Connectors / Marketing · Connector
Automate SMS & Mobile Marketing Workflows with Attentive Mobile Integrations
Connect Attentive Mobile to your CRM, ecommerce, and data platforms to run personalized SMS campaigns at scale.
What can you do with the Attentive Mobile connector?
Attentive Mobile is a conversational commerce and SMS marketing platform used by thousands of retail, ecommerce, and DTC brands to drive revenue through personalized text messaging. Integrating Attentive with your marketing and data stack unlocks real-time subscriber sync, automated campaign triggers, and closed-loop attribution that individual platform silos can't deliver. With tray.ai, teams can build workflows that connect Attentive subscriber data, campaign events, and behavioral signals to the rest of their business tools — no custom code required.
Automate & integrate Attentive Mobile
Automating Attentive Mobile business processes or integrating Attentive Mobile data is made easy with Tray.ai.
Use case
Real-Time Subscriber Sync Across CRM and ESP
When a new subscriber opts into your Attentive SMS list, their profile and consent status needs to appear immediately in your CRM, email platform, and data warehouse. Manual exports and scheduled imports create lag that can result in duplicate outreach or compliance violations. With tray.ai, you can trigger bi-directional syncs the moment a subscriber event fires in Attentive.
- Eliminate data lag between Attentive and CRM platforms like Salesforce or HubSpot
- Keep SMS consent status accurately reflected across all marketing tools
- Prevent duplicate contacts and conflicting subscriber records across platforms
Use case
Ecommerce Event-Triggered SMS Campaigns
Connecting Attentive to your ecommerce platform — Shopify, Magento, or BigCommerce — lets you fire SMS messages based on purchase events, cart abandonment, or shipping status changes in real time. Rather than relying on Attentive's native integrations alone, tray.ai lets you apply custom logic, filtering, and enrichment before triggering a campaign. The right message reaches the right customer at the right moment.
- Trigger abandoned cart SMS flows seconds after a cart is abandoned in Shopify
- Send personalized post-purchase follow-ups with order details pulled from your OMS
- Automate shipping notification SMS using fulfillment data from your 3PL or warehouse system
Use case
Unified Customer Segmentation with First-Party Data
Attentive's segmentation gets far more useful when it's enriched with behavioral, transactional, and lifecycle data from outside the platform. tray.ai can pull customer attributes from your data warehouse or CDP and push updated segment-qualifying data into Attentive subscriber profiles. The result is SMS campaigns driven by your most granular first-party data.
- Enrich Attentive subscriber profiles with RFM scores from your data warehouse
- Automatically add or remove subscribers from segments based on external purchase data
- Sync loyalty tier changes from your rewards platform directly into Attentive custom attributes
Use case
Revenue Attribution and Campaign Analytics Reporting
Marketing and analytics teams need Attentive campaign performance data alongside paid media, email, and web analytics to understand true channel contribution. tray.ai can pull Attentive message send, click, conversion, and revenue metrics and route them into your BI tools, data warehouse, or marketing performance dashboards. No manual CSV exports.
- Automatically pipe Attentive campaign metrics into Snowflake, BigQuery, or Redshift
- Combine SMS attribution data with Google Ads and Meta spend for unified ROAS reporting
- Schedule daily or real-time analytics syncs to keep dashboards like Looker or Tableau current
Use case
Subscriber Suppression and Compliance Automation
Maintaining opt-out and suppression lists across every channel is error-prone when done manually, and the compliance stakes are real. tray.ai can listen for opt-out and unsubscribe events in Attentive and immediately propagate suppressions to your email platform, CRM, and ad audiences. Unsubscribed customers stay uncontacted.
- Instantly suppress opted-out Attentive subscribers in Klaviyo, Salesforce, and ad platforms
- Maintain a single source of truth for consent across all outbound communication channels
- Reduce TCPA compliance risk through automated, auditable suppression workflows
Use case
Lead Capture and SMS Opt-In from Non-Attentive Sources
Businesses capture leads through landing pages, in-store kiosks, loyalty signups, and live events — sources that may not natively connect to Attentive. tray.ai can funnel opt-in data from any source into Attentive as a new subscriber with proper consent attributes, custom fields, and segment assignments. No potential SMS subscriber falls through the cracks.
- Route Typeform, Webflow, or custom form opt-ins directly into Attentive subscriber lists
- Automatically assign new subscribers to the correct journey or welcome flow on entry
- Capture and normalize phone number formats from diverse sources before writing to Attentive
Build Attentive Mobile Agents
Give agents secure and governed access to Attentive Mobile through Agent Builder and Agent Gateway for MCP.
Look Up Subscriber Details
Data SourceRetrieve subscriber profile information including opt-in status, phone number, and custom attributes. An agent can use this to personalize outreach or check subscription status before triggering campaigns.
Fetch Segment Membership
Data SourceQuery which segments a subscriber belongs to in Attentive Mobile. An agent can use this to pick the right messaging strategy or avoid sending duplicate communications.
Retrieve Custom Attributes
Data SourcePull custom subscriber attributes like purchase history, loyalty tier, or preferences stored in Attentive. An agent can use these to build personalized SMS messages or qualify contacts for targeted campaigns.
List Available Segments
Data SourceFetch all defined subscriber segments from Attentive Mobile. An agent can reference these to see targeting options when planning or scheduling a new SMS campaign.
Subscribe Contact to SMS
Agent ToolAdd a new subscriber to Attentive Mobile's SMS marketing list with the correct opt-in status. An agent can trigger this when a user signs up through a web form, chatbot, or other touchpoint to get them enrolled for future campaigns.
Unsubscribe or Opt Out Contact
Agent ToolRemove or update a subscriber's opt-in status in Attentive Mobile when they ask to stop receiving messages. An agent can handle opt-out requests from other channels and sync the status to stay compliant.
Update Subscriber Attributes
Agent ToolUpdate custom attributes on a subscriber's profile — things like preferred product categories, location, or VIP status. An agent can keep subscriber data current by syncing changes from a CRM or ecommerce platform.
Add Subscriber to Segment
Agent ToolAdd a specific subscriber to a targeted segment in Attentive Mobile. An agent can do this dynamically based on behavior — a recent purchase or support interaction, for example — so the subscriber gets relevant SMS campaigns.
Send Transactional SMS Message
Agent ToolTrigger a transactional SMS to a specific subscriber, such as an order confirmation, shipping update, or appointment reminder. An agent can send these automatically in response to events from connected systems like Shopify or Salesforce.
Create Custom Event
Agent ToolSend a custom event to Attentive Mobile to kick off automated journeys or flows configured in the platform. An agent can fire these based on real-time activity — cart abandonment or a loyalty milestone, for instance — to start the right messaging sequence.
Remove Subscriber from Segment
Agent ToolRemove a subscriber from a specific segment when they no longer meet the targeting criteria. An agent can keep segment membership accurate by syncing changes in user behavior or lifecycle stage from upstream systems.
Ready to solve your Attentive Mobile integration challenges?
See how Tray.ai makes it easy to connect, automate, and scale your workflows.
Challenges Tray.ai solves
Common obstacles when integrating Attentive Mobile — and how Tray.ai handles them.
Challenge
Keeping Subscriber Consent Status in Sync Across Platforms
SMS compliance requires that opt-in and opt-out status in Attentive is always accurately mirrored in your CRM, email platform, and ad tools. Manual or batch-based sync processes create windows where a suppressed subscriber could be re-contacted, and the TCPA liability that follows is very real.
How Tray.ai helps
tray.ai runs event-driven workflows that listen to Attentive subscriber webhook events and instantly propagate consent changes to every connected platform. With built-in error handling and retry logic, no suppression event gets dropped.
Challenge
Connecting Attentive to Non-Native Ecommerce Platforms
Attentive has native integrations with major ecommerce platforms, but many brands run custom storefronts, headless commerce builds, or older OMS systems without prebuilt connectors. Purchase and cart signals never reach Attentive, so relevant SMS journeys never fire.
How Tray.ai helps
tray.ai can connect to virtually any system with an API or webhook — including custom platforms — and translate those events into the format Attentive's custom event API expects. No engineering sprints required to bridge your commerce stack and SMS platform.
Challenge
Normalizing Phone Number Formats from Multiple Data Sources
Phone numbers collected through forms, CRMs, POS systems, and event registrations arrive in inconsistent formats — local formats, missing country codes, dashes, spaces. Attentive requires E.164-formatted numbers, and bad data means failed subscriber creation or missed sends.
How Tray.ai helps
tray.ai workflows include data transformation steps that automatically detect and normalize phone number formats to E.164 before any record is written to Attentive. Subscriber creation success rates stay high and downstream errors stay low.
Shopify Abandoned Cart to Attentive SMS Trigger
Shopify 
Attentive Mobile Automatically sends a personalized SMS via Attentive when a Shopify customer abandons their cart, passing cart value, product names, and a recovery link as dynamic message variables.
New Attentive Subscriber to Salesforce Contact Sync
Attentive Mobile 
Salesforce Creates or updates a Salesforce contact record every time a new subscriber opts into Attentive, including consent timestamp, phone number, and acquisition source custom attributes.
Attentive Opt-Out to Multi-Channel Suppression
Attentive Mobile 
Klaviyo 
HubSpot 
Facebook Propagates Attentive unsubscribe events to Klaviyo, HubSpot, and Facebook Custom Audiences simultaneously so opted-out subscribers are removed from all outbound channels in real time.
Daily Attentive Campaign Metrics to Snowflake
Attentive Mobile 
Snowflake Schedules a nightly pull of all Attentive campaign performance data — sends, clicks, conversions, revenue — and loads normalized records into a Snowflake table for BI reporting.
Loyalty Tier Update to Attentive Custom Attribute Sync
Attentive Mobile 
Yotpo Snowflake Watches for loyalty tier changes in your rewards platform and updates the corresponding Attentive subscriber's custom attributes so SMS campaigns can be segmented and personalized by tier.
Typeform Lead Capture to Attentive SMS Opt-In
Typeform Attentive Mobile HubSpot Routes phone number and consent data from a Typeform lead capture form into Attentive as a new subscriber, normalizing phone formats and assigning the subscriber to the correct welcome journey.
How Tray.ai makes this work
Attentive Mobile plugs into the whole Tray.ai platform
Intelligent iPaaS
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Attentive Mobile — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Attentive Mobile actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →Related integrations
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