Frontify connector
Automate Brand Management Workflows with Frontify Integrations
Connect Frontify to your marketing stack and keep brand assets, guidelines, and approvals in sync across every tool your team uses.
What can you do with the Frontify connector?
Frontify is a brand management platform that centralizes brand guidelines, digital asset management, and creative collaboration. But it's most useful when it's talking to the rest of your stack. Teams that connect Frontify to tray.ai can automate asset distribution, trigger approval workflows, sync brand updates across channels, and get the right assets to the right people without anyone doing it by hand. Whether you're running a global brand or just trying to scale creative operations without hiring more coordinators, connecting Frontify to your other tools cuts out the bottlenecks that slow everything down.
Automate & integrate Frontify
Automating Frontify business process or integrating Frontify data is made easy with tray.ai
Use case
Automated Digital Asset Distribution
When new brand assets are approved and published in Frontify, automatically push them to downstream tools like Contentful, Salesforce, Shopify, or your CDN. Marketing, sales, and product teams always have the most current approved assets on hand — no manual downloads, no re-uploads.
Use case
Brand Guideline Update Notifications
Send automated Slack or Microsoft Teams notifications whenever brand guidelines change in Frontify — typography updates, color palette revisions, logo usage rules. Designers, agency partners, and marketing stakeholders hear about it right away, not whenever someone remembers to send an email.
Use case
Creative Approval Workflow Automation
Connect Frontify approval requests to project management tools like Asana, Jira, or Monday.com, so tasks get created automatically when assets enter review. When an asset is approved or rejected in Frontify, the corresponding task updates and the right people get notified — no one has to leave their preferred tool to stay in the loop.
Use case
New Asset Ingestion and Tagging
When creative files land in Google Drive or Dropbox, automatically pull them into Frontify, apply metadata tags based on file naming conventions, and assign them to the right brand library. The manual curation work that creative ops teams spend hours on just happens on its own.
Use case
Frontify Asset Sync to E-commerce Platforms
Automatically sync approved product images and brand assets from Frontify to your Shopify or Magento storefront whenever assets are published or updated. Product listings stay current with your latest approved visuals without anyone on the merchandising team doing manual uploads.
Use case
Brand Portal User Provisioning
Automatically provision or deprovision Frontify users when employees join or leave, based on changes in your HR system (Workday, BambooHR) or identity provider (Okta, Azure AD). The right people always have access to the brand portal, and former employees don't.
Use case
Campaign Asset Readiness Reporting
Pull asset approval statuses and completion rates from Frontify and push regular reports into Looker, Google Sheets, or Tableau. Marketing ops can see whether campaign assets are on track without manually digging through Frontify or chasing status updates from creative teams.
Build Frontify Agents
Give agents secure and governed access to Frontify through Agent Builder and Agent Gateway for MCP.
Data Source
Retrieve Brand Guidelines
An agent can fetch brand guidelines from Frontify so generated content, copy, or design recommendations stay consistent with your brand standards. Useful for enforcing consistency across marketing and creative workflows.
Data Source
Search Brand Assets
An agent can search and retrieve logos, images, icons, and other brand assets stored in Frontify's Digital Asset Management system. This lets the agent reference or share the correct, approved assets when handling creative requests.
Data Source
Fetch Asset Metadata
An agent can pull detailed metadata for specific assets — usage rights, file formats, dimensions, tags. This helps make sure the right asset versions are used in the right contexts.
Data Source
List Brand Portals and Projects
An agent can retrieve a list of brand portals and projects within Frontify to understand the organizational structure and route requests to the correct brand workspace.
Data Source
Retrieve Style Guides
An agent can access typography, color palettes, spacing rules, and other style guide components from Frontify. That means the agent can give accurate design guidance or check that outputs meet brand specs.
Agent Tool
Upload New Assets
An agent can upload newly created or approved assets directly into Frontify, organized within the correct project or collection. It takes the manual handoff out of moving work from creative production into the asset library.
Agent Tool
Update Asset Metadata
An agent can update tags, descriptions, usage rights, and other metadata on existing Frontify assets. The library stays accurate and searchable as brand requirements shift over time.
Agent Tool
Create Collections
An agent can create asset collections or folders within Frontify to organize campaign materials, product launches, or team-specific resources. Good for automating library organization as part of a broader workflow.
Agent Tool
Move or Organize Assets
An agent can move assets between projects, collections, or portals in Frontify, keeping everything stored in the right place and accessible to the right teams.
Agent Tool
Share Asset Links
An agent can generate and distribute shareable links to specific assets or collections from Frontify. Teams and external stakeholders get direct access to the right brand materials without digging through the library themselves.
Agent Tool
Create or Update Brand Guidelines Pages
An agent can add or edit content within brand guideline documents in Frontify. Handy for keeping documentation current when brand rules change or a new product launches.
Agent Tool
Trigger Asset Approval Workflows
An agent can kick off approval workflows for newly uploaded or modified assets in Frontify, so the right stakeholders review and sign off on brand materials before they go live.
Get started with our Frontify connector today
If you would like to get started with the tray.ai Frontify connector today then speak to one of our team.
Frontify Challenges
What challenges are there when working with Frontify and how will using Tray.ai help?
Challenge
Frontify's API Requires Deep Integration Logic
Frontify's GraphQL API is powerful, but it asks a lot of the team building on top of it — custom queries, pagination handling, webhook subscriptions. That's real developer time, which most creative and marketing teams simply don't have sitting around.
How Tray.ai Can Help:
tray.ai's Frontify connector handles the GraphQL complexity with pre-built operations for common actions like fetching assets, publishing files, managing users, and handling webhooks. Non-technical users can build integrations in a visual workflow builder without writing a line of GraphQL.
Challenge
Keeping Distributed Teams on the Latest Brand Assets
When brand assets change in Frontify, getting that update to remote teams, agency partners, and downstream tools like CMS platforms or design systems is an ongoing operational headache. It's how off-brand materials end up going out the door.
How Tray.ai Can Help:
tray.ai runs event-driven workflows that push updated assets to every connected system the moment they're published in Frontify — CMS platforms, cloud storage, e-commerce storefronts — keeping versions consistent across the organization without anyone doing it manually.
Challenge
Manual Approval Workflows Create Bottlenecks
Approval processes that run through email threads or manual Frontify status checks are slow and hard to track. Project managers can't see where things are in the review cycle, and reviewers miss requests because they're not in Frontify every day.
How Tray.ai Can Help:
tray.ai connects Frontify approval events to the project management and communication tools where teams actually work — Asana, Jira, Slack, Teams. Approval requests automatically become tasks, status changes update those tasks in real time, and the right people get notified in the tools they already use.
Challenge
Scaling User Access Management Across a Growing Brand Portal
As organizations grow, manually adding and removing Frontify users — and sorting them into the right brand libraries and permission groups — becomes a real burden for brand managers and IT teams. Get it wrong and you've got both a security problem and a compliance one.
How Tray.ai Can Help:
tray.ai connects Frontify to HR systems like Workday and BambooHR and identity providers like Okta to automate the full user lifecycle. Users are provisioned on hire with the correct roles and deprovisioned immediately when they leave, with no manual steps from brand or IT.
Challenge
No Native Integration Between Frontify and E-commerce or CMS Platforms
Frontify doesn't have native connectors to many of the CMS, e-commerce, and marketing platforms brands use daily. So teams end up downloading assets from Frontify and re-uploading them to Shopify, Contentful, WordPress, or wherever else — slowly, manually, and with plenty of room for error.
How Tray.ai Can Help:
tray.ai connects Frontify to the broader marketing technology ecosystem with hundreds of pre-built connectors. Teams can build automated pipelines that move assets from Frontify to any destination in real time, cutting out the download-upload cycle and keeping every platform current with the brand's approved asset library.
Talk to our team to learn how to connect Frontify with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate Frontify With Your Stack
The Tray.ai connector library can help you integrate Frontify with the rest of your stack. See what Tray.ai can help you integrate Frontify with.
Start using our pre-built Frontify templates today
Start from scratch or use one of our pre-built Frontify templates to quickly solve your most common use cases.
Template
Publish Frontify Assets to Contentful CMS
Automatically creates or updates Contentful entries with the latest asset URLs and metadata whenever an asset is published in Frontify, keeping your CMS content library in sync with your brand portal.
Steps:
- Trigger when an asset is published or updated in a Frontify library
- Extract asset URL, metadata, and tags from the Frontify event payload
- Create or update the corresponding asset entry in Contentful via API
Connectors Used: Frontify, Contentful
Template
Frontify Approval Request to Asana Task
Creates a new Asana task in the designated creative review project whenever an asset enters the approval queue in Frontify, then updates the task automatically when the asset is approved or rejected.
Steps:
- Trigger when an asset approval request is created in Frontify
- Create a new task in the Asana creative review project with asset details and a direct link
- When asset status changes to approved or rejected in Frontify, update the Asana task and send a Slack notification to the requester
Connectors Used: Frontify, Asana, Slack
Template
New Employee Frontify Onboarding
Automatically provisions a new Frontify user and sends them a welcome message with brand portal access details whenever a new employee is added to your HR system.
Steps:
- Trigger when a new employee record is created in BambooHR
- Create a new Frontify user account with the appropriate role and team assignments
- Send a Slack direct message to the new employee with their Frontify portal link and onboarding instructions
Connectors Used: BambooHR, Frontify, Slack
Template
Google Drive Upload to Frontify Asset Library
Monitors a designated Google Drive folder for new creative files and automatically imports them into the correct Frontify library with metadata tags pulled from file naming conventions.
Steps:
- Trigger when a new file is added to a designated Google Drive folder
- Parse file name and folder path to determine asset type, campaign, and metadata tags
- Upload the file to the corresponding Frontify library with structured metadata applied
Connectors Used: Google Drive, Frontify
Template
Frontify Brand Update Slack Digest
Sends a daily or real-time Slack digest to the brand team channel listing all brand guideline updates, new asset publications, and library changes from the past 24 hours.
Steps:
- Poll Frontify API on a scheduled interval or listen for webhook events on guideline and library changes
- Aggregate changes into a structured summary with asset names, change types, and direct links
- Post the formatted digest to the designated Slack brand channel
Connectors Used: Frontify, Slack
Template
Frontify Asset Published to Shopify Product Image
Automatically updates Shopify product images with the latest approved versions from Frontify whenever a product asset is published, so the merchandising team doesn't have to do it manually.
Steps:
- Trigger when a product image asset is published in a Frontify library
- Match the asset to the corresponding Shopify product using a shared SKU or product ID tag in Frontify metadata
- Update the Shopify product image via API with the new asset URL from Frontify
Connectors Used: Frontify, Shopify