Frontify + Brandfolder
Connect Frontify and Brandfolder to Keep Your Brand Asset Operations in Sync
Automate asset sync, metadata management, and DAM workflows between Frontify and Brandfolder with tray.ai.
Why integrate Frontify and Brandfolder?
Frontify and Brandfolder play different roles in a brand operations stack. Frontify houses brand guidelines, design tokens, and living style guides. Brandfolder handles enterprise-grade DAM — storing, organizing, and distributing approved assets at scale. Together, they cover the full picture, but without integration, teams end up manually migrating assets, duplicating metadata, and untangling version conflicts across both platforms. It adds up fast.
Automate & integrate Frontify & Brandfolder
Use case
Automated Asset Publishing from Frontify to Brandfolder
When a brand asset is finalized and published in Frontify's brand portal, tray.ai automatically pushes it — along with its metadata and tags — into the right Brandfolder collection. The DAM library stays current without any manual file transfers or re-uploads from the brand team.
Use case
Brand Guideline Change Notifications Triggered by Asset Updates
When brand assets in Brandfolder are updated or replaced, tray.ai can trigger a notification workflow that flags relevant brand guideline sections in Frontify for review. Brand guidelines and the actual asset library stay in sync, so outdated documentation doesn't mislead internal or external teams.
Use case
Metadata and Taxonomy Synchronization Across Both Platforms
Keeping consistent metadata schemas — asset categories, product lines, campaign tags, usage rights — across Frontify and Brandfolder is a persistent headache. tray.ai automates bidirectional metadata syncing so tagging conventions stay consistent across both platforms, and assets stay discoverable from either system.
Use case
New Brand Component Creation Triggers Brandfolder Collection Setup
When a new brand component — a logo variant, icon set, or color palette — is added to a Frontify brand portal, tray.ai can automatically create a corresponding collection in Brandfolder, pre-configured with the right tags and permissions. New brand elements get to distribution faster.
Use case
Expired or Deprecated Asset Archiving Across Both Systems
When an asset in Frontify is marked as deprecated or removed from a brand guideline, tray.ai can automatically move the corresponding file in Brandfolder to an archived collection or flag it for review. Marketing and agency partners can't download what they shouldn't be using.
Use case
Multi-Brand Asset Governance and Reporting
For organizations managing multiple brands across Frontify and Brandfolder, tray.ai can pull asset activity data — uploads, downloads, approvals — from both platforms into a centralized reporting dashboard or spreadsheet. Brand managers get visibility into asset usage and compliance across every brand portfolio.
Use case
Agency and Partner Asset Sharing Workflow
When external agencies or partners request assets via a Frontify brand portal, tray.ai can trigger a workflow that retrieves the right files from Brandfolder, generates a share link, and delivers it automatically via email or a project management tool. Brand teams stop fielding individual asset requests by hand.
Get started with Frontify & Brandfolder integration today
Frontify & Brandfolder Challenges
What challenges are there when working with Frontify & Brandfolder and how will using Tray.ai help?
Challenge
Inconsistent Asset Metadata Between Platforms
Frontify and Brandfolder tend to develop separate metadata taxonomies over time — different tag names, category structures, and naming conventions — making it genuinely hard to maintain a coherent asset library across both systems.
How Tray.ai Can Help:
tray.ai's data transformation tools let teams define custom field mappings between Frontify and Brandfolder metadata schemas. Normalization logic runs mid-workflow to translate tags, categories, and custom fields into whatever format each platform expects, keeping both libraries in sync without forcing teams into a single rigid taxonomy.
Challenge
No Native Real-Time Sync Between Frontify and Brandfolder
Neither Frontify nor Brandfolder offers a native integration with the other, so any asset synchronization has to be handled manually or through custom development — both of which are slow, expensive, and prone to breaking.
How Tray.ai Can Help:
tray.ai has pre-built connectors for both Frontify and Brandfolder, so teams can build real-time or scheduled sync workflows through a visual, low-code interface without writing custom code. Event-based triggers on both platforms mean changes propagate across systems within minutes.
Challenge
Risk of Off-Brand Asset Distribution After Deprecation
When brand assets are updated or retired in Frontify, there's no automatic mechanism to reflect that in Brandfolder. Outdated logos, old campaign imagery, or deprecated color variants can stay available for download long after they've been replaced — and someone will eventually use them.
How Tray.ai Can Help:
tray.ai monitors deprecation and deletion events in Frontify and triggers instant archiving or flagging workflows in Brandfolder. Conditional logic in the workflow can also route notifications to brand team members for review before archiving, adding a human checkpoint where it makes sense.
Challenge
Scaling Asset Management Across Multiple Brands or Regions
Enterprise organizations managing several brands or regional subsidiaries hit compounding complexity when Frontify portals and Brandfolder organizations both need to stay aligned. Manual processes fall apart at scale, and a mistake in one region can ripple into brand consistency problems elsewhere.
How Tray.ai Can Help:
tray.ai supports multi-instance workflow configurations, so organizations can replicate and parameterize integration workflows across multiple Frontify portals and Brandfolder organizations at once. Brand ops teams manage all integration logic from one place, scaling without multiplying manual effort.
Challenge
Tracking Asset Usage and Compliance Across Both Systems
Brand and marketing ops teams rarely get a full picture of which assets are being used, downloaded, or referenced across Frontify and Brandfolder. Without it, enforcing brand compliance or making a case for the ROI of brand assets is mostly guesswork.
How Tray.ai Can Help:
tray.ai can pull activity data — download events, asset access logs, publication timestamps — from both platforms and route it into a centralized analytics tool, spreadsheet, or BI dashboard. Brand managers get a unified view of asset usage across the entire stack without manually exporting data from either platform.
Start using our pre-built Frontify & Brandfolder templates today
Start from scratch or use one of our pre-built Frontify & Brandfolder templates to quickly solve your most common use cases.
Frontify & Brandfolder Templates
Find pre-built Frontify & Brandfolder solutions for common use cases
Template
Publish Frontify Assets to Brandfolder on Approval
This template monitors Frontify for newly approved or published assets and automatically uploads them to a designated Brandfolder collection, mapping metadata fields and applying standardized tags for consistency.
Steps:
- Trigger on asset approval or publication event in Frontify
- Extract asset file, metadata, and tag information from Frontify
- Upload asset to the appropriate Brandfolder collection with mapped metadata
Connectors Used: Frontify, Brandfolder
Template
Sync Asset Metadata Between Frontify and Brandfolder
This template runs on a scheduled interval to compare asset metadata across both platforms and push any discrepancies — updated tags, category changes, or usage rights updates — to keep both libraries in alignment.
Steps:
- Fetch updated asset records from Frontify on a scheduled trigger
- Compare metadata fields against corresponding Brandfolder asset records
- Push metadata updates to Brandfolder where discrepancies are detected
Connectors Used: Frontify, Brandfolder
Template
Archive Deprecated Frontify Assets in Brandfolder
When an asset is removed or deprecated in Frontify, this template automatically locates the corresponding asset in Brandfolder and moves it to an archive collection, so outdated brand materials don't keep circulating.
Steps:
- Trigger when an asset is deprecated or deleted in Frontify
- Search Brandfolder for matching asset by name or ID
- Move matched asset to a designated archive collection in Brandfolder
Connectors Used: Frontify, Brandfolder
Template
Create Brandfolder Collections for New Frontify Brand Components
This template listens for new brand components added to a Frontify portal and automatically provisions a corresponding collection in Brandfolder with preset tags, permissions, and folder structure.
Steps:
- Trigger on creation of a new brand component or section in Frontify
- Map component metadata to Brandfolder collection configuration
- Create new Brandfolder collection with standardized tags and access permissions
Connectors Used: Frontify, Brandfolder
Template
Automated Asset Request Fulfillment via Frontify and Brandfolder
This template captures asset requests submitted through Frontify's portal, retrieves the matching approved assets from Brandfolder, and sends a branded share link to the requester — no manual handoff required.
Steps:
- Detect new asset request submitted via Frontify portal or form
- Query Brandfolder for matching approved asset based on request criteria
- Generate Brandfolder share link and deliver to requester via email or notification
Connectors Used: Frontify, Brandfolder
Template
Cross-Platform Brand Asset Audit Report
This template periodically queries both Frontify and Brandfolder for asset inventory data and compiles a unified report — covering assets that exist in one system but not the other, outdated assets, and recently published items — delivered to brand managers via email or Slack.
Steps:
- Scheduled trigger fetches full asset lists from both Frontify and Brandfolder
- Compare inventories to identify gaps, duplicates, and outdated assets
- Compile audit report and deliver to brand manager via email or messaging platform
Connectors Used: Frontify, Brandfolder