Ahrefs connector
Automate SEO Workflows by Integrating Ahrefs with Your Marketing Stack
Connect Ahrefs backlink data, keyword rankings, and site audit results to your CRM, project management tools, and reporting dashboards — no manual exports required.
What can you do with the Ahrefs connector?
Ahrefs is one of the most capable SEO platforms out there, with deep backlink analysis, keyword research, rank tracking, and site auditing built in. For marketing and SEO teams, the problem isn't getting into Ahrefs — it's getting that data out and into the workflows, reports, and tools where decisions actually happen. Integrating Ahrefs with tray.ai lets you cut out the manual CSV exports and copy-paste routines that eat up your team's time, replacing them with automated pipelines that keep everyone working from fresh, accurate SEO data.
Automate & integrate Ahrefs
Automating Ahrefs business process or integrating Ahrefs data is made easy with tray.ai
Use case
Automated SEO Reporting and Dashboard Sync
Pull keyword rankings, organic traffic estimates, Domain Rating changes, and backlink counts from Ahrefs on a schedule and push them directly into Google Sheets, Looker Studio, or a BI tool like Tableau. Instead of building weekly reports by hand, your stakeholders always have a live SEO performance dashboard to look at. SEO managers get to focus on strategy instead of data assembly.
Use case
New Backlink Alerts and CRM Enrichment
Monitor new backlinks discovered by Ahrefs and trigger automated workflows whenever a high-authority referring domain links to your site. Route notifications to Slack, create follow-up tasks in Asana or Jira, or update your CRM records when a backlink comes from a known partner or prospect domain. Passive link acquisition becomes actionable business intelligence.
Use case
Competitor Keyword Gap Analysis Automation
Schedule recurring keyword gap analyses by querying Ahrefs for competitor keyword rankings and comparing them against your tracked keywords. Push gap opportunities directly into a content planning backlog in Notion, Airtable, or Trello so your content team always has a prioritized queue of topics to target. The backlog refreshes monthly without any manual intervention.
Use case
Site Audit Issue Triage and Ticket Creation
When Ahrefs Site Audit detects new technical SEO issues — broken links, missing meta tags, crawl errors — automatically create tickets in Jira, GitHub Issues, or Linear and assign them to the right engineering or content owner. Include severity scores, affected URLs, and recommended fixes in the ticket so developers have full context without logging into Ahrefs themselves.
Use case
Content Performance Monitoring and Slack Digest
Track the organic performance of your top landing pages using Ahrefs keyword rankings data and send a weekly digest to your content or growth Slack channel. Include which pages moved up or down in rankings, which pages entered or dropped out of the top 10, and any URLs that lost significant backlinks. The whole team stays on top of SEO momentum without needing individual logins.
Use case
Agency Client SEO Reporting Automation
For digital agencies managing multiple client accounts, automate the extraction of per-domain Ahrefs metrics and compile them into branded monthly reports delivered via email or stored in client-specific Google Drive folders. Trigger the workflow at the end of each month, pulling Domain Rating, referring domain counts, top keyword movements, and organic traffic estimates for each client.
Use case
Broken Backlink Recovery Workflow
Identify broken backlinks pointing to your domain using Ahrefs data and automatically build a prioritized outreach task list for your link-building team. Push broken backlink records into a CRM or outreach tool like HubSpot or Pitchbox, including the referring domain's DR, the broken URL, and the suggested redirect target. Automated follow-up reminders make sure high-value recovery opportunities don't go cold.
Build Ahrefs Agents
Give agents secure and governed access to Ahrefs through Agent Builder and Agent Gateway for MCP.
Data Source
Retrieve Backlink Profile
An agent can fetch detailed backlink data for any domain or URL, including referring domains, anchor text, and link quality metrics. This gives the agent what it needs to inform link-building strategies or run competitive analysis.
Data Source
Analyze Organic Keywords
An agent can pull organic keyword rankings for a target domain, including search volume, keyword difficulty, and estimated traffic. This lets the agent spot high-opportunity keywords and surface SEO gaps.
Data Source
Fetch Domain Authority Metrics
An agent can retrieve Ahrefs Domain Rating (DR) and URL Rating (UR) scores for any website. That's enough to quickly judge a domain's authority for outreach qualification or competitive benchmarking.
Data Source
Research Competitor Domains
An agent can look up organic search performance, top pages, and keyword overlap for competitor domains. This powers competitive intelligence workflows that help teams get a clear read on their market positioning.
Data Source
Look Up Top-Performing Pages
An agent can retrieve the highest-traffic pages for any domain based on organic search estimates. Useful for spotting content gaps or understanding which content formats actually work in a given niche.
Data Source
Fetch Keyword Difficulty and Volume
An agent can query Ahrefs for keyword difficulty scores, monthly search volume, and click-through data for a list of keywords. This makes automated keyword research and prioritization practical inside content planning workflows.
Data Source
Monitor New and Lost Backlinks
An agent can retrieve recently gained or lost backlinks for a domain to track link-building progress or catch negative SEO activity. That data can trigger alerts or reports when significant changes happen.
Data Source
Retrieve SERP Overview
An agent can pull SERP data for a specific keyword, including top-ranking URLs and their traffic metrics. This helps the agent read ranking difficulty and figure out what's actually driving top results.
Data Source
Audit Broken Backlinks
An agent can identify backlinks pointing to non-existent pages on a domain, turning up link reclamation opportunities. These can feed directly into outreach workflows where the agent drafts reclamation requests.
Data Source
Generate Keyword Ideas
An agent can use Ahrefs' keyword explorer data to surface related keyword suggestions, questions, and phrase matches for a seed keyword. This speeds up content ideation by giving the agent solid keyword context to work from.
Data Source
Track Keyword Ranking Changes
An agent can pull historical ranking position data for specific keywords across a target domain. This lets the agent spot trends, measure whether SEO efforts are paying off, and flag sudden ranking drops worth investigating.
Get started with our Ahrefs connector today
If you would like to get started with the tray.ai Ahrefs connector today then speak to one of our team.
Ahrefs Challenges
What challenges are there when working with Ahrefs and how will using Tray.ai help?
Challenge
Ahrefs Data Lives in Silos Away from Where Decisions Are Made
SEO data in Ahrefs is only useful if it reaches the people and tools that act on it. Most teams lose hours each week manually exporting CSVs and pasting data into reports, CRMs, or project management tools — and errors creep in every time.
How Tray.ai Can Help:
tray.ai connects Ahrefs directly to the tools your team already uses — Google Sheets, Notion, HubSpot, Slack, and more — through automated workflows that run on a schedule or in response to events, so SEO data flows where it's needed without any manual handling.
Challenge
Scaling Reporting Across Multiple Domains or Client Accounts
Agencies and enterprise SEO teams managing dozens of domains face a reporting burden that grows with every new account. Manually pulling Ahrefs data per domain and compiling reports just doesn't hold up at scale.
How Tray.ai Can Help:
tray.ai supports looping and batch processing, so a single workflow can iterate over a list of client domains and produce individualized reports for each one automatically — reporting scales without headcount scaling with it.
Challenge
Acting on Technical SEO Issues Before They Impact Rankings
Ahrefs Site Audit surfaces hundreds of technical issues, but turning those findings into developer tickets requires manual interpretation, triage, and handoff. Issues often sit unaddressed until the next audit cycle because nobody owns the translation work.
How Tray.ai Can Help:
tray.ai reads audit results from Ahrefs and automatically creates, assigns, and prioritizes tickets in Jira, Linear, or GitHub the moment an audit completes — every critical issue enters the development queue immediately with full context attached.
Challenge
Monitoring Backlink Losses Before They Erode Authority
Lost backlinks can quietly erode domain authority over time. Without automated monitoring, teams only discover backlink losses during periodic manual reviews — often weeks after the fact, when recovery is harder.
How Tray.ai Can Help:
tray.ai polls Ahrefs for lost backlink data on a daily or weekly basis and triggers instant alerts through Slack or email, giving your link-building team the earliest possible signal to investigate and reclaim lost link equity.
Challenge
Connecting SEO Intelligence to Sales and CRM Workflows
Backlink data in Ahrefs often has direct business relevance — a new backlink from a target account, or a prospect's domain showing up in keyword rankings — but this signal never reaches the sales team because Ahrefs and CRM platforms don't talk to each other.
How Tray.ai Can Help:
tray.ai connects Ahrefs to CRM platforms like HubSpot or Salesforce, automatically cross-referencing backlink and competitor data with account records so sales and marketing teams can act on SEO signals as business intelligence in real time.
Talk to our team to learn how to connect Ahrefs with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate Ahrefs With Your Stack
The Tray.ai connector library can help you integrate Ahrefs with the rest of your stack. See what Tray.ai can help you integrate Ahrefs with.
Start using our pre-built Ahrefs templates today
Start from scratch or use one of our pre-built Ahrefs templates to quickly solve your most common use cases.
Template
Weekly Ahrefs Rank Tracking Report to Google Sheets
Pulls keyword position data from Ahrefs on a weekly schedule and appends it to a structured Google Sheets dashboard, including position changes, search volume, and traffic estimates per keyword.
Steps:
- Trigger on a weekly schedule every Monday morning
- Query Ahrefs Rank Tracker API for all tracked keywords and their current positions
- Calculate week-over-week position change by comparing to the previous row in Google Sheets
- Append updated keyword rows with timestamp, position, change delta, and traffic estimate to the reporting sheet
- Send a summary Slack message with top movers and total keywords in the top 10
Connectors Used: Ahrefs, Google Sheets
Template
New High-DR Backlink Alert to Slack and HubSpot
Monitors Ahrefs for newly discovered backlinks and fires a Slack notification and HubSpot company record update when the referring domain has a Domain Rating above a defined threshold.
Steps:
- Run on a daily schedule to poll Ahrefs new backlinks endpoint for the target domain
- Filter results to only include referring domains with DR above 50
- Post a formatted Slack message to the #seo-alerts channel with backlink details and source DR
- Look up the referring domain in HubSpot and create or update the company record with a backlink note
Connectors Used: Ahrefs, Slack, HubSpot
Template
Ahrefs Site Audit Issues to Jira Tickets
Reads new issues from an Ahrefs Site Audit crawl and creates Jira tickets for each unresolved issue, categorized by severity and assigned to the relevant team.
Steps:
- Trigger after each completed Ahrefs Site Audit crawl via scheduled poll
- Fetch all new issues from the audit API filtered to errors and warnings only
- For each issue, create a Jira ticket with issue type, affected URL, severity, and fix recommendation
- Assign ticket to engineering for technical issues and content team for on-page issues using label-based routing
- Post a Slack summary to #tech-seo with total new issues broken down by category
Connectors Used: Ahrefs, Jira, Slack
Template
Monthly Client SEO Report Email with Ahrefs Data
Generates a structured monthly SEO report for each client account using Ahrefs metrics and delivers it as a formatted email via SendGrid or Gmail.
Steps:
- Trigger on the first day of each month for each client domain in a Google Sheets client list
- Query Ahrefs for Domain Rating, referring domains, top organic keywords, and estimated organic traffic
- Compare current metrics against prior month values stored in the tracking sheet
- Compile metric changes into an HTML email template with client branding
- Send the report email to the client contact stored in the client list sheet
Connectors Used: Ahrefs, Google Sheets, SendGrid
Template
Competitor Keyword Gap to Airtable Content Backlog
Runs a keyword gap analysis between your domain and up to three competitors using Ahrefs and populates an Airtable content backlog with prioritized keyword opportunities.
Steps:
- Trigger on a monthly schedule
- Query Ahrefs Keywords Explorer for keywords where competitors rank but your domain does not
- Filter to keywords with a Keyword Difficulty under 40 and search volume above 500
- Deduplicate against existing Airtable records to avoid duplicate entries
- Create new Airtable records for each opportunity with keyword, volume, difficulty, and competing URLs
Connectors Used: Ahrefs, Airtable
Template
Broken Backlinks to HubSpot Outreach Sequence
Identifies broken backlinks pointing to your domain from Ahrefs and automatically enrolls the referring domains into a HubSpot email sequence for link recovery outreach.
Steps:
- Run weekly to fetch broken backlinks from Ahrefs filtered by DR above 30
- Check HubSpot to see if the referring domain contact already exists
- Create a new HubSpot contact and company record if not found, pre-populated with DR and broken URL
- Enroll the contact in a pre-built link recovery outreach sequence in HubSpot
- Log the broken backlink URL and target redirect suggestion as a HubSpot contact note
Connectors Used: Ahrefs, HubSpot