AdRoll connector
Automate AdRoll Campaigns and Sync Ad Data Across Your Marketing Stack
Connect AdRoll to your CRM, analytics, and data warehouse to close the loop on ad performance and audience management.
What can you do with the AdRoll connector?
AdRoll is a retargeting and prospecting platform used by e-commerce and B2B marketing teams to re-engage visitors and drive conversions. Connecting AdRoll to your broader marketing stack lets you sync audience segments from your CRM, push ad performance data into your analytics tools, and trigger campaign actions based on real-time customer behavior. Without automation, teams waste hours manually exporting reports, updating audience lists, and reconciling ad spend data across disconnected systems.
Automate & integrate AdRoll
Automating AdRoll business process or integrating AdRoll data is made easy with tray.ai
Use case
Sync CRM Audiences to AdRoll for Retargeting
Keep your AdRoll audience segments in sync with your CRM by automatically pushing new leads, customers, or churned users into the right AdRoll lists. Your retargeting campaigns always reflect current customer data — no manual CSV uploads. Segment audiences dynamically based on deal stage, lifecycle status, or custom CRM properties.
Use case
Push AdRoll Performance Data to Your Data Warehouse
Automatically extract AdRoll campaign metrics — impressions, clicks, conversions, and spend — and load them into Snowflake, BigQuery, or Redshift on a scheduled basis. Your analytics team gets a single source of truth for paid ad performance without relying on AdRoll's native reporting. Combine ad data with revenue data to calculate true ROAS across channels.
Use case
Trigger AdRoll Audience Updates Based on Customer Behavior
Use events from your e-commerce platform or product analytics tool to dynamically add or remove users from AdRoll segments in real time. When a customer abandons a cart in Shopify or completes an onboarding step in your app, their AdRoll audience membership updates instantly. This powers more relevant, timely retargeting without manual intervention.
Use case
Automate AdRoll Campaign Reporting to Slack or Email
Schedule daily or weekly AdRoll performance summaries and deliver them automatically to Slack channels or stakeholder email inboxes. Pull metrics like spend, CTR, ROAS, and conversions directly from AdRoll's API and format them into readable digests. Your marketing team and leadership stay informed without anyone manually compiling reports.
Use case
Sync AdRoll Conversion Events with CRM Deal Stages
When AdRoll logs a conversion event — a form fill or purchase — the corresponding contact or deal record in your CRM updates automatically. This closes the attribution loop between ad interactions and sales pipeline activity. Marketing and sales teams get shared visibility into which campaigns are driving pipeline and revenue.
Use case
Suppress AdRoll Audiences Based on Unsubscribes or Opt-Outs
Automatically remove contacts from AdRoll audiences when they unsubscribe from email marketing or submit a data privacy request. Pull unsubscribe events from your ESP or customer database and sync suppressions to AdRoll in near real time. This protects your brand reputation and helps maintain compliance with GDPR and CCPA.
Use case
Consolidate Multi-Platform Ad Spend into a Unified Dashboard
Pull spend and performance data from AdRoll alongside Google Ads, Meta, and LinkedIn into a single reporting layer or BI tool like Looker or Tableau. Automate data collection and normalization so your team can compare cross-channel performance without jumping between platforms. Build KPI dashboards that update automatically.
Build AdRoll Agents
Give agents secure and governed access to AdRoll through Agent Builder and Agent Gateway for MCP.
Data Source
Retrieve Campaign Performance Metrics
Pull impressions, clicks, conversions, and spend data across AdRoll campaigns to give an agent real-time insight into advertising performance. The agent can surface trends, flag underperforming campaigns, or generate performance summaries.
Data Source
Fetch Ad Group Details
Retrieve ad group configurations, targeting settings, and associated metrics so an agent can understand how audiences and budgets are structured. Useful for auditing campaign setup or spotting optimization opportunities.
Data Source
Look Up Audience Segments
Query existing audience segments and retargeting lists to see who's being targeted across campaigns. An agent can use this to recommend audience refinements or check for segment overlap.
Data Source
Pull Advertiser Account Information
Retrieve account-level details like billing status, credit balances, and account settings so an agent can monitor account health and flag issues before they affect campaign delivery.
Data Source
Fetch Ad Creative Assets
Access details about active and inactive ad creatives, including format, status, and performance metrics. An agent can use this to identify low-performing creatives that need refreshing or replacing.
Agent Tool
Create or Update Campaigns
Launch new advertising campaigns or modify existing ones by updating budgets, flight dates, and targeting parameters. An agent can automate campaign adjustments in response to performance thresholds or business rules.
Agent Tool
Manage Ad Creatives
Upload new ad creatives or update existing ones within AdRoll campaigns. This lets an agent swap out underperforming creatives automatically or push new assets as part of a broader marketing workflow.
Agent Tool
Adjust Campaign Budgets
Increase or decrease campaign spend limits based on performance data or external triggers. An agent can move budget across campaigns to improve ROI without anyone touching it manually.
Agent Tool
Pause or Activate Campaigns
Toggle the active status of campaigns or ad groups when business conditions shift — inventory runs low, a promotion ends, or performance drops below target. Keeps campaign lifecycle management off your plate.
Agent Tool
Create Audience Segments
Build new retargeting or prospecting audiences from CRM data, behavioral signals, or other external sources. An agent can handle audience creation as part of a larger customer segmentation workflow.
Agent Tool
Sync Conversion Events
Register or update conversion event configurations to keep attribution tracking accurate. An agent can verify and maintain conversion tracking during campaign setup or routine audits.
Get started with our AdRoll connector today
If you would like to get started with the tray.ai AdRoll connector today then speak to one of our team.
AdRoll Challenges
What challenges are there when working with AdRoll and how will using Tray.ai help?
Challenge
Manual Audience List Management Across Platforms
Marketing teams often maintain audience lists in their CRM and separately in AdRoll, requiring regular manual exports and uploads to keep segments aligned. The lag means outdated audiences drive wasted ad spend on already-converted customers, or miss newly qualified prospects entirely.
How Tray.ai Can Help:
Tray.ai connects AdRoll directly to your CRM or customer database and automates two-way audience sync on any schedule or trigger, eliminating manual uploads and keeping segments current.
Challenge
Fragmented Ad Performance Reporting
AdRoll data lives in its own dashboard, making it hard to compare performance against other paid channels or fold it into company-wide revenue reporting. Teams spend hours each week manually pulling data and stitching together spreadsheets just to get a cross-channel view.
How Tray.ai Can Help:
Tray.ai's AdRoll connector lets you schedule automated data extraction and load AdRoll metrics directly into your data warehouse or BI tool alongside other ad platforms, creating a unified reporting layer without manual effort.
Challenge
Delayed Response to Real-Time Customer Signals
Batch-based audience updates mean AdRoll segments often lag hours behind actual customer behavior — purchases, sign-ups, cart abandonment. Customers end up seeing irrelevant ads after they've already converted or moved on.
How Tray.ai Can Help:
Tray.ai enables event-driven workflows where behavioral triggers from Shopify, your product database, or analytics tools instantly update AdRoll audiences in near real time, keeping your retargeting on target.
Challenge
Privacy Compliance Across Ad Audiences
Removing customers who opt out of marketing or submit data deletion requests from AdRoll audiences is a manual, error-prone process for most teams. Slow suppression creates real regulatory exposure under GDPR and CCPA.
How Tray.ai Can Help:
Tray.ai automates suppression workflows by connecting your ESP or consent management tool to AdRoll, so opt-outs and deletion requests trigger immediate removal from all active ad segments without manual intervention.
Challenge
Connecting AdRoll Attribution Data to CRM Pipeline
Ad-driven conversions logged in AdRoll rarely make their way back into the CRM automatically, leaving a gap between marketing attribution and sales pipeline data. That makes it hard to show leadership what retargeting campaigns are actually worth.
How Tray.ai Can Help:
Tray.ai workflows monitor AdRoll for new conversion events and automatically update CRM contact records, deal stages, and activity logs, closing the attribution gap between ad performance and sales outcomes.
Talk to our team to learn how to connect AdRoll with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate AdRoll With Your Stack
The Tray.ai connector library can help you integrate AdRoll with the rest of your stack. See what Tray.ai can help you integrate AdRoll with.
Start using our pre-built AdRoll templates today
Start from scratch or use one of our pre-built AdRoll templates to quickly solve your most common use cases.
Template
Sync HubSpot Contact Lists to AdRoll Audiences
Automatically pushes new or updated HubSpot contact list members into corresponding AdRoll audience segments, keeping retargeting lists current without manual exports.
Steps:
- Trigger on HubSpot list membership change or new contact added to a specified list
- Map HubSpot contact properties (email, lifecycle stage) to AdRoll audience identifiers
- Add or remove the contact from the matching AdRoll audience segment via API
Connectors Used: HubSpot, AdRoll
Template
Daily AdRoll Performance Report to Slack
Runs on a daily schedule, pulls yesterday's AdRoll campaign metrics, and posts a formatted performance summary to a designated Slack channel.
Steps:
- Scheduled trigger fires each morning at a defined time
- Query AdRoll API for campaign-level metrics from the previous day (spend, impressions, clicks, conversions)
- Format data into a readable Slack message and post to the marketing team channel
Connectors Used: AdRoll, Slack
Template
Shopify Cart Abandonment to AdRoll Retargeting Audience
Detects cart abandonment events in Shopify and adds the shopper's email to a dedicated AdRoll retargeting segment to trigger relevant remarketing ads.
Steps:
- Trigger on Shopify abandoned checkout webhook event
- Extract customer email and abandoned product details from the payload
- Add customer email to the designated AdRoll cart abandonment audience segment
Connectors Used: Shopify, AdRoll
Template
Load AdRoll Campaign Data to BigQuery for Analytics
Runs nightly to extract AdRoll ad group and campaign performance data and load it into a BigQuery dataset for cross-channel analysis and BI reporting.
Steps:
- Scheduled trigger fires nightly after AdRoll data is finalized
- Fetch campaign and ad group metrics from AdRoll API with date range parameters
- Transform and insert rows into the appropriate BigQuery table, handling deduplication
Connectors Used: AdRoll, Google BigQuery
Template
Suppress Mailchimp Unsubscribes from AdRoll Audiences
Listens for unsubscribe events in Mailchimp and automatically removes the contact from all active AdRoll audience segments to respect marketing opt-outs.
Steps:
- Trigger on Mailchimp unsubscribe webhook event
- Look up the unsubscribed email address across active AdRoll audiences
- Remove the contact from matching AdRoll segments and log the suppression
Connectors Used: Mailchimp, AdRoll
Template
AdRoll Conversion Event to Salesforce Opportunity Update
When AdRoll records a conversion event for a known contact, updates the associated Salesforce opportunity stage and logs the ad interaction as an activity.
Steps:
- Poll AdRoll API for new conversion events on a frequent schedule
- Match converted email or identifier to a Salesforce contact or lead record
- Update the related opportunity stage and create a Salesforce activity record logging the conversion
Connectors Used: AdRoll, Salesforce