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Connectors / Sales · HTTP Connector
Automate Bombora with Tray.ai
Create an account list, create a signal definition and create a destination in Bombora. Connect Bombora to the rest of your sales stack with Tray.ai.
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What can you do with Bombora on Tray.ai?
Bombora supplies B2B intent data that shows which companies are researching particular topics, so sales and marketing teams can prioritise accounts. Tray.ai connects to Bombora through the HTTP Connector, so your workflows can call the Bombora API alongside the rest of your stack. API access comes through Bombora's partner program or API plan, so you need approved credentials first.
- Connects through
- HTTP Connector
- Authentication
- OAuth 2.0 or a bearer token
- Base URL
- https://api.bombora.com
What the Bombora API covers
4 resources and 16 documented actions, each one a call the HTTP Connector can make from a Tray.ai workflow. Bombora gives API access on request, so approved credentials come first.
Account lists
- List account lists
- Create an account list
- Update an account list
- Delete an account list
- Add accounts to a list
Signal definitions
- List signal definitions
- Create a signal definition
- Replace a signal definition
- Delete a signal definition
Intent data
- Request intent data
- Retrieve intent data
Webhook destinations
- List destinations
- Create a destination
- Update a destination
- Delete a destination
- Enable an event type
Events Bombora can send to a Tray.ai webhook trigger
- Signal definition created
- Signal definition updated
- Signal definition deleted
- Account list accounts updated
Checked against Bombora's own documentation on 2026-10-22
How Tray.ai makes this work
Bombora plugs into the whole Tray.ai platform
Intelligent Integration
Integrate and automate across 700+ connectors with visual workflows, error handling, and observability.
Learn more →Agent Builder
Build AI agents that read, write, and take action in Bombora — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose Bombora actions as governed MCP tools — observable, rate-limited, authenticated.
Learn more →More sales apps on Tray.ai
Dedicated connectors and other apps Tray.ai reaches in the same category. See every sales connector →
Frequently asked questions
What can a Tray.ai workflow do in Bombora?
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The Bombora API documents 16 actions across 4 resources (Account lists, Signal definitions, Intent data, Webhook destinations). For example: List account lists; List signal definitions; Request intent data. A workflow can make any documented call through the HTTP Connector.
How does Tray.ai authenticate with Bombora?
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The Bombora API uses OAuth 2.0 and a bearer token. You save it once as a Tray.ai authentication, and the HTTP Connector adds it to every request.
Which Bombora events can start a Tray.ai workflow?
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Bombora sends 4 events to a webhook URL, for example: Signal definition created; Signal definition updated; Signal definition deleted; Account list accounts updated. A Tray.ai webhook trigger receives them and starts a workflow.
Do I need special access to the Bombora API?
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Yes. Bombora gives API access on request, so you need approved credentials before a Tray.ai workflow can call it.
See Bombora working against your stack.
We'll walk through a tailored demo with your systems plugged in.
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