New Hubilo connector
Automate Your Event Workflows with New Hubilo Integrations
Connect Hubilo's virtual and hybrid event platform to your CRM, marketing tools, and data stack to turn event engagement into pipeline.
What can you do with the New Hubilo connector?
Hubilo is a virtual, hybrid, and in-person event platform used by enterprises to run conferences, webinars, and networking events at scale. When you integrate Hubilo with the rest of your tech stack, attendee data syncs automatically, follow-up campaigns fire from session engagement, and event ROI signals land directly in your CRM and marketing automation tools. With tray.ai's New Hubilo connector, teams stop doing manual data exports and make sure every registrant, attendee, and lead gets actioned in real time.
Automate & integrate New Hubilo
Automating New Hubilo business process or integrating New Hubilo data is made easy with tray.ai
Use case
Real-Time Attendee Sync to CRM
When a contact registers or attends a Hubilo event, automatically create or update their record in Salesforce, HubSpot, or any CRM. Map Hubilo registration fields — company, job title, session interests — directly to CRM properties so sales reps have full context before they reach out.
Use case
Post-Event Marketing Campaign Triggers
Use Hubilo session attendance and engagement data to segment attendees and automatically enroll them in targeted Marketo, Pardot, or HubSpot email nurture sequences. Attendees who watched a product demo get routed into a different drip campaign than those who only caught the keynote.
Use case
Lead Scoring Enrichment from Event Engagement
Feed Hubilo engagement signals — booth visits, poll responses, networking interactions, session replays — into your lead scoring model. Automatically update scores in your CRM or marketing automation platform so high-intent attendees reach sales at the right moment.
Use case
Automated Webinar-to-Pipeline Reporting
Aggregate Hubilo event performance data — registration counts, attendance rates, session engagement, conversion metrics — into a central BI tool like Looker, Tableau, or Google Sheets. Build dashboards that show exactly how events contribute to pipeline and revenue without manual data wrangling.
Use case
Slack and Teams Notifications for Event Milestones
Alert sales, marketing, and event ops teams in real time when Hubilo milestones hit — registration thresholds reached, VIP attendees joining a session, speaker no-shows detected. Route the right alerts to the right Slack channels or Microsoft Teams rooms automatically.
Use case
Attendee Data Enrichment via Third-Party APIs
When a new registrant appears in Hubilo, automatically enrich their profile using Clearbit, ZoomInfo, or similar tools, then write the enhanced data back to both Hubilo and your CRM. Sales and event teams get richer context on who's attending before the event goes live.
Use case
AI-Powered Event Recap and Follow-Up Generation
After a Hubilo event wraps, use tray.ai's AI capabilities to auto-generate personalized follow-up email drafts, session summaries, and action items for each attendee segment. Session metadata and engagement logs feed into an LLM workflow to produce relevant, timely content at scale.
Build New Hubilo Agents
Give agents secure and governed access to New Hubilo through Agent Builder and Agent Gateway for MCP.
Data Source
Fetch Event Details
Retrieve information about events, including schedules, descriptions, and settings. An agent can use this data to answer attendee questions or summarize events across other systems.
Data Source
Look Up Attendee Information
Query registered attendees for a given event, including profile details, registration status, and check-in state. Useful for personalizing communications or validating participation.
Data Source
Retrieve Session Data
Pull details on individual sessions within an event, including speakers, timeslots, and topics. An agent can use this to build agendas, answer scheduling questions, or surface relevant content to attendees.
Data Source
Access Engagement Metrics
Fetch engagement statistics like poll responses, Q&A activity, and session attendance rates. An agent can use this data to generate post-event reports or trigger follow-up workflows based on participation levels.
Data Source
List Speakers and Exhibitors
Retrieve profiles of speakers and exhibitors participating in an event. This lets an agent answer attendee questions about who is presenting or exhibiting and what they cover.
Agent Tool
Register Attendee for Event
Programmatically register a new attendee in Hubilo, capture their details, and send confirmation. An agent can automate registration workflows triggered from CRM updates, form submissions, or other systems.
Agent Tool
Update Attendee Profile
Modify an existing attendee's contact details, custom fields, or group assignments. An agent can keep attendee records in sync when changes are detected in connected platforms like Salesforce or HubSpot.
Agent Tool
Create or Update Sessions
Add new sessions or modify existing session details within an event. An agent can automate agenda updates when content is approved or scheduling changes come in from external planning tools.
Agent Tool
Send Announcements to Attendees
Trigger broadcast messages or notifications to event attendees through Hubilo. An agent can automate communications like session reminders, schedule changes, or post-event thank-you messages.
Agent Tool
Add or Manage Exhibitors
Create or update exhibitor listings within an event, including booth details and representative information. An agent can sync exhibitor data from a CRM or partner management system to keep listings accurate.
Agent Tool
Check In Attendees
Mark attendees as checked in upon arrival or session entry within Hubilo. An agent can automate check-in confirmations and trigger downstream actions like badge printing or CRM activity logging.
Data Source
Export Post-Event Reports
Pull structured post-event data including attendance summaries, session ratings, and lead captures. An agent can use this to populate dashboards, send stakeholder digests, or feed data into marketing analytics tools.
Get started with our New Hubilo connector today
If you would like to get started with the tray.ai New Hubilo connector today then speak to one of our team.
New Hubilo Challenges
What challenges are there when working with New Hubilo and how will using Tray.ai help?
Challenge
Event Data Trapped in Hubilo After Each Event
After events wrap, registrant lists, attendance records, and engagement scores tend to sit idle in Hubilo unless someone manually exports and distributes them. Follow-up gets delayed, and valuable intent data rarely reaches sales or marketing in a usable form.
How Tray.ai Can Help:
tray.ai's New Hubilo connector listens to webhooks and scheduled triggers so data flows automatically to CRMs, marketing platforms, and data warehouses the moment an event ends — no manual exports required.
Challenge
Inconsistent Field Mapping Between Hubilo and CRM
Hubilo registration forms often collect custom fields that don't map cleanly to standard CRM fields, which leads to data loss or time-consuming manual reconciliation after every event cycle.
How Tray.ai Can Help:
tray.ai's visual data mapper lets teams build explicit, reusable field transformation logic between Hubilo's registration schema and any CRM's data model, so data arrives clean and consistent every time.
Challenge
No Real-Time Alerting for High-Value Attendees
Sales teams often find out a key prospect attended an event days after the fact, well after the engagement window has closed. Hubilo's native notifications don't connect to CRM account lists, so there's no way to spot and act on VIP attendees in the moment.
How Tray.ai Can Help:
tray.ai workflows cross-reference incoming Hubilo attendance events against Salesforce target account lists in real time, firing instant Slack or email alerts to the relevant sales rep the moment a VIP joins.
Challenge
Difficulty Proving Event ROI Across Multiple Events
Marketing teams running multiple Hubilo events per quarter struggle to pull performance data into unified pipeline and revenue reports. Each event's data lives in its own Hubilo dashboard, making cross-event analysis tedious and inconsistent.
How Tray.ai Can Help:
tray.ai automates the extraction and standardization of Hubilo event metrics into a central BI tool or data warehouse after every event, so cross-event ROI dashboards stay current without manual data wrangling.
Challenge
Scaling Post-Event Follow-Up Without Growing Headcount
Personalizing follow-up for hundreds or thousands of attendees based on their specific session activity is labor-intensive, and it usually results in generic blast emails that underperform — wasting the engagement signals Hubilo captured.
How Tray.ai Can Help:
tray.ai's AI-native workflow capabilities let teams feed Hubilo session engagement data into LLM-powered steps that auto-generate personalized email drafts at scale, so follow-up quality doesn't depend on how many people are available to write it.
Talk to our team to learn how to connect New Hubilo with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Start using our pre-built New Hubilo templates today
Start from scratch or use one of our pre-built New Hubilo templates to quickly solve your most common use cases.
Template
Hubilo Registration to Salesforce Lead Creation
Automatically creates or updates a Salesforce lead record every time a new attendee registers for a Hubilo event, mapping all registration fields and tagging the lead with the event name.
Steps:
- Trigger fires when a new registrant is created in Hubilo via webhook
- Look up existing Salesforce lead or contact by email address
- Create new lead or update existing record with registration fields and event tag
Connectors Used: New Hubilo, Salesforce
Template
Hubilo Attendee Engagement to HubSpot Workflow Enrollment
Syncs post-event session attendance data from Hubilo to HubSpot, updating contact properties and enrolling attendees in segment-specific nurture workflows based on which sessions they attended.
Steps:
- Trigger fires on Hubilo event completion or attendee session end event
- Fetch full session attendance and engagement data for each attendee from Hubilo API
- Update HubSpot contact properties with attended session names and engagement score
- Enroll contact in the appropriate HubSpot workflow based on session category logic
Connectors Used: New Hubilo, HubSpot
Template
Hubilo Event Metrics to Google Sheets Dashboard
Pulls registration, attendance, and engagement metrics from Hubilo after each event and appends them to a structured Google Sheets report used for executive event ROI dashboards.
Steps:
- Scheduled trigger fires at event conclusion or on a daily cadence
- Fetch event summary metrics from Hubilo including registrations, attendees, and session stats
- Append a new row to the designated Google Sheets tab with formatted metrics and event metadata
Connectors Used: New Hubilo, Google Sheets
Template
New Hubilo Registrant Enrichment and CRM Sync
Enriches every new Hubilo registrant with firmographic data from Clearbit, then writes enriched contact records to both Salesforce and back to Hubilo for use by event staff.
Steps:
- Trigger fires on new Hubilo event registration webhook
- Send registrant email to Clearbit Enrichment API and retrieve firmographic data
- Create or update Salesforce lead with enriched fields including company size and industry
- Update Hubilo attendee profile with enriched job title and company data
Connectors Used: New Hubilo, Clearbit, Salesforce
Template
VIP Attendee Slack Alert and Sales Notification
Monitors Hubilo for registrations or session joins from accounts flagged as VIP or target accounts in Salesforce, then fires an instant Slack alert to the owning sales rep with attendee details.
Steps:
- Trigger fires on new Hubilo registration or session join event
- Cross-reference attendee email against Salesforce target account or opportunity list
- If a match is found, send a Slack DM to the account owner with attendee name, title, company, and session joined
Connectors Used: New Hubilo, Salesforce, Slack
Template
Post-Event AI Follow-Up Email Draft Generator
After a Hubilo event closes, generates personalized follow-up email drafts for each attendee segment using OpenAI, based on the sessions attended and engagement score, ready for review in a shared Google Doc.
Steps:
- Trigger fires when a Hubilo event status changes to completed
- Fetch segmented attendee lists with session attendance and engagement data from Hubilo
- Send segment data and session descriptions to OpenAI to generate personalized email copy
- Write generated email drafts to a structured Google Doc organized by attendee segment
Connectors Used: New Hubilo, OpenAI, Google Docs