Lemlist + HubSpot
Connect Lemlist and HubSpot to Fix Your Sales Outreach
Sync cold email campaigns with your CRM automatically so your sales team always has the full picture.
Why integrate Lemlist and HubSpot?
Lemlist and HubSpot do very different things. Lemlist runs personalized outreach at scale; HubSpot tracks relationships, pipelines, and deals. Without an integration, reps end up manually logging email activity, updating contact records, and reconciling engagement data across both platforms. Connecting Lemlist with HubSpot through tray.ai cuts out that friction — every campaign interaction flows directly into your CRM in real time.
Automate & integrate Lemlist & HubSpot
Use case
Auto-Create HubSpot Contacts from Lemlist Campaign Leads
When a new lead is added to a Lemlist campaign, tray.ai automatically creates or updates the corresponding contact record in HubSpot, so your CRM stays current without manual data entry. Fields like company, job title, and campaign source are mapped and synced immediately. Sales reps have clean, enriched contact data waiting before they make the first call.
Use case
Log Lemlist Email Opens and Clicks as HubSpot Activities
Every time a prospect opens or clicks a Lemlist email, tray.ai logs that engagement as a CRM activity on the corresponding HubSpot contact. Sales reps get full visibility into prospect interest directly within their HubSpot timeline — no more toggling between platforms to understand where a lead stands.
Use case
Move HubSpot Deals to a New Stage When Prospects Reply to Lemlist
When a contact replies to a Lemlist email sequence, tray.ai automatically advances the associated HubSpot deal to the next pipeline stage and notifies the deal owner. This removes the lag between a prospect showing interest and a rep taking action. High-intent signals don't get buried, and pipeline data reflects reality in real time.
Use case
Enroll HubSpot Contacts into Lemlist Campaigns Based on Lifecycle Stage
When a HubSpot contact reaches a specific lifecycle stage or is assigned a particular deal stage, tray.ai automatically enrolls them into the right Lemlist outreach campaign. Leads get timely, relevant messaging the moment they hit a qualifying milestone. Marketing and sales teams can configure enrollment rules without writing any code.
Use case
Unsubscribe Contacts Across Both Platforms in Real Time
When a prospect unsubscribes or marks a message as spam in Lemlist, tray.ai immediately updates the contact's communication preferences in HubSpot and removes them from active outreach sequences. This two-way sync also works in reverse — contacts who opt out in HubSpot are automatically removed from Lemlist campaigns. Stay compliant with GDPR and CAN-SPAM without any manual list management.
Use case
Sync Lemlist Campaign Performance Metrics into HubSpot Reports
Aggregate Lemlist open rates, reply rates, bounce rates, and click-through data into custom HubSpot contact or company properties on a scheduled basis. Revenue operations teams can build unified dashboards that show how outreach performance ties to pipeline creation and deal velocity. Leadership gets the full story without logging into multiple platforms.
Use case
Trigger HubSpot Tasks for Sales Reps When Lemlist Sequences End
When a prospect completes a Lemlist email sequence without replying, tray.ai automatically creates a follow-up task in HubSpot and assigns it to the contact owner. No lead falls through the cracks at the end of an automated sequence. Reps are prompted to take a personalized next step — a phone call, LinkedIn message, or custom email — at exactly the right moment.
Get started with Lemlist & HubSpot integration today
Lemlist & HubSpot Challenges
What challenges are there when working with Lemlist & HubSpot and how will using Tray.ai help?
Challenge
Matching Contacts Between Lemlist and HubSpot Reliably
Contact records in Lemlist and HubSpot are often created independently, leading to duplicates, mismatched email formats, or missing records when syncing data. Without solid deduplication logic, automations can create duplicate contacts or update the wrong record entirely.
How Tray.ai Can Help:
tray.ai's workflow logic lets teams build custom deduplication steps that search HubSpot by email before creating any new record, and apply normalization rules to handle case sensitivity and formatting discrepancies. Conditional branching means the workflow creates, updates, or skips records based on precisely defined match criteria.
Challenge
Handling Lemlist Webhook Volume at Scale
High-volume Lemlist campaigns can generate thousands of webhook events — opens, clicks, replies, bounces — in a short window. Basic integrations often hit HubSpot API rate limits or drop events, leaving gaps in CRM data.
How Tray.ai Can Help:
tray.ai handles webhook ingestion with built-in queuing and retry logic, so no events are lost during traffic spikes. Rate limit handling is built into the HubSpot connector, automatically throttling requests to stay within API limits and retrying failed calls without manual intervention.
Challenge
Keeping Opt-Out and Compliance Data Synchronized Bidirectionally
Managing unsubscribes across Lemlist and HubSpot in both directions is a real compliance risk. A contact who opts out in one platform may keep receiving outreach from the other, exposing the company to GDPR and CAN-SPAM violations.
How Tray.ai Can Help:
tray.ai supports true bidirectional sync workflows that listen for opt-out events in both Lemlist and HubSpot at the same time. When an unsubscribe is detected in either system, the workflow immediately updates the other platform's communication preferences, so no opted-out contact receives unwanted outreach from either direction.
Challenge
Mapping Custom Fields Between Platforms Without a Developer
Sales teams often use custom properties in HubSpot and custom attributes in Lemlist that don't map to each other out of the box. Keeping those field mappings current as both platforms change is tedious and error-prone, especially for non-technical users.
How Tray.ai Can Help:
tray.ai's visual workflow builder includes a drag-and-drop data mapper that lets RevOps and sales operations teams configure and update field mappings without writing code. When custom properties change in either platform, the mapping can be updated in minutes, and changes propagate across all affected workflows immediately.
Challenge
Triggering the Right Campaign Based on Complex HubSpot Segmentation
Enrolling contacts in the correct Lemlist campaign based on nuanced HubSpot criteria — a combination of industry, deal stage, and lead score, for example — is hard to implement without flexible conditional logic. Simple if-then tools often can't handle the complexity needed for precise audience targeting.
How Tray.ai Can Help:
tray.ai supports multi-condition branching and advanced filtering within workflows, letting teams evaluate multiple HubSpot properties simultaneously before routing a contact to the right Lemlist campaign. Boolean logic, list membership checks, and numeric comparisons can all be combined into a single workflow without any custom code.
Start using our pre-built Lemlist & HubSpot templates today
Start from scratch or use one of our pre-built Lemlist & HubSpot templates to quickly solve your most common use cases.
Lemlist & HubSpot Templates
Find pre-built Lemlist & HubSpot solutions for common use cases
Template
New Lemlist Campaign Lead → Create or Update HubSpot Contact
Automatically creates a new HubSpot contact or updates an existing one whenever a lead is added to a Lemlist campaign, syncing name, email, company, and campaign source fields without manual effort.
Steps:
- Trigger: New lead added to a specified Lemlist campaign
- Lookup: Search HubSpot for an existing contact matching the email address
- Action: Create a new HubSpot contact or update the existing record with campaign details and enrollment date
Connectors Used: Lemlist, HubSpot
Template
Lemlist Email Reply → Advance HubSpot Deal Stage and Notify Owner
When a Lemlist contact replies to a campaign email, this template automatically moves the linked HubSpot deal to the next pipeline stage and sends an in-app or Slack notification to the deal owner for immediate follow-up.
Steps:
- Trigger: Contact replies to a Lemlist email sequence
- Lookup: Find the associated HubSpot contact and linked deal by email address
- Action: Update HubSpot deal stage and send a notification to the assigned deal owner
Connectors Used: Lemlist, HubSpot
Template
HubSpot Lifecycle Stage Change → Enroll Contact in Lemlist Campaign
Monitors HubSpot for contact lifecycle stage updates and automatically enrolls matching contacts into the correct Lemlist outreach campaign, so prospects get timely, relevant messaging without manual list exports.
Steps:
- Trigger: HubSpot contact lifecycle stage changes to a specified value (e.g., Marketing Qualified Lead)
- Filter: Validate that the contact meets enrollment criteria such as company size or industry
- Action: Enroll the HubSpot contact in the appropriate Lemlist campaign using their synced contact details
Connectors Used: HubSpot, Lemlist
Template
Lemlist Unsubscribe → Update HubSpot Contact Communication Preferences
Instantly updates HubSpot contact communication preferences and removes the contact from active workflows whenever a prospect unsubscribes or marks a Lemlist email as spam, keeping both platforms compliant and in sync.
Steps:
- Trigger: Contact unsubscribes or marks an email as spam in Lemlist
- Lookup: Identify the corresponding contact record in HubSpot by email address
- Action: Set HubSpot email opt-out property to true and unenroll the contact from any active HubSpot sequences or workflows
Connectors Used: Lemlist, HubSpot
Template
Lemlist Sequence Completed (No Reply) → Create HubSpot Follow-Up Task
Automatically generates a HubSpot task assigned to the contact owner whenever a lead completes a Lemlist sequence without replying, prompting timely human follow-up before the prospect goes cold.
Steps:
- Trigger: Lemlist contact reaches the end of a sequence with no reply recorded
- Lookup: Find the associated HubSpot contact and retrieve the assigned contact owner
- Action: Create a follow-up task in HubSpot with a due date, priority level, and personalized task notes referencing the completed campaign
Connectors Used: Lemlist, HubSpot
Template
Daily Lemlist Campaign Stats → Update HubSpot Contact Properties
Runs on a daily schedule to pull open rate, click rate, and reply rate data from Lemlist and writes those metrics to custom properties on each HubSpot contact, enabling unified reporting and smarter segmentation inside the CRM.
Steps:
- Trigger: Scheduled daily run via tray.ai time trigger
- Fetch: Pull campaign engagement statistics for all active contacts from Lemlist API
- Action: Batch update custom HubSpot contact properties with the latest open, click, and reply metrics for each matched contact
Connectors Used: Lemlist, HubSpot