Connectors / Integration
Connect BigCommerce and HubSpot to Turn Shoppers into Loyal Customers
Sync your ecommerce data with your CRM to personalize marketing, automate follow-ups, and drive repeat revenue.
BigCommerce + HubSpot integration
BigCommerce powers your online storefront while HubSpot manages your customer relationships, marketing campaigns, and sales pipeline — but without a live connection between them, your teams are flying blind. Purchase history, cart activity, and customer data stay locked in BigCommerce, while your marketing and sales teams in HubSpot lack the context they need to reach buyers at the right moment. Integrating BigCommerce with HubSpot on tray.ai closes that gap with real-time data flows that turn transactional events into personalized customer experiences.
Every order placed in BigCommerce tells you something about your customer — what they want, how often they buy, how much they spend. HubSpot is where that information drives action: targeted email campaigns, lifecycle stage updates, sales outreach, retention workflows. Connect the two and revenue teams can automatically create or update HubSpot contacts when a new BigCommerce customer registers, trigger post-purchase nurture sequences the moment an order ships, enrich deal records with real order value, and segment audiences based on live purchase behavior. The result is a tighter feedback loop between commerce and marketing that cuts manual data entry, kills blind spots, and lets teams move faster with accurate, unified customer data.
Automate & integrate BigCommerce + HubSpot
Automating BigCommerce and HubSpot business processes or integrating data is made easy with Tray.ai.
Use case
Automatic Contact Creation from New BigCommerce Customers
When a shopper creates an account or places their first order in BigCommerce, tray.ai instantly creates or updates a contact record in HubSpot. Fields like email, phone, shipping address, and acquisition source are mapped and synced so no new customer slips through the cracks. Your marketing team can enroll them in onboarding sequences immediately, no manual import needed.
- Eliminate manual CSV exports and contact imports between platforms
- Get every new customer into HubSpot within seconds of their first purchase
- Maintain clean, deduplicated contact records with accurate ecommerce data
Use case
Post-Purchase Email Nurture Triggered by Order Events
Each time a BigCommerce order reaches a specific status — such as 'shipped' or 'delivered' — tray.ai triggers a targeted HubSpot workflow to enroll the customer in a post-purchase sequence. These sequences can include order confirmation follow-ups, product usage tips, cross-sell recommendations, and review request emails. Because they carry actual product and order data from BigCommerce, the campaigns land as relevant rather than generic.
- Increase repeat purchase rates with timely, relevant post-sale engagement
- Automate review and referral requests tied to confirmed deliveries
- Personalize email content with real product names, order values, and SKUs
Use case
Abandoned Cart Recovery Campaigns in HubSpot
When BigCommerce detects an abandoned cart, tray.ai passes the cart details — product names, quantities, and cart value — into HubSpot to trigger a recovery workflow. Contacts are enrolled in a multi-touch email sequence designed to bring them back to checkout, with messaging that references the exact items they left behind. Recovery timing and messaging can be fully customized within HubSpot's workflow builder.
- Recover lost revenue with automated, personalized cart abandonment emails
- Pass live cart data into HubSpot to make recovery messages highly relevant
- Track recovery campaign performance directly within HubSpot analytics
Use case
Customer Lifetime Value Segmentation and List Building
tray.ai continuously syncs BigCommerce order history into HubSpot contact and company properties, so your team can segment customers by total lifetime value, average order value, purchase frequency, and product category preferences. These segments update automatically as new orders come in, keeping your HubSpot lists and smart content rules current. Marketing teams can target high-value customers with VIP offers and re-engage lapsing customers before they churn.
- Build real-time HubSpot segments powered by live BigCommerce purchase data
- Identify and reward high-LTV customers with targeted loyalty campaigns
- Proactively re-engage at-risk customers based on purchase recency signals
Use case
Sales Pipeline Enrichment with Order and Revenue Data
For B2B or wholesale BigCommerce merchants, tray.ai can map large orders and repeat customers to HubSpot deals or company records, automatically updating deal amounts, close dates, and pipeline stages based on order activity. Sales reps get a full picture of a prospect's purchasing behavior without leaving HubSpot, which makes for more informed outreach and upsell conversations. Deal records stay current as BigCommerce order statuses change.
- Give sales reps full purchase context directly inside HubSpot deal records
- Automatically advance deal stages when key order milestones are reached
- Surface upsell and cross-sell opportunities using real transaction history
Use case
Product and Catalog Data Sync for Marketing Personalization
tray.ai can push BigCommerce product catalog data — names, images, prices, and categories — into HubSpot custom objects or properties, so marketing teams can build dynamic content blocks and personalized product recommendation emails without manual updates. When product prices or availability change in BigCommerce, the corresponding HubSpot data updates automatically. Promotional emails and landing pages stay accurate without anyone babysitting the sync.
- Power personalized HubSpot emails with live BigCommerce product data
- Eliminate outdated pricing or product names in outbound marketing materials
- Enable dynamic content blocks in HubSpot that reflect current catalog data
Challenges Tray.ai solves
Common obstacles when integrating BigCommerce and HubSpot — and how Tray.ai handles them.
Challenge
Keeping Contact Records Deduplicated Across Both Platforms
Customers may exist in HubSpot under multiple records or with slightly different email formats, and a naive sync from BigCommerce can create duplicate contacts that pollute your CRM and skew reporting.
How Tray.ai helps
tray.ai's workflow logic lets you build a lookup step before every write operation — checking HubSpot for an existing contact by email before creating a new one. Merge logic and conditional branching ensure updates enrich existing records rather than spawning duplicates, keeping your CRM clean at scale.
Challenge
Handling High-Volume Order Events Without Data Loss
During peak sales periods like Black Friday, BigCommerce can fire hundreds or thousands of order webhooks in a short window, which overwhelms integrations that aren't built to handle burst traffic gracefully.
How Tray.ai helps
tray.ai processes high-volume webhook events reliably with built-in queuing and retry logic. Each event is handled durably so that spikes in order volume during promotions or seasonal peaks don't cause missed records or failed syncs.
Challenge
Mapping Custom BigCommerce Fields to HubSpot Custom Properties
Many merchants use custom product options, metafields, or order attributes in BigCommerce that have no direct equivalent in standard HubSpot contact or deal properties, making field mapping complex and brittle when done manually.
How Tray.ai helps
tray.ai's visual data mapper and JSONPath transformation tools let you extract any custom BigCommerce field — including metafields and line item attributes — and map them precisely to custom HubSpot properties. Mappings are easy to update when either platform's schema changes, without pulling in a developer.
Templates
Pre-built workflows for BigCommerce and HubSpot you can deploy in minutes.
New BigCommerce Customer to HubSpot Contact Sync
BigCommerce 
HubSpot Automatically creates or updates a HubSpot contact record every time a new customer registers or places their first order in BigCommerce, mapping all relevant contact fields and setting lifecycle stage to 'Customer'.
BigCommerce Order Status to HubSpot Workflow Enrollment
BigCommerce HubSpot Listens for BigCommerce order status changes and enrolls the associated HubSpot contact into the appropriate workflow — such as a shipped notification sequence, a delivery follow-up, or a review request campaign.
Abandoned Cart Data Push to HubSpot for Recovery Campaigns
BigCommerce HubSpot Captures BigCommerce abandoned cart events and pushes cart details into HubSpot contact properties, then enrolls the contact in a pre-built cart recovery email workflow with product-specific messaging.
BigCommerce Order Revenue Sync to HubSpot Contact Properties
BigCommerce HubSpot Aggregates BigCommerce order data per customer and continuously updates HubSpot contact properties for total order count, total lifetime value, last order date, and most purchased product category to power advanced segmentation.
BigCommerce Refund Event to HubSpot Contact Update and Alert
BigCommerce HubSpot Detects refund or cancellation events in BigCommerce, adjusts HubSpot revenue properties for the affected contact, and sends an internal notification to the assigned HubSpot owner for timely follow-up.
HubSpot Form Submission to BigCommerce Customer Group Assignment
HubSpot BigCommerce When a HubSpot contact submits a specific form — such as a wholesale inquiry or loyalty sign-up — tray.ai looks up the corresponding BigCommerce customer and assigns them to the appropriate customer group for pricing or access benefits.
How Tray.ai makes this work
BigCommerce + HubSpot runs on the full Tray.ai platform
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Learn more →Agent Builder
Build AI agents that read, write, and take action in BigCommerce and HubSpot — with guardrails, audit, and human-in-the-loop.
Learn more →Agent Gateway for MCP
Expose BigCommerce + HubSpot actions as governed MCP tools — observable, rate-limited, authenticated.
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