Emerge connector
Automate Freight & Carrier Management with the Emerge Integration
Connect Emerge's freight marketplace to your tech stack and cut out manual load tendering, rate management, and carrier communication.
What can you do with the Emerge connector?
Emerge is a freight procurement and marketplace platform where shippers and carriers negotiate rates, manage RFPs, and execute spot and contract freight. Connecting Emerge to your ERP, TMS, or data warehouse through tray.ai lets logistics teams automate the full freight lifecycle — from rate discovery to load execution. Whether you're syncing carrier rates into your TMS or triggering procurement workflows off shipment demand signals, tray.ai handles it without custom engineering.
Automate & integrate Emerge
Automating Emerge business process or integrating Emerge data is made easy with tray.ai
Use case
Automated Freight Rate Sync to TMS
When Emerge finalizes contract or spot rates with carriers, those rates push automatically into your TMS or ERP so dispatchers always work from current pricing. No more manual copy-paste of rate cards, and no more booking loads at outdated prices.
Use case
RFP Response Workflow Automation
Whenever a carrier submits an RFP response in Emerge, structured internal approval and review workflows kick off automatically. Submissions route to the right procurement stakeholders based on lane, mode, or volume, and decisions write back to Emerge without anyone leaving their collaboration tools.
Use case
Shipment Demand Signal to Freight Procurement
Connect your order management system or warehouse platform to Emerge so a surge in outbound orders automatically triggers a spot procurement event on the Emerge marketplace. Capacity gets sourced before you need it, not after.
Use case
Carrier Performance Reporting and Analytics Sync
Pull awarded load data, carrier acceptance rates, and on-time delivery performance from Emerge and send it to your BI platform or data warehouse for carrier scorecarding. Build dashboards that combine Emerge metrics with TMS and WMS data so you're not switching between systems to get the full picture.
Use case
Load Award Notifications and Carrier Communication
When a load is awarded to a carrier in Emerge, your internal ops team gets notified automatically via Slack, email, or SMS, and onboarding steps fire off if it's a new carrier relationship. Everyone stays in the loop without manual follow-up.
Use case
Contract Rate Expiration Alerts and Renewal Triggers
tray.ai watches contract rate agreements in Emerge and alerts procurement teams before expiration windows close. You can also trigger a new RFP or negotiation workflow automatically so lanes are never left without coverage.
Use case
Multi-Platform Freight Data Reconciliation
Reconcile load and invoice data between Emerge and your ERP or accounts payable system to catch rate discrepancies before payment. Mismatches get flagged automatically and routed to the right team for resolution.
Build Emerge Agents
Give agents secure and governed access to Emerge through Agent Builder and Agent Gateway for MCP.
Data Source
Retrieve Carrier Rates
An agent can fetch real-time freight rates from Emerge's marketplace to compare carrier pricing and find the most cost-effective shipping options for a given lane or load.
Data Source
Look Up Load Details
An agent can pull detailed information about specific loads, including origin, destination, weight, and status, to give accurate shipment context for decision-making or reporting.
Data Source
Monitor Shipment Status
An agent can continuously check the status of active shipments within Emerge and send proactive alerts when shipments are delayed, in transit, or delivered.
Data Source
Fetch Lane Performance Metrics
An agent can retrieve historical performance data for specific freight lanes, including on-time delivery rates and average costs, to inform carrier selection and negotiation.
Data Source
Query Carrier Network
An agent can search Emerge's carrier network to find available, qualified carriers for specific routes or load types, speeding up procurement decisions.
Agent Tool
Create New Load
An agent can programmatically create new load entries in Emerge with all required shipment details, cutting down on manual data entry when tendering freight.
Agent Tool
Award Load to Carrier
An agent can select and award a load to a specific carrier within Emerge based on rate, performance history, or business rules — no manual work required.
Agent Tool
Request Spot Quotes
An agent can trigger spot quote requests to multiple carriers at once through Emerge, pulling in competitive pricing fast without the back-and-forth.
Agent Tool
Update Load Information
An agent can modify existing load details in Emerge — pickup windows, special instructions, contact info — so shipment records stay accurate as plans change.
Agent Tool
Cancel or Reject a Load
An agent can cancel or reject loads within Emerge when plans change, keeping the marketplace current and freeing carriers to pursue other opportunities.
Agent Tool
Trigger RFP Process
An agent can kick off a Request for Proposal workflow in Emerge for contract freight, automating carrier outreach and organizing bid collection for strategic lane procurement.
Get started with our Emerge connector today
If you would like to get started with the tray.ai Emerge connector today then speak to one of our team.
Emerge Challenges
What challenges are there when working with Emerge and how will using Tray.ai help?
Challenge
Fragmented Rate and Capacity Data Across Systems
Freight teams often manage rates in Emerge while dispatching from a separate TMS and tracking financials in an ERP. Rate changes in Emerge don't automatically flow to operational systems, so someone ends up doing it by hand.
How Tray.ai Can Help:
tray.ai connects Emerge's API to your TMS and ERP in real time, automatically syncing rate awards and contract changes so every system stays current without manual re-entry.
Challenge
Manual RFP and Procurement Review Processes
Carrier RFP responses in Emerge usually require internal review that happens over email, which makes it hard to track decisions, maintain audit trails, or enforce consistent evaluation criteria.
How Tray.ai Can Help:
tray.ai builds structured review workflows that route Emerge RFP responses to the right stakeholders through Slack or email, capture decisions, and write outcomes back to Emerge — so there's a clear record of every procurement call.
Challenge
Reactive Freight Procurement from Disconnected Order Data
When order management systems and freight procurement platforms aren't connected, logistics teams discover capacity gaps too late and end up making last-minute spot buys at premium rates.
How Tray.ai Can Help:
tray.ai connects your OMS or WMS to Emerge so demand signals automatically trigger procurement events with enough lead time for carriers to respond competitively.
Challenge
No Unified View of Carrier Performance
Carrier scorecarding means pulling data from Emerge, the TMS, and sometimes the WMS separately. It's slow, and by the time the report is ready, some of the data is already stale.
How Tray.ai Can Help:
tray.ai automates the extraction and consolidation of Emerge load data with other logistics data sources, pushing everything into a BI tool or warehouse on a schedule so scorecards stay current.
Challenge
Contract Expiration and Coverage Gaps
Procurement teams managing large lane networks in Emerge can miss renewal windows, leaving lanes uncovered and forcing emergency spot procurement at bad rates.
How Tray.ai Can Help:
tray.ai monitors Emerge contract data continuously and fires configurable alerts and renewal workflows well before expiration dates, so no lane goes uncovered because someone forgot to check the calendar.
Talk to our team to learn how to connect Emerge with your stack
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Start using our pre-built Emerge templates today
Start from scratch or use one of our pre-built Emerge templates to quickly solve your most common use cases.
Template
Emerge Rate Award → TMS Rate Table Update
Automatically updates rate tables in your TMS whenever a new contract or spot rate is awarded in Emerge, keeping dispatch pricing current.
Steps:
- Trigger on new rate award event in Emerge via webhook or polling
- Transform and map rate data fields to match TMS rate table schema
- Update or create rate record in TMS and post confirmation to Slack ops channel
Connectors Used: Emerge, MercuryGate, Slack
Template
Order Surge → Emerge Spot Procurement Event
Watches your order management system for volume thresholds and automatically creates a spot procurement request in Emerge when demand exceeds capacity.
Steps:
- Monitor order volume from NetSuite on a scheduled basis
- Check whether outbound shipment demand exceeds a pre-defined capacity threshold
- Create spot procurement event in Emerge with lane and volume details and notify team in Slack
Connectors Used: Emerge, NetSuite, Slack
Template
Emerge Carrier Response → Procurement Review Workflow
Routes new RFP responses from carriers in Emerge to the right procurement stakeholder for review and writes the decision outcome back to Emerge.
Steps:
- Detect new carrier RFP submission in Emerge
- Post structured response summary to Slack procurement channel with approve/reject prompt
- Log decision and timestamp to Google Sheets and update Emerge record with outcome
Connectors Used: Emerge, Slack, Google Sheets
Template
Emerge Load Data → BI Dashboard Sync
Exports awarded load, rate, and carrier acceptance data from Emerge on a schedule and loads it into your data warehouse for analytics and scorecarding.
Steps:
- Scheduled trigger pulls load and rate records from Emerge API
- Transform and normalize data to match Snowflake schema
- Upsert records into Snowflake and refresh Looker Studio dashboard dataset
Connectors Used: Emerge, Snowflake, Google Looker Studio
Template
Contract Expiration Alert and RFP Renewal Trigger
Monitors contract agreements in Emerge for upcoming expiration dates and sends alerts to the procurement team, with the option to trigger a renewal RFP automatically.
Steps:
- Daily scheduled workflow checks contract end dates in Emerge
- Flag contracts expiring within a configurable window (e.g., 30 or 60 days)
- Send Slack and email alerts to procurement team with contract details and a renewal action link
Connectors Used: Emerge, Slack, Gmail
Template
Emerge Invoice Data → ERP Freight Reconciliation
Compares load invoice data from Emerge against purchase orders in your ERP and flags discrepancies for review before payment approval.
Steps:
- Trigger on new invoice record created in Emerge
- Fetch the corresponding PO or freight order from SAP and compare rate and charge fields
- If a discrepancy is found, create a review task in SAP and alert the freight audit team in Slack
Connectors Used: Emerge, SAP Business One, Slack