Connectors / Marketing · Connector
Automate Email Marketing Workflows with Rejoiner Integrations
Connect Rejoiner to your entire tech stack to trigger campaigns, sync customer data, and recover lost revenue at scale.
What can you do with the Rejoiner connector?
Rejoiner is an email marketing platform built specifically for ecommerce — abandoned cart recovery, lifecycle campaigns, behavioral automation. Integrating it with your CRM, ecommerce platform, data warehouse, and analytics tools means your campaigns run on accurate, real-time customer data instead of yesterday's exports. With tray.ai, teams can automate the full customer lifecycle from first purchase to win-back without maintaining fragile point-to-point integrations or doing manual data work.
Automate & integrate Rejoiner
Automating Rejoiner business processes or integrating Rejoiner data is made easy with Tray.ai.
Use case
Abandoned Cart Recovery Automation
When a shopper abandons their cart in Shopify, Magento, or WooCommerce, tray.ai instantly pushes cart data into Rejoiner to trigger a timed abandoned cart email sequence. You can enrich that data with customer lifetime value from your CRM or data warehouse, so recovery emails include dynamic product recommendations and the right discount threshold for each customer. No more maintaining cart tracking scripts by hand, and no cart abandonment goes unaddressed.
- Trigger abandoned cart sequences within seconds of cart abandonment events
- Enrich cart data with purchase history and LTV for personalized recovery offers
- Eliminate manual data syncs between your ecommerce platform and Rejoiner
Use case
Customer Lifecycle Email Segmentation
tray.ai automatically segments customers in Rejoiner based on behavioral and transactional data from your ecommerce platform, CRM, and support tools. It listens for events like first purchase, repeat purchase milestones, or support ticket creation and updates Rejoiner contact attributes and lists in real time. Your lifecycle campaigns — welcome series, VIP nurture, at-risk win-backs — stay targeted to the right audience without anyone manually pulling lists.
- Keep Rejoiner segments automatically updated as customer behavior changes
- Sync purchase milestones and support interactions to trigger lifecycle campaigns
- Reduce segmentation errors caused by stale or manually exported data
Use case
Post-Purchase Upsell and Cross-Sell Campaigns
After an order is fulfilled, tray.ai pulls order details from your ecommerce platform or OMS and pushes structured product and customer data into Rejoiner to trigger post-purchase sequences. You can cross-reference your product catalog to recommend complementary items and time emails around estimated delivery dates from your shipping provider. Your marketing team doesn't have to manually build or update campaign audiences to make this work.
- Automatically enroll customers in post-purchase flows upon order fulfillment
- Use real order and delivery data to time follow-up emails precisely
- Dynamically recommend related products using live catalog data
Use case
Real-Time Contact and Profile Sync
Stale contact data hurts deliverability and makes personalization a guessing game — and manually syncing Rejoiner with your CRM or CDP is error-prone and eats up time nobody has. tray.ai bidirectionally syncs contact attributes like email preferences, purchase history, and demographic data between Rejoiner and platforms like Salesforce, HubSpot, or Segment. Updates in your CRM automatically flow to Rejoiner, and email engagement data flows back to keep your CRM records current.
- Eliminate duplicate or stale contact records across Rejoiner and your CRM
- Bidirectionally sync opt-in/opt-out status to maintain compliance
- Enrich CRM profiles with Rejoiner email engagement and campaign data
Use case
Win-Back Campaign Triggering
tray.ai identifies lapsed customers in your ecommerce platform or data warehouse based on recency thresholds and automatically enrolls them in Rejoiner win-back campaigns. Scheduled jobs query your database or analytics platform for customers who haven't purchased within a defined window and push those contacts into the right Rejoiner campaign. Your win-back program runs continuously without anyone manually exporting audiences.
- Continuously identify and enroll lapsed customers without manual effort
- Customize lapse thresholds per customer segment or product category
- Remove re-engaged customers from win-back sequences automatically
Use case
Revenue and Campaign Performance Reporting
tray.ai pulls Rejoiner campaign metrics — open rates, click rates, attributed revenue, conversions — and combines them with data from your ecommerce platform and analytics tools into a single marketing reporting dashboard. Campaign data feeds directly into a data warehouse like BigQuery or Snowflake, or into a BI tool like Looker or Tableau. Your team gets a reliable source of truth for email-attributed revenue without building reports by hand.
- Automate daily or hourly pulls of Rejoiner campaign metrics into your data warehouse
- Combine email performance with ecommerce revenue data for true attribution
- Eliminate manual report building for stakeholder and executive reviews
Build Rejoiner Agents
Give agents secure and governed access to Rejoiner through Agent Builder and Agent Gateway for MCP.
Look Up Customer Profile
Data SourceRetrieve detailed customer information from Rejoiner, including contact details, purchase history, and email engagement metrics. Useful for personalizing outreach or understanding customer behavior before taking action.
Fetch Campaign Performance Metrics
Data SourcePull open rates, click-through rates, revenue attribution, and conversion data for email campaigns. Lets an agent assess campaign effectiveness and recommend optimizations.
Query List Membership
Data SourceCheck which email lists or segments a customer belongs to in Rejoiner. Helps an agent determine the right messaging or avoid duplicate communications.
Retrieve Abandoned Cart Data
Data SourceFetch abandoned cart details for a specific customer or across a date range. Lets an agent spot high-value recovery opportunities and trigger targeted follow-ups.
Get Email Template Details
Data SourceAccess the content and configuration of existing email templates in Rejoiner. Useful for auditing messaging consistency or feeding template context into content generation workflows.
Add or Update Customer Record
Agent ToolCreate a new customer profile or update existing contact attributes in Rejoiner using data from other systems. Keeps customer records accurate and in sync across the tech stack.
Subscribe Customer to List
Agent ToolAdd a customer to a specific email list or segment in Rejoiner. Useful when a customer completes an action in another platform that warrants follow-up email marketing.
Unsubscribe or Suppress Customer
Agent ToolRemove a customer from email lists or apply a suppression so they stop receiving campaigns. Handles unsubscribe requests and preference changes captured in other systems.
Trigger Automated Email Campaign
Agent ToolKick off a pre-built lifecycle or transactional email campaign for a specific customer directly from Rejoiner. Lets an agent respond to real-time events — a completed purchase, a re-engagement signal — with timely messaging.
Update Customer Attributes for Segmentation
Agent ToolWrite custom attributes or tags to a customer's Rejoiner profile to influence segmentation and personalization rules. Lets an agent pass enriched data from CRMs or behavioral tools into Rejoiner's targeting logic.
Track Custom Event
Agent ToolSend a custom behavioral event to Rejoiner to trigger event-based automation flows — a product view, loyalty milestone, or support interaction. Connects activity from external platforms to Rejoiner's campaign triggers.
Ready to solve your Rejoiner integration challenges?
See how Tray.ai makes it easy to connect, automate, and scale your workflows.
Challenges Tray.ai solves
Common obstacles when integrating Rejoiner — and how Tray.ai handles them.
Challenge
Keeping Customer Data Synchronized Across Platforms
Ecommerce teams often maintain customer data in multiple systems — Shopify for transactions, Salesforce for CRM, Rejoiner for email — and the result is inconsistent profiles, duplicate contacts, and campaigns hitting the wrong people. Manual CSV exports and one-way integrations go stale fast and need ongoing maintenance nobody budgeted for.
How Tray.ai helps
tray.ai provides bidirectional, event-driven sync between Rejoiner and all connected platforms, so contact attributes, opt-in status, and behavioral data stay current. Conditional logic and field mapping handle data transformation for each system without custom code.
Challenge
Scaling Abandoned Cart Recovery Without Engineering Support
Reliable abandoned cart tracking normally requires custom JavaScript, webhook infrastructure, and backend logic to map cart data to Rejoiner's contact and campaign models. Marketing teams without dedicated engineering resources end up waiting on sprint cycles or relying on incomplete native integrations that miss edge cases.
How Tray.ai helps
tray.ai's visual workflow builder lets marketing or operations teams build solid abandoned cart pipelines by connecting Shopify or Magento webhooks directly to Rejoiner's API — no custom code required. Built-in error handling and retry logic mean cart events don't get dropped during traffic spikes.
Challenge
Triggering Campaigns Based on Cross-Platform Behavioral Events
Rejoiner campaigns work best when triggered by real-time behavioral signals — support ticket creation, subscription changes, loyalty tier upgrades — that live outside the email platform itself. Without integration, those signals go unused or require manual audience updates that lag behind what customers are actually doing.
How Tray.ai helps
tray.ai listens for events from any connected platform — Zendesk, Recharge, Yotpo, or your custom application — and immediately updates Rejoiner contact attributes or enrolls customers in the right campaign. You get true cross-platform behavioral triggers without needing a separate CDP.
Shopify Abandoned Cart to Rejoiner Recovery Sequence
Shopify 
Rejoiner Automatically detects Shopify abandoned checkout events and pushes cart contents and customer data into Rejoiner to trigger a multi-step abandoned cart email recovery sequence.
Salesforce CRM Contact Sync to Rejoiner
Salesforce Rejoiner Bidirectionally syncs contact records and lifecycle attributes between Salesforce and Rejoiner, so marketing campaigns always reflect the latest CRM data and email engagement flows back to sales.
Post-Purchase Upsell Enrollment from WooCommerce
Rejoiner When an order is marked as completed in WooCommerce, this template pushes order details and product data into Rejoiner to enroll the customer in a targeted post-purchase upsell email sequence.
Lapsed Customer Win-Back from BigQuery to Rejoiner
Google BigQuery Rejoiner Runs a scheduled query against your BigQuery data warehouse to identify customers who haven't purchased in 90 days and automatically enrolls them in a Rejoiner win-back campaign.
Rejoiner Campaign Metrics Export to Snowflake
Rejoiner 
Snowflake 
Slack Schedules a daily export of all Rejoiner campaign performance data into Snowflake for unified marketing analytics and revenue attribution reporting.
New Shopify Customer Welcome Series Enrollment
Shopify Rejoiner 
HubSpot Instantly enrolls new Shopify customers in a personalized Rejoiner welcome email series based on their first order product category and acquisition source.
How Tray.ai makes this work
Rejoiner plugs into the whole Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Rejoiner — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Rejoiner actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Related integrations
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