Brandfolder connector
Automate Digital Asset Management with Brandfolder Integrations
Connect Brandfolder to your marketing, sales, and creative workflows to keep brand assets organized, distributed, and current across every tool your team uses.
What can you do with the Brandfolder connector?
Brandfolder is a digital asset management (DAM) platform that centralizes brand assets — logos, images, videos, documents — so teams can find, share, and use approved content at scale. Integrating Brandfolder with your broader tech stack cuts out the manual work of downloading, re-uploading, and hunting for the latest asset versions across tools like Slack, Salesforce, HubSpot, and your CMS. With tray.ai, you can build automations that sync assets, trigger workflows on asset changes, and make sure every team always has access to the right, on-brand content.
Automate & integrate Brandfolder
Automating Brandfolder business process or integrating Brandfolder data is made easy with tray.ai
Use case
Automated Asset Distribution to Marketing Channels
When new or updated assets are approved and published in Brandfolder, automatically push them to your CMS, email marketing platform, or social media scheduling tools. No more re-downloading and re-uploading every time a brand refresh or campaign launches. Everything stays consistent without anyone having to babysit the process.
Use case
CRM and Sales Enablement Asset Sync
Automatically surface relevant Brandfolder assets inside your CRM — Salesforce, HubSpot, or others — based on deal stage, product line, or account type. Sales reps stop wasting time hunting for pitch decks, one-pagers, or product images, and always send approved collateral to prospects.
Use case
Creative Request and Asset Ingestion Workflows
Connect project management tools like Asana, Jira, or Monday.com to Brandfolder so that when a creative request is completed and assets are delivered, they're automatically ingested into the correct Brandfolder collection with the right metadata and tags applied. Your DAM stays organized without manual uploads.
Use case
Brand Compliance and Approval Notifications
Trigger real-time Slack or email alerts when new assets are uploaded to Brandfolder for review, or when assets expire and need to be replaced. Brand managers, legal, and compliance teams stay in the loop without having to log into Brandfolder manually to check on pending approvals.
Use case
E-commerce Product Catalog Asset Sync
Sync approved product images and marketing assets from Brandfolder directly to your e-commerce platform — Shopify, Commercetools, or others — when they're updated or added. Product pages always display the correct, highest-quality imagery without anyone on the merchandising or ops team having to touch it.
Use case
Asset Usage Analytics and Reporting Aggregation
Pull Brandfolder asset usage analytics and combine them with data from your marketing platforms, CRM, and web analytics tools to get a clear picture of which assets are actually driving engagement and conversion. Schedule automated reports delivered to stakeholders in Slack, email, or a BI tool like Tableau.
Use case
Partner and Agency Asset Provisioning
Automatically provision access to specific Brandfolder collections when a new partner, agency, or vendor is onboarded in your CRM or partner portal. When a partner relationship ends, access is revoked or updated automatically — keeping brand asset distribution controlled and auditable.
Build Brandfolder Agents
Give agents secure and governed access to Brandfolder through Agent Builder and Agent Gateway for MCP.
Data Source
Search Brand Assets
An agent can search Brandfolder for assets by keyword, tag, file type, or metadata. This lets agents quickly find logos, images, videos, or documents needed for campaigns or projects.
Data Source
Retrieve Asset Details
An agent can fetch detailed metadata for a specific asset, including usage rights, file dimensions, expiration dates, and download URLs. This keeps the agent working from accurate, current information before sharing or using any asset.
Data Source
List Collections and Sections
An agent can list available collections and sections within a Brandfolder to understand how assets are organized. This helps the agent navigate the library and point users to the right location.
Data Source
Fetch Brandfolder Analytics
An agent can pull asset usage and engagement analytics from Brandfolder to see which assets get accessed or downloaded most. That data can shape content strategy and surface brand materials no one's touching.
Data Source
List Tags and Custom Fields
An agent can retrieve the tags and custom field values used across assets to understand how things are categorized. This supports smarter asset recommendations and consistent tagging when new assets come in.
Agent Tool
Upload New Assets
An agent can upload new files directly to Brandfolder, placing them in the right collection or section with the appropriate metadata. This is useful for automatically publishing approved creative files out of a production pipeline.
Agent Tool
Update Asset Metadata
An agent can update tags, custom fields, descriptions, and other metadata on existing assets to keep the library accurate and organized. This works well for bulk cleanup or rolling out new brand guidelines across relevant assets.
Agent Tool
Create Collections or Sections
An agent can create new collections or sections within Brandfolder to organize assets for specific campaigns, teams, or projects. This keeps the library structured as new initiatives spin up.
Agent Tool
Share Asset Links
An agent can generate and share direct CDN or shareable links to specific Brandfolder assets for use in emails, documents, or external platforms. No more manual link-hunting when distributing approved materials to stakeholders or partners.
Agent Tool
Delete or Archive Assets
An agent can remove outdated or deprecated assets from Brandfolder to stop off-brand materials from circulating. This fits governance workflows where expired creative needs to be retired automatically.
Agent Tool
Add Assets to Existing Collections
An agent can associate existing assets with additional collections or sections to improve discoverability across teams and use cases. This is handy when repurposing assets for new campaigns without duplicating files.
Agent Tool
Invite and Manage Users
An agent can invite new users to Brandfolder and manage their permissions so the right people have access to the right assets. This automates onboarding when new team members or agency partners join a project.
Get started with our Brandfolder connector today
If you would like to get started with the tray.ai Brandfolder connector today then speak to one of our team.
Brandfolder Challenges
What challenges are there when working with Brandfolder and how will using Tray.ai help?
Challenge
Keeping Asset Metadata Consistent Across Systems
When assets live in Brandfolder but need to be referenced in a CRM, CMS, or e-commerce platform, metadata like tags, descriptions, and expiry dates often fall out of sync. Teams end up updating the same information in multiple tools by hand, which leads to inconsistencies and outdated records.
How Tray.ai Can Help:
tray.ai lets you build workflows that push metadata changes from Brandfolder to all connected systems in real time. Any update to an asset's tags, title, or custom fields in Brandfolder can automatically trigger updates in downstream tools, keeping your entire stack aligned without manual effort.
Challenge
Scaling Asset Distribution During Rebrands or Campaign Launches
During a rebrand or major campaign launch, marketing teams have to push hundreds of updated assets to multiple channels at once. Doing this manually is error-prone and slow — old assets often stay live on some platforms while new ones go up on others.
How Tray.ai Can Help:
tray.ai supports bulk-trigger workflows that detect batch asset updates in Brandfolder and fan out distribution tasks across all connected platforms in parallel. You can define routing logic to send specific asset types to the right destinations automatically, cutting the time it takes to go live across all channels.
Challenge
Controlling External Partner Access to Brand Assets
Managing Brandfolder permissions for a constantly changing roster of agencies, partners, and vendors is a real operational burden. Without automation, access gets provisioned too slowly, granted to the wrong collections, or never revoked when a relationship ends — creating brand risk and security exposure.
How Tray.ai Can Help:
tray.ai can connect your CRM or partner management system to Brandfolder's access controls, automatically provisioning or revoking collection permissions when partner records are created, updated, or closed. Access governance stays accurate and auditable without requiring manual work from the brand or IT team.
Challenge
Preventing Use of Expired or Unapproved Assets
Even with a DAM in place, teams frequently pull assets from old email attachments, Google Drive folders, or outdated presentations instead of Brandfolder. And when they do use Brandfolder, expired or pending-approval assets can slip through if there's no alerting or enforcement in place.
How Tray.ai Can Help:
tray.ai lets you build proactive workflows that monitor asset expiry dates and approval statuses in Brandfolder and automatically alert the relevant teams before issues occur. You can also add validation steps to downstream publishing workflows that block expired assets from being sent to a CMS or social platform.
Challenge
Aggregating Cross-Platform Asset Performance Data
Brandfolder has its own analytics, but understanding an asset's full impact means correlating DAM usage data with email open rates, web traffic, and sales conversion metrics from other platforms. Without integration, that analysis requires tedious manual data exports and spreadsheet merging.
How Tray.ai Can Help:
tray.ai can orchestrate scheduled data pulls from Brandfolder's analytics API alongside data from your marketing, CRM, and web analytics platforms, combining and normalizing the data before loading it into a BI tool or data warehouse. Stakeholders get a complete, automated view of asset performance without any manual reporting work.
Talk to our team to learn how to connect Brandfolder with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate Brandfolder With Your Stack
The Tray.ai connector library can help you integrate Brandfolder with the rest of your stack. See what Tray.ai can help you integrate Brandfolder with.
+Salesforce & Brandfolder
Learn how to integrate Salesforce and Brandfolder together
+HubSpot & Brandfolder
Learn how to integrate HubSpot and Brandfolder together
+Bynder & Brandfolder
Learn how to integrate Bynder and Brandfolder together
+Frontify & Brandfolder
Learn how to integrate Frontify and Brandfolder together
Start using our pre-built Brandfolder templates today
Start from scratch or use one of our pre-built Brandfolder templates to quickly solve your most common use cases.
Template
Publish New Brandfolder Assets to WordPress CMS
Automatically create or update media library entries in WordPress when assets are published or updated in a specified Brandfolder collection, keeping your CMS content library in sync with your approved brand assets.
Steps:
- Trigger on new or updated asset in a specified Brandfolder collection
- Retrieve asset metadata and download URL from Brandfolder API
- Upload asset to WordPress media library with matching title, alt text, and tags
Connectors Used: Brandfolder, WordPress
Template
Notify Slack When Brandfolder Assets Need Review
Send a Slack message to the brand team channel whenever a new asset is uploaded to Brandfolder pending review, including a direct link to the asset and the uploader's name.
Steps:
- Trigger when a new asset is uploaded to Brandfolder with a pending approval status
- Extract asset name, uploader, collection, and direct review link from payload
- Post a formatted Slack notification to the designated brand review channel
Connectors Used: Brandfolder, Slack
Template
Sync Brandfolder Product Images to Shopify
When a product asset is updated in Brandfolder, automatically find the matching product in Shopify by SKU or product name and update its featured image, so product pages always display the latest approved imagery.
Steps:
- Trigger on asset update in the Brandfolder product images collection
- Extract SKU or product name from asset metadata or custom fields
- Find matching Shopify product by SKU and update the product image via Shopify API
Connectors Used: Brandfolder, Shopify
Template
Create Asana Task When Brandfolder Asset Expires
Automatically create a task in Asana with relevant details when a Brandfolder asset reaches its expiration date, so the creative team knows to refresh or replace it before it causes problems in active campaigns.
Steps:
- Scheduled trigger to query Brandfolder for assets expiring within the next 7 days
- Create a new Asana task in the creative team project with asset name, link, and expiry date
- Send a Slack notification to the creative channel summarizing expiring assets for the week
Connectors Used: Brandfolder, Asana, Slack
Template
Ingest Completed Creative Assets from Dropbox to Brandfolder
When a designer uploads final files to a designated Dropbox folder, automatically transfer those assets into the correct Brandfolder collection and apply standard metadata tags based on folder naming conventions.
Steps:
- Trigger when a new file is added to a specific Dropbox folder
- Parse folder name and file name to determine target Brandfolder collection and tags
- Upload asset to Brandfolder via API with metadata applied, then notify the brand manager in Slack
Connectors Used: Dropbox, Brandfolder, Slack
Template
Attach Brandfolder Assets to HubSpot Deals by Stage
When a HubSpot deal moves to a new pipeline stage, automatically look up and attach relevant collateral links from Brandfolder to the deal record so sales reps always have stage-appropriate materials ready to send.
Steps:
- Trigger when a HubSpot deal stage is updated
- Query Brandfolder for assets tagged with the corresponding deal stage and product line
- Update the HubSpot deal record with asset URLs as custom properties or activity notes
Connectors Used: HubSpot, Brandfolder