023
APPEALIE: 2023 Overall SaaS Award
2023
Want to work with us?
We hire builders who want to ship the platform enterprises actually need next.