Stripe + HubSpot
Connect Stripe and HubSpot to Unify Revenue Data with Your CRM
Sync payment events, subscription changes, and customer data between Stripe and HubSpot automatically. No manual exports required.
Why integrate Stripe and HubSpot?
Stripe and HubSpot rarely talk to each other out of the box, and that gap costs revenue teams real time. Stripe captures every payment, subscription, and churn event, while HubSpot holds your customer relationships, deal history, and lifecycle stages. Connect them, and siloed financial data becomes CRM intelligence your sales, marketing, and customer success teams can actually use.
Automate & integrate Stripe & HubSpot
Use case
Sync New Stripe Customers to HubSpot as Contacts
When a customer completes their first payment in Stripe, their contact record is automatically created or updated in HubSpot. Details like email, name, billing address, and customer ID are mapped to HubSpot contact properties, so your CRM reflects every paying customer without manual data entry.
Use case
Update HubSpot Deal Stage on Stripe Payment Success
Every time a Stripe charge succeeds, the associated HubSpot deal moves automatically to a 'Closed Won' or 'Active' stage and gets stamped with the payment amount and date. Your HubSpot pipeline stays accurate in real time, and sales reps don't have to manually close deals after payment confirms.
Use case
Trigger HubSpot Onboarding Workflows on Stripe Subscription Creation
When a new subscription is created in Stripe, tray.ai enrolls the subscriber in a HubSpot onboarding workflow within seconds — sending welcome emails, assigning a customer success owner, and scheduling check-in tasks. No new customer falls through the cracks.
Use case
Alert Sales Reps on Failed Stripe Payments via HubSpot Tasks
When Stripe fires a payment failure or dunning event, tray.ai creates a follow-up task in HubSpot assigned to the relevant contact owner, logging the failed charge amount and reason. Revenue teams can move on at-risk MRR before a subscription lapses.
Use case
Update HubSpot Contact Lifecycle Stage on Stripe Subscription Cancellation
When a Stripe subscription is cancelled, the corresponding HubSpot contact lifecycle stage updates to 'Churned' and a win-back sequence or CS alert fires automatically. Your segmentation stays clean and your retention team has an immediate window to act.
Use case
Sync Stripe Subscription MRR to HubSpot Deal and Contact Properties
HubSpot deal values and contact properties like MRR, plan tier, and subscription status stay continuously in sync with Stripe. As customers upgrade, downgrade, or change billing cycles, their HubSpot records update automatically — so segmentation, reporting, and revenue-based prioritization are always working from current data.
Use case
Create HubSpot Companies from Stripe Business Customers
For B2B customers, tray.ai maps Stripe customer metadata — including company name, billing details, and tax IDs — to HubSpot Company records, associating them with the right contacts and deals. Your CRM accurately represents business accounts rather than a flat list of individual payers.
Get started with Stripe & HubSpot integration today
Stripe & HubSpot Challenges
What challenges are there when working with Stripe & HubSpot and how will using Tray.ai help?
Challenge
Matching Stripe Customers to the Right HubSpot Records
Stripe stores customers by email and customer ID, while HubSpot contacts and companies often have inconsistent or duplicate records. Syncs can create duplicate contacts or update the wrong records, polluting CRM data and causing downstream reporting errors.
How Tray.ai Can Help:
tray.ai's workflow logic lets you build multi-step deduplication lookups — searching HubSpot by email first, then by Stripe customer ID stored as a custom property, and only creating new records when no match is found. Conditional branching handles edge cases like multiple contacts sharing the same email.
Challenge
Handling Stripe Webhook Volume and Event Ordering
High-volume Stripe accounts generate dozens of overlapping webhook events per customer — charges, invoice updates, subscription changes — that can arrive out of order or in rapid succession. Processing these without care leads to race conditions, partial updates, or HubSpot API rate limit errors.
How Tray.ai Can Help:
tray.ai processes Stripe webhooks with built-in error handling, retry logic, and the ability to queue and throttle API calls to HubSpot. You can filter event types at the trigger level so only relevant events invoke downstream steps, cutting unnecessary API load.
Challenge
Mapping Stripe Plan and Product Data to HubSpot Properties
Stripe's product and pricing model — with products, prices, and subscription items — doesn't map directly to standard HubSpot deal or contact fields. Translating plan tiers, billing intervals, and add-ons into CRM properties that sales and marketing can actually use for segmentation is harder than it looks.
How Tray.ai Can Help:
tray.ai's data transformation tools let you write custom mapping logic that converts Stripe price IDs and product metadata into readable HubSpot properties. You can maintain a lookup table inside the workflow to translate Stripe plan identifiers into friendly plan names, MRR values, and tier labels.
Challenge
Keeping Historical Stripe Data in Sync with HubSpot
Most integrations only capture events going forward. Existing Stripe customers who predate the integration may be missing from HubSpot or have incomplete payment history — a real blind spot for your most tenured accounts.
How Tray.ai Can Help:
tray.ai supports scheduled bulk workflows that paginate through the Stripe customer and subscription APIs to backfill historical data into HubSpot. Run a one-time migration workflow, then switch to real-time event processing for complete coverage from day one.
Challenge
Respecting HubSpot's API Rate Limits at Scale
When syncing large volumes of Stripe events — during migrations, billing cycles, or rapid growth — it's easy to hit HubSpot's API rate limits. That means sync failures, delayed updates, and data inconsistencies that are genuinely painful to diagnose and fix.
How Tray.ai Can Help:
tray.ai handles rate limit responses from HubSpot with exponential backoff and retry logic. Workflows can batch-update contacts where the HubSpot API supports it, and built-in monitoring surfaces throttling events so you can tune throughput before problems compound.
Start using our pre-built Stripe & HubSpot templates today
Start from scratch or use one of our pre-built Stripe & HubSpot templates to quickly solve your most common use cases.
Stripe & HubSpot Templates
Find pre-built Stripe & HubSpot solutions for common use cases
Template
New Stripe Customer → Create or Update HubSpot Contact
Listens for new Stripe customer events via webhook and creates or updates the matching HubSpot contact record, mapping billing details, Stripe customer ID, and plan metadata to HubSpot properties.
Steps:
- Receive Stripe 'customer.created' webhook event in tray.ai
- Look up existing HubSpot contact by email address
- Create a new contact or update the existing record with Stripe customer ID, billing name, and metadata
Connectors Used: Stripe, HubSpot
Template
Stripe Payment Succeeded → Move HubSpot Deal to Closed Won
When Stripe confirms a successful charge, this template finds the associated HubSpot deal by contact email or deal ID and updates the stage to Closed Won, logging payment amount, date, and Stripe charge ID as deal properties.
Steps:
- Receive Stripe 'charge.succeeded' webhook event
- Search HubSpot for the associated deal using contact email or custom Stripe metadata
- Update deal stage to Closed Won and log charge amount and Stripe charge ID as deal properties
Connectors Used: Stripe, HubSpot
Template
Stripe Subscription Created → Enroll Contact in HubSpot Onboarding Workflow
Fires when a new Stripe subscription is created, enriches the HubSpot contact with subscription tier and billing cycle data, and enrolls them in the appropriate HubSpot onboarding workflow based on their plan.
Steps:
- Receive Stripe 'customer.subscription.created' event via webhook
- Update HubSpot contact properties with plan name, MRR, billing interval, and subscription start date
- Enroll the contact in the matching HubSpot onboarding workflow based on plan tier logic
Connectors Used: Stripe, HubSpot
Template
Stripe Payment Failed → Create HubSpot Task for Contact Owner
Detects Stripe payment failure events and creates a follow-up task in HubSpot assigned to the contact's owner, including the failed amount, failure reason, and a link to the Stripe customer record.
Steps:
- Receive Stripe 'invoice.payment_failed' or 'charge.failed' webhook event
- Look up the HubSpot contact and identify their assigned owner
- Create a HubSpot task assigned to the owner with failure details and due date set to 24 hours
Connectors Used: Stripe, HubSpot
Template
Stripe Subscription Cancelled → Update HubSpot Lifecycle Stage and Trigger Win-Back
When a Stripe subscription is cancelled, this template updates the HubSpot contact lifecycle stage to Churned, logs the cancellation reason if available, and optionally enrolls the contact in a win-back email sequence.
Steps:
- Receive Stripe 'customer.subscription.deleted' webhook event
- Update HubSpot contact lifecycle stage to Churned and log cancellation date and plan details
- Enroll contact in a HubSpot win-back workflow or create a CS alert task based on MRR threshold
Connectors Used: Stripe, HubSpot
Template
Nightly Stripe MRR Sync to HubSpot Contact and Deal Properties
Runs nightly to pull current subscription data from Stripe for all active customers and update the corresponding HubSpot contacts and deals with accurate MRR, plan tier, billing status, and renewal date.
Steps:
- Query Stripe API for all active subscriptions on a scheduled trigger
- For each subscription, look up the matching HubSpot contact by Stripe customer ID or email
- Update HubSpot contact and deal properties with current MRR, plan name, status, and next renewal date
Connectors Used: Stripe, HubSpot