AI Development / Tray Build
The visual builder for the full AI era.
Build workflows, agents, and integrations visually — without writing code. Branching, approvals, error handling, and full workflow logic in a canvas that developers, analysts, and operators can all use. Ship in days, not sprints.
What it does.
Visual workflow canvas
Drag, connect, and configure. Build complex multi-step workflows visually — branching logic, loops, conditionals, and error paths — without a single line of code.
Code where you need it
Custom logic steps sit alongside visual steps in the same canvas. Write code exactly where you need it; configure everything else visually. No all-or-nothing tradeoff.
AI steps, built in
Drop LLM calls, classification, extraction, and document processing directly into any workflow step. AI isn't a separate product — it's a step in the canvas.
Multi-user collaboration
Engineers, analysts, and operators work on the same canvas with role-based permissions. No more exporting between tools or maintaining two versions.
Error handling built in
Retries, fallbacks, dead-letter queues, and custom error paths — configured in the canvas, not bolted on in code. Workflows that fail gracefully are workflows that stay in production.
Any trigger, any schedule
Webhooks, schedules, polling, event streams, manual runs, or API calls — any of them can start a workflow. Build once; fire it however the process demands.
What you can build
See what teams build with Tray Build.
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Lead routing and enrichment
Score, enrich, and route inbound leads from Marketo or HubSpot to Salesforce — deduplication, territory assignment, and rep notification in one workflow.
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Employee onboarding
Trigger from Workday, provision access in Okta, create accounts in 10+ SaaS tools, and notify the new hire in Slack — all in a single governed workflow.
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AI-assisted document processing
Ingest invoices, extract line items with an AI step, validate against PO data in NetSuite, and post approved invoices — no custom code.
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Hand off from Tray Headless.
A developer builds a workflow in Claude Code. An operator opens the same workflow in Tray Build's visual canvas to extend, monitor, and manage it — no migration, no duplication.
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IT service desk automation
Catch tickets from Jira or ServiceNow, classify with AI, route to the right team, and close resolved tickets — without an engineer on every loop.
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Order-to-cash
Connect Stripe, Salesforce CPQ, and your ERP. Contracts created, billing triggered, and revenue reconciled — automatically on every close.
26,000+ customers behind Mixpanel's automated order-to-cash
“Automation has fundamentally changed our approach to building processes. So far, we have yet to find something that Tray can't do.”
Frequently asked questions
Who is Tray Build for? +
Developers, analysts, and operations teams who want to build workflows and integrations without writing and maintaining custom code. It's the fastest path from idea to production for any process that connects more than one system.
Can I mix code and visual building? +
Yes. Code-based steps sit alongside visual steps in the same canvas. Write custom logic where you need it; configure everything else visually.
How does Tray Build relate to Tray Headless? +
They're two interfaces to the same platform. A workflow built in Tray Build can be viewed and extended by a developer in Tray Headless — same connectors, same governance, same execution engine.
What AI capabilities are built into the canvas? +
LLM calls (OpenAI, Anthropic, Google, Bedrock, Azure OpenAI), document extraction, classification, and summarisation — all available as native steps. No separate AI platform required.
One platform
Tray Build and Tray Headless. Same platform.
Two first-class build experiences on the same connectors, governance layer, and execution engine. Not a tradeoff.
See Tray Build in action.
Walk through a scenario from your stack with a Tray.ai expert.