Delighted connector
Automate Customer Feedback Workflows with Delighted Integrations
Connect Delighted NPS and CSAT survey data to your CRM, support tools, and data warehouse so the feedback loop closes itself.
What can you do with the Delighted connector?
Delighted makes it easy to collect NPS, CSAT, CES, and 5-star survey responses at scale, but collecting feedback isn't the hard part. Acting on it is. Integrating Delighted with tray.ai lets you route survey responses to Salesforce, Slack, Zendesk, and more the moment they arrive, so no detractor score sits ignored in a dashboard until next week's review. Whether you're triggering follow-up tasks from low scores or pushing response trends into your BI dashboards, tray.ai gives you the automation backbone to turn feedback into action.
Automate & integrate Delighted
Automating Delighted business process or integrating Delighted data is made easy with tray.ai
Use case
Detractor Alert and Escalation Routing
When a customer submits a low NPS or CSAT score in Delighted, tray.ai can immediately notify the right account manager or support team via Slack or email, create a follow-up task in Salesforce or HubSpot, and log the response against the customer record. High-risk churn signals never get buried in a weekly report.
Use case
Promoter Advocacy and Referral Automation
Customers who score 9 or 10 on your NPS survey are your strongest potential advocates, but most teams never follow up strategically. With tray.ai, high scores in Delighted can automatically trigger an outreach sequence in your email platform, invite customers to review sites like G2 or Capterra, or enroll them in a referral program via your marketing automation tool.
Use case
Support Ticket Creation from Negative Feedback
Low satisfaction scores submitted through Delighted can be automatically converted into support tickets in Zendesk, Freshdesk, or Intercom, pre-populated with the customer name, account details, and verbatim feedback. No manual ticket creation, no dissatisfied customer falling through the cracks.
Use case
Syncing Delighted Responses to a Data Warehouse
Teams using Snowflake, BigQuery, or Redshift for customer analytics need Delighted survey data flowing in continuously rather than trickling in through manual CSV exports. tray.ai can poll Delighted's API on a schedule and push structured response data — scores, comments, properties, and timestamps — into your data warehouse for longitudinal analysis and BI reporting.
Use case
Triggering Surveys Based on CRM or Product Events
Instead of batch-sending surveys on a fixed schedule, tray.ai lets you fire Delighted survey invitations the moment a meaningful event occurs — a closed deal in Salesforce, a completed onboarding milestone, or a resolved support ticket in Zendesk. Surveys delivered in context get better response rates.
Use case
Customer Health Score Updates in CRM
Product and success teams often maintain customer health scores in Salesforce, HubSpot, or Gainsight that need continuous updates from multiple signals. tray.ai can listen for new Delighted responses and automatically update the NPS field, health score component, or custom object in your CRM so account teams always have current sentiment data without manual reconciliation.
Use case
Aggregating Feedback Trends into Slack or Team Dashboards
Leadership and customer success teams often want a daily or weekly digest of survey performance without logging into Delighted directly. tray.ai can aggregate response counts, average scores, and notable verbatim comments on a schedule and post formatted summaries to dedicated Slack channels or populate shared dashboards in tools like Notion or Google Sheets.
Build Delighted Agents
Give agents secure and governed access to Delighted through Agent Builder and Agent Gateway for MCP.
Data Source
Fetch Survey Responses
Pull NPS, CSAT, or CES survey responses from Delighted so an agent has full visibility into customer sentiment. Good for surfacing recent feedback trends or triggering follow-up actions based on scores.
Data Source
Look Up Individual Survey Results
Query a specific respondent's survey history and score from Delighted to understand how their satisfaction has changed over time. Helps agents personalize outreach or escalate issues for unhappy customers.
Data Source
Retrieve Survey Metrics and Trends
Pull aggregated NPS or CSAT scores and trend data from Delighted to give an agent a high-level read on customer satisfaction. Useful for reporting workflows or alerting when scores fall below a defined threshold.
Data Source
List Survey People
Retrieve the list of people enrolled in Delighted surveys, including their properties and survey status. Useful for syncing customer records with CRMs or segmenting audiences for targeted follow-up.
Data Source
Monitor Unsubscribes
Fetch the list of contacts who've opted out of surveys in Delighted so you stay compliant and don't re-contact them. Helps agents keep downstream systems like email platforms in sync with opt-out preferences.
Agent Tool
Send Survey to a Contact
Trigger a survey send to a specific person in Delighted directly from an agent workflow — after a support ticket closes or a purchase completes, for example. No manual intervention needed.
Agent Tool
Add or Update a Person
Create or update a contact record in Delighted with properties like name, email, or custom attributes. Keeps survey recipients accurate and enriched for segmentation and personalization.
Agent Tool
Add Unsubscribe Record
Programmatically add a contact to the Delighted unsubscribe list when an opt-out is detected in another system. Keeps survey preferences consistent across all platforms the agent manages.
Agent Tool
Create Autopilot Enrollment
Enroll a contact into a Delighted Autopilot recurring survey campaign based on lifecycle events the agent detects. Good for collecting ongoing feedback without having to set up individual sends each time.
Agent Tool
Trigger Alerts for Detractor Responses
Automatically detect low NPS or CSAT scores from incoming survey responses and trigger alerts or escalations in connected tools like Slack or a CRM. At-risk customers get timely follow-up without anyone having to watch a dashboard.
Get started with our Delighted connector today
If you would like to get started with the tray.ai Delighted connector today then speak to one of our team.
Delighted Challenges
What challenges are there when working with Delighted and how will using Tray.ai help?
Challenge
No Native Two-Way CRM Sync Out of the Box
Delighted has some native integrations, but they're largely one-directional and lack the conditional logic needed to map scores to CRM health fields, segment by account tier, or update only specific record types. Teams end up maintaining manual export and import routines that introduce lag and errors into their customer data.
How Tray.ai Can Help:
tray.ai connects Delighted's API directly to Salesforce, HubSpot, or Gainsight with full conditional branching, field mapping, and upsert logic, so scores and comments land in exactly the right CRM fields without overwriting existing data or requiring manual intervention.
Challenge
Feedback Sits Unread Until Someone Checks the Dashboard
Survey responses collected in Delighted often go unreviewed until a customer success manager checks the dashboard or a weekly report lands in their inbox. By that point, a detractor may have already churned or an escalation window has closed, and the feedback program loses most of its value.
How Tray.ai Can Help:
tray.ai uses Delighted webhooks or frequent API polling to process responses the moment they arrive, enabling real-time routing to Slack, automatic ticket creation, and immediate CRM updates so teams can act while customer sentiment is still recoverable.
Challenge
Over-Surveying Customers Across Multiple Tools
When different teams use Delighted, Salesforce campaigns, Intercom messages, and email tools independently, customers can receive multiple survey requests in the same month. Survey fatigue sets in, response rates drop, and relationships take a hit. There's no built-in cross-system frequency cap.
How Tray.ai Can Help:
tray.ai workflows can check survey send history across systems before triggering any new Delighted invitation, enforcing configurable suppression windows by querying CRM contact properties, Delighted person records, or a shared suppression list, so over-surveying gets stopped at the orchestration layer.
Challenge
Manual Data Pipeline to Analytics Tools
Data and analytics teams that want Delighted NPS and CSAT scores in their customer health models typically have to download CSVs manually or rely on infrequent scheduled exports. The result is stale data in dashboards and BI tools, which makes real-time churn risk modeling impossible.
How Tray.ai Can Help:
tray.ai automates continuous incremental syncs from Delighted to Snowflake, BigQuery, or Redshift using watermark-based pagination against the Delighted API, eliminating manual exports and keeping analytics pipelines fresh without engineering overhead.
Challenge
Limited Customization of Survey Trigger Logic
Delighted's built-in survey scheduling relies on time-based frequency rules rather than behavioral or lifecycle events. Teams that want to trigger surveys after specific product actions, support interactions, or business milestones can't get there within Delighted alone and end up with disconnected point-to-point hacks.
How Tray.ai Can Help:
tray.ai acts as the orchestration layer that listens to events across Zendesk, Salesforce, product databases, and other tools and triggers Delighted survey sends via API only when the exact conditions are met, giving teams precise control over survey timing without custom engineering work.
Talk to our team to learn how to connect Delighted with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate Delighted With Your Stack
The Tray.ai connector library can help you integrate Delighted with the rest of your stack. See what Tray.ai can help you integrate Delighted with.
+Salesforce & Delighted
Learn how to integrate Salesforce and Delighted together
+HubSpot & Delighted
Learn how to integrate HubSpot and Delighted together
+Slack & Delighted
Learn how to integrate Slack and Delighted together
+Zendesk & Delighted
Learn how to integrate Zendesk and Delighted together
+Intercom & Delighted
Learn how to integrate Intercom and Delighted together
Start using our pre-built Delighted templates today
Start from scratch or use one of our pre-built Delighted templates to quickly solve your most common use cases.
Template
Delighted Detractor to Zendesk Ticket
Automatically creates a Zendesk support ticket whenever a Delighted response comes in below a defined threshold, pre-filling ticket fields with customer details and verbatim feedback.
Steps:
- Poll Delighted API for new survey responses on a scheduled interval or receive via webhook
- Filter responses where score is below the configured NPS or CSAT threshold
- Look up the customer in Zendesk using the email address from the Delighted response
- Create a new Zendesk ticket with score, comment, and survey type pre-populated
- Post a Slack notification to the customer success channel with a link to the ticket
Connectors Used: Delighted, Zendesk, Slack
Template
Delighted Promoter to G2 Review Request
When a customer scores 9 or 10 in a Delighted NPS survey, this template sends a personalized review invitation email and logs the outreach in HubSpot to prevent duplicate requests.
Steps:
- Receive new Delighted response via webhook or scheduled poll
- Filter for responses with score of 9 or 10
- Check HubSpot contact record to confirm no review request was sent in the last 90 days
- Send a personalized review invitation email via SendGrid with a G2 review link
- Update the HubSpot contact with a review request date and promoter status property
Connectors Used: Delighted, HubSpot, SendGrid
Template
Delighted Response Sync to Snowflake
Continuously syncs all new Delighted survey responses into a Snowflake table on a scheduled basis, so BI teams can join NPS and CSAT data with product and revenue datasets.
Steps:
- Run on a scheduled trigger every hour or at a configured frequency
- Query Delighted API for all responses created since the last successful sync timestamp
- Normalize response payload including score, comment, person properties, and survey type
- Upsert rows into the target Snowflake table using response ID as the unique key
- Update the watermark timestamp to prepare for the next sync cycle
Connectors Used: Delighted, Snowflake
Template
Post-Ticket-Resolution CSAT Survey Trigger
Sends a Delighted CSAT survey invitation automatically when a support ticket is marked resolved in Zendesk, so feedback is collected while the experience is still fresh.
Steps:
- Listen for Zendesk ticket status change event to resolved via webhook
- Check that a CSAT survey has not already been sent for this ticket within the past 30 days
- Retrieve the customer email and name from the Zendesk ticket requester
- Create or update the person record in Delighted with relevant ticket metadata as properties
- Send the Delighted CSAT survey to the customer and log the send event in Salesforce
Connectors Used: Zendesk, Delighted, Salesforce
Template
Weekly NPS Digest to Slack
Compiles a weekly summary of Delighted NPS responses, including average score, response volume, and top verbatim comments, and posts it to a designated Slack channel every Monday morning.
Steps:
- Trigger on a weekly schedule every Monday at a configured time
- Query Delighted API for all responses submitted in the prior seven days
- Calculate average score, promoter percentage, detractor percentage, and response count
- Append aggregated metrics to a running Google Sheets log for historical tracking
- Format and post a digest message to the designated Slack channel with key stats and notable comments
Connectors Used: Delighted, Slack, Google Sheets
Template
Salesforce Opportunity Close to NPS Survey
Automatically enrolls newly closed-won customers in a Delighted NPS survey sequence 30 days after deal close, with properties passed from Salesforce to personalize the survey.
Steps:
- Listen for Salesforce opportunity stage change to Closed Won via webhook or polling
- Retrieve account and contact details from the associated Salesforce opportunity
- Wait 30 days using a tray.ai delay step to allow onboarding to complete
- Create or update the person in Delighted with account name, ARR, and CSM name as custom properties
- Enqueue the contact in the target Delighted NPS survey platform for delivery
Connectors Used: Salesforce, Delighted