We are thrilled to announce our new name,Tray.ai—a change that highlights how organizations everywhere are embracing iPaaS as the key technology to drive their AI adoption and ultimate success with AI.
The clock is ticking for enterprises—who are under immense pressure to not only act quickly in adding AI to business processes, but also prototype and deliver new AI-first initiatives that require integration, all without compromising governance and trust. Put simply, they need to be fast, flexible, and safe.
With Tray.ai, they can be. This transformation marks our intensified focus on integration and automation with AI—through our augmented building capabilities—and for AI—by infusing AI into business processes. It reflects our commitment to providing enterprises with the platform they need to thrive and succeed in an AI-driven world: a composable AI integration platform.
Since our founding, Tray has had one fundamental goal: to give our customers the power to adapt quickly and efficiently to change. As a cloud-native, serverless iPaaS that evolved into a multi-experience integration and automation platform, Universal Automation Cloud customers have been unlocking the full value of their evolving applications and databases. Now, with the advent of AI and more rapidly evolving tech stacks, our agile platform has transformed again to also drive advanced AI capabilities faster and more effectively than pre-cloud and pre-AI iPaaS products.
AI has crashed into the tech world like a seismic wave, revealing immense opportunities while exposing the shortcomings of legacy systems. Enterprises racing to deploy comprehensive AI strategies often find themselves bogged down by outdated tools, long development cycles, and rigid integration platforms, coupled with complex security challenges. On top of this, the constant barrage of new AI technology, from new LLMs to emerging vector databases, creates a constant pressure on IT to evaluate and decide upon how to gain advantage from their use. So it’s not surprising that 9 out of 10 enterprises experience challenges integrating AI into their tech stack. To navigate these changing tides and ensure long-term success, the AI strategies enterprises deploy require speed, the ability to adapt to change, and an ability to control what data moves where.
Tray.ai delivers a composable AI integration platform on which teams build quickly using AI-augmented development, infuse AI into business processes in a flexible way, and control how and when AI is applied in a safe manner.We call this an AI-ready iPaaS. Tray.ai is here to deliver the fastest way to turn AI into standout business performance in a way that is fast, flexible, and safe.
For today’s enterprises, speed is everything. The old ways of developing applications and business processes—pulling together a dev team, building a project plan, provisioning resources, and developing for six months—are no longer viable. The high rates of change in the enterprise tech stack, particularly with AI, demand rapid prototyping, deployment, and iteration.
At Tray.ai, we’ve always championed speed. Our customers have long enjoyed building integrations much faster than with legacy technology, thanks to our powerful low-code builder. With our single integrated development environment (IDE), they can tap into process automation, data integration, API management, and agile connectivity all from a single rich experience. No need to waste time building kludgy workarounds or fiddling with bolted-on code.
Now, we’re delivering even more speed for enterprises. Over the past year, we’ve brought together the best in AI, with the best in low-code, to expand our Merlin Build copilot, which provides LLM-based augmented development. We can now deliver a platform that teams use to move quickly from prototype to production, turning ideas into deployed solutions in days, not months.
Here’s how we’ve expanded our Merlin Build’s augmented development capabilities further, in new powerful ways so you can build faster:
Merlin-powered auto-documentation: No more burning time figuring out how integrations work or reading out of date documentation. Our new GenAI-powered dynamic documentation is always up-to-date, providing step-by-step details automatically. Imagine, every integration, perfectly documented.
Suggested best practices: Merlin Build can now examine any workflow and suggests improvements based on Tray.ai best practices. It’s like having an integration expert available 24/7, ensuring business processes are optimized for speed and efficiency.
The pace of change in the AI landscape has made inflexibility a business liability. Enterprises must bend with innovation's currents to stay afloat. However, legacy iPaaS is built like an anchor, sitting unchanged and fossilizing for years. The cost of making the slightest adjustment is too much for teams to bear.
Consider this: With so many different AI solutions available to enterprises today, how can any organization know which is best to support an AI strategy in the long term. The LLM you choose today will likely not be the LLM you use in six months' time. Traditional methods of rigid, long-term planning and deployment are obsolete in an environment where requirements and technologies change rapidly.
Flexibility is at the heart of the Universal Automation Cloud, making it the ideal place to centralize any enterprise’s AI integration strategy. Our platform has always been easy to adapt to the changing enterprise stack and business requirements. Now, we’ve supercharged its flexibility so that organizations can adapt to the ever-evolving AI landscape and meet new AI business demands. Here’s how:
Keeping up with the latest AI tools, ensuring smooth integration with existing systems, and managing diverse data safely are core challenges for enterprise IT teams today. That’s where our AI Palette comes in— making adding AI to any process easier than ever before. IT teams can quickly prototype AI solutions, connect effortlessly with the latest LLMs, stay agile in a rapidly changing environment, and securely handle data with our flexible native vector database—an example of our native AI infrastructure.
Connect to any LLMs or ML services: Use our built-in connectors for all the latest LLMs, from Anthropic to OpenAI, to add GenAI to any integration. Easily extend these capabilities with Tray’s modern Connector Development Kit (CDK) by integrating additional services, custom APIs, and new AI tools as they become available.
Agile AI integration. Don’t let your processes get AI-locked. Tray native AI capabilities make adding, changing, or removing AI from all your processes simple, so you can stay agile and up-to-date in rapidly shifting environments.
Flexible vector database: A native AI infrastructure is crucial because it ensures seamless, scalable, and secure integration of AI across your business processes. That’s why we’ve added native vector database support right alongside our traditional table-based and NoSQL stores. Now AI teams can use our vector database that’s built directly into our platform and IDE to securely power RAG, search, recommendations, and text generation automation use cases, or connect to your chosen vector database on demand.
Infusing AI quickly, means making it simple for technologists to instantly apply business-ready AI capabilities to their processes and integrations. These functions are designed to transform AI development and integration, technologists can add AI and machine learning (composite AI) without getting bogged down in technical complexity.
The new Merlin Functions are:
Merlin Extract intelligent document processing (IDP): Use AI to automate every document processing flow. Merlin Extract understands the most common document formats and lets anyone intelligently extract content like order lines, subtotals, addresses, and more.
Text summarization: Auto-summarize unstructured business content, from call transcripts to customer reviews and feedback, into exactly the right format and use it to feed downstream processes and analytics.
Text generation: Create structured or unstructured text on-demand to provide automated responses or flow into chat, email, speech, or other customer or employee-facing processes.
As soon as AI hit the scene, enterprise executives were immediately concerned with security. They asked, 'Is our data safe? Is our customers’ data safe?' This concern multiplied with each AI-powered product introduced into their tech stack. Today, AI trust is a core concern for every enterprise.
Our Universal Automation Cloud is built on an Enterprise Core that provides rock-solid controls to ensure data and processes related to integration and automation with or without AI are secure and compliant. To address these security challenges head-on, we’ve introduced Merlin Guardian.
Integrating AI into your business quickly, without compromising safety, and with maximum trust across your organization is foundational. Built into our Enterprise Core, Merlin Guardian strengthens our security and compliance offerings for AI, ensuring your data is protected at every step. Here’s how Merlin Guardian makes your AI integration safe:
Mask your data:Selectively control all sensitive data flowing through your business processes with built-in masking.
Complete audit trail.Gain complete transparency of what information has been shared across AI services.
So where do you start? We’ve made that easier too with our newAI Accelerators.Tray has always provided a comprehensive library of templates you can get started with that stretch across the most in-demand marketing, sales, finance, HR, and service processes. We have expanded our Template Library with a broad range of AI Accelerators for RAG pipelines, text classification, agent development, PII, and pre-built flows for Anthropic, Bedrock, and OpenAI, to help you jump-start your AI initiatives.
Composable AI integration is the future of iPaaS, and Tray.ai is leading the charge. With our advanced capabilities and strategic focus on AI, we are better positioned to help enterprises navigate the complexities of AI adoption.
Join us on this exciting journey and discover how Tray.ai can unlock new possibilities with speed, flexibility, and safety. Check out the following resources to get you started on the right path:
Hear from Tray.ai CEO Rich Waldron on our transformation to Tray.ai.
Join our “Build your own AI agent” workshop and learn how Tray takes you beyond just chatbots. You’ll get to work on a real-life use case and see how powerful it is to build with Tray.
Welcome to the future of AI integration. Welcome to Tray.ai.
For all press and media enquiries please contact: Stephanie Floyd Bhava Communications for Tray.ai press@tray.ai +1 (760) 410-8077