Rejoiner connector
Automate Email Marketing Workflows with Rejoiner Integrations
Connect Rejoiner to your entire tech stack to trigger campaigns, sync customer data, and recover lost revenue at scale.
What can you do with the Rejoiner connector?
Rejoiner is an email marketing platform built specifically for ecommerce — abandoned cart recovery, lifecycle campaigns, behavioral automation. Integrating it with your CRM, ecommerce platform, data warehouse, and analytics tools means your campaigns run on accurate, real-time customer data instead of yesterday's exports. With tray.ai, teams can automate the full customer lifecycle from first purchase to win-back without maintaining fragile point-to-point integrations or doing manual data work.
Automate & integrate Rejoiner
Automating Rejoiner business process or integrating Rejoiner data is made easy with tray.ai
Use case
Abandoned Cart Recovery Automation
When a shopper abandons their cart in Shopify, Magento, or WooCommerce, tray.ai instantly pushes cart data into Rejoiner to trigger a timed abandoned cart email sequence. You can enrich that data with customer lifetime value from your CRM or data warehouse, so recovery emails include dynamic product recommendations and the right discount threshold for each customer. No more maintaining cart tracking scripts by hand, and no cart abandonment goes unaddressed.
Use case
Customer Lifecycle Email Segmentation
tray.ai automatically segments customers in Rejoiner based on behavioral and transactional data from your ecommerce platform, CRM, and support tools. It listens for events like first purchase, repeat purchase milestones, or support ticket creation and updates Rejoiner contact attributes and lists in real time. Your lifecycle campaigns — welcome series, VIP nurture, at-risk win-backs — stay targeted to the right audience without anyone manually pulling lists.
Use case
Post-Purchase Upsell and Cross-Sell Campaigns
After an order is fulfilled, tray.ai pulls order details from your ecommerce platform or OMS and pushes structured product and customer data into Rejoiner to trigger post-purchase sequences. You can cross-reference your product catalog to recommend complementary items and time emails around estimated delivery dates from your shipping provider. Your marketing team doesn't have to manually build or update campaign audiences to make this work.
Use case
Real-Time Contact and Profile Sync
Stale contact data hurts deliverability and makes personalization a guessing game — and manually syncing Rejoiner with your CRM or CDP is error-prone and eats up time nobody has. tray.ai bidirectionally syncs contact attributes like email preferences, purchase history, and demographic data between Rejoiner and platforms like Salesforce, HubSpot, or Segment. Updates in your CRM automatically flow to Rejoiner, and email engagement data flows back to keep your CRM records current.
Use case
Win-Back Campaign Triggering
tray.ai identifies lapsed customers in your ecommerce platform or data warehouse based on recency thresholds and automatically enrolls them in Rejoiner win-back campaigns. Scheduled jobs query your database or analytics platform for customers who haven't purchased within a defined window and push those contacts into the right Rejoiner campaign. Your win-back program runs continuously without anyone manually exporting audiences.
Use case
Revenue and Campaign Performance Reporting
tray.ai pulls Rejoiner campaign metrics — open rates, click rates, attributed revenue, conversions — and combines them with data from your ecommerce platform and analytics tools into a single marketing reporting dashboard. Campaign data feeds directly into a data warehouse like BigQuery or Snowflake, or into a BI tool like Looker or Tableau. Your team gets a reliable source of truth for email-attributed revenue without building reports by hand.
Use case
New Customer Welcome Series Enrollment
The moment a new customer completes their first purchase or account registration, tray.ai adds them to the right Rejoiner welcome series based on acquisition source, product category, or customer type. Registration data comes from your ecommerce platform, CRM, or signup form tool, so every new customer enters a personalized onboarding sequence with no manual intervention. Nobody falls through the cracks because a list upload got delayed.
Build Rejoiner Agents
Give agents secure and governed access to Rejoiner through Agent Builder and Agent Gateway for MCP.
Data Source
Look Up Customer Profile
Retrieve detailed customer information from Rejoiner, including contact details, purchase history, and email engagement metrics. Useful for personalizing outreach or understanding customer behavior before taking action.
Data Source
Fetch Campaign Performance Metrics
Pull open rates, click-through rates, revenue attribution, and conversion data for email campaigns. Lets an agent assess campaign effectiveness and recommend optimizations.
Data Source
Query List Membership
Check which email lists or segments a customer belongs to in Rejoiner. Helps an agent determine the right messaging or avoid duplicate communications.
Data Source
Retrieve Abandoned Cart Data
Fetch abandoned cart details for a specific customer or across a date range. Lets an agent spot high-value recovery opportunities and trigger targeted follow-ups.
Data Source
Get Email Template Details
Access the content and configuration of existing email templates in Rejoiner. Useful for auditing messaging consistency or feeding template context into content generation workflows.
Agent Tool
Add or Update Customer Record
Create a new customer profile or update existing contact attributes in Rejoiner using data from other systems. Keeps customer records accurate and in sync across the tech stack.
Agent Tool
Subscribe Customer to List
Add a customer to a specific email list or segment in Rejoiner. Useful when a customer completes an action in another platform that warrants follow-up email marketing.
Agent Tool
Unsubscribe or Suppress Customer
Remove a customer from email lists or apply a suppression so they stop receiving campaigns. Handles unsubscribe requests and preference changes captured in other systems.
Agent Tool
Trigger Automated Email Campaign
Kick off a pre-built lifecycle or transactional email campaign for a specific customer directly from Rejoiner. Lets an agent respond to real-time events — a completed purchase, a re-engagement signal — with timely messaging.
Agent Tool
Update Customer Attributes for Segmentation
Write custom attributes or tags to a customer's Rejoiner profile to influence segmentation and personalization rules. Lets an agent pass enriched data from CRMs or behavioral tools into Rejoiner's targeting logic.
Agent Tool
Track Custom Event
Send a custom behavioral event to Rejoiner to trigger event-based automation flows — a product view, loyalty milestone, or support interaction. Connects activity from external platforms to Rejoiner's campaign triggers.
Get started with our Rejoiner connector today
If you would like to get started with the tray.ai Rejoiner connector today then speak to one of our team.
Rejoiner Challenges
What challenges are there when working with Rejoiner and how will using Tray.ai help?
Challenge
Keeping Customer Data Synchronized Across Platforms
Ecommerce teams often maintain customer data in multiple systems — Shopify for transactions, Salesforce for CRM, Rejoiner for email — and the result is inconsistent profiles, duplicate contacts, and campaigns hitting the wrong people. Manual CSV exports and one-way integrations go stale fast and need ongoing maintenance nobody budgeted for.
How Tray.ai Can Help:
tray.ai provides bidirectional, event-driven sync between Rejoiner and all connected platforms, so contact attributes, opt-in status, and behavioral data stay current. Conditional logic and field mapping handle data transformation for each system without custom code.
Challenge
Scaling Abandoned Cart Recovery Without Engineering Support
Reliable abandoned cart tracking normally requires custom JavaScript, webhook infrastructure, and backend logic to map cart data to Rejoiner's contact and campaign models. Marketing teams without dedicated engineering resources end up waiting on sprint cycles or relying on incomplete native integrations that miss edge cases.
How Tray.ai Can Help:
tray.ai's visual workflow builder lets marketing or operations teams build solid abandoned cart pipelines by connecting Shopify or Magento webhooks directly to Rejoiner's API — no custom code required. Built-in error handling and retry logic mean cart events don't get dropped during traffic spikes.
Challenge
Triggering Campaigns Based on Cross-Platform Behavioral Events
Rejoiner campaigns work best when triggered by real-time behavioral signals — support ticket creation, subscription changes, loyalty tier upgrades — that live outside the email platform itself. Without integration, those signals go unused or require manual audience updates that lag behind what customers are actually doing.
How Tray.ai Can Help:
tray.ai listens for events from any connected platform — Zendesk, Recharge, Yotpo, or your custom application — and immediately updates Rejoiner contact attributes or enrolls customers in the right campaign. You get true cross-platform behavioral triggers without needing a separate CDP.
Challenge
Maintaining Email Compliance Across Systems
When customers unsubscribe, update their email preferences, or submit GDPR deletion requests, those changes need to hit Rejoiner and every other connected system right away. Opt-outs that don't propagate in real time create compliance risk and can damage sender reputation in ways that take months to fix.
How Tray.ai Can Help:
tray.ai workflows detect unsubscribe and preference change events in Rejoiner and instantly push those updates to your CRM, ecommerce platform, and any other relevant tools — and handle the reverse direction too. Audit logs within tray.ai give you a traceable record of all compliance-related data changes for regulatory reporting.
Challenge
Building Unified Email Revenue Attribution Reporting
Attributing ecommerce revenue to specific Rejoiner campaigns means combining email engagement data with order data that lives in completely separate systems. Without automation, that means manual data pulls, messy spreadsheet work, and significant analyst time every single reporting cycle.
How Tray.ai Can Help:
tray.ai automatically extracts Rejoiner campaign metrics and joins them with order data from Shopify, Magento, or your OMS before loading the combined dataset into BigQuery or Snowflake. Analysts get a clean, always-current dataset for revenue attribution without any manual data wrangling.
Talk to our team to learn how to connect Rejoiner with your stack
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Integrate Rejoiner With Your Stack
The Tray.ai connector library can help you integrate Rejoiner with the rest of your stack. See what Tray.ai can help you integrate Rejoiner with.
Start using our pre-built Rejoiner templates today
Start from scratch or use one of our pre-built Rejoiner templates to quickly solve your most common use cases.
Template
Shopify Abandoned Cart to Rejoiner Recovery Sequence
Automatically detects Shopify abandoned checkout events and pushes cart contents and customer data into Rejoiner to trigger a multi-step abandoned cart email recovery sequence.
Steps:
- Listen for abandoned checkout webhook events from Shopify
- Extract cart line items, customer email, and cart value from the payload
- Create or update the customer contact in Rejoiner with cart data attributes
- Enroll contact in the designated abandoned cart campaign in Rejoiner
- Log the event to a Google Sheet or Slack notification for monitoring
Connectors Used: Shopify, Rejoiner
Template
Salesforce CRM Contact Sync to Rejoiner
Bidirectionally syncs contact records and lifecycle attributes between Salesforce and Rejoiner, so marketing campaigns always reflect the latest CRM data and email engagement flows back to sales.
Steps:
- Trigger on new or updated contact records in Salesforce via polling or webhook
- Map Salesforce contact fields to Rejoiner contact attributes
- Create or update the corresponding Rejoiner contact profile
- On Rejoiner campaign engagement events, update the Salesforce contact activity timeline
- Sync unsubscribe events from Rejoiner back to Salesforce opt-out fields
Connectors Used: Salesforce, Rejoiner
Template
Post-Purchase Upsell Enrollment from WooCommerce
When an order is marked as completed in WooCommerce, this template pushes order details and product data into Rejoiner to enroll the customer in a targeted post-purchase upsell email sequence.
Steps:
- Receive order completed webhook from WooCommerce
- Fetch full order details including product categories and SKUs
- Query WooCommerce product catalog for complementary product recommendations
- Update Rejoiner contact with order attributes and product affinity tags
- Enroll customer in the post-purchase campaign corresponding to their product category
Connectors Used: WooCommerce, Rejoiner
Template
Lapsed Customer Win-Back from BigQuery to Rejoiner
Runs a scheduled query against your BigQuery data warehouse to identify customers who haven't purchased in 90 days and automatically enrolls them in a Rejoiner win-back campaign.
Steps:
- Execute a scheduled BigQuery query to find customers with no orders in 90+ days
- Filter out customers already enrolled in active Rejoiner win-back campaigns
- Batch upsert lapsed customer contacts into Rejoiner with recency attributes
- Enroll qualifying contacts in the Rejoiner win-back campaign sequence
- Send a Slack summary of the number of contacts enrolled to the marketing team
Connectors Used: Google BigQuery, Rejoiner
Template
Rejoiner Campaign Metrics Export to Snowflake
Schedules a daily export of all Rejoiner campaign performance data into Snowflake for unified marketing analytics and revenue attribution reporting.
Steps:
- Trigger workflow on a daily schedule
- Fetch campaign performance metrics from Rejoiner API including opens, clicks, and revenue
- Transform and normalize metric data to match Snowflake schema
- Upsert daily campaign records into the Snowflake marketing analytics table
- Post a Slack notification confirming successful data load with record count
Connectors Used: Rejoiner, Snowflake, Slack
Template
New Shopify Customer Welcome Series Enrollment
Instantly enrolls new Shopify customers in a personalized Rejoiner welcome email series based on their first order product category and acquisition source.
Steps:
- Listen for new customer created or first order placed events in Shopify
- Determine acquisition source from UTM parameters stored in Shopify customer tags
- Identify the primary product category from the first order line items
- Create or update the contact in Rejoiner with acquisition and product attributes
- Enroll the contact in the category-specific welcome campaign in Rejoiner
- Create or update a corresponding contact record in HubSpot with enrollment status
Connectors Used: Shopify, Rejoiner, HubSpot