Attentive Mobile connector
Automate SMS & Mobile Marketing Workflows with Attentive Mobile Integrations
Connect Attentive Mobile to your CRM, ecommerce, and data platforms to run personalized SMS campaigns at scale.
What can you do with the Attentive Mobile connector?
Attentive Mobile is a conversational commerce and SMS marketing platform used by thousands of retail, ecommerce, and DTC brands to drive revenue through personalized text messaging. Integrating Attentive with your marketing and data stack unlocks real-time subscriber sync, automated campaign triggers, and closed-loop attribution that individual platform silos can't deliver. With tray.ai, teams can build workflows that connect Attentive subscriber data, campaign events, and behavioral signals to the rest of their business tools — no custom code required.
Automate & integrate Attentive Mobile
Automating Attentive Mobile business process or integrating Attentive Mobile data is made easy with tray.ai
Use case
Real-Time Subscriber Sync Across CRM and ESP
When a new subscriber opts into your Attentive SMS list, their profile and consent status needs to appear immediately in your CRM, email platform, and data warehouse. Manual exports and scheduled imports create lag that can result in duplicate outreach or compliance violations. With tray.ai, you can trigger bi-directional syncs the moment a subscriber event fires in Attentive.
Use case
Ecommerce Event-Triggered SMS Campaigns
Connecting Attentive to your ecommerce platform — Shopify, Magento, or BigCommerce — lets you fire SMS messages based on purchase events, cart abandonment, or shipping status changes in real time. Rather than relying on Attentive's native integrations alone, tray.ai lets you apply custom logic, filtering, and enrichment before triggering a campaign. The right message reaches the right customer at the right moment.
Use case
Unified Customer Segmentation with First-Party Data
Attentive's segmentation gets far more useful when it's enriched with behavioral, transactional, and lifecycle data from outside the platform. tray.ai can pull customer attributes from your data warehouse or CDP and push updated segment-qualifying data into Attentive subscriber profiles. The result is SMS campaigns driven by your most granular first-party data.
Use case
Revenue Attribution and Campaign Analytics Reporting
Marketing and analytics teams need Attentive campaign performance data alongside paid media, email, and web analytics to understand true channel contribution. tray.ai can pull Attentive message send, click, conversion, and revenue metrics and route them into your BI tools, data warehouse, or marketing performance dashboards. No manual CSV exports.
Use case
Subscriber Suppression and Compliance Automation
Maintaining opt-out and suppression lists across every channel is error-prone when done manually, and the compliance stakes are real. tray.ai can listen for opt-out and unsubscribe events in Attentive and immediately propagate suppressions to your email platform, CRM, and ad audiences. Unsubscribed customers stay uncontacted.
Use case
Lead Capture and SMS Opt-In from Non-Attentive Sources
Businesses capture leads through landing pages, in-store kiosks, loyalty signups, and live events — sources that may not natively connect to Attentive. tray.ai can funnel opt-in data from any source into Attentive as a new subscriber with proper consent attributes, custom fields, and segment assignments. No potential SMS subscriber falls through the cracks.
Use case
AI-Powered Personalization and Send-Time Optimization
Connecting Attentive to your AI and machine learning tools via tray.ai lets brands dynamically personalize SMS content and optimize send timing based on predictive models. You can pull a subscriber's predicted LTV, product affinity scores, or churn risk from an external ML model and use those signals to customize message content — or decide whether to send at all. Your AI investments and your SMS execution layer finally talk to each other.
Build Attentive Mobile Agents
Give agents secure and governed access to Attentive Mobile through Agent Builder and Agent Gateway for MCP.
Data Source
Look Up Subscriber Details
Retrieve subscriber profile information including opt-in status, phone number, and custom attributes. An agent can use this to personalize outreach or check subscription status before triggering campaigns.
Data Source
Fetch Segment Membership
Query which segments a subscriber belongs to in Attentive Mobile. An agent can use this to pick the right messaging strategy or avoid sending duplicate communications.
Data Source
Retrieve Custom Attributes
Pull custom subscriber attributes like purchase history, loyalty tier, or preferences stored in Attentive. An agent can use these to build personalized SMS messages or qualify contacts for targeted campaigns.
Data Source
List Available Segments
Fetch all defined subscriber segments from Attentive Mobile. An agent can reference these to see targeting options when planning or scheduling a new SMS campaign.
Agent Tool
Subscribe Contact to SMS
Add a new subscriber to Attentive Mobile's SMS marketing list with the correct opt-in status. An agent can trigger this when a user signs up through a web form, chatbot, or other touchpoint to get them enrolled for future campaigns.
Agent Tool
Unsubscribe or Opt Out Contact
Remove or update a subscriber's opt-in status in Attentive Mobile when they ask to stop receiving messages. An agent can handle opt-out requests from other channels and sync the status to stay compliant.
Agent Tool
Update Subscriber Attributes
Update custom attributes on a subscriber's profile — things like preferred product categories, location, or VIP status. An agent can keep subscriber data current by syncing changes from a CRM or ecommerce platform.
Agent Tool
Add Subscriber to Segment
Add a specific subscriber to a targeted segment in Attentive Mobile. An agent can do this dynamically based on behavior — a recent purchase or support interaction, for example — so the subscriber gets relevant SMS campaigns.
Agent Tool
Send Transactional SMS Message
Trigger a transactional SMS to a specific subscriber, such as an order confirmation, shipping update, or appointment reminder. An agent can send these automatically in response to events from connected systems like Shopify or Salesforce.
Agent Tool
Create Custom Event
Send a custom event to Attentive Mobile to kick off automated journeys or flows configured in the platform. An agent can fire these based on real-time activity — cart abandonment or a loyalty milestone, for instance — to start the right messaging sequence.
Agent Tool
Remove Subscriber from Segment
Remove a subscriber from a specific segment when they no longer meet the targeting criteria. An agent can keep segment membership accurate by syncing changes in user behavior or lifecycle stage from upstream systems.
Get started with our Attentive Mobile connector today
If you would like to get started with the tray.ai Attentive Mobile connector today then speak to one of our team.
Attentive Mobile Challenges
What challenges are there when working with Attentive Mobile and how will using Tray.ai help?
Challenge
Keeping Subscriber Consent Status in Sync Across Platforms
SMS compliance requires that opt-in and opt-out status in Attentive is always accurately mirrored in your CRM, email platform, and ad tools. Manual or batch-based sync processes create windows where a suppressed subscriber could be re-contacted, and the TCPA liability that follows is very real.
How Tray.ai Can Help:
tray.ai runs event-driven workflows that listen to Attentive subscriber webhook events and instantly propagate consent changes to every connected platform. With built-in error handling and retry logic, no suppression event gets dropped.
Challenge
Connecting Attentive to Non-Native Ecommerce Platforms
Attentive has native integrations with major ecommerce platforms, but many brands run custom storefronts, headless commerce builds, or older OMS systems without prebuilt connectors. Purchase and cart signals never reach Attentive, so relevant SMS journeys never fire.
How Tray.ai Can Help:
tray.ai can connect to virtually any system with an API or webhook — including custom platforms — and translate those events into the format Attentive's custom event API expects. No engineering sprints required to bridge your commerce stack and SMS platform.
Challenge
Normalizing Phone Number Formats from Multiple Data Sources
Phone numbers collected through forms, CRMs, POS systems, and event registrations arrive in inconsistent formats — local formats, missing country codes, dashes, spaces. Attentive requires E.164-formatted numbers, and bad data means failed subscriber creation or missed sends.
How Tray.ai Can Help:
tray.ai workflows include data transformation steps that automatically detect and normalize phone number formats to E.164 before any record is written to Attentive. Subscriber creation success rates stay high and downstream errors stay low.
Challenge
Pulling Attentive Analytics into Your Existing BI Stack
Attentive's native reporting works well for channel-specific views, but marketing analytics teams need SMS performance data sitting alongside email, paid media, and web metrics in one place. Manually exporting CSVs and uploading them to Snowflake or BigQuery doesn't scale and introduces errors.
How Tray.ai Can Help:
tray.ai can schedule recurring API pulls from Attentive's reporting endpoints and load structured, normalized records directly into your data warehouse. Your Looker, Tableau, or custom dashboards get fresh SMS data automatically.
Challenge
Managing Attentive API Rate Limits During Large Data Syncs
When syncing large subscriber lists or backfilling historical data into Attentive, teams often hit API rate limits that cause sync jobs to fail mid-process. The result is partial data loads and inconsistent subscriber states between systems.
How Tray.ai Can Help:
tray.ai's workflow engine has built-in throttling controls, retry logic, and the ability to process records in batches with configurable delays between API calls. Large-volume Attentive syncs complete reliably without overwhelming the API or leaving data in an inconsistent state.
Talk to our team to learn how to connect Attentive Mobile with your stack
Find the tray.ai connector with one of the 700+ other connectors in the tray.ai connector library to integrate your stack.
Integrate Attentive Mobile With Your Stack
The Tray.ai connector library can help you integrate Attentive Mobile with the rest of your stack. See what Tray.ai can help you integrate Attentive Mobile with.
+Shopify & Attentive Mobile
Learn how to integrate Shopify and Attentive Mobile together
+Klaviyo & Attentive Mobile
Learn how to integrate Klaviyo and Attentive Mobile together
+BigCommerce & Attentive Mobile
Learn how to integrate BigCommerce and Attentive Mobile together
+Blueshift & Attentive Mobile
Learn how to integrate Blueshift and Attentive Mobile together
+Postscript & Attentive Mobile
Learn how to integrate Postscript and Attentive Mobile together
Start using our pre-built Attentive Mobile templates today
Start from scratch or use one of our pre-built Attentive Mobile templates to quickly solve your most common use cases.
Attentive Mobile Templates
Find pre-built Attentive Mobile solutions for common use cases
Template
Shopify Abandoned Cart to Attentive SMS Trigger
Automatically sends a personalized SMS via Attentive when a Shopify customer abandons their cart, passing cart value, product names, and a recovery link as dynamic message variables.
Steps:
- Listen for checkout abandoned webhook event in Shopify
- Filter for customers who have a valid Attentive SMS opt-in on file
- Enrich the payload with cart contents and generate a personalized recovery URL
- Trigger the Attentive custom event API to fire the abandoned cart SMS journey
- Log the triggered event to a Google Sheet or Snowflake for attribution tracking
Connectors Used: Shopify, Attentive Mobile
Template
New Attentive Subscriber to Salesforce Contact Sync
Creates or updates a Salesforce contact record every time a new subscriber opts into Attentive, including consent timestamp, phone number, and acquisition source custom attributes.
Steps:
- Trigger on new subscriber webhook from Attentive
- Search Salesforce for an existing contact by phone number or email
- Create a new Salesforce contact if none exists, or update the existing record
- Write SMS opt-in status, consent date, and Attentive subscriber ID to custom fields
- Enroll the contact in the appropriate Salesforce nurture campaign based on opt-in source
Connectors Used: Attentive Mobile, Salesforce
Template
Attentive Opt-Out to Multi-Channel Suppression
Propagates Attentive unsubscribe events to Klaviyo, HubSpot, and Facebook Custom Audiences simultaneously so opted-out subscribers are removed from all outbound channels in real time.
Steps:
- Listen for opt-out or unsubscribe event webhook from Attentive
- Suppress the phone number and matched email in Klaviyo subscriber list
- Mark the corresponding HubSpot contact as SMS unsubscribed with timestamp
- Remove the user from relevant Facebook Custom Audiences via the Marketing API
- Write a suppression log entry to your data warehouse for compliance auditing
Connectors Used: Attentive Mobile, Klaviyo, HubSpot, Facebook
Template
Daily Attentive Campaign Metrics to Snowflake
Schedules a nightly pull of all Attentive campaign performance data — sends, clicks, conversions, revenue — and loads normalized records into a Snowflake table for BI reporting.
Steps:
- Trigger workflow on a nightly schedule via tray.ai scheduler
- Call Attentive reporting API to fetch campaign metrics for the prior 24-hour window
- Normalize and flatten nested API response fields into a tabular schema
- Upsert records into the Attentive campaigns Snowflake table using campaign ID as key
- Trigger a Looker or Tableau data extract refresh once the load completes successfully
Connectors Used: Attentive Mobile, Snowflake
Template
Loyalty Tier Update to Attentive Custom Attribute Sync
Watches for loyalty tier changes in your rewards platform and updates the corresponding Attentive subscriber's custom attributes so SMS campaigns can be segmented and personalized by tier.
Steps:
- Trigger on loyalty tier change event from Yotpo or your rewards platform webhook
- Look up the subscriber's phone number in Snowflake using the customer email
- Call Attentive subscriber API to update the loyalty_tier custom attribute
- Verify the update was applied successfully and log the change with a timestamp
- Optionally trigger a tier-congratulation SMS journey directly within Attentive
Connectors Used: Attentive Mobile, Yotpo, Snowflake
Template
Typeform Lead Capture to Attentive SMS Opt-In
Routes phone number and consent data from a Typeform lead capture form into Attentive as a new subscriber, normalizing phone formats and assigning the subscriber to the correct welcome journey.
Steps:
- Trigger on new Typeform form submission event
- Validate and normalize the submitted phone number to E.164 format
- Check Attentive for an existing subscriber to avoid duplicate creation
- Create new Attentive subscriber with consent source, custom attributes, and sign-up unit ID
- Create or update HubSpot contact with the same data for unified CRM visibility
Connectors Used: Typeform, Attentive Mobile, HubSpot