Yotpo connector
Automate Your Yotpo Reviews, Loyalty, and UGC Workflows with tray.ai
Connect Yotpo to your marketing and commerce stack to turn customer feedback and loyalty data into automated, revenue-driving workflows.
What can you do with the Yotpo connector?
Yotpo handles reviews, ratings, SMS marketing, loyalty programs, and user-generated content — but that data only does its job when it moves freely across your CRM, eCommerce platform, and marketing tools. In practice, that rarely happens. Teams struggle to sync review triggers with email campaigns, reconcile loyalty point activity with customer profiles, or route negative reviews to support without someone doing it by hand. tray.ai connects Yotpo to your full tech stack so every review submitted, every loyalty event fired, and every UGC asset collected becomes an actionable signal across your business.
Automate & integrate Yotpo
Automating Yotpo business process or integrating Yotpo data is made easy with tray.ai
Use case
Automated Review Request Campaigns
Trigger personalized Yotpo review request emails and SMS messages automatically based on order fulfillment events from your eCommerce platform. Instead of relying on manual sends or rigid scheduled batches, tray.ai listens for order status changes in Shopify, BigCommerce, or Magento and fires the review request at the right post-delivery window. You get higher response rates without anyone managing review request timing by hand.
Use case
Negative Review Escalation to Support
When a low-star review lands in Yotpo, tray.ai automatically creates a support ticket in Zendesk, Freshdesk, or Salesforce Service Cloud and notifies the responsible customer success manager. It monitors Yotpo review webhooks in real time and routes negative sentiment directly to support queues with full customer context — order history, loyalty tier, the works. Your team can respond before a bad review turns into a lost customer.
Use case
Loyalty Event Sync with CRM and Marketing Platforms
Keep your CRM and marketing automation tools current with Yotpo Loyalty events — point redemptions, tier upgrades, referral completions, reward expirations. tray.ai captures these loyalty milestones and updates contact records in HubSpot, Salesforce, or Klaviyo with the latest loyalty tier, point balance, and reward history. Your marketing team can finally build segments on data that's actually accurate.
Use case
UGC and Review Content Syndication
Automatically publish approved Yotpo reviews and UGC photos to downstream channels — your website CMS, social media scheduling tools, or a data warehouse for analytics. tray.ai polls Yotpo for newly approved content and routes it to the right destination based on content type, star rating, and product category. No more backlogs of approved content sitting idle.
Use case
New Review Alerts and Digest Reporting
Send real-time Slack or Teams notifications when high-value reviews come in, or deliver a daily digest of review volume, average rating, and response rate to the people who need it. tray.ai aggregates Yotpo review data on a schedule and formats it into reports delivered to Slack channels, email, or a Google Sheet dashboard. Brand managers and merchandising teams stay on top of sentiment without logging into Yotpo to find out.
Use case
Post-Purchase Loyalty Enrollment Automation
Automatically enroll first-time buyers into your Yotpo Loyalty program right after their initial purchase is confirmed, then send a personalized welcome message via Klaviyo or Attentive. tray.ai connects your order management system to Yotpo and your SMS or email platform so enrollment and the first welcome touchpoint happen without any manual steps. The gap between purchase and loyalty activation closes on its own.
Use case
Customer Segmentation Enrichment from Review and Loyalty Data
Use Yotpo review activity and loyalty engagement scores to enrich audience segments in Klaviyo, Braze, or Segment for more precise targeting. tray.ai reads Yotpo customer data on a recurring schedule and pushes enriched attributes — review count, average rating given, loyalty tier, lifetime points earned — into your CDP or email platform as custom properties. Marketers can build segments on advocacy behavior, not just purchase history.
Build Yotpo Agents
Give agents secure and governed access to Yotpo through Agent Builder and Agent Gateway for MCP.
Data Source
Retrieve Product Reviews
Fetch customer reviews for specific products, including ratings, review text, and reviewer details. An agent can use this data to assess product sentiment, surface issues, or inform merchandising decisions.
Data Source
Fetch Review Metrics and Ratings
Pull aggregate review statistics — average ratings, review counts, and score distributions — for products or categories. An agent can use these to spot top-performing or underperforming products.
Data Source
Look Up Customer Loyalty Points
Retrieve a customer's loyalty program balance, tier status, and points history from Yotpo Loyalty. An agent can use this to personalize communications or answer customer questions about their rewards.
Data Source
Query User-Generated Content
Access photos, videos, and other UGC submitted by customers through Yotpo. An agent can pull relevant visual content for marketing campaigns or moderation workflows.
Data Source
Retrieve SMS Campaign Performance
Pull engagement metrics for Yotpo SMS campaigns, including open rates, click-through rates, and conversions. An agent can use this to evaluate campaign effectiveness and recommend optimizations.
Data Source
Fetch Pending Review Requests
Retrieve a list of outstanding review request emails that have been sent but not yet responded to. An agent can use this to trigger follow-up actions or flag customers for re-engagement.
Agent Tool
Publish Review Replies
Post public replies to customer reviews on behalf of the brand directly within Yotpo. An agent can automate responses to common review themes, escalate negative reviews, or thank customers for positive feedback.
Agent Tool
Moderate and Approve Reviews
Approve, reject, or flag submitted reviews based on content policies or sentiment analysis. An agent can cut down moderation queues by automatically handling clear-cut cases and routing edge cases to human reviewers.
Agent Tool
Trigger Review Request Emails
Send post-purchase review request emails to customers via Yotpo after an order is fulfilled. An agent can automate this as part of a post-purchase workflow to increase review collection rates.
Agent Tool
Adjust Loyalty Points Balance
Award, redeem, or adjust loyalty points for a customer account in Yotpo Loyalty. An agent can use this to handle service recovery scenarios, reward specific behaviors, or fix points discrepancies.
Agent Tool
Create or Update Loyalty Rewards
Add new reward tiers or modify existing loyalty program rewards within Yotpo. An agent can automate seasonal promotions or respond to business rule changes by updating the loyalty structure.
Agent Tool
Send SMS Messages to Customers
Trigger personalized SMS messages to customers through Yotpo's SMS marketing platform. An agent can use this to send transactional updates, promotional offers, or loyalty notifications as part of automated workflows.
Agent Tool
Update Customer Loyalty Tier
Manually assign or change a customer's loyalty tier within Yotpo based on external data or agent logic. An agent can use this to handle tier corrections, VIP upgrades, or promotional tier assignments.
Get started with our Yotpo connector today
If you would like to get started with the tray.ai Yotpo connector today then speak to one of our team.
Yotpo Challenges
What challenges are there when working with Yotpo and how will using Tray.ai help?
Challenge
Keeping Loyalty Data in Sync Across Disconnected Tools
Yotpo Loyalty events — tier changes, point redemptions, referral completions — happen in real time but rarely reach your CRM, CDP, or email platform without a custom integration. Marketing and CX teams end up working with stale loyalty data, which means poorly timed campaigns and missed personalization opportunities.
How Tray.ai Can Help:
tray.ai subscribes to Yotpo loyalty webhooks and maps event payloads to the custom field schemas of your CRM, CDP, or email tool, so loyalty state propagates across your stack within seconds of any change. No ETL job or manual export required.
Challenge
Routing Negative Reviews to the Right Team Fast Enough
A 1-star review can do real damage to conversion rates if it sits unanswered for days. Most teams don't have an automated path from Yotpo review submission to a support ticket or team alert, so negative feedback gets discovered during manual moderation sessions instead of right away.
How Tray.ai Can Help:
tray.ai processes Yotpo review webhooks immediately and applies conditional logic based on star rating, product category, or keyword detection to route negative reviews to Zendesk, Intercom, or a dedicated Slack channel — typically within under a minute of submission.
Challenge
Managing Review Request Timing Without Native Order System Integration
Yotpo's native integrations cover the most popular platforms, but teams on custom-built storefronts, headless commerce stacks, or less common eCommerce platforms often can't trigger review requests automatically from order fulfillment events.
How Tray.ai Can Help:
tray.ai connects to any order management system with an API and translates fulfillment events into Yotpo review request API calls, including configurable post-delivery delay logic that maximizes response rates regardless of the underlying commerce platform.
Challenge
Extracting and Distributing UGC and Review Content at Scale
Approved reviews and UGC photos in Yotpo are useful assets, but manually exporting them to product pages, social scheduling tools, or analytics warehouses is tedious and slows down content velocity. Most teams carry a significant backlog of approved content that never reaches downstream channels.
How Tray.ai Can Help:
tray.ai automates the extraction of newly approved Yotpo content on a schedule and routes each asset to the right destination based on configurable rules — CMS for reviews, social scheduling tools for UGC photos, data warehouses for analytics — so content pipelines keep moving without manual curation.
Challenge
Building Accurate Marketing Segments from Loyalty and Review Behavior
Purchase history alone is an incomplete picture of your most loyal and vocal customers. Yotpo holds useful behavioral data — review frequency, loyalty tier, referral activity — but most marketing platforms never receive it because there's no native sync available for every tool combination.
How Tray.ai Can Help:
tray.ai reads Yotpo customer and loyalty data on a recurring schedule and pushes enriched attributes as custom properties or traits into Klaviyo, Braze, HubSpot, or Segment, so marketers can build segments based on advocacy behavior and loyalty engagement without writing a single line of custom code.
Talk to our team to learn how to connect Yotpo with your stack
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Integrate Yotpo With Your Stack
The Tray.ai connector library can help you integrate Yotpo with the rest of your stack. See what Tray.ai can help you integrate Yotpo with.
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Start using our pre-built Yotpo templates today
Start from scratch or use one of our pre-built Yotpo templates to quickly solve your most common use cases.
Template
Shopify Order Fulfilled → Yotpo Review Request
Automatically trigger a Yotpo review request when a Shopify order reaches fulfilled status, with a configurable delay to allow for delivery confirmation before the request goes out.
Steps:
- Listen for Shopify order fulfillment webhook event
- Apply configurable time delay to wait for estimated delivery window
- Call Yotpo API to create a review request for the fulfilled order and customer
Connectors Used: Shopify, Yotpo
Template
Yotpo 1-2 Star Review → Zendesk Ticket + Slack Alert
When a low-star review is published in Yotpo, instantly open a Zendesk support ticket pre-populated with review content and customer data, and post an alert to a Slack channel for the customer success team.
Steps:
- Receive Yotpo webhook for new review submission with star rating below threshold
- Create Zendesk ticket with review text, star rating, product name, and customer email
- Post formatted Slack message to #customer-success channel with ticket link and review summary
Connectors Used: Yotpo, Zendesk, Slack
Template
Yotpo Loyalty Tier Change → Klaviyo Profile Update + Campaign Trigger
Sync loyalty tier upgrades from Yotpo to Klaviyo in real time, updating the customer profile and triggering a congratulatory email or SMS flow with personalized rewards information.
Steps:
- Detect Yotpo loyalty tier upgrade event via webhook or polling
- Update Klaviyo customer profile with new loyalty tier and current point balance
- Trigger the appropriate Klaviyo flow tagged to the new loyalty tier segment
Connectors Used: Yotpo, Klaviyo
Template
Yotpo Approved Reviews → Google Sheets Weekly Digest
Aggregate all approved Yotpo reviews from the past seven days into a formatted Google Sheet report — product name, star rating, review body, and reviewer email — delivered every Monday morning.
Steps:
- Schedule workflow to run every Monday at 8am
- Query Yotpo API for all reviews approved in the previous 7-day window
- Append each review as a new row in a designated Google Sheet and email summary stats to stakeholders
Connectors Used: Yotpo, Google Sheets, Gmail
Template
New Shopify Customer → Yotpo Loyalty Enrollment + Attentive Welcome SMS
Enroll every new Shopify customer in the Yotpo Loyalty program the moment their account is created and immediately trigger a personalized welcome SMS through Attentive.
Steps:
- Trigger on Shopify customer creation event
- Create loyalty program member in Yotpo using customer email and profile data
- Send Attentive SMS welcome message with loyalty program introduction and initial points balance
Connectors Used: Shopify, Yotpo, Attentive Mobile
Template
Yotpo Review Data → Segment CDP Profile Enrichment
Push Yotpo review activity metrics — total reviews submitted, average rating given, most recently reviewed product — into Segment as custom traits on user profiles for downstream audience building.
Steps:
- Schedule daily poll of Yotpo API for updated customer review activity
- Transform review metrics into Segment identify call payload with custom trait mappings
- Send enriched identify calls to Segment to update all matched user profiles
Connectors Used: Yotpo, Segment