LiveRamp connector
Connect LiveRamp to Your Marketing and Data Stack with tray.ai
Automate identity resolution, audience activation, and data collaboration workflows across your entire tech ecosystem.
What can you do with the LiveRamp connector?
LiveRamp is how modern data teams move customer identity across their stack — resolving identities, activating audiences across channels, and sharing data securely with partners. But the manual side of that work adds up fast: audience uploads, identity syncs, permission updates. Connecting LiveRamp to your CRM, CDPs, ad platforms, and data warehouses through tray.ai cuts out that overhead. Whether you're running clean room workflows, building onboarding pipelines, or syncing resolved audiences to activation tools, tray.ai gives LiveRamp the automation layer it needs to actually run at scale.
Automate & integrate LiveRamp
Automating LiveRamp business process or integrating LiveRamp data is made easy with tray.ai
Use case
Automated Audience Onboarding and Activation
Push first-party audience segments from your CRM or CDP into LiveRamp's Data Collaboration Platform automatically whenever segments are updated or refreshed. Trigger activation to connected ad destinations — DSPs, social platforms, publisher networks — without manual file uploads or API calls. Your targeting audiences stay current without daily intervention from data or marketing ops.
Use case
Identity Resolution Pipeline Orchestration
Automate the submission of customer PII to LiveRamp for identity resolution and route the resulting RampIDs back into your data warehouse or marketing database. Build pipelines that regularly submit new or updated customer records, poll for resolution results, and write enriched identity graphs downstream. Your identity data stays fresh without manual job scheduling.
Use case
Data Collaboration and Clean Room Workflow Automation
Orchestrate end-to-end clean room workflows by triggering data submissions, monitoring collaboration job statuses, and retrieving insights outputs — without requiring analysts to manually kick off each step. Integrate clean room results into dashboards, alerting tools, or downstream activation systems automatically. The operational burden of managing partner data collaborations at scale drops considerably.
Use case
Consent and Permission Sync Across Systems
Sync customer consent signals and data use permissions from your consent management platform or CRM into LiveRamp to keep audience activation compliant. When a customer opts out or updates their data preferences, automated workflows remove them from active LiveRamp segments and suppress them across downstream destinations. No manual suppression list management required.
Use case
First-Party Data Enrichment and Distribution
Use LiveRamp's data marketplace connections to enrich your first-party customer profiles with third-party attributes, then automatically distribute the enriched data to your CRM, CDP, or analytics platform. Schedule enrichment refresh cycles and route new data attributes to the right systems without custom engineering work. Customer profiles stay comprehensive and actionable across every tool in your stack.
Use case
Lookalike Audience Generation and Sync
Trigger lookalike audience generation workflows in LiveRamp based on seed segment updates in your CRM or CDP, then automatically push the resulting audiences to ad platforms for activation. Set up recurring pipelines that refresh lookalike models whenever your high-value customer segments change, so your prospecting audiences reflect your latest customer intelligence.
Use case
Cross-Channel Audience Suppression
Automate suppression list management by syncing converted customers, lapsed subscribers, or retention segments from your CRM into LiveRamp, then pushing suppression audiences to all active ad destinations. Stop wasting spend on converted users and make sure retention-focused segments get the right messaging across every channel.
Build LiveRamp Agents
Give agents secure and governed access to LiveRamp through Agent Builder and Agent Gateway for MCP.
Data Source
Look Up Audience Segments
Retrieve defined audience segments and their configurations to understand targeting parameters. An agent can use this data to inform campaign planning or validate audience definitions across platforms.
Data Source
Fetch Data Connection Status
Pull the status and health of data connections and pipelines within LiveRamp. An agent can monitor for failed or stalled data transfers and alert teams proactively.
Data Source
Retrieve Identity Resolution Results
Access matched and resolved identity records to see how customer data has been linked across channels. An agent can use this to validate data quality and report on match rates.
Data Source
Query Audience Distribution Reports
Fetch distribution reports showing how audiences have been delivered to downstream destinations like ad platforms or data marketplaces. An agent can use this to confirm successful delivery and track reach.
Data Source
Access Data Marketplace Listings
Retrieve available data listings from the LiveRamp Data Marketplace to evaluate third-party data enrichment options. An agent can recommend relevant datasets based on campaign or segmentation goals.
Agent Tool
Create or Update Audience Segment
Build new audience segments or modify existing ones based on CRM data, behavioral signals, or external inputs. An agent can automate segment creation as part of campaign launch workflows.
Agent Tool
Trigger Data File Upload
Initiate the upload of customer data files to LiveRamp for identity resolution and onboarding. An agent can run this step as part of a broader data pipeline when new CRM exports are ready.
Agent Tool
Activate Audience to Destination
Push a resolved audience segment to a connected advertising or analytics destination like Google, Meta, or The Trade Desk. An agent can automate activation triggers based on campaign schedules or performance thresholds.
Agent Tool
Manage Data Connections
Create, update, or disable data source connections within LiveRamp. An agent can handle connection management when onboarding new data partners or retiring outdated integrations.
Agent Tool
Suppress Records from Audiences
Add suppression lists to exclude specific individuals or segments from audience activation. An agent can automate suppression updates when customers opt out or compliance rules change.
Agent Tool
Monitor Match Rate Thresholds
Set up or trigger alerts when identity match rates fall below acceptable thresholds. An agent can notify data teams and suggest next steps like re-uploading cleaner source data.
Get started with our LiveRamp connector today
If you would like to get started with the tray.ai LiveRamp connector today then speak to one of our team.
LiveRamp Challenges
What challenges are there when working with LiveRamp and how will using Tray.ai help?
Challenge
Complex API Authentication and Token Management
LiveRamp's API uses OAuth 2.0 with scoped tokens and requires careful handling of token expiration, refresh cycles, and environment-specific credentials across sandbox and production. Managing this in custom scripts creates real maintenance overhead — and when tokens expire unexpectedly, workflows fail quietly.
How Tray.ai Can Help:
tray.ai handles LiveRamp OAuth 2.0 authentication natively, refreshing tokens automatically so workflows don't break on expiration. Separate credential sets for sandbox and production are stored securely, so teams can test and promote workflows without touching credential management.
Challenge
Handling Large Audience Payload Batching
Submitting large first-party audience files to LiveRamp means chunking records into appropriately sized batches, managing multipart uploads, and handling retry logic when individual batches fail. Building this in custom code is time-consuming and brittle, especially when file sizes vary significantly between runs.
How Tray.ai Can Help:
tray.ai handles dynamic batching natively, splitting large datasets into correctly sized payloads for LiveRamp's API limits and processing each batch sequentially or in parallel. Built-in retry and error handling mean failed batches are automatically retried without manual intervention.
Challenge
Polling for Asynchronous Job Completion
Many LiveRamp operations — identity resolution, audience onboarding, clean room jobs — are asynchronous. You submit a job, then poll a status endpoint until it completes before you can retrieve results. Reliable polling logic with appropriate intervals, timeouts, and failure states is genuinely hard to maintain and monitor at scale.
How Tray.ai Can Help:
tray.ai supports native polling loops with configurable intervals and timeout logic, so workflows wait for LiveRamp job completion before moving to result retrieval and downstream steps. Workflow monitoring surfaces job status history, making stuck or failed jobs easy to spot and investigate.
Challenge
Maintaining Consistent Data Formatting for Identity Submission
LiveRamp's identity resolution API requires precise PII field formatting — including email and phone number hashing in specific formats — and strict schema compliance for audience file submissions. Inconsistent data quality from source CRM or CDP systems can cause silent resolution failures or rejected submissions that are hard to diagnose after the fact.
How Tray.ai Can Help:
tray.ai's data transformation tools let teams apply normalization and hashing logic — SHA-256 email hashing, for example — directly within workflows before submission to LiveRamp. Schema validation steps catch malformed records early and route them for review without stopping the entire pipeline.
Challenge
Orchestrating Multi-System Compliance Workflows
A single opt-out or consent change has to propagate correctly through LiveRamp, the CRM, the CDP, and all active ad destinations. That means coordinating multiple API calls in sequence, with error handling at each step. If LiveRamp removes the user but the CRM doesn't update, you've got a compliance gap that's hard to detect and harder to audit.
How Tray.ai Can Help:
tray.ai orchestrates multi-step compliance workflows with transactional error handling, updating each system in sequence and logging the result of every step. Failed steps trigger alerts and can be automatically retried, while audit logs give compliance teams a complete record of every opt-out propagation event.
Talk to our team to learn how to connect LiveRamp with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate LiveRamp With Your Stack
The Tray.ai connector library can help you integrate LiveRamp with the rest of your stack. See what Tray.ai can help you integrate LiveRamp with.
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Start using our pre-built LiveRamp templates today
Start from scratch or use one of our pre-built LiveRamp templates to quickly solve your most common use cases.
Template
Salesforce CRM to LiveRamp Audience Sync
Automatically exports updated Salesforce contact segments and submits them to LiveRamp for onboarding and activation to connected ad destinations on a scheduled or trigger-based cadence.
Steps:
- Query Salesforce for contacts matching updated segment criteria or recently modified records
- Format and submit contact data to LiveRamp's Audience API for identity resolution and onboarding
- Send a Slack notification to the marketing ops channel confirming audience size and activation status
Connectors Used: Salesforce, LiveRamp, Slack
Template
LiveRamp RampID Sync to Snowflake Data Warehouse
Submits customer records from Snowflake to LiveRamp for identity resolution, polls for resolved RampIDs, and writes the results back to a Snowflake enrichment table for downstream use.
Steps:
- Query Snowflake for customer records missing a RampID or with stale resolution timestamps
- Submit records to LiveRamp's identity resolution API in batched payloads
- Poll for resolution completion and write resolved RampIDs back to the Snowflake enrichment table
Connectors Used: Snowflake, LiveRamp
Template
Consent Management Platform Opt-Out to LiveRamp Suppression
Listens for opt-out events from OneTrust or a consent management platform and automatically removes affected users from active LiveRamp segments and downstream ad destinations.
Steps:
- Receive opt-out webhook event from OneTrust or CMP with user identifier
- Locate and remove the user from all active LiveRamp audience segments via the API
- Update the corresponding Salesforce contact record with opt-out status and timestamp for audit logging
Connectors Used: OneTrust, LiveRamp, Salesforce
Template
LiveRamp Clean Room Results to Looker Dashboard
Monitors LiveRamp data collaboration jobs, retrieves output data when jobs complete, and automatically pushes results into a Looker dashboard or Google Sheets report for stakeholder review.
Steps:
- Poll LiveRamp collaboration API on a scheduled interval to check for completed clean room jobs
- Retrieve output data from completed jobs and format for reporting
- Write results to a Google Sheets report and send a Slack alert linking stakeholders to the updated dashboard
Connectors Used: LiveRamp, Google Sheets, Slack
Template
HubSpot Segment to LiveRamp Lookalike Audience Activation
Monitors HubSpot for changes to a high-value customer list and automatically triggers a LiveRamp lookalike audience refresh, then activates the new audience to connected programmatic and social ad destinations.
Steps:
- Detect when a HubSpot list hits a size threshold or is manually updated by the marketing team
- Export seed segment contacts and submit to LiveRamp's lookalike modeling API
- Trigger activation of the refreshed lookalike audience to configured ad destinations and notify the team via Slack
Connectors Used: HubSpot, LiveRamp, Slack
Template
Converted Customer Suppression Sync Across Ad Platforms
Automatically syncs recently converted customers from your CRM into LiveRamp as a suppression audience and pushes updates to all connected ad platforms to prevent wasted spend.
Steps:
- Query Salesforce for contacts with a closed-won opportunity or purchase event within the last 24 hours
- Submit the converted customer list to LiveRamp as a suppression segment
- Distribute the updated suppression audience to Google Ads and other connected destinations via LiveRamp activation
Connectors Used: Salesforce, LiveRamp, Google Ads